What’s in it for Me? Rewarding Check-ins
Via Scoop.it – Location Is Everywhere
If you like the idea of having your customers check-in, ask yourself, What’s in it for the customer? Offering a check-in deal will reward your loyal customers and potentially bring in new business.
Via www.vimm.com
Bunchball Says Games Turn Twentysomethings Into Better Workers
Via Scoop.it – Location Is Everywhere
Bunchball has been touting the benefits of its gamification tools for years, and many of its recent efforts are focused on enterprise customers.
Via techcrunch.com
8 Predictions for Location-Based Marketing in 2012
Via Scoop.it – Location Is Everywhere
2011 was a major stepping stone for location-based services, as we outlined in our recent “Year in Review” infographic.
Via www.silverpop.com
Foursquare gets meatier with addition of 13M menu items
Via Scoop.it – Location Is Everywhere
Delivering on its promise to make the real world easier to use, location-sharing startup Foursquare has added the menus of nearly 250,000 U.S. restaurants to its service today.
The new menu feat…
Via venturebeat.com
German Sound Pollution on Google Maps
Via Scoop.it – Location Is Everywhere
The German courts recently decided that Berlin Airport can operate flights between 5 am and midnight.
Via googlemapsmania.blogspot.com
MyApartmentMap Mobile Apps Take Your House Hunting on the Go
Via Scoop.it – Location Is Everywhere
iOS/Android: Previously mentioned (and Hive Five favorite) apartment search site MyApartmentMap has changed a lot since we last looked at it, but this week the service launched mobile apps for iPhone, iPad, and Android devices that let you browse…
Via lifehacker.com
Music Marketing — A Location-Based Listening Experience | Street Fight
Via Scoop.it – Location Is Everywhere
As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions.
Via streetfightmag.com
Start Up Business Support – Mobile owners rejecting paid-for apps
Via Scoop.it – Location Is Everywhere
Mobile owners rejecting paid-for apps – THE majority of people do not want to pay for mobile apps up front but are more likely to spend money ‘within the app’, according to a new report. As incr…
Via www.startupbusinesssupport.info
Google Maps Mania: Clean Up America with Google Maps
Via Scoop.it – Location Is Everywhere
[GOOGLE MAP] – Clean Up America : http://t.co/FwRgYCr0…
Via googlemapsmania.blogspot.com
TechCrunch | Yelp Enables Check-Ins On Its iPhone App; Foursquare, Gowalla Ousted As Mayors
Via Scoop.it – Location Is Everywhere
When you think of the idea of “checking-in” at a venue in a mobile app, you likely think of Foursquare or Gowalla right now. The two gained significant momentum, funding, and users in the location space in 2009.
Via techcrunch.com
About Luigi Cappel
Upcoming: I very much enjoyed presenting at the Parking Association Conference recently. Now looking forward to presenting at the Freight Management Conference in Auckland, New Zealand in February.
I work for GeoSmart Maps and am involved in all sorts of projects from car navigation to fleet management, business intelligence, route optimisation, maps and web mapping API’s for web sites and mobile phones.
I’m a futurist (member of the World Future Society) and have been involved in many firsts including the introduction of EFTPOS, Retail Side Scanning, Mobile email, PDA’s with scanners and touch screens for couriers and much more. I am also Director and songwriter for Cappel Songwriting Limited.
I love technology both for itself and for its ability to help people work and play smarter rather than harder.
I am the author of Unleashing the Road Warrior and have written for many magazines and publications as well as technology white papers. I have over the years held positions including President of the NZ Wireless Forum, Vice President of the NZ Sales & Marketing Institute, President of the Glenfield Music Centre, President of Auckland Landyacht Club and run my own businesses including Mission Control (A wireless computing consultancy) and the NZ Smartphone & PDA Academy.
I have chaired and spoken at ITC industry conferences from Paris to Johannesburg to Auckland New Zealand and many more.
I’m exploring things like location based proximity marketing, location based applications, game mechanics and pretty much anything that takes my fancy. I enjoy writing and have an opinion on most things:)
You will find my songs on lots of websites, mostly for free, so get in quick before I am famous and they cost much more. If you are an artist looking for a song, give me a yell. I had a podcast called A Kiwi Songwriter (now suffering from podfade) and an infrequent blog about Songwriting. You will also find me on Twitter and LinkedIn. I have also recently set up to Scoop.it pages The Song Writer and Location is Everywhere.
Luigi Cappel’s Blog- What’s in it for Me? Rewarding Check-ins January 26, 2012Via Scoop.it – Location Is Everywhere If you like the idea of having your customers check-in, ask yourself, What’s in it for the customer? Offering a check-in deal will reward your loyal customers and potentially bring in new business.Via www.vimm.com Filed under: UncategorizedLuigi Cappel
- Bunchball Says Games Turn Twentysomethings Into Better Workers January 26, 2012Via Scoop.it – Location Is Everywhere Bunchball has been touting the benefits of its gamification tools for years, and many of its recent efforts are focused on enterprise customers.Via techcrunch.com Filed under: UncategorizedLuigi Cappel
- 8 Predictions for Location-Based Marketing in 2012 January 20, 2012Via Scoop.it – Location Is Everywhere 2011 was a major stepping stone for location-based services, as we outlined in our recent “Year in Review” infographic.Via www.silverpop.com Filed under: UncategorizedLuigi Cappel
- Foursquare gets meatier with addition of 13M menu items January 20, 2012Via Scoop.it – Location Is Everywhere Delivering on its promise to make the real world easier to use, location-sharing startup Foursquare has added the menus of nearly 250,000 U.S. restaurants to its service today. The new menu feat…Via venturebeat.com Filed under: UncategorizedLuigi Cappel
- German Sound Pollution on Google Maps January 19, 2012Via Scoop.it – Location Is Everywhere The German courts recently decided that Berlin Airport can operate flights between 5 am and midnight.Via googlemapsmania.blogspot.com Filed under: UncategorizedLuigi Cappel
- MyApartmentMap Mobile Apps Take Your House Hunting on the Go January 19, 2012Via Scoop.it – Location Is Everywhere iOS/Android: Previously mentioned (and Hive Five favorite) apartment search site MyApartmentMap has changed a lot since we last looked at it, but this week the service launched mobile apps for iPhone, iPad, and Android devices that let you browse…Via lifehacker.com Filed under: UncategorizedLuigi Cappel
- Music Marketing — A Location-Based Listening Experience | Street Fight January 19, 2012Via Scoop.it – Location Is Everywhere As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions.Via streetfightmag.com Filed under: UncategorizedLuigi Cappel
- Start Up Business Support – Mobile owners rejecting paid-for apps January 19, 2012Via Scoop.it – Location Is Everywhere Mobile owners rejecting paid-for apps – THE majority of people do not want to pay for mobile apps up front but are more likely to spend money ‘within the app’, according to a new report. As incr…Via www.startupbusinesssupport.info Filed under: UncategorizedLuigi Cappel
- Google Maps Mania: Clean Up America with Google Maps January 18, 2012Via Scoop.it – Location Is Everywhere [GOOGLE MAP] – Clean Up America : http://t.co/FwRgYCr0…Via googlemapsmania.blogspot.com Filed under: UncategorizedLuigi Cappel
- TechCrunch | Yelp Enables Check-Ins On Its iPhone App; Foursquare, Gowalla Ousted As Mayors January 18, 2012Via Scoop.it – Location Is Everywhere When you think of the idea of “checking-in” at a venue in a mobile app, you likely think of Foursquare or Gowalla right now. The two gained significant momentum, funding, and users in the location space in 2009.Via techcrunch.com Filed under: UncategorizedLuigi Cappel
- What’s in it for Me? Rewarding Check-ins January 26, 2012
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