8 Predictions for Location-Based Marketing in 2012
Via Scoop.it – Location Is Everywhere
2011 was a major stepping stone for location-based services, as we outlined in our recent “Year in Review” infographic.
Via www.silverpop.com
Foursquare gets meatier with addition of 13M menu items
Via Scoop.it – Location Is Everywhere
Delivering on its promise to make the real world easier to use, location-sharing startup Foursquare has added the menus of nearly 250,000 U.S. restaurants to its service today.
The new menu feat…
Via venturebeat.com
About Luigi Cappel
Upcoming: I very much enjoyed presenting at the Parking Association Conference recently. Now looking forward to presenting at the Freight Management Conference in Auckland, New Zealand in February.
I work for GeoSmart Maps and am involved in all sorts of projects from car navigation to fleet management, business intelligence, route optimisation, maps and web mapping API’s for web sites and mobile phones.
I’m a futurist (member of the World Future Society) and have been involved in many firsts including the introduction of EFTPOS, Retail Side Scanning, Mobile email, PDA’s with scanners and touch screens for couriers and much more. I am also Director and songwriter for Cappel Songwriting Limited.
I love technology both for itself and for its ability to help people work and play smarter rather than harder.
I am the author of Unleashing the Road Warrior and have written for many magazines and publications as well as technology white papers. I have over the years held positions including President of the NZ Wireless Forum, Vice President of the NZ Sales & Marketing Institute, President of the Glenfield Music Centre, President of Auckland Landyacht Club and run my own businesses including Mission Control (A wireless computing consultancy) and the NZ Smartphone & PDA Academy.
I have chaired and spoken at ITC industry conferences from Paris to Johannesburg to Auckland New Zealand and many more.
I’m exploring things like location based proximity marketing, location based applications, game mechanics and pretty much anything that takes my fancy. I enjoy writing and have an opinion on most things:)
You will find my songs on lots of websites, mostly for free, so get in quick before I am famous and they cost much more. If you are an artist looking for a song, give me a yell. I had a podcast called A Kiwi Songwriter (now suffering from podfade) and an infrequent blog about Songwriting. You will also find me on Twitter and LinkedIn. I have also recently set up to Scoop.it pages The Song Writer and Location is Everywhere.
Luigi Cappel’s Blog- Expert Advice: Location Context, Relevance for Revenue | GPS World February 22, 2012Via Scoop.it – Location Is EverywhereMobility’s first phase saw fixed-line communications go mobile. The next phase saw the Internet go mobile.Via www.gpsworld.com Filed under: UncategorizedLuigi Cappel
- GPS jammers could make criminals millions on the stock market February 22, 2012Via Scoop.it – Location Is EverywhereFraudsters could make millions of pounds in seconds by hacking into GPS systems synchronising stock market deals around the world, experts are (GPS jammers could make criminals millions on the stock market |Via www.metro.co.uk Filed under: UncategorizedLuigi Cappel
- GPS shoes can help track people with Alzheimer’s (video) February 22, 2012Via Scoop.it – Location Is EverywhereSmartPlanet’s Sumi Das looks at new shoes from Aetrex that could help caregivers of people with Alzheimer’s disease or dementia find them if they wander off. Read this blog post by CNET News staff on Cutting Edge.Via news.cnet.com Filed under: UncategorizedLuigi Cappel
- Facial Recognition Billboard Only Lets Women See the Full Ad February 22, 2012Via Scoop.it – Location Is EverywhereAn interactive ad uses a high-definition camera to scan pedestrians and identify their gender before showing a specific ad.Via mashable.com Filed under: UncategorizedLuigi Cappel
- Electric Vehicles in #China More Polluting Than Gasoline Vehicles February 22, 2012Via Scoop.it – Location Is EverywhereEnvironment News Service latest environmental news, global warming, water, food, forests, species, energy, education. …Via www.ens-newswire.com Filed under: UncategorizedLuigi Cappel
- Copies Of Mass Effect 3 Launched Into Near Space For Gamers To Track Via GPS And Collect When Fall | Geekologie – Gadgets, Gizmos, and Awesome February 18, 2012Via Scoop.it – Location Is EverywhereRT @geekologie: Copies Of Mass Effect 3 Launched Into Near Space For Gamers To Track Via GPS And Collect When Fall http://t.co/etr5DECE…Via www.geekologie.com Filed under: UncategorizedLuigi Cappel
- Google Tracking Mobile Safari Users Despite Privacy Settings? February 18, 2012Via Scoop.it – Location Is EverywhereApparently privacy settings are only actually respected when they service the needs and interests of Google.Via www.padgadget.com Filed under: UncategorizedLuigi Cappel
- iOS 5.1 May Roll in “Ready Camera Button” on Lock Screen February 18, 2012Via Scoop.it – Location Is EverywhereOkay, with a show of hands, how many of you have virtually stopped using your regular point and shoot cameras now that you have an iPhone?Via www.padgadget.com Filed under: UncategorizedLuigi Cappel
- FTC: Mobile Apps Fail to Protect Kids’ Privacy | Adweek February 17, 2012Via Scoop.it – Location Is EverywhereA new report from the Federal Trade Commission found that mobile apps for kids get failing grades when it comes to protecting their privacy. In a survey of the thousands of apps available in the Apple App Store and the Android market, the FTC…Via www.adweek.com Filed under: UncategorizedLuigi Cappel
- Valentine’s Day Sparks GPS Tracking February 16, 2012Via Scoop.it – Location Is EverywhereGPS trackers becoming more used to expose cheaters on Valentine’s Day (GPS Tracking Devices Bust Cheaters http://t.co/KGFLr8qb…)…Via www.gps-tracker.com Filed under: UncategorizedLuigi Cappel
- Expert Advice: Location Context, Relevance for Revenue | GPS World February 22, 2012
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