What’s in it for Me? Rewarding Check-ins
Via Scoop.it – Location Is Everywhere
If you like the idea of having your customers check-in, ask yourself, What’s in it for the customer? Offering a check-in deal will reward your loyal customers and potentially bring in new business.
Via www.vimm.com
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About Luigi Cappel
Upcoming: I very much enjoyed presenting at the Parking Association Conference recently. Now looking forward to presenting at the Freight Management Conference in Auckland, New Zealand in February.
I work for GeoSmart Maps and am involved in all sorts of projects from car navigation to fleet management, business intelligence, route optimisation, maps and web mapping API’s for web sites and mobile phones.
I’m a futurist (member of the World Future Society) and have been involved in many firsts including the introduction of EFTPOS, Retail Side Scanning, Mobile email, PDA’s with scanners and touch screens for couriers and much more. I am also Director and songwriter for Cappel Songwriting Limited.
I love technology both for itself and for its ability to help people work and play smarter rather than harder.
I am the author of Unleashing the Road Warrior and have written for many magazines and publications as well as technology white papers. I have over the years held positions including President of the NZ Wireless Forum, Vice President of the NZ Sales & Marketing Institute, President of the Glenfield Music Centre, President of Auckland Landyacht Club and run my own businesses including Mission Control (A wireless computing consultancy) and the NZ Smartphone & PDA Academy.
I have chaired and spoken at ITC industry conferences from Paris to Johannesburg to Auckland New Zealand and many more.
I’m exploring things like location based proximity marketing, location based applications, game mechanics and pretty much anything that takes my fancy. I enjoy writing and have an opinion on most things:)
You will find my songs on lots of websites, mostly for free, so get in quick before I am famous and they cost much more. If you are an artist looking for a song, give me a yell. I had a podcast called A Kiwi Songwriter (now suffering from podfade) and an infrequent blog about Songwriting. You will also find me on Twitter and LinkedIn. I have also recently set up to Scoop.it pages The Song Writer and Location is Everywhere.
Luigi Cappel’s Blog- Location Marketing Boot Camp: Where Conference 2012 – O’Reilly Conferences, April 02 – 04, 2012, San Francisco, CA February 23, 2012Via Scoop.it – Location Is EverywhereThis all-day boot camp returns to Where once again in 2012, focusing on the the future of marketing and the new technologies available to help take advantage of location data and services.Via whereconf.com Filed under: UncategorizedLuigi Cappel
- Walgreens’ mobile check-ins offer coupons, promos and value | Articles February 23, 2012Via Scoop.it – Location Is EverywhereCustomers who check in at one of the drugstore chain’s 8,000 locations through Facebook or Foursquare get messages directing them to products, offering coupons, or informing them of donations.Via www.ragan.com Filed under: UncategorizedLuigi Cappel
- Yelp Official Blog: Making Check-Ins More Meaningful February 23, 2012Via Scoop.it – Location Is EverywhereA check-in is a simple way to keep tabs on where you’ve been, broadcast to your friends where you are, and discover more about other people in your community. After a couple of check-ins at a business you are given…Via officialblog.yelp.com Filed under: UncategorizedLuigi Cappel
- Where Do You Want to Shop Today? Location Redefining Behavior Marketing February 23, 2012Via Scoop.it – Location Is EverywhereMarketers are increasingly able to deliver messages, offers, and information to consumers based on their precise location.Via www.thecmosite.com Filed under: UncategorizedLuigi Cappel
- Mobile February 23, 2012Via Scoop.it – Location Is EverywhereThe Growing Problem Of Privacy-Invading Mobile Apps (The Growing Problem Of Privacy-Invading Mobile Apps http://t.co/RHr1jCZq…)…Via pinterest.com Filed under: UncategorizedLuigi Cappel
- Expert Advice: Location Context, Relevance for Revenue | GPS World February 22, 2012Via Scoop.it – Location Is EverywhereMobility’s first phase saw fixed-line communications go mobile. The next phase saw the Internet go mobile.Via www.gpsworld.com Filed under: UncategorizedLuigi Cappel
- GPS jammers could make criminals millions on the stock market February 22, 2012Via Scoop.it – Location Is EverywhereFraudsters could make millions of pounds in seconds by hacking into GPS systems synchronising stock market deals around the world, experts are (GPS jammers could make criminals millions on the stock market |Via www.metro.co.uk Filed under: UncategorizedLuigi Cappel
- GPS shoes can help track people with Alzheimer’s (video) February 22, 2012Via Scoop.it – Location Is EverywhereSmartPlanet’s Sumi Das looks at new shoes from Aetrex that could help caregivers of people with Alzheimer’s disease or dementia find them if they wander off. Read this blog post by CNET News staff on Cutting Edge.Via news.cnet.com Filed under: UncategorizedLuigi Cappel
- Facial Recognition Billboard Only Lets Women See the Full Ad February 22, 2012Via Scoop.it – Location Is EverywhereAn interactive ad uses a high-definition camera to scan pedestrians and identify their gender before showing a specific ad.Via mashable.com Filed under: UncategorizedLuigi Cappel
- Electric Vehicles in #China More Polluting Than Gasoline Vehicles February 22, 2012Via Scoop.it – Location Is EverywhereEnvironment News Service latest environmental news, global warming, water, food, forests, species, energy, education. …Via www.ens-newswire.com Filed under: UncategorizedLuigi Cappel
- Location Marketing Boot Camp: Where Conference 2012 – O’Reilly Conferences, April 02 – 04, 2012, San Francisco, CA February 23, 2012
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