Customer Service and AA Insurance


ImageSome nice person hit my car some time in the last few days, whilst it was parked unattended. I’m not sure where it was, probably in a supermarket car park. No note or apology, they obviously didn’t feel any remorse. This is what it looked like. The hole at the top isn’t my exhaust, it’s where one of my fog lights was mounted before the bracket got smashed in the impact.

Anyway, I rang AA Insurance, got answered within a minute, by a Kiwi in Auckland, I’m not joking! If you have rung a call centre recently, you have probably (as I have with other companies, not to be named here, but you can find them in this blog) waited for anything from 20 minutes to an hour, listened to repetitive Muzak  advertisements and soothing statements of how your call is valued and thank you for waiting.

We went through the obligatory security questions, talked about the incident, some brief friendly conversation with an operator who was very friendly and empathetic, I listened to the honesty statement and agreed that I was being truthful and understood that this was being recorded. I was then told all my options, claim number and what to do next. From the time to picking up the phone to hanging up, feeling pleased despite the stress of the accident and knowing I was going to be without my car for a week, took less than 5 minutes.

This morning, as per the appointment, I took my car to the AA Insurance depot, met with one of their friendly efficient team, had the car assessed, at the time of my appointment, on the dot, paid my excess (ouch, would have been less if I had details of who had dented my car and wallet) and 5 minutes later was in a complimentary taxi back to my office.

I am not used to getting customer service like this. It is that rare that I felt I wanted to share my story and my endorsement. Not only did I get great service, it didn’t take long, I didn’t have to wait and I felt like they cared about me. Generally the experience with large corporates, utility companies and insurance companies seems like they are super friendly when they are signing you up and after that they don’t have time for you.

Its not over yet, I am without my car for a week, but when it comes back, I have a lifetime guarantee on the workmanship and they will have my ongoing loyalty. Just  a footnote, people do business with people and providing great caring service is the best form of marketing. It’s rare enough for me to make the effort to share this story. Thanks again AA Insurance.

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One thought on “Customer Service and AA Insurance

  1. Pingback: Is Water Care Services an Oxymoron? | Luigicappel's Weblog

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