A Good Read About Retail Book Stores and Glenfield Paper Plus


I was pleasantly surprised with some great service from Paper Plus in Glenfield this week and want to share the experience with you. Many book retailers complain that they can’t compete with online stores. Some like Borders might even see the fatalities as a  fait accomplis. I don’t agree.

Inside the Medium

Inside the Medium

So here’s what happened. I got an email from my daughter saying that Kelvin Cruickshank, the psychic medium was going  to be doing a book signing on Tuesday evening at Paper Plus, Glenfield at 6PM. That was too early for us and given that my wife is a big fan and it was her birthday yesterday, I rang to see if I could buy a book and get it autographed without going to the signing.

As an aside, one of the things that I used to love about Borders in the USA was book signings and the ability to even briefly meet authors. It’s not something that Borders in New Zealand ever did much of, in fact sometimes it seemed like the only things Borders in New Zealand had in common with the American stores I loved was the layout, encouragement to grab a book and take it into the in-store cafe and huge width of stock. It’s a shame they didn’t step outside of their business and listen to some of my ideas, because I think they could still be here and profitable, but that’s another story.

So, when I rang the Glenfield store, the response was “I’m sure we can do that for you.” I told them what I would like Kelvin to write with his autograph, gave them my credit card details so they knew I was bona fide.

I arrived yesterday to pick up the book and the two women behind the counter told me that they made sure it was the first thing Kelvin did when he arrived at the store to make sure it happened, because the line of people waiting to meet him and get a book signed was very long. We had a brief discussion and I was able t take away a gift that my wife was thrilled to receive. Having it signed to her, with her name spelled correctly elicited a smile that was priceless.

People are always quick to complain when they are not happy with retail service, but don’t often make an effort to recognise good service, so my Award for Great Service for the Week goes to the ladies at Paper Plus, Glenfield. I don’t live in the area, but I’ll go back in the future because these people care about their customers. They show a genuine interest, I don’t know if they are staff or have equity in the business (which is a franchise). If they are staff, my recommendation to the owners is to recognise them and hang on to them because it is people like that, who can make the difference between buying something online or going into the store. It is of course just one aspect of good retailing, but such a critical one. A great looking well stocked store with staff that don’t like their industry, their managers, or think of it as a just a job, is on a slippery slope.

What is a Blog and How do I Get One?


Everyone is talking about writing blogs. In the world of IT and in large companies, people are writing online. It might be newsletters, articles, pages on websites and of course social media. That’s all very well for people that like writing and can do it well, but what about busy people working in their SME business? What about people who are good at what they do but are not good at writing?

I’m not going to tell you in detail what a blog is. The web is full of explanations, Wikipedia, defines it as well as anyone here. A blog is effectively an easy tool to allow you to share your passion and message with the world. It’s a way to attract new clients, to share your knowledge, to engage with people with a common interest, a way to share stories.

A blog can contain photos, video, music, polls and much more. You can allow people to comment, you can create categories of information, add keywords to help people find your information when they are looking for what you have and much more. It is also chronological and that is very important. If you are going to blog, you need to be doing it regularly so that people know there will be new information coming. They can subscribe to it and get involved with you and your brand.

Here are a few thoughts:

  1. Why blog? If you don’t know the answer to that, skip the rest of this. If you have a bit of an idea, then start focusing on it. What is your end game? Do you want customers to buy your goods or services? Do you want to add value and inform people about things you are excited about? Do you want to raise your profile? Do you want new customers, or to keep existing ones? if you don’t have a goal, you’re going to have a pointless blog.
  2. Why would people read your blog? You don’t want to be preaching to the converted. You don’t want to be telling people what they already know, which a lot of blog writers do. If you are in business, what sort of questions do customers often ask you? Why do they come to you, I frequently hear people say their customers go to them because they have product knowledge. I would put it to you that if you have product knowledge, you have passion. People will read your blog for the same reason they do business with you, you have a common interest, you have helpful information and you care.
  3. How often should you blog? At least a couple of times a week or people will forget about you. Search engines will pick up on your blog is they see there is regular content and you will rise higher up the rankings and more people will find you. That might sound a lot, but they don’t have to be long. In fact any longer than this and people may well stop reading.
  4. What sort of writing style should you use? It needs to be easy to read, almost like having a conversation, but leave out the slang and the industry jargon. It also needs excellent spelling and grammar. This is a professional conversation.
  5. What should you write about? Keep it relevant to your goals and your target audience. When I was studying songwriting a common thread was write about what you know. As above, what do you know that will be useful to your reader?
  6. I want to write but I don’t have time. Then contact someone like me. You can email me at luigi@solomoconsulting.co.nz  I can get you started with your online writing and help you start the conversation.

Blogging is of course only one form of online content writing. There are newsletters, white papers, online magazines, websites and much more. What is great about a blog is that there are easy to use and often free tools. It is all kept in one place, but keeps growing. You can go back and add to stories, you can edit them if you want to. You also get analytics which means you can find out how many people are reading your blog and even what part of the world they come from. Once you get started it’s a lot of fun. Want to get started?

Here are a few blogs that I write. SoLoMo Consulting is all about Location Based Services. The Future Diaries is fiction of sorts with my futurist hat on. I pretend to be some years in the future talking about things that might be coming, mostly about technology. Imersia NZ is one I collaborate on with my colleagues at Imersia. I have more, but these will give you a bit of a mix, showing different ways of presenting information for different reasons. Of course you have already found this one, which comprises everything from technology to soapbox rants.

IS1380016f there is one final rule I would add, it would be have fun. So we have some empty chairs sitting there waiting to be filled by people who are interested in what you have to say. Let’s start the conversation:)

Michael Q Todd is a Social Media Expert


The world is full of self proclaimed social media experts, many of them legends in their own minds. Every once in a while you come across someone who not only really does understand how it all works, but one that practices what they preach. 

Presenting at his Auckland Seminar

Presenting at his Auckland Seminar

One such person is Michael Q Todd. I had the pleasure last week of meeting him in person in Auckland and attending one of his seminars which was a pre-launch of his upcoming book The 7 Pillars of Your Online Success. Michael is an ex-pat Kiwi who lives in Japan with his lovely wife Dr Yoriko Todd.

The mix of attendees ranged from total beginners to very experienced people including Sean Mitchell of Techday, Jason Kemp of Dialog Ventures, Mark Thomas of 2Review and Roger Bennett, one of New Zealand’s serial networkers and connectors, all people who are very passionate about what they do. You have to be, to go to a 3 hour seminar on a weekday evening. There was a quality of debate, illustrating that one size doesn’t fit all and Michael managed the proceedings like the pro that he is.

I’m not going to tell you about everything he covered, it was an introduction to the new book and one that I am very much looking to receive an advanced copy on. I’ve read a couple of pre-released chapters and they are winners. You may be very good with one application or aspects of an application, but be missing out on others. Another is that this is a changing environment. Social media sites such as Facebook, LinkedIn and Twitter are constantly adding and modifying features, you need to keep abreast of these. New services like Vine, Empire Ave (one of my current favorites, you’ll find my account here)  and Posse  are popping up all the time. Some of these will be valuable to you. Never assume you are up to date, because you will be wrong. If you don’t keep up to date, you could end up like this moth (not for the squeemish) I captured on my second Vine attempt, being devoured by a praying mantis.

This is one of the reasons I really like

Following are a 3 key takeouts for me:

1. It’s about selling. Anything you do is social media has to have a purpose, an end game. It is usually to sell something. It could be the products or services you provide to customers, it could be selling your consultancy, or perhaps promoting your sporting activity, music or hobbies. Start with the end game in mind.

2. Three things that brand you. People get confused when you tell them you do lots of different things. Define the 3 most important things, based  on (1) above. Give this some serious thought. If you have too much going on, narrow your focus or you will confuse people and won’t sell much of anything. For me, I am

3. Plug the gaps. One for me is Lists. I used to have a very successful newsletter many years ago which I sold as part of my consultancy and training school, the New Zealand Smartphone and PDA Academy. It had a large following and I really enjoyed the feedback from readers. Lately I thought that social media had replaced email newsletters, but now realize that they add another dimension. What are your gaps?

Once in a rare while you meet someone who will make a profound and positive difference in your life if you let them. I have had a few of those over my years and I believe that Michael Q Todd is going to be one of those. Whatever business you are in, or want to be in, whatever role you currently play in life, you are a brand and Michael can help teach you how to focus and market that brand and to reach the results you desire. You can find out more about him on his website.

I’ll leave the last word to Michael from one of his many YouTube Videos

A Kiwi Augmented Reality Location Based Game

Reblogged from Imersia NZ:

Click to visit the original post
  • Click to visit the original post
  • Click to visit the original post

Imersia has created Finga Footy, a free Android and iOS game which shows off both Augmented Reality (AR) and Location Based Services concepts that you can play on your mobile or tablet. 

You can get the application by scanning this QR code with your mobile, or follow this link.  It will provide you with the link you need for your mobile operating system.

Read more… 403 more words

Give it a try and let me know what you think?

You Have Cancer


At the closing ceremony of Relay For Life on Sunday at the Millennium Institute in Mairangi Bay, Auckland, New Zealand, we were told these are the worst 3 words you can hear in your life. As part of Team Hope Fighters, I was one of a group of awesome people who raised funds through a variety of activities culminating in an 18 hour walking relay. Our group walked the equivalent of Auckland to Blenheim and the full compliment walked the equivalent of Auckland to New York via Los Angeles, collecting over $120,000 for cancer research along the way.

Team Hope Fighters

Team Hope Fighters

I lost my first friend, my best childhood mate to cancer at the age of 9. Since then, like most people I have lost lots more. My grandmother, my father-in-law (who was a past President of the Lost Chord Club) and many more. I have relatives who are survivors and one who has only recently found out they have cancer and who didn’t want to tell me.

Relay For Life is a poignant event, which starts of with a Survivors Lap, lead by people who are in remission or still battling this horrendous condition. Many of these people marched for much of the 18 hours of this event which was very inspiring.

We walked through the night and I was pleased to survive sans blisters and managed just over a marathon

Walking through the night

Walking through the night

distance, which was a real achievement for me considering I hadn’t trained. One monster in our team was in training for a super marathon in 3 weeks time. I’m not sure exactly how far he ran, but it was in excess of 140km which was amazing.

Blues in the night

Blues in the night

During the night there were various activities including games, bands, the lighting of the HOPE lights, food stalls

HOPE

HOPE

including bacon butties (something my stomach couldn’t handle the thought of at 3 in the morning, despite the pervasive aroma which I would normally relish) but I did see a number of Police enjoying them after a brief team run in full kit, very brief I might say, but it was great to see them there. It would be really cool to see an official team from them next year:)

Candle Tribute Bags

Candle Tribute Bags

People created candle bags (LED Candles for safety) and left messages for loved ones which twinkled during the night, adding to the spectacle. Reminding people why we were there.

I made an interesting discovery at about 4 in the morning which was that it was pretty much just as painful getting back up and moving after sitting down for a while as it was being back on the track, so back I went.

Looking out from our tent site

Looking out from our tent site

Ultimately this was an awesome event, which despite having said after walking through the mud in Kumeu last year, that I wouldn’t do it again, I will most likely do it again next year, although I might train for it next time. After all I can’t be satisfied with only 44km in 2014:)

Don't judge me

Don’t judge me

In closing many thanks to my personal sponsors, to all sponsors, huge thanks to the many volunteers and kudos to the cancer survivors. Cancer doesn’t respect age, gender, ethnicity or anything else and I doubt there is anyone who hasn’t been touched by it themselves or through a friend, family member or colleague.

One footnote. I’m seeing ads on TV for cycling for cancer and other events, which appear to be commercially funded. I didn’t see any news media at this event at all, despite the number of people all giving their time for free other than a TV crew who appeared to be recording a documentary. Where was the NZ Herald? Where were the radio stations? Where was TV One and TV 3? Where was the North Shore Times?

Is Water Care Services an Oxymoron?


Our water bill has shot up in recent times, we had a leak repaired in November and it settled down to its new high, but January went nuts to the level of a 6 person household. Ours is 3. We couldn’t understand why, but it hurt, especially on top of the new increases in water fees on the North Shore in Auckland. Last week we finally discovered a new leak right by the water mains and on 8 February we called Water Care Services. 

Ware Leak

Ware Leak

The call center staff were very friendly and said it would probably take 3 working days for someone to come and check it out. While we were waiting for this visit a lot of water went down the drain. A neighbor had a similar problem and Water Care sent them a contractor to check out the problem.

On The 13th I rang again and asked what was happening. They put me on hold, came back and said I was in a priority queue. I was pleased that something was happening. I asked if the contractor could ring when they were coming and I was put on hold again and she said that was fine, they would ring when they were on the way. I told her I was working from home on the 14th, so that would be great. I had a plumber booked for the 14th in case the problem was on our side.

No one came to our house on the 14th, but a Water Care contractor went to a similar problem about 4 doors down the road. My next door neighbor asked them if they could have a look at my problem while they were there. He said he would look into it. He didn’t. I postponed the plumber.

I rang the Water Care call center again on the 14th  and they explained that the contractor couldn’t look at our place because he didn’t have access to the works order for it. She said someone would be there before 11 on the 15th and they would call before coming as requested.

I worked from home again on the 15th, wanting to be there when the contractor came. At around 11:30 I went to the letter box, the area around the meter box was very muddy and water was coming out of the mains box in much greater volume than before. In the letter box was a note from a company called Lend Lease saying “SUSPECT YOU HAVE A PRIVATE LEAK”

I contacted the plumber who is unavailable for another 3 days and now we walk backwards and forwards to the water main, turning it on and off as required. The plumber said to us that there appear to be many instances in the area of higher pressure in the pipes (due to increasing water supply capacity works for the new Long Bay subdivisions and other growth in the area) causing leaks.

So a couple of questions for you and Water Care. How is it that you can send 3 contractors to the same street in the same street in different instances and you don’t have the technology in the 21st century to identify that there are other jobs that could be done at the same time? Sending a van out from wherever and back 3 times must be quite expensive (a bit like my water bill). If that happens 3 times in one week, just in my street, how much extra does it cost. Calls like mine to the call center which had local sounding people (which must be pretty big, because I never spoke to the same person twice), Maybe half an hour of time. Calls from them to contractors, another 15 minutes. Processing multiple works orders, maybe 20 minutes. 3 trips from vans to my street, with driving time, probably an hour each. That’s a lot of ratepayers money. It’s also a lot of wasted water, are the dams overflowing after this dry summer, that we can afford to waste it?

Does Water Care Services have sustainability KPI’s?

I’m starting to understand why Water Care charges so much. I know they have a geospatial database, one would assume they have a good CRM. Hopefully they will give me a rebate on the excess water for January and February, which I can apply to the plumber’s bill. I’m looking forward to having him fix the problem in a couple of days time.

I am wondering if other people have had similar experiences? Please feel free to leave a comment. By the way I am not a whingeing stirrer, I give credit where it is due to, for example my recent blog about AA Insurance, who provided me with fantastic service after someone dinged my car in a car park and took off. The thing is, I am a ratepayer, I am paying massive amounts of money for water and waste-water and I suspect that with better management or systems, I could be paying a whole lot less.

 

Customer Service and AA Insurance


ImageSome nice person hit my car some time in the last few days, whilst it was parked unattended. I’m not sure where it was, probably in a supermarket car park. No note or apology, they obviously didn’t feel any remorse. This is what it looked like. The hole at the top isn’t my exhaust, it’s where one of my fog lights was mounted before the bracket got smashed in the impact.

Anyway, I rang AA Insurance, got answered within a minute, by a Kiwi in Auckland, I’m not joking! If you have rung a call centre recently, you have probably (as I have with other companies, not to be named here, but you can find them in this blog) waited for anything from 20 minutes to an hour, listened to repetitive Muzak  advertisements and soothing statements of how your call is valued and thank you for waiting.

We went through the obligatory security questions, talked about the incident, some brief friendly conversation with an operator who was very friendly and empathetic, I listened to the honesty statement and agreed that I was being truthful and understood that this was being recorded. I was then told all my options, claim number and what to do next. From the time to picking up the phone to hanging up, feeling pleased despite the stress of the accident and knowing I was going to be without my car for a week, took less than 5 minutes.

This morning, as per the appointment, I took my car to the AA Insurance depot, met with one of their friendly efficient team, had the car assessed, at the time of my appointment, on the dot, paid my excess (ouch, would have been less if I had details of who had dented my car and wallet) and 5 minutes later was in a complimentary taxi back to my office.

I am not used to getting customer service like this. It is that rare that I felt I wanted to share my story and my endorsement. Not only did I get great service, it didn’t take long, I didn’t have to wait and I felt like they cared about me. Generally the experience with large corporates, utility companies and insurance companies seems like they are super friendly when they are signing you up and after that they don’t have time for you.

Its not over yet, I am without my car for a week, but when it comes back, I have a lifetime guarantee on the workmanship and they will have my ongoing loyalty. Just  a footnote, people do business with people and providing great caring service is the best form of marketing. It’s rare enough for me to make the effort to share this story. Thanks again AA Insurance.

Consumption 2.0 and Mobile Society


I’ve just read an article by Hugo Garcia of Futures Lab in Portugal in the latest issue of The Futurist. He was outlining how younger people today are more mobile, more focussed on consuming goods, services and experiences, rather than being attached to things and places. One area that he was strong on was the fact that people are now so mobile and keen to explore the world and their environments.

Location becomes far more important because you are continuing moving around as opposed to tied to a fixed location in the world. He said that one example is the trend towards not owning a home, perhaps ever. I always hear talk about how hard it is to get into property, I don’t think it has ever been easy. When we bought our first home (to give ourselves and our children some long term security) we bought in a cheap neighbourhood and at one stage were paying in excess on 20% interest. For a couple of years in the beginning, we went without pretty much anything, just to pay the interest. Today many don’t want to restrict their lifestyle, making it a choice, their choice is to live for today.

The ‘office’ is for many people today, especially knowledge workers, not somewhere we need to be a lot of the time and the cost of maintaining an office, commuting, car parking (you could almost rent a room for the cost of my Auckland City car park). We go to the office when we need to, for meetings, teamwork etc, but otherwise I can be much more productive from my home office.

White BikesHugo talks about shared mobility. This is not a new concept, but certainly one that is coming back with a vengeance. Back in the 1960′s the Provos introduced white bikes that anyone could use. The idea was that you grabbed a bike, rode it to where you wanted to go and left it there for the next person to use. Their concept, same as today was to reduce pollution and traffic congestion and promote community engagement. They were certainly engaged as very quickly the bikes were stolen and repainted, but the idea was very good.

Today carpooling continues to grow, Zipcars, recently purchased by Avis, which is currently being debated as to whether it was an anticompetitive manoeuvre, is an example of car sharing, which in principle makes a lot of sense. People share ownership in boats, holiday homes and other items and many people are travelling around the world using the services of portals like Airbnb. There are loads of companies sprouting up like Whipcar, which lets you rent out your own vehicle when you don’t need it.

Globalisation is also an area that is changing rapidly. I remember reading history books about the great depression and how people moved from town to town looking for work. Mobility today is something far more international and international borders are being crossed continually by people in search of work, whether it is because they can’t find it at home, want a better life, or simply enjoy the itinerant lifestyle. Over a million Kiwis are working and living overseas, while British and other nationalities are moving to New Zealand to work on projects such as the reconstruction of  Christchurch.

Hugo points out there are pro’s and cons. “Unfortunately, some areas may become abandoned because they lack competitive advantages. The war for talent between countries will increase, but regions that offer good living conditions may gain an advantage.

I note again that knowledge workers, one of the biggest industry segments today can often work from anywhere and travel when required. I know many journalists and developers that live in small towns for the lifestyle, but can still perform on a global stage.

This mobile society opens up huge scope for innovation and disruption, particularly with location based services, applications for mobile use, which can support the new mobile lifestyle. Kiwi developers can and are developing applications used globally, despite those that say you can’t be successful unless you are in Silicon Valley, things are changing. The money may be there, but they don’t have a monopoly of good ideas.

If anyone knows about a mobile lifestyle its Kiwis, anywhere is a long way from New Zealand. We know how to travel, we absorb and learn and we love new technology. Where we need help is harnessing our smarts, to help our innovators and entrepreneurs to learn how to scale and think big. That’s a tough ask and I don’t think our Government is doing anywhere near enough to ensure that smart people are able to grow from small concepts to large global enterprises.

I was just asking myself how I suddenly got on my soap box, but then I’m not sure I ever get off it:)

Where Are The Greens


It seems somehow appropriate to parody Sondheim at this time. For a number of years now I have been waiting to see what the Green Party would do in New Zealand, especially with an election coming up. I’ve blogged extensively on the poor state of our lakes and waterways, the apparent lack of management of dam capacity and maintenance and the continued practice of feeding Aucklanders water from the Waikato River.

Brown Waikato Water

I’ve complained about our eagerness to send money based on the Kyoto Protocol offshore instead of spending it on restoring New Zealand to the clean green country we like to tell the world it is. Above all I get really frustrated that we still don’t have a policy of interest free loans for solar power with feed in tarrifs allowing us to sell excess power generated back into the grid. So with the latest election coming up I don’t mind telling you I gave the Greens my Party Vote.

I have to be astounded that they didn’t take this opportunity, the best in their history to become part of the Government in this MMP environment. No, they said they would not back John Key on Supply and Demand. Sure they are strongly against asset sales, but that is only one policy albeit a huge one. They could have found imho a middle ground which would have National supporting some real green policies and sustainability and made a serious difference with their 11% vote and 14 seats! I have to wonder if their ideology is more important than their policies. Are they now going to focus on being a jeering opposition in the house, or will they fight for my feed in tarrifs, making the rivers drinkable again, encouraging green and sustainable urban development, enforcing emission control etc? Are they going to show respect for the people who voted them in by concerted positive action or be the jeering laughing annoying opposition party there to undermine our Government and hold us back until the next election.

So back to Sondheim:

Isn’t it rich

Is this a fair

You here at last on the ground

NZ in mid air

Send in the Greens

Isn’t it bliss

Don’t you approve

One who keeps tearing around

One who won’t move

Where are the Greens

Send in the Greens?

Just when I’d stopped

Writing my blogs

Finally knowing

The one that we wanted was you

Making your entrance again

With your usual flair

Sure of your lines

No one is there.

Don’t you love farce

My bad I fear

I thought you’d want what I want

Sorry my dear

But where are the Greens

There ought to be Greens

Quick send in the Greens

Isn’t it rich

Isn’t it queer

Losing their timing this late

In their career

And where are the Greens

Quick send in the Greens

Don’t bother – they’re here