Presenting to IT Professionals with Sead IT People

A couple of weeks ago I had the privilege of presenting to a group of ICT professionals at the Mercure Hotel hosted by Sead I.T. People. The presentation in the series of Sead Latest in IT Seminar was on Mobile Marketing.

How did we get here

Sead Presentation

Covering topics including the latest Gartner Hype Cycle predictions, Location and Proximity Based Marketing, Check-In Marketing, Mobile Computing, QR Codes, Business Intelligence using maps and the hot topic of the use of personal devices in a corporate market, there was something in it for everyone. Case studies illustrated not only practical use of technology, but professional processes to ensure that projects were well designed for success.

The presentation outlined the ongoing chasm between people in the ICT profession and their colleagues when it came to understanding and use of new technologies, particularly mobile and location based. I encouraged the audience ranging from consultants to CIO’s to consider how they can educate and encourage their companies to understand the new technologies and how they fit into their business frameworks. There are great opportunities for IT people to be welcomed back into the boardroom by working closely with the management team to show them how to implement and benefit from new technologies, safely and securely.

Luigi and the Sead Team at the Mercure

What Do You Hate About Car Parks?

I recently asked you what you liked about car parks. I guess based on 25 votes and 3 comments, most of you don’t really think about this subject, which is fine. I appreciate your feedback.

So lets look at the negative side of car parking. What do you dislike about car parks? I can think of lots of things and maybe I can start you off with a few things to think about and I will also add another poll.

I went down to the new Wynyard Quarter a couple of weeks ago on a sunny Saturday for lunch. We thought we’d have a look at this new development, have lunch and enjoy the new showcase area in Auckland. We drove the 30km from our home, drove through all the car parks, couldn’t find a single park (this was around noon) and after 20 minutes of crawling in circles went to Takapuna for lunch. I hate going somewhere and not being able to get a park.

I hate not being able to find a suitable car park close to my destination when its raining. We’ve had more than our fair share of that this winter in New Zealand.

I hate car parks with small parking spaces and large pillars, which going by the black and other colour scrapings on them, do more than their fair share of damage.

Car parks with small spaces means that often motorists overlap into the park next to them, so that that the vacant park is rendered useless to anything other than a Beetle or a motorcycle.

I hate car parks where the machines only take cash and I very rarely carry cash any more.

I hated having my car broken into in a public car park and finding that the only video security available was there to stop people leaving the car park without paying! I haven’t used that particular car park since. I either walk further or go to a more expensive one in that area.

I hate car parks where the machine doesn’t work and all the staff seem to have gone on a break.

I hate parks that cost more than the activity I want to consume.

So how about leaving a comment and participating in the poll, you can even create a new question in it yourself. I am going to be presenting to the Parking Association later this year at their annual conference and want to give them an idea, positive and negative about their business. This includes curb side parking by the way. Any car parking dislikes at all.

I haven’t forgotten special needs car parks, but I want you to tell me about your experiences:)

As a footnote, this is not a bitch session. We are a motoring people and we need car parks. I am looking for feedback with a view to coming up with ideas as to how to make car parking more user friendly and attractive. I believe that there are many improvements possible and many opportunities for car parks to engage with their users and their community.

Telco’s want in on Daily Deals

It was interesting to learn that O2 is now going to get into daily deals. They will be the first British Telco to enter this market and according to the Financial Times, they are going to invest £6 Million into their daily deals service with the expected participation of 3,500 high street brands. Shaun Gregory, O2’s managing director of media, said that their opt in process was going to be less clunky than that on Facebook and Foursquare etc. and would not require check ins. This effectively means it is not a location based service at all, but yet another spin on the Daily Deals I wrote about in my blog yesterday.

Ironically I and many other people in the telecommunications industries over the years have been trying to convince local telco’s to support payment for products via mobile, including vending machines, pointing out the enormous value in clipping the ticket on transactions. Probably about 12-15 years ago I was able to buy Coke from a vending machine at the local Ericsson office, but it was only ever a Beta service.

Amazon is also getting in on the act in the USA with Amazon Local which is yet another spin and hardly local given that it works in exactly the same way as the regional deals every other Daily Deal site offers, noting to do with check ins. It will at least support local businesses in the same way as other sites does with vouchers etc to be redeemed in local eateries and stores with the same debatable results. Amazon certainly knows the value of clipping the ticket as I mentioned in an older blog with a link to a Harvard Business Review Clip of John Donahoe explaining what his business model is, and I can tell you it is now selling books.

Eventually if you keep following this blog, I will get to the point of the value of using Location Based Marketing instead of Daily Deals. This is starting to seem a whole lot like the boring unimaginative reality TV shows that all the networks are rolling out. It’s much cheaper to imitate than to innovate and of course you are encouraging them by watching, because if you didn’t watch, then they wouldn’t be able to get advertisers to promote their daily deals businesses!

Coping with stress in Christchurch

Never before have we experienced a situation such as exists in Christchurch today. As was seen on Campbell Live last night people are at breaking point. Even the ambulance officers who were interviews, some of whom  had lost their own homes appeared to be close to losing it, fighting on because they are trained to, because “my uniform says I am there to help”. Men saying they “Cried last week for the first time in 20 years”.

The situation is looking incredibly serious. We have our 2nd largest city full of people suffering from Earthquake Syndrome. Interestingly it is very difficult to find information about the psychological impact from a New Zealand perspective, which I blogged about yesterday it seems as if the authorities are keeping it as quiet as possible, worried that it will get worse if people start talking about it.

In the absence of anything else, I think that is exactly what they should be doing, but more on that in my next blog. Maybe its naive of me, but today as a citizen of NZ with no mandate or authority I emailed Dr Martin Seligman of the Positive Psychology Centre at Penn University. In the US they experience repeated incidents of natural disasters in certain areas and of course with their military forces they also have extensive experience in PTSD. In NZ we really have no skills to understand or deal with repeat natural disasters and their human psychological consequences at a level like this, which in my opinion is why we are doing very little about it. We aren’t coping with the demands of repairing buildings, deciding which suburbs stay or go. We still aren’t dealing with the damage to buildings and the EQC is not paying trades people who are close to losing their businesses for trying to help people keep their homes habitable.

If you haven’t seen the Campbell Live tent recordings where they left people in a tent without any interviewers prompting them, to say how they feel, watch the following video and tell me you are not moved.

Post Traumatic Stress in Christchurch and EQC

I was ashamed and embarrassed a few nights ago. I was lying  alone in bed listening to talk back radio (as my wife was in hospital) and heard a woman from Christchurch talking to host Kerre Woodham about how she had not had any response from EQC or anyone else since the first earthquake.  The bottom of her Kaiapoi house was basically destroyed and she was at her wits end. She was crying and pleaded “I need help”. Kerre handled the situation extremely well, took the woman’s number and said they would do what they could to help her offline.

Then a couple of nights ago I watched TV3′s Campbell Live which interviewed loads of Christchurch residents who were in a similar situations and trades people who were going broke providing plumbing and drainage and other services on behalf of EQC, but had not received any payment from them in some cases dating back to last year’s first quake in September. The head of EQC tried to tell him that they were doing everything they could, but tried to say that it was the worst incident in the world since EQC was founded in 1947, then he said the worst in NZ.

I don’t give a damn how bad it was, that is why NZ taxpayers have been paying EQC levies for years. The whole point of having such an organisation is to ensure that when the inevitable disaster occurs, the country is prepared in every way. This includes experts to evaluate damage, the capital and resources to ensure repairs are made as quickly as possible, no excuses. It doesn’t matter that there was more than one quake, this is what we paid for. So where has the money gone that we paid all these years?

It has been well known by Civil Defence, Police, Health Services and others that it is not just about repairing buildings and digging up liquifaction, its about the people and nothing seems to be happening. Behind closed doors there is talk about increased use of drugs and alcohol, increased domestic violence, people freaking out every time there is another after shake. People don’t know what to do. They can’t leave their broken homes because they have mortgages on them and of course no one wants to buy them.

What we have is a quite unique situation in that we have an enemy we can’t see, situations we can’t predict and the Government and Insurance organisations simply are not prepared. We can’t deal with the physical manifestations and I don’t think we know anything about dealing with the human emotions. Even in the military you know who your enemy is and you can pull out. You have at least a feeling that there is someone in control and whilst they haven’t always been great in dealing with PTSD, they recognise it and have systems in place.

Recently I listened to an excellent Harvard Business Review Ideacast podcast with Martin Seligman, director of the Positive Psychology Center at the University of Pennsylvania and author of the HBR article Building Resilience. He is also the author of Flourish: A Visionary New Understanding of Happiness and Well-being. He spoke of a new program that they had been working on with the US military, which had amazing results with their soldiers. It was heartwarming. Unfortunately the full report has yet to be released to the US Government, but the anecdotal reports were amazing. This should be something that the NZ Government needs to be looking into.

I look back to the first news coverage where Christchurch Mayor Bob Parker and Christchurch Cathedral Dean Peter Beck were saying the bricks and mortar can be replaced, but its the people that matter. Well herein lies my problem. We aren’t even dealing effectively with the buildings. We are hardly touching the broken people! They can only be staunch for so long and if we don’t help them very soon, we are going to have a generation of traumatized people.

So I say to the Government, to EQNZ, to the city councillors, to my fellow Kiwis: This isn’t good enough. No more excuses. We have paid our taxes for years, in good faith expecting that the money would provide for resources and expertise when they were needed. We were told the big one would come and we would be ready. If you can’t deal with it, bring in people and resources who can. We aren’t the only country to have disasters, they happen all over the world, many much worse than Christchurch. Have the grace to accept you don’t know how to deal with the situation and find people who can.

If you can’t do that, its election year and you will have to fall on your swords and we will find others who can. The current situation may not be man made, but our response to it is a disgrace. Kia Kaha Christchurch. Thanks to the media for making us more aware of what is and isn’t happening. Maybe now we need to tell the world stage that we are not coping and we need specialist help.

Have a read of the comments left on Campbell Live’s Facebook Page. This tells the story that our Government departments are not addressing or are trying to minimize. The situation is not under control and it is not just a few people who haven’t been seen to yet. This is a crisis. What are you going to do John Key? The Rugby World Cup will not be enough of a distraction.

Blame the Technology and Australia

Continuing my search into what happened at Whitcoulls and Borders and  generally what’s going on with New Zealand retailers I am finding no surprises, which is a real worry. Two words come up a lot. Technology and Australia. I know a little of both. I live for technology and have trained many retailers over the years (including some who were already millionaires) and while the technology has changed, the principles haven’t. More on this to come.

Australia and New Zealand

As to Australia. In the 90′s many Australasian retailers who had New Zealand operated subsidiary chains based in New Zealand, decided to do away with local country management, local buyers etc.  and to save lots of money by treating their NZ shops as Australian branches. I guess they considered New Zealand as a slightly bigger Tasmania. Not huge, but worth having, especially if they didn’t put much effort into senior staffing  resources.

When performance decreased they blamed the economy, they said that NZ was just an over inflated state and it was always going to be that way, which was how they justified reducing local resources in the first place. The fact is while we may have a lot in common, we are not the same. We are made up of different cultures and history and have subtle differences in our lifestyles. Subtle enough that you can’t treat NZ stores the same as Australian stores and expect the same result.

Similar scenarios happened in many cases with the decades of American Globalisation. It’s funny really that America wanted to change Japan and the rest of Asia Pacific while Japan wanted to change the west. I well remember having discussions with senior management of Casio in Tokyo and Hamura about improving the software on their cash registers. One of the issues was that they hadn’t allowed for people pressing buttons in the wrong sequence. Have you ever been in a retail store when the ECR (Cash Register) is bleeping loud noises no matter what buttons are pushed and the stress it caused the cashier? Their initial response was “They must use the ECR in the right way or you should find better customers”. We ended up beta testing their software in NZ and Australia first and then getting Japan to tweak their software. That was one of the initiatives that helped us get 70% market share in the ECR market in NZ and helped Casio increase theirs around the world. But then of course the company I worked for was sold and I along with my boss and several other great people were made redundant despite the fact that we were doing really well, but because they thought we were earning too much. I’d love to know what their market share is in NZ now. I know it isn’t 70%. Anyway I’m going off on a tangent.

The big thing I noticed in the NZ stores was inventory management. They were carrying a lot of books that I wouldn’t think anyone would buy other than as a joke. I went back to Borders a week ago to jot some of the names down, but it looks like they went in the $1, $2, $5 sale and were gone. They had many dated books especially computing which must have been in store for several years, technical books on how to use software that almost no one has used in the last 5 years.

From what I’ve been told, someone automated the purchasing software to replace books that had sold, so for example if a particular book sold really well, say 5,000 copies, the system would replace with another 5,000 copies. Well there goes the profit from the first lot.

One of the things that makes New Zealand different is our ethnic communities. All over New Zealand, but particularly in Auckland we have clusters of ethnic communities; Chinese, Korean, South African, Indian, Pacific Islanders and more. Brands who fail to take that into consideration waste massive levels of stock by having the wrong product in the wrong locations, which then becomes shop soiled and potentially unsaleable.

Inventory needs to be managed locally by category managers who understand and are at the leading edge of their category and who understand their local market. They need to know weekly what is going on and understand who their customers are and what they are buying. Some books date more quickly than others and need to be moved on quickly, others will hold their value longer, but will still have a rapid half life.

In my previous blog about Whitcoulls and Borders I wrote about how they could follow the example of Amazon and know what their individual repeat customers were buying and therefore their interests and could recommend books to them. Amazon continue to prove that people in NZ will buy based on recommendations along the lines of “You bought these 3 books, other people who bought the same books also enjoyed the following titles”. Not only do we often buy them, but we also pay massive freight costs to get them here, at the same time as local book retailers are discounting stock that people aren’t buying. How smart is that?

One good way of dealing with this is using Business Analytics or Business Intelligence tools such as BIonaMAP, soon to be launched by New Zealand geospatial solution provider, GeoSmart. Fortunately for retail chains, this product will support both Australia and New Zealand, so users can have visibility over both countries.

BIonaMAP

Whitcoulls and Borders

I was thrilled to learn that the remaining Whitcoulls and Borders have been sold to Anne and David Norman. Now they have some hope. They will now live in the Pascoes Group and of course this group are known as having revived the ailing Farmers chain and given them new life.

Once the essential housekeeping details are sorted, such as property leases and staff contracts, there is every reason to hope that they will breathe new life into Borders and Whitcoulls.

That can not mean BAU or Business As Usual, because even though they did OK and the biggest problems were in Australia with REDGroup. Nevertheless these stores were not run optimally and they were not run with the times.

I heard people, partly lead by local publishers, saying that if the NZ stores were run from Australia, they would probably signal the demise of the NZ author. Certainly I agree that we would have seen less Kiwi authors in store, but I think ultimately either the publishers would have to become less greedy and insular or the local authors would start to embrace the new eBook media and of course in doing so they can either self publish or join Amazon or other local eBook publishers. Neither are ideal for people who love books.

As I’ve said in many previous blogs about Whitcoulls and Borders, a few of them can be found here, the first thing is to go back to basics. For these stores to be successful they need to operate smarter and provide what the modern shopper wants. There are many good examples overseas.

With the chain expanding, here a some ideas that I would look at.

• 

  Macy's

  Gift Registry. Chains like Macy’s in the USA have had phenomenal success with their national gift registry programs for decades. They have kiosks in store which are linked nationally. I was so excited the first time I went through one I almost bought a gift for a young man’s Bar Mitsva in Chicago. I was in New York at the time looking for a hat in one of the coldest winters I have ever experienced. It was so well laid out, there were thousands of special events from weddings to anniversaries and being national, you could see from New York, what a person in Madison Wisconsin had their hopes on. Given that the chain owns Farmers and a number of jewellery stores, this would be a great opportunity to combine the lot.

• I keep harping on about Jeff Jarvis’ book What Would Google Do? It’s funny in a way that in one of his first blogs about the book, he suggests that you could buy it from Borders. The thing was though that I couldn’t buy it from Borders at the time because they didn’t have it, so I bought it from Amazon.
• So I think that Borders and Whitcoulls need to start saying, what would Amazon do. So many companies are naive and believe their own hype that web retailers (only part of what they are) are no threat, or they consider them such a threat that when things go bad, they become a self fulfilling prophecy.

Hanging a few Kobo’s on the wall is not the answer, that has been a major botch up in my humble opinion. Even on the web, sell the sizzle on the home page! But some things they could do with their ‘loyalty’ programs is monitor what each customer buys and make recommendations based on the buyer habits. I have bought at least a dozen books on Amazon’s recommendations. Amazon is also much cheaper than buying locally, but that’s a different story because it costs a lot to get books to New Zealand, so unless you buy a stack of books, you pay back what you save on freight.

Amazon has many great features that can be just asdestination events

Mobile Marketing easily applied to a bricks and mortar chain, which has the benefit of being able to hold a book, tell you what store it is in and provide you with much quicker gratification.

I don’t want to write a book, but here a some things you may find in this blog in the coming days for Whitcoulls and Borders:

• Becoming a destination for events such as readings and signings
• Back to basics and way beyond in inventory management
• A major web presence with lots of ideas perhaps sparked by What Would Google Do (which should be a mandatory read for all Whitcoulls and Borders management at all levels)
• A new way for both stores to have lots of stock available, but not necessarily on the spot. A central warehouse with the option of home delivery could cut down inventory sizes without sacrificing range and depth.
• Embrace proximity based marketing on mobile devices. I would strongly recommend that management from Borders, Whitcoulls, Farmers and in fact all retail chains attend the Mobile Marketing Forum in Auckland this June. This Forum could be called The Retailer Strikes Back. They will learn many new ideas at this event.
• Understand their regional customer base. There is no point in carrying the same stock range in each store. It simply won’t work and you will have aged stock going on sale. Some of the category managers need to take a long hard look at the books they have been stocking and ask themselves what on earth possessed them to make some of the decisions they made? Or was it the publishers reps that conned them?
• They should look at products like GeoSmart’s impending Business Intelligence on a MAP. This could produce many aha moments when used to geographically view their business results in combination with consumer demographics.

I could go on but that’s plenty for now. I think with the right motivation and attitude, these two stores can be not only revived, but will rise to new heights. But only if they stop living in the past of this is the way we always did it. They need to embrace and perhaps even lead the future. It’s not hard, its just thinking outside the square and remembering that it is the customers and the books that make your business. Its about the words and the stories and people.

Creating jobs with FIT for renewable energy

So how about this picture. If the Government gives us interest free loans to install solar panels on roofs, we could reduce the need for expanding coal and oil based electricity, whilst maintaining our geothermal and hydro production.

The Government would set up Feed In Tariffs enabling power companies to purchase spare power units to feed in to the grid to supplement its own resources and those of the community as and when required.

The technology would include smart meters where appliances and power consumption may be monitored by the consumer This is already available in NZ from companies such as SmartNow. This is very important because it educates consumers of all ages  as to the impact of each household appliance.

Smart Meter

You would be able to monitor this on your SmartPhone as well as the touch screen in your home, perhaps even control appliances remotely. Now you will know if you turn your 3 TV’s off instead of having them on stand by, exactly how much energy and cost you are saving.

Many of our household devices are developing sufficient intelligence to be turned on and off remotely. This can apply to anything from your stove or microwave, to your TV Set Top Box, washing machine, heating etc.

Kiwis are very clever. With a little encouragement and support, we could have people coming up with new technologies for smoothing power, sharing and reticulating, designing solar panels that look good and work more efficiently in our environment.

Whole new industries and thousands of jobs would come out of this. Educators, estimators, designers, manufacturers, installers, inspectors, service people, finance companies, new boutique electrical companies, to name a few.

New Zealand is an island and we can be potentially isolated from gas and fossil fuels, especially if the worst happened and a serious war broke out somewhere on the planet.

Do you think that in the Middle East, Europe or USA, they would be saying, oh don’t forget New Zealand, we must set aside x number of tonnes of crude for our antipodean mates down under? But I digress. We are smart people and I think we could create not only some serious domestic growth, but our inventions spawned from this adventure could also contribute to some huge potential export revenue through the innovations that we would produce.

We also made a commitment to being clean and green. Digging up coal and gas doesn’t exactly honor that commitment, although I agree we need the money. Maybe we can’t do it with solar and wind alone, but if we could produce even half of our requirements from our roofs whilst at the same time reducing power consumption through smarter use and education, wouldn’t that be cool?

We could also lead in international design and R & D, with companies like Fisher & Paykel in the development of new technologies that burn much less power, including heating, consumer electronics and more. We need revival of new companies like Gallagher, Rakon and Taits, which have shown that we can be world leaders in technology. Those number 8 fencing wire companies we are so proud of.

The problem is that all of this needs to start with the politicians and all I seem to hear from them is that the coal, oil and gas is worth a lot of money and we should sell them. OK, if we need to do that because New Zealand is insolvent, then do it, but put the money earned into renewables, try to make ourselves self sufficient and then develop export revenues by exporting the technologies we built and developed locally, exploiting our IP. Kiwis are smart people.

Come on National, Labour and Green Parties, lets take a long term view beyond the next election. Change only happens when you do something different. Make it happen and you can have the credit if that is what drives your ambitions, but lets show our leadership.

I didn’t mention tourism, but I don’t think people really buy into clean green anymore. Lets show them we can be clean and green and beautiful and then generate export revenue out of our new skills and industries.

As a footnote, a quote by Farrell J. January 2011 on the Ontario FIT which started in 2009 from New Rules Project:

Ontario’s clean energy program encourages local ownership and distributed generation, in part to broaden support for renewable energy and in part to capture the increased economic impact generated from local ownership.

The domestic content requirement has already resulted in the promise of 43,000 jobs and dozens of new manufacturing plants to support the 5,000 MW of new clean energy.

As a footnote, imagine if the panel didn’t have to be on your roof, but could be on every one of your windows and you could see through it? That’s what MIT is hoping for. 

What FIT’s could do for NZ

Having teased the concept of Feed in Tariffs over the last few blogs  I’d like to get a bit more detailed. So in NZ the government has provided subsidies for roofing insulation, especially for older houses that were not built as efficiently from an energy perspective.

That is good in that it may reduce the need for heating, which is the biggest consumer of energy. A large percentage of energy sources pollute the atmosphere, damage the ozone layer and produce carbon waste. I’ve explored the fact that solar power is a renewable source that produces very little waste, mainly in manufacturing, packaging and installation, marginal issues.

The ideal scenario for me is interest free loans from the Government to cover the cost of purchase and installation of solar panel systems for both domestic and business. There are some lessons overseas where businesses have exploited the opportunities for subsidies and rebates and in some cases they have benefited from the interest free finance and feed in tariffs more than the public. This needs to be considered, but even where that happens, they are still producing energy in forms preferable to oil and coal and other non renewable or potentially dangerous sources.

So the basic idea is that consumers can get an interest free loan to have solar panels and related equipment installed in their homes. The systems include meters and technology that allows people to understand how electricity is being used in their homes, where is it being wasted. They can use the power they generate for free (keeping in mind they do have a long term loan to repay) and when they have excess power, they can sell it to the power companies for a tariff that is mutually agreeable.

A key point that I have raised through out this discussion is redundancy in the case of emergencies. Every time we have had a major emergency people have been without power. As recently as the aftershocks in Christchurch yesterday 17 April 2011, parts of Christchurch were without power for a couple of hours, but previously it has been days and weeks.

UK has had local FIT’s for a couple of years and other countries have had them for several years. There have been many benefits from this. One of the big ones that people don’t automatically think about is job creation. This happens at all levels. Industries to benefit include finance, manufacturing, installation, inspection, education and more. One of the great things about not being first in the industry, we can get our clever Kiwi inventors coming up with new technologies and inventions which will find a ready export market. Many new industries will spawn from this as new developments are made. Mobile technologies will allow control of what appliances are active from your smart phone. You’ll be able to turn off non essential appliances when you are at work, on holiday etc, whilst still monitoring what is going on and being able to turn the hot water back on while you are on your way home.

For business there is the rent a roof program where people can generate income from their roof, while someone else looks after generating the power and selling it into the grid and to the building occupier. This is extremely scalable. In fact in the UK, many roofs rented by power companies are domestic!

Rented roof

Electricity, disasters and Feed In Tariffs

I’ve been itching to write more about FIT for ages as you will know if you have been reading my blogs. If you didn’t, my last blog was pretty much a summary of my thoughts which started with the Christchurch earthquake.

Prior to that for a few years I have been wondering why a ‘clean green’ country like New Zealand only went so far as to provide subsidies for roof insulation and clean heating. Where is the NZ Green Party on FIT, I asked 2 years ago. I’m not even sure where the party is on much at all at the moment and its election year, when National has launched its new policies on oil and gas and other efficient power sources like coal.

In fairness I do have to acknowledge that Environment Minister Nick Smith did through caution to the wind at the NZ Wind Energy Conference this month, but he also made the point that you need windy places and probably also noted the frequent opposition any time someone wants to set up a wind farm. Personally I like them and if they are silent, I wouldn’t have a problem looking up at them on a hill somewhere.

Dutch windfarm

I have 2 interests here, the first one is renewable energy in the form of solar panels, with the ability to feed power into the grid, but also the ability to make individual households and businesses more resilient in times of crisis.

The common thread anywhere in the world when there is a disaster is that the power goes off. In my recent posts this month I have discussed a whole range of issues where we are so reliant on electricity today that there are a variety of problems after the crisis is over.

I want to again acknowledge the heroism of electricity workers and supporters who risked life and limb to get things up and running as quickly as possible.

Anyway, back to my story. Imagine if we followed on from the subsidies to put insulation into our roofs, by offering subsidies and Feed In Tariffs for installing solar panels on the roofs. This is something we should be doing anyway, but imagine if a large number of people were still able to have at least some electricity when the grid is down. They would still potentially have phone communication, they would have lighting, heating, the ability to wash themselves and much more.

We could find ourselves with a renewable energy source that doesn’t pollute, makes people much more aware of power consumption, involves the community and provides greater resilience while allowing us to get closer to meeting our commitments to reducing carbon waste that we so obligingly adopted with the Kyoto Protocol.

It has been said that I am wont to be verbose. I don’t necessarily want to change that because I am intensely interested in what I write about, however I don’t want to lose you dear reader (borrowed that from Stephen King). So here’s what I’m going to do. I am going to write an new series of shortish blogs on the benefits of FIT for New Zealand in the hope that more people will understand the massive potential benefits to New Zealand and put some pressure on the politicians and energy authorities to do something about it.

I’ve done some reading on the topic and found the paper by Miguel Mendonca of the Birkbeck Institute of Environment, Birkbeck College, University of London particularly helpful. He also wrote the book Feed-in-Tariffs Accelerating the Deployment of Renewable Energy. You can find more information here. He discovered that FIT could work in the UK, that it had many positive benefits above and beyond the basics of a renewable energy source and I plan to discuss some of these from a New Zealand context. I also find it interesting that some people (who perhaps are the ones who wanted Henry Ford to breed faster horses instead of horseless carriages) say there is not enough sunlight in NZ to create an acceptable level of energy. Kiwis who go to UK for their OE’s don’t often come back recounting stories of endless sunny days.

So lets explore what FIT’s and solar power can do for NZ, for our resilience, for our GDP, for our commitment to the environment, for industry, for entrepreneurs and to generally show the world that we are in fact as green as we say we are. There are some amazing benefits to be had along the way.

Please come back and check out what I have learned.

Doesnt look that shabby