Luigicappel’s Weblog

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Since When Do Major Sporting Events Govern Countries?

Making my first coffee today in the office at 8AM I noticed a story on the front page of the NZ Herald. Funny I can’t seem to find it online, but there were loads of results on the web’s news pages.I’ll share the Huffington Post story here because I can’t find the NZ Herald story online for some strange reason.

Basically the story is that Dutch Brewery Bavaria has been selling orange mini skirts to soccer fans as an ambush marketing stunt.  The clothes were available for sale in the Netherlands and as a very nationalistic country, it is normal behaviour for Dutch people to wear Orange on major occasions such as sporting events and also for children on Queen’s Birthday. So many Dutch people bought these skirts and wore them to the FIFA World Cup match against Denmark. The clothing had a tiny little label that would be very difficult to see with the Bavaria brand on it.

That wasn’t the problem though. The problem was that they allegedly paid a group of 36 blondes to wear them at the match, which is against the rules of sponsorship, where Budweiser are the only official beer sponsor of the map and have exclusive marketing rights. The story in the Herald said that 2 of the 36 women were arrested and charged and if convicted could face fines from 1,000 Rand to a term in prison. Subsequently they were released on Bail and FIFA has said they will not be charging the individuals, they will be bringing charges against the Bavaria Brewery itself.

As a marketer, I appreciate that brands pay outrageously high sponsorship fees to be able to advertise at major sporting events and expect protection, but how far should they be allowed to go? If I like a brand, why shouldn’t I be allowed to wear their clothing. I play poker and have played in tournaments sponsored by Jack Daniels and have won Jack Daniels clothing. If a group of my friends who also won their branded clothing to an event, could I be in trouble? If the organisers of the poker tournament encouraged me to wear their clothing at the event, would they be in trouble? Remember that the logo on the clothing, these 36 girls were wearing was only on a tiny tag that if you wanted to read it, you would have to get so close to the garment that you might get arrested on other charges.

Next year we have the 2011 Rugby World Cup in New Zealand and the International Rugby Board is running by the same rules. According to the IRB even the letters RWC in succession have been trade marked. In effect I could be breaking the law just be blogging the letters RWC. When did it become possible for a sporting body to prosecute people or businesses for using 3 letters in succession. I mean, we only have 26 letters in our alphabet! So what if they were the initials for your company? Are you breaking the law? If I worked for or supported the Roger Wright Centre in Christchurch, and they had corporate clothing, I wouldn’t be allowed to wear it to any World Cup matches in New Zealand.

So what happens to other companies or organisations that use RWC in their name? Have they lost the rights to their business names? What happens if their staff want to be proud of the company and go to a match in company clothing? RWC stands for Redwood City in California. It stands for Roberts Wesleyan College in Rochester New York which has a proud sporting history.

I think this is very scary and another example of large corporations wanting to own and control everything. Some of those corporations in the drug world may now own the patents to some of my DNA!

Anyway, before you go to any of the matches in South Africa this year or in New Zealand next year, make sure you don’t have any clothing showing off any brands that haven’t paid the IRB for the use of the letters RWC or any of the other trademarked groups of letters. They probably won’t have Sky in the holding cells.

June 17, 2010 Posted by | advertising, Ambush Marketing, Business, communications, crime, democracy, economics, economy, entertainment, FMCG Marketing, genetics, media, new zealand, nz herald, people, poker, politics, soapbox, Sponsorship, sport, tourism, Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment

Whos Looking at you on Facebook?

Sometime ago I wrote a couple of blogs about What can they find out about you on Facebook. In the second blog I did some digging into a random person who hadn’t managed her privacy settings. You will find many references to Facebook and other social network applications in my recent blogs, but here’s the thing, I wrote about what they could find out about you, but not so much about who’s looking.

I have also often blogged about how Science Fiction has a way of becoming reality and it seems that many of my favourite writers were foretelling the future. Some of these blogs were: A San Francisco Artist wanting a bionic eye, Living Longer with Cryonics, using In-Vitro to feed the future, Sky Scrapers and High Society, and tracking people with RFID.

Whether it was Orwell, Bradbury, Philip K Dick, Heinlein or any of my other favourites, they often had a common thread. That is a police state environment where privacy and personal freedom becomes something for people to fight to win back. Where for whatever good reason, governments gave themselves the right, initially with good intentions, to spy on the public or restrict their ability to communicate their personal beliefs. That was what the 5th Ammendment was all about. Of course some countries, like New Zealand don’t have a formal constitution and we generally have the attitude that everyone is trustworthy and honest until proven otherwise. I’d have to say that in many ways this has also served us well downunder, in that even though crime is rising at alarming rates, especially violent crime and the police now charge people for using unreasonable force in defending themselves, we are a much safer country than many I have visited in recent years.

Just on that topic of self defence. What actually is reasonable force. If you are faced with someone with a gun or other weapon, who knows how to use it and has experience with violence and you don’t, the situation is very different for a law abiding person who has never had to defend themselves before. If you know someone else will use whatever means they can to hurt you, possibly even kill you and are unpredictable. At what point does self defence become unreasonable. If the person who attacked you is o the ground but you are afraid they will get up again and running isn’t an option. If you are afraid and your heart is full of adrenalin, how can you be expected to know how or when to stop? Police are trained in the use of restraint and know how to deal with difficult situations, where the public are not. I don’t have the answer, but I do feel that criminals need to know that they won’t always get away with violent crime and that victims should have the rigt to defend themselves. But I digress.

Anyway, what prompted this reminder, that I hadn’t focussed much on who would want to look at your personal information on Facebook, was a story in this morning’s NZ Herald (which I couldn’t find online), with the Headline Govt plans to spy on social website users. I did find a story from the Daily Mail yesterday which in essence says that they plan to be able to monitor all email, social networking sites etc, because it is fertile ground for terrorists to communicate and plan.

Now I don’t have a problem, providing information is monitored under a search warrant, but blanket ability to go through all Internet usage of everyone is pushing it a little too far don’t you think? They are wanting the right to not only read everything you write, publish or comment on the net, but even to get a record of every single URL or website you visit.

I’ve always worked on the basis that I have nothing to hide, and indeed if you Google my name, you will be able to find out pretty much anything you want to know about me and my life. Maybe that’s a good thing because it makes me kind of transparent. But by giving government organisations rights beyond what anyone can do on the internet, the ability to intercept everything you do on the web, must be an invasion of good citizens privacy and I hope that there will be restrictions put in place, just as is required in most countries for telephone taps etc. The fear is that in any society there are corrupt individuals who could abuse their position. That is where we need protection.

There is no doubt that the threat of terrorism means that new measures must be put in place to locate terrorists, terrorist training grounds and do whatever is necessary to keep us safe from harm. But like any law and order legislation and policies, there must be reasonable suspicion and controls. Otherwise the risk that more of the Science Fiction writers stories about oppressive states undermining the rights of its citizens could become a reality in the ‘developed world’. I want to feel safe from harm, but I also want to know that my individual rights to freedom of expression and belief are protected.

 

March 25, 2009 Posted by | auckland, blogs, community, crime, cryogenics, democracy, facebook, family, future technology, futurist, government, internet, isp, IT, new zealand, newspaper, nz herald, people, police, politics, Science Fiction, technology, Telecommunications, terrorism, the future, tissue engineering | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 6 Comments

Cultural Differences and Global Peace

I consider myself to be really easy going and in New Zealand we live in a multicultural country which most of the time works really well. I have grown up with friends and family from a variety of races and backgrounds from all over the world.  Usually if I walk down the road I nod and say hello to people coming the other way and in NZ pretty much everyone returns the greeting without further thought.

Earlier this week I was in The Netherlands and there was a Muslim Cleric visiting Amsterdam who was quoted in the news as saying that no Muslims should be friends with any people in The Netherlands who were not also of the Muslim pursasion. I couldn’t understand if people want to feel that way, why they leave their homelands and go to other countries where the majority of people do not share their faith. I believe that all people are equal, but I also feel that all people deserve equal respect.

In New Zealand we generally celebrate other cultures and respect their religious beliefs. I have enjoyed occassions such as Diwali and Chinese New Year and take the opportunity to enjoy their cultural displays, their food, buy CD’s of their music and generally think viva la difference. It seems though that in some countries relations are different to what I have expected and changes that are happening are not imho for the good.

When my late grandmother was still alive, I used to visit her in her home in Oosterpark where she, (Elisabeth Augustin) as a respected and famous authoress was the curator of  and lived in the Witsen House (now also with graffiti in a foreign language), a museum which was once the home of Willem Witsen, a famous Dutch artist and member of the Tachitigers, a group of artists, poets and authors my grandmother worked hard to have recognised for their influence in the history of Amsterdam’s culture.  The last time I saw her, she was 98 and lived off liquid food and she asked me to get her some from a local chemist store. Her instructions were a little vague so I tried to ask a few local people for instructions. I couldn’t find anyone that spoke Dutch or English that could give me any assistance. Anyway……..

On Wednesday I flew from Munich to San Francisco (where with incongruity everyone was celebrating a new highlight in the history of racial equality) with Lufthansa and there were a large number of Muslims on the plane. The women were mostly covered from head to foot and with one exception, ignored everyone including myself with a determination. The German people on the plane were friendly (probably thinking I was also German given that I was flying from Germany and with my mother having been born in Germany, don’t look dissimilar to them).

As I watched the movie Traitor (I have a habit of reading books or watching movies that seem to associate with my situation) I felt very uncomfortable. The guy seated in front of me was reading a heavy duty edition of the Koran and was passing smaller paperback copies to other passengers. They didn’t seem to know each other, although I could be over dramatizing the situation, and it seemed odd to me that these guys walked around the aircraft handing out these books to other passengers. A number of people were walking around the plane talking to each other, looking up and down the plane and, while it was possibly simply people acknowledging others of the same belief, it was the way they studiously avoided anyone who looked caucasion, throughout the whole 12+ hour flight.

I guess it probably comes down to what you are used to, but my experience is that whether you share beliefs or not, you treat everyone with respect unless they do something that causes you to feel otherwise. Like many people I am concerned about peace in the Middle East and what the future will bring. I believe that the same conflicts that occur because of oil will soon begin over drinkable water and given that we don’t always need petrol or other oil based fuels, we can’t survive without water.

It seems that there are people and (as has been the case for thousands of years) who feel that they have more rights than others and will do what they can to take land or resources from those they perceive as having less rights than themselves. I believe as an idealist in world peace and when I am in New Zealand I feel as though it is possible, but when I have experiences like the one I had on the plane earlier this week, I wonder if it will ever be possible. I have always been and hopefully will always be an idealist, but am feeling a little more concerned. It reinforces the reasons why I chose to live and raise a family in New Zealand.

Through distance we in New Zealand are largely isolated from the rest of the world and the conflicts that abound. I’m not sure of that will remain the case when the water refugees start to come here, but hopefully we will be able to maintain our friendliness and acceptance of people of all colors, creeds and beliefs. But to some degree for that peace to exist, the new immigrants also have to assimilate to some degree. Of course they should continue their beliefs, maintain their language and teach their children their cultures, but they should also learn our language and as we are, be tolerant of others who may not share their beliefs.

People who want to set up their own settlements, and show disdain to our environment and feel that they have more rights than others, should seriously consider staying in their own countries and continue their intolerence of people from other parts of the world. If they can live in mutual respect, then they will be made welcome.

OK, now I will get off my soap boax, but I have to say I am pleased to be home:)

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.

Thanks so much for your support:)

January 24, 2009 Posted by | climate change, community, democracy, drought, elderly people, family, film, futurist, global economy, global warming, greenhouse, india, literature, new zealand, oil, people, politics, race, religion, soapbox, sustainability, terrorism, the future, Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Observations on Web 2.0 and hive culture

I was sitting in my daughter’s unit and reading the prelaunch draft of Gordon Dryden and Jeanette Vos book which is about to launch, called Unlimited.

I wanted to take some notes, but I couldn’t find a single pen in the house. There was a wireless keyboard and mouse and the PC was connected to their TV, but no pen.

In the Preface to the book they wrote about how interactive the web now is. with “mass innovation, mass participation, mass co-creativity, mass personalisation.” I think the key word is ‘mass’. Most of the things we do today have been possible for a number of years, but there were only a small number of people doing it. I don’t think we were even called geeks yet.

Now with applications such as FaceBook, MySpace, Bebo and others, a huge percentage of people around the world are sharing information, ideas and their personal space on the web.

Having an encyclopedia on the internet was a logical extension of Encarta which was wonderful for the multimedia and interactivity, but who ever thought there would be something like Wikipedia where everyone has the ability to have input as well as the ability to edit or add to what other people create.

It seems to me that we are evolving into a sort of community consciousness, like a hive, where we all interact with each other becoming part of an interactive organism. For now it is a semi-optional environment where we can choose to participate and the degree of participation from tangential to immersive. I say semi because even if we don’t interact directly, what we say and do often is still recorded in quotes and other forms of data such as photos and video.

Neural interfaces, such as haptic is not the norm yet, but having already celebrated the 50 year anniversary of the mouse, connections between the brain and nervous system and other devices whether physical or optical are realistic. Car manufacturers like BMW are monitoring eye movement and many people with amputated limbs or other disabilities are now able to manipulate devices without physically doing so by direct motor control.

Police and military have for some years been working with communication systems incorporating helmets with monocular displays and voice activated communications. Conventional communications adopted as normal by the masses include text messaging, where it is not unusual for Generation Y’s to conduct multiple concurrent conversations.

The same concept applies in social networking on applications such as Facebook. The networks are also now being merged and instead of having separate networks, it is now quite normal to have family, friends and work colleagues, associates and clients all in the same network with  in many cases access to the same information.

The Ubermens concept is reemerging, mentally anyway, but we also have a collaborative effect which has little to do with IQ or EQ and makes us more powerful and at the same time more transparent. People who are open, honest and happy to share are in a way evolving because honesty becomes a biproduct of the intercommunication.

As I get older and am more open to viewing and understanding the world, nature and nurture, the more I see the amazing symbiosis between all things, living and inanimate. The only thing that really stood apart were human beings who have tried to transform the natural order of things to create a new reality that suits our higher needs as described by Maslow in his hierarchy of needs.

As a hypothesis for consideration, could it be that we have a growing segment of humanity  becoming more connected and in doing so taking more responsibility for each other and our environment. Could this be a factor in how a black president was recently elected in the US? Could this have to do with why more and more people are starting to consider sustainability in their lives and taking responsibility not only for themselves and their community.

Is Truemanity an advanced outshoot of this concept?

Will this continue to evolve as more and more people have access to the same forms of communication, where state censorship is circumvented and a ‘for the hive’ mentality overides the individuals who feel they are more equal than others?

How will it evolve. Will groups of people continue on this path becoming more cohesive and if not with parapsychology but through technology become more intimately connected?

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.

Thanks so much for your support:)

November 15, 2008 Posted by | communications, community, computing, conservation, consumer electronics, democracy, economics, ecosystem, education, eLearning, entertainment, family, futurist, global economy, government, greenhouse, Health, ICT, internet, IT, media, mobile technology, motoring, new zealand, people, police, politics, psychology, reading, research, science, sustainability, technology, Telecommunications, the future, truemanity, Uncategorized, virtual reality, web 2.0 | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment

They said it would never happen, a Black President

I find myself feeling deeply moved. I am not an American, I am caucasion born in Holland and a New Zealand citizen. This is a day that noone dared believe could ever happen, definitely not in my life. I am watching people on TV with tears in their eyes talking about their lives. Talking about going to places that had 3 toilets, 1 each for men, women and blacks. Talking about how the White House was built by slaves.

I am seeing people of all races and colors crying tears of pride and joy. This is a great day for America and a great day for the world. Barack Obama is President of the United States of America, possibly the most powerful man on the planet.

John McCain really impressed me with his gracious speech, saying that while he was dissapointed that he lost, that this is a victory for America, a victory and demonstration that in America anyone who aspires to, can be anything they want, even President. In the past when people said that, in their hearts they didn’t really dare to believe it was possible. There were several people amongst his supporters who were angry and frustrated. I hope his speech helps diffuse a situation that in some parts of the US, could lead to a backlash.

What is also amazing is that I am sitting in my living room watching Obama as he walks out with his wife and daughters at Grant Park waving to an adoring emotional crowd. I am seeing history as it happens. “They put their hands on the arc of history and bent it the other way a little.”

The blogs are already up and Twitter has been going nuts with people tweeting of their joy and hope for a better America and a better world.

What comes next. Will the McCain States turn their support to Obama and unite America as the most infleuntial democracy in the world? I sure hope so. This is bigger than man on the moon.

If ever there was an example that anyone, anyone can be anything they want to be, this is it. It is a grand salute to those who protested, marched, sang We Shall Overcome, they now have.

And through today’s technolgy, I saw it happen when it happened.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.

Thanks so much for your support:)

November 5, 2008 Posted by | democracy, elections, family, government, internet, people, politics, technology, Telecommunications, the future, Uncategorized, usa | , , , , , , , , , , , , , | Leave a Comment

   

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