I love the Census. Every 5 years we get this massive set of questions about who we are, where we come from, what we do, where we live etc. There is an amazing wealth of information in the Census and this time the Government have made it available for free if you can find what you want without assistance.
I spend a lot of time helping people on the fringe of this and am working on the development of a web application to help people view both their own business data and relevant Census data. Watch for this in a future blog if you are following me.
One of the questions they ask us Kiwis is about our ethnicity. I remember in 2006 when there was a strong movement of people saying to each other that they had had enough of the racial issues between Maori and Pakeha (and this clearly came from both sides of the fence). A large percentage of Kiwis grew up side by side with Caucasians, Maori and people from many othr places including the Pacific Islands. They grew up as friends and neighbours and if there was discussion of ethnicity it was with interest and pride, not with any tensions or mistrust.
On that theme, 400,000 Kiwis signed their ethnicity, not by selected tick boxes for European Caucasion. New Zealand Maori etc, they signed in a text box called other as New Zealanders.
Whilst this made sense in a way as they tried to make their point, it has also caused some significant problems for organisations who use that information for decision making and the Department of Statistics is looking for ways to get better information in the next Census is 2010.
In the Statistics New Zealand Draft report, prepared for public discussion, they outlined some of the concerns and explained ways that the ethnicity data is used. Here are some examples including some of my own:
- The health sector uses ethnicity data to target services for groups experiencing inequalities in health. For example, it is commonly known that Maori have a significantly lower life expectancy than Europeans.
- Asian people, especially new immigrants have unique health needs.
- Local government agencies use these statistics in planning and service delivery, particularly in regions experiencing significant demographic, social and economic change.
- Marketers with products targeted and particular groups are able to identify where those markets reside.
- Education planning needs to take into consideration the demographics that make up local communities to ensure that education services are relevant to the needs of that community. Diverisyt is a key tenet in the NZ education system, but in order to best support it and plan for it, statistics are requred.
- In the business world, demographics can help with many aspects of business planning. For example a manufacturer of baby bottles found that in one area bottles with blue teets weren’t selling and in another area bottles with yellow teets weren’t selling. After a year or so with lots of stock thrown away or discounted they discovered that it was an ethnicity issue. By rotating the stock to the other areas the problem was solved.
- Today we have many ethnic communities, which is a relatively new situation, at least in Auckland where most of the population lives. This can be very useful for specialist retailers or service providers such as ethnic supermarkets, restaurants, clothing, music and entertainment providers. This is also of relevance for churches who want a lot of their congregation to be able to walk to their place of worship, immigration consultants, language schools or ESOL and so on.If a business can identify where their target market lives, they can better plan on placement of their business or how to find their new customers.
From a futurist persepctive we can use this information to try to predict what the city and country will look like in the future, where the opportunities and threats lie and how to support the changing community. For many people, New Zealand is seen as a wonderful safe and green place to live and raise a family, but each one brings a piece of their own culture with them, but also bring issues of culture, work training, language, education, commerce and the need to belong to a group of people with similar interests and problems, while their children are assimilating into the local community. New Zealand has changed dramatically over the last few decades and it is essential to the wellbeing of the country that the Census accurately represents statistics that can assist in making sure that everyone is able to enjoy living in this country and able to contribute in their own ways.
The Census provides valuable information about the changing nature of our country. Unfortunately this ‘movement’ towards calling people Kiwis means that it has been very difficult to monitor the change in ethnicity in NZ from the 2001 Census to the 2006 Census, meaning that the data is difficult to use for a 10 year period.
Statistics New Zealand is now asking the country for input as to how to allow people to assert their relationship to the country, while at the same time allowing Statistics to gather important information in order to help the country meet the needs of the large range of ethnicity in our country.
I think the answer has to accomodate both the desire for people to consider themselves bona fide New Zealanders irrespective of their ethnicity, but it is also essential to understand their roots or backgrounds. It shouldn’t be hard to combine the questions in such a way as to support the need for quality of information as well as the need of people, irrespective of their origins, to feel they belong and are important players in our multicultural society today.
While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.
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