More on In Vitro Meat
A couple of years ago I wrote about the potential to grow your own food including in vitro meat. The first experiments produced something rubbery and inedible, but things have moved on since then.
For a country like New Zealand the idea of creating artificial meat is anathema. We made history in 1882 when the SS Dunedin successfully arrived in London carrying 4931 refrigerated carcasses of mutton, lamb and pork.
Whilst in the past meat represented better than 50% of NZ’s export revenue, in 2009 it was a modest 13.2%. On the other hand biotech is becoming so important in New Zealand that it has even made the Secondary School curriculum. Significant consideration is being given to Animal Biofarming in NZ as evidenced by this comprehensive document from the NZ Foundation for Research Science and Technology FRST.
Why would you consider doing something like this. Simple really. A large chunk of the population of the world is hungry and unable to feed itself. Over 1 Billion people fit the definition of living in hunger. That’s more than 3 times the population of the USA! Then there’s water. There is debate in some places that there is no water crisis, but fresh water represents only 3% of the total water on the planet. I won’t go into the countries where drinking water is an issue, its common knowledge and drought as a news search on Google draw almost 13,000 results.
According to Fred Pearce who wrote the book When the Rivers Run Dry, it requires around 24,000 liters of water to grow the feed to make a kilo of beef, or 2,400 liters for a Quarter Pounder.
Now while a cow also produces leather and pet food, and other product a massive amount of each beast is expensive waste product, even if some of it goes back in the ground as fertilizer. Wouldn’t it make sense to be able to just make the meat if you could?
I’ve focused on some of the why’s. I haven’t even touched on the widely held ethical views on growing animals purely so we can eat them. I definitely like my meat, don’t get me wrong. Anyway I will leave with a link to the In Vitro Meat Foundation and a quote from Winstone Churchill in 1932:
“Fifty years hence (…) we shall escape the absurdity of growing a whole chicken in order to eat the breast or wing, by growing these parts separately under a suitable medium”
The last word goes to Jason Metheny of New Harvest
Finger in ear phone and skin touchpad
The technology is still being developed, but while friends are arguing the merits of the latest Android mobiles (and iPhone is dropping on the list off desired product for some reason….) other manufacturers are heading towards the computing implants, step by slow step.
I’ve written about haptic suits before, but this could allow us in some cases to bypass this technology.
Interim technologies include the Invisio Pro-M (which can even work up to 20 meters underwater) which military and other emergency services are experimenting with, that conducts speech with excellent noise cancellation through your bones. If you have a spare US$40,000 you can buy your own stick-finger-in-ear phone.
Meanwhile development continues on the path that Bill Gates promised many years ago with Skinput. He said way back that the computer would become a wearable component. This step isn’t elegant, but these are stepping stones.
What mobile brand will you implant in future?
Proximity Based Marketing and Trust
In a previous blog I talked about how brands such as Subway could use Location Based Services (LBS) to promote their products to school students as a next step from their service where you can text your order through to the store. Location (x3) used to be the mantra of the retail industry, especially when consumers didn’t move far from their homes or work area. Of course today people are far more mobile.
I have frequently spoken about the value of PR as being far superior to advertising, which is a major problem for advertisers themselves. With Tivo, MySky and other services we can avoid TVC’s and with more and more people going online for their news, the advertising in print gets less views. The key point I make though is that people don’t trust advertising. In my Geosmart Blog, I wrote about the impact of this and the need to find different ways to deal with this.
Earlier this year in Amsterdam I spoke to a number of people who are developing expertise in the areas of social networking’ LBS and proximity based marketing and a common thread to this was in fact trust.
The marketers tell us that if the guys wear Lynx hygiene products, the girls will come running. In a previous blog, Why Do People Still Smoke? I showed a video of a doctor expousing the benefits of smoking. It’s no wonder that marketers and sales people are often looked at as shiny shoed spin doctors.
In 2006 Gallup asked pollsters to rate the values and ethics of a number of industry groups. Advertisers scored 11% on the high trust scale. Harris did a similar poll the same year and found that in contrast 66% of people trusted the ordinary man or woman in the street.
Amongst the changes that are happening in many areas these days are consumer advocates. Because people don’t trust advertising, and in many cases with good cause, they are turning to other consumers for advice. When I went to Jamaica a couple of years ago, I used Travelocity to read reviews from people who stayed at various resorts and used their feedback to book my stay and was pleased to find everything as I expected. As a consequence, I also used them to make my booking.
If 66% of consumers are happy to trust the man in the street, then what if we could give them access to their peers. This is of course where social networking comes in. Typically in a social networking environment, whether it is Twitter, LinkedIn, Facebook, MySpace, doesn’t matter, we end up developing online relationships (and real ones) with people that we associate with, that share our values and interests.
Mobile phones now offer a vehicle to extend the social networks into location. People now meet up in different parts of the world as a consequence of their location. I can use a number of applications to ask people in my network about local shops, accomodation or anything else. If I’m in LAX for 6 hours waiting for a connecting flight, I can go onto Twitter on my mobile and see if any of my friends are nearby, or ask them what’s worth seeing, where is a good place for a coffee or a meal etc. I will then get their recommendation based on their local knowledge or experience. I can trust their feedback.
So I was talking about Proximity Based Marketing. If consumer advocacy is the most reliable form of marketing, there is an opportunity for brands to harness this. Off course the codicil is that they have to provide a great product or service because otherwise the mention will be poor and they need to be consistent.
One concept I’ve considered is a loyalty program around a hospitality brand, it could be a chain of bars, cafes or any other organisation. They could have a program whereby you got rewards for bringing other people to their establishment. For example, use a social network around their brand (a starting point could be as simple as a Facebook Fan Page) and then use your mobile to see which of your friends are in the neighbourhood. You could have an impromptu meet up at Starbucks and have the ability to send your friends an electronic coupon on their mobile, together with turn by turn directions and a map, to show them how to get there.
I’ve blogged previously about distressed inventory and Proximity Based Marketing. Imagine you go to the Cirque du Soleil and book via your ticket agency who is also a social networking site, such as EventFinder. A few hours before the show you get a TXT message offering you a deal if you can entice some other people to come along. You then use the location part of their application on your mobile to see where your friends are (as I do with Google Latitude) and send them a message with an electronic coupon to join you at the show, with a 40% discount.
A number of popular web portals, such as AA Maps, Wises, Google, allow you to rate / review businesses or locations on their portal. Wouldn’t it be good if you could access this data on your mobile in real time? But it would be even better if you can link a real time recommendation from a ‘friend’ to a location based service. Where’s a good place to get a coffee at Miami Beach? A friend replies with a name of a cafe, which automatically gets linked to their geocode (location coordinates) and as your mobile knows where you are, it can then request and display turn by turn directions and the map. The friend then adds, “If you can get there for 2PM I’ll meet you there.”
All the pieces are already in place and Beta sites are starting to pop up, offering these sorts of services. GeoSmart can provide the tools and data required for New Zealand and are already working with parties to support better maps and Location Based Service for New Zealand. Perhaps you should start thinking about how you can use location and consumer advocacy to drive forward your business.
If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.
Thanks so much for your support:)
The future of personal computing Part One
I was reading a story in a local magazine the other day, I forced myself because I’m interested, but at first glance it was not very insightful in my humble opinion. I get so tied up trying to make the future happen that sometimes I don’t sit back and think about it in more depth and I should.
There has been a lot of talk about the Semantic Web and about sharing data on the web with lots of applications and people, lots of talk about collaborating with other people and for sure that is happening. I use Friendfeed, I’m active on Facebook, sometimes Flickr, Buzznet, LinkedIn and loads more. Twitter is the only one I really use on my Blackberry, which doesn’t suit many of the social networking applications very well.
The problem I have with putting information on web sites such as Gmail and others is can I rely on it being there forever? I love the idea of being able to access everything anywhere anytime and A3 (cubed) is one of my mantras, but ignoring security I still have fears over losing access to my data, like when recently Mucaah.com, a web site in the Netherlands where I was building a fan base disappeared overnight.
But anyway, looking to the future, the big next thing for me is LBS or Location Based Services and on any device, any time. It is about interacting with your environment and your social network in real places in real time. Sure a lot of people including myself spend a lot of time at desktops, but I plan to do much more of my computing, especially social computing at a mobile level.
I have owned a myriad of devices and still have many of them including Palm’s, A Casio Zoomer, Symbol’s, iPaq’s, iMate as well as other Smartphones from a variety of brands. I worked hard to help bring these products into mainstream and not just as clever phones but as tools to enhance the way people react in this world. To that end in the beginning of this century I wrote Unleashing the Road Warrior, Master Your Palm and master Your Pocket PC. All of these were about maximising the potential of these devices and the communications to help you work and play smarter rather than harder, another personal mantra. I don’t mean you shouldn’t play hard, but that it shouldn’t be hard work.
Hopefully my next one, whether it’s a new Blackberry, iPhone, Xperia or something else, will have a GPS chip in it and a variety of applications that will enable my mobile world. I have some major activities in mind to help develop this area of computing and turn it into a reality.
So looking a few years into the future, what is my vision? I could write a book, but like my last ones they date very quickly, so this blog will have to do. The biggest impact of these technologies will be social, after all people do business with people, they have relationships with people and those relationships and networks have far more power when they are spatially enabled.
Over the last few years applications like Facebook, MySpace, Bebo, Buzznet, Flickr, Twitter and more have been the most popular development in computing or social computing at least and people are loving it, but whilst many of these applications are now able to be used in a mobile environment (for example I use Twitter on my phone), the don’t have a spatial component yet.
So lets have a brief look into the near future. In one of my previous blogs I described a typical day for me on the Internet. Now lets have a bit of a look at what that same day might look like in 2013.
I wake up to the sound of my current favourite song which is being played on my iPhone V6 which is in the dock of my alarm clock. Note this is the latest model, but they have been around since 2008. I get up and go into the bathroom, taking my iPhone with me and put it into my bathroom dock which has water resistant wiring so that it doesn’t corrode from the steam of my hot shower.
While I was asleep my iPhone connected to iTunes, not through Vodafone who are still greedy in their data prices but wirelessly to my wireless router which connects to my fibre-optic internet connection with its guaranteed minimum 100Mbps connection and updated all my favourite podcasts in a matter of 30 seconds.
It automatically starts playing the podcasts in order of preference while I shower and I catch up with the latest in tech news from Channelflip and Geekbrief.
As I have breakfast I plug my iPhone into the projector pod and catch up with the latest personalised news which is displayed on the dining room wall and catch up with the things I am interested in.
I’m going to stop here for now, because it’s obvious that this is going to be longer than I intended and if I don’t post it now it will never finish or will become a book. So RSS or bookmark this blog if this is of interest to you:)
While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.
Thanks so much for your support:)
Where will you end up if you dig a hole straight down
I’ve always wondered about the answer to this question and we had a chat about this in the office this afternoon, so I thought I’d find out once and for all.
If you dig a hole straight down from where you are right now, where would you come out. I thought possibly France and I wasn’t too far out. I found a Google Tool which will work it out. From where I am sitting right now, if I was to dig straight down, not worrying about the logistics, I would actually end up i the South of Spain not far from the town of Ronda, which is about 1 1/2 hours drive from the coastal town of Malaga.
I won’t try doing it from my hometown in Bakkum aan Zee because I would end up somewhere in the Southern Ocean, and the water would rush through and who knows what the consequences could be?
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