The Near Future in Mobile and Location

When I got my first in a series of Palm’s (I still have most of them including the Handspring Flossmaster) people looked at my as if I was a geek. OK maybe I was, but I was only doing what many or most of you are doing now, mobile computing. OK, the dental floss dispenser was a bit of a gimmick, but a very cool one and it was actually done as a promotion, not as a serious concept.

Handspring Flossmaster

So back in the 90′s I was reading eBooks from Fictionwise and other sites which are amazingly still there even though Palm and Handspring are long gone. Fictionwise was already there before Amazon was launched and several years before the Kindle existed. I used to use my PDA during dead moments in-between appointments, while exercising etc. I had apps for Africa, work outs, diaries, games, even mobile email at 9.6kbps on my Ericsson mobile with its expensive Bluetooth dongle.

I helped introduce the first Symbol Palms in New Zealand with bar code readers and whilst they are now running a different OS they are fundamentally being used for the things I suggested such as warehouse inventory management, field sales automation, ticket management at events and so on.

Then my devices got audio and became phones, so I could listen to music, podcasts and started publishing my own podcasts and getting my songs on other people’s shows through to the last few years when my Smartphones got GPS. During that time we went from PDA’s that could also function as phones through to now where our mobiles are powerful computers that are as ubiquitous as I said they would become.

So here are a few thoughts on what is coming next, things that you dear reader are likely to take for granted within the next few years.

As a consequence of your use of check in functionality on your mobile using Facebook, Foursquare, Google+ or whatever software you chose, details about your interests, your friends and family and your activities will be profiled along with most of the people you know. You will get notifications based on where you are and your interests, on your mobile offering you relevant deals as well as a load of spam that will have you wondering whether you should disconnect alltogether, but you won’t.

Your mobile will be your multi-modal navigation device, not just while driving or keeping the cabbie honest, but walking, running, hiking, boating, shopping, providing navigation on the road and even inside buildings such as shopping malls, hospitals and university campuses. You will be able to see where your friends and family are and you will be offered deals based on mutual interests and be able to buy them and pay for them on your mobile.

You won’t have to carry loyalty cards any more. They will be maintained on your mobile which will give you the option of looking for deals, comparing prices and getting directions to the nearest retailer with whom you are a loyalty member. You will also have the option of having your mobile notify you of deals based on its prediction of your needs. For example on a Saturday morning when it sees you are buying garden tools at the DIY, it may offer you a promotion at the nearby garden centre which is uniquely created for you.

You will have a personalized newspaper on your mobile which carries both stories and advertising offers of specific interest to you. You will be surprised at first at how relevant they are. You won’t have to search for stories any more and you won’t be pushed information you are not interested in. You will only buy newspapers on rare occassions and within a few years printed newspapers won’t be available any more.

Music is an interesting one and the way you enjoy it will change dramatically in the near future. Within 24 months music CD’s will be out of production and you will either subscribe to a music service with a monthly subscription or possibly it will be offered as part of a mobile offer from your telecommunications provider. The question at the moment is whether the major music provider will be Apple, Nokia,  Vodafone or a service such as Spotify.

For those who want to really get into their artists, you will be able to download apps. Several years ago I wrote a piece for NetGuide, which they declined to publish. I said that CD’s would die because the record companies were not providing any added value. I suggested that they add music videos, interviews, digital photos, background stories, lyrics etc to the media. It wouldn’t have cost them anything because it was all material that they already had access to. Anyway, long story short, guess what is already available to an iPhone, Android or other device near you? All of those things. Bands and their management are using off the shelf tools to put all of these things onto mobile devices including gig calendars, social media and the ability to purchase event tickets and merchandise from within the applications. They will also allow you to communicate with other fans from within the applications and future functionality will include the ability to remix tracks and record your own cover versions to share with other fans. Competitions and special offers will also be included.

In future when you go to a concert you will be able to hold your mobile up towards the stage using facial recognition to identify the performers using augmented reality and take tagged photos showing the names of the artists and of course the location the photos or videos were taken. Of course the facial recognition will also identify your friends and associates for posting and sharing on your favorite social media pages.

I could write a book on this stuff, but I thought it was time I shared a few things with you before they start happening and you take them for granted. I like being able to say “I told you so”.

In finishing I note that Apple have just filed a patent on mobile facial recognition. They also mentioned biometrics, funny, I still have a HP iPaq with a finger scanner. Want to know more about facial recognition? Here’s a quick 2 minute primer.

Presenting to IT Professionals with Sead IT People

A couple of weeks ago I had the privilege of presenting to a group of ICT professionals at the Mercure Hotel hosted by Sead I.T. People. The presentation in the series of Sead Latest in IT Seminar was on Mobile Marketing.

How did we get here

Sead Presentation

Covering topics including the latest Gartner Hype Cycle predictions, Location and Proximity Based Marketing, Check-In Marketing, Mobile Computing, QR Codes, Business Intelligence using maps and the hot topic of the use of personal devices in a corporate market, there was something in it for everyone. Case studies illustrated not only practical use of technology, but professional processes to ensure that projects were well designed for success.

The presentation outlined the ongoing chasm between people in the ICT profession and their colleagues when it came to understanding and use of new technologies, particularly mobile and location based. I encouraged the audience ranging from consultants to CIO’s to consider how they can educate and encourage their companies to understand the new technologies and how they fit into their business frameworks. There are great opportunities for IT people to be welcomed back into the boardroom by working closely with the management team to show them how to implement and benefit from new technologies, safely and securely.

Luigi and the Sead Team at the Mercure

More on Location Based Applications and Privacy

In an article at LBS Zone, LeClairRyan attorney Kevin D. Pomfret says businesses should step forward to educate Congress and executive agencies such as the Federal Trade Commission (FTC) about the breadth and scope of location-based technologies, as well as the industry’s enormous potential.

This is something I have been saying for some time in past blogs. If we get Location Based Services applications right, they can enrich our lives in so many aspects. For example:

• B2C Marketing. I would welcome personal location based marketing, based on my location, time and interests. Tell me if there is a hot deal on a new guitar pedal or music software as I drive past a music store on a Saturday. My girls would love to be told there is a 2 for 1 coupon on the latest summer fashion as they walk past a shop and their colors and sizes are in stock.
• Health and safety. If one of my relatives is ill and needs medical help while on vacation, a blind or disabled person becomes disoriented, a diabetic travels and forgets their insulin, a car’s airbags deploy on a remote country road. These are all instances where consumers can be aided by LBS apps and help directed to them with ease.
• Entertainment. Rugby World Cup year starts in less than 24 hours in New Zealand. Wouldn’t it be great if people can sign up to services that know where in the country they are, what they are interested in and can guide them to other activities based on time of day, interest and location? It could be golf, a cultural performance, Happy Hour, a concert or music festival, you could opt in before hand with your interests so if you are a ballet fan, you don’t get guided to a Christian Death Metal Grunge Fest.
• The Road Trip. An application that provides car navigation, access to traffic information, entertainment, allows you to connect to your social networks, upload photos and blog, find ‘friends’ close to you and more.

We’ll see more of these in 2011, along with apps from Facebook, Google, Apple, Foursquare, Groupon, Twitter and hundreds of others. But what about the risks?

When you sign up for these applications, do you know who you are giving access to? Do you know whether you can opt out? Do you know of the service has the ability to delete your information if you decide to opt out. Often the services themselves don’t have that ability because Google and other services have cached it and even if they delete it, it still exists in other places.

It is a well know fact that criminal elements already use sites such as Facebook to identify people they want to commit crimes against. It might be that they want your car, your jewellery, your 65″ 3D TV, all the Christmas presents you displayed on your profile, or just to ransack your house. It may be nothing to do with you, as they say in the movies “Nothing Personal, this is business”.

You could follow this thread and think, this guy is anti LBS. Wrong, its how I make my living. I love it for what it can do for me and you. I just worry about how it can be used and believe it is incumbent on the developers to make the applications as safe as possible, to provide privacy controls and make sure people know how to use them. They might also want to consider liability insurance. I’ve heard of insurance claims by people who drove their cars into rivers because their nav told them to turn right. It won’t be long before there are claims from people saying that it is the fault of the social media location application, which indirectly told a car ring that their expensive sports car would be parked at the airport for 2 weeks.

The article that set me off on today’s blog was about educating politicians, something that needs to happen all over the world, because these applications go international very quickly. It is also necessary to educate the developers because they are focussed on what they want people to be able to do with their apps, not the inherent risks of uses they hadn’t considered. I often want my ‘friends’ to know where I am, but I don’t want people who are not my ‘friends’ to know where I am or where I am not.

This is not my first blog motivated by Pomfret. In September I wrote about Location Based Apps and Trust, prior to that Proximity Based Marketing and Trust, and a whole series of blogs around Who’s Looking at You on Facebook. In one of them I thought up a name at random, searched for someone with that name and found out a huge amount of information about the person. I found it to be very scary, what I could find out about that person. Add location to that mix now and it could become downright dangerous.

Of course the tables can be turned on crims as well as law enforcement agencies can use the same apps to find out what they are up to and where.

Location Based Applications and Trust

I just read a blog by Kevin Pomfret, Executive Director of the Centre for Spatial Law and Policy, about the decision of Craigslist to pull it’s Adult Services section after finding out that people had been using it for prostitution and trafficking of women and girls. He suggested that people developing geolocation applications needed to also consider privacy of users in the same way.

I totally agree. Already there are many anecdotal stories of people using Facebook and other stories to target empty homes. One story in Mail Online called Facebook a shopping list for burglars. It went on to suggest that insurance companies might increase the risk profile of clients who have social networking accounts.

Now of course we have Facebook Places, which starts by checking the city your IP Address is based in and then invites you to let it know exactly where you are. There are bound to be loads of Facebook applications for mobile that will use the GPS in your phone to check exactly where you are. Great for stalkers who want to find you and for others who want to know where you aren’t and such as when you are not at home.

For more on this, check out my blog on Who’s Looking at you on Facebook?

Now don’t get me wrong, I am totally into location based services. I just want to make sure that people understand what they are getting into when they start using them. An application I really like is foursquare. It has rewards for people who use it such as points and badges. You can see where your ‘friends’ are, which is great if you want to catch up with them. I recommend if you do that, you make sure you actually know and trust your ‘friends’.

As foursquare starts to work towards monetizing, a good thing to do for application developers:) they are now selling advertising and encouraging locations to offer deals based on proximity. For example, if you become Mayor of a location you can get special deals. If you are Mayor of Auckland Airport for example, you can get free entry into the Koru Lounge. The cool thing about that is that the advertiser doesn’t have to know who you are and has no way of knowing who you are unless you tell them.

That’s one of the places I want to go with proximity based marketing. I would like to see Happy Hour applications and be offered deals based on product segments I’m interested in, at times when I am not only in proximity, but also when I am open to an offer. Offer me a 2 for 1 deal at a bar on a Friday evening, but not on a Monday morning. Give me the ability and an incentive to invite my friends, but I don’t want the advertiser to to have access to my friends details unless they want to provide them.

Opting in and informed consent is crucial for location based marketing. There is a Code of Practice for Direct Marketing in most countries. Proximity Based Marketing is even more important and for applications to become accepted, we need to be able to trust that our privacy and security is protected. This is particularly important for children and young adults who could easily be targeted by dangerous criminals.

Informed consent is a key issue here. Most people don’t read End User License Agreements. Do you know the rights you have bestowed on Microsoft when you open Microsoft Office? Did you read them, or did you just tick the box and start using it. In the Windows 7 EULA it says “b. Use of Information. Microsoft may use the computer information, accelerator information,
search suggestions information, error reports, and Malware reports to improve our software and services. We may also share it with others, such as hardware and software vendors.”

If you use any application, especially a location based application, you need to clearly understand what privacy it allows you and what your potential risks are. More on this in the future. In the meantime, the onus is on the application developers to protect the interests of the users if they want to encourage them to use their applications.

When The Hyperfactory started in mobile marketing, they got together with advertising agencies and other interested parties and formed a wireless marketing association. One of the first things the association did was to form a voluntary code of practice. I believe the same thing needs to happen for location based applications and quickly.

Location Based Film

If you have been following my blogs, you’ll be aware that I am very passionate about the mobile and Location Based Services technologies. I am always checking out new concepts and many of them are variations on the same theme. This doesn’t make them less interesting, although one of the issues I want to work out is which ones offer a unique perspective that will allow them to be The Next Big Thing. That doesn’t necessarily mean it has to be the next Facebook or Twitter (which many people said was just a waste of time, in fact many are still saying it is going nowhere and won’t make money. You won’t hear that from me).

One that I recently found out about is GPS Film. GPS Film is an open source tool that allows film makers to produce a movie that people watch on their mobile smartphone. The film segments or chapters are triggered by the mobile being in certain locations. The example on the video below is a film called Nine Lives which was filmed in Singapore. The comedy which you watch on your iPhone or other Smartphone begins with a climax and then in order to see the rest of the film, you need to go to the locations where it the film was shot in order to see each clip. The GPS on the phone is the trigger to allow you to see the next scene.

This has amazing potential as a tourism tool. Imagine doing a road trip of New Zealand following a movie like Goodbye Pork Pie, or checking out some of the great spots in NY State from the movie Road Trip, where you have to be in those places to view each segment.

Now come a little back to earth and think about what you can do, and what Singapore has done with ‘Nine Lives‘. What a great entertaining way to explore a city. This looks to me to be a dream for tourism organisations. Given that it doesn’t have to offer a full cinematic experience, a cool film can be made with a modest budget, perhaps sponsored by businesses such as tourist attractions, accommodation providers, food and beverage chains, which would provide locations for segments of a movie. Did I mention it is Open Source?

This is definitely food for thought and a great opportunity around major events such as the Rugby World Cup next year. Check out this short video to see what I mean.

Blogfade and Android Mobile

First of all I must apologise for the Blogfade. Over the last few weeks I’ve bought a new house and sold my own one which has caused a lot of stress and taken a lot of my time. Assuming that my sale goes through tomorrow, I wil be moving this weekend and life will get back to normal.

I’ve been busy on a lot of projects lately, one of which has been working on developing channels for GeoVector’s World Surfer product.

Worldsurfer is a location based application that runs on iPhone 3GS and Android mobiles which incorporate both GPS and Compass, which opens up a whole new world of possibilities.I have to say that even though the G1 I’m using currently is 1st generation Android, the combination of GPS and Compass is remarkably accurate. I suspect it is also using cell tower triangulation. It has my street address exactly correct even though I am inside my lounge, whereas my old phone using just Vodafone cell towers had my kitchen in one suburb and my lounge in another and I assure you my house is not that big.

The concept for this solution is that it provides for Location Based ‘Channels’ which allow you to search for Points of Interest based on your present location. A Channel is typically a category of POI (Points of Interest).

On the G1 that I am using at the moment I have the New Zealand channels that are currently available here. The first is GeoSmart, for whom I am the Sales & Marketing Manager.

GeoSmart is the company providing API’s, web services and web maps behind many leading web sites in NZ and services in many other countries. The best known site is AA Maps, which also now features real time traffic covering all of New Zealand. The GeoSmart Channel on Worldsurfer for NZ includes a nationwide set of categories and subcategories currently covering Accomodation,  Banks and ATM’s, Entertainment, Parks and Gardens, Pubs Taverns and Bars, Restaurants, Takeaway Food and Public Toilets.

You can set it to only look in a band in the direction you are pointing your phone or in a 360 degree radius from your current location and it will locate POI up to 5 miles / 8km away. So in effect you can look for a Japanese Restaurant in the direction you are currently travelling. When you select one, the compass will point you in the direction of that venue and show a running distance calculation as you travel towards it.

You then have the option to call them for a reservation with one touch of the screen, get turn by turn directions and a map to guide you, mark the location for future reference, check Flickr, YouTube or Google for more information about the location.

World Surfer is as it sounds an international product and will automatically open the options available for the country you are in. Some are subscription channels whilst others are available free of charge.

Other channels available in New Zealand currently are Google, Zenbu, Wikipedia (which looks for information by location, based on pointing your mobile), Starbucks, and Vodafone Stores. I am currently working on developing many more channels for NZ. There are other exciting projects on the way, but if I tell you what they are, I’d be in big trouble, so watch this space.

As a footnote, I’ve said before that I would like to create an application called Where’s My Car, because everyone has a story of not being able to remember where they parked their car. I often see people in shopping mall car parks, at rugby matches and other spots wandering up and down trying to figure out where their cars are. When I got this Android phone (on loan) I found an application called CarDar Light.

This application lets you ‘mark’ the location of your car as you park it and will then guide you, even inside a car park, to your car. You can enter the level number or colour of the floor as an assist, but after that you will never lose your car again.

For a demonstration of WorldSurfer check out the YouTube video below:

Another step of the future which pretty much dates back to the original Star Trek TV programmes has become not only reality, but is becoming mainstream. Now to get the company to buy me that iPhone 3GS!

New Zealand gets TomTom Car Navigation on iPhone first!

OK, we were only ahead of Australia by a couple of hours, but we need everything we can get. Maybe we should give some iPhones to the All Blacks to help them find the try line in the TriNations and Bledisloe on Saturday, but that’s another story. As another aside, when I wrote TriNations, my spell checker suggested ‘urinations’. We’ll let that one be too.

So this morning I got a phone call letting me know that TomTom Car Navigation is now available with GeoSmart maps, for New Zealand in the iTunes Apps Store. This is awesome news. We’ve had some routing applications available in New Zealand, but nothing with any real accuracy. Also the other apps required that you download data frequently, which means additional cost to your Telco, whereas the iPhone application has all of the maps and Points of Interest you need on the device.

The application requires OS3.0 but as I understand it, as long as you have the OS version, you can run the application on any iPhone as well as iPod Touch if you purchase the TomTom Car Kit. Neither helps me as I only have an iPod Classic and a Blackberry, but I hope to remedy that situation soon.

The car kit itself seems very cool and I hope to get the chance to try one. The car kit includes the new TomTom mount, which I really like. It also incorporates a speaker and a microphone as well as an external GPS antenna which means that you don’t have to buy the very latest iPhone with GPS and Compass (although that would be my pick right now) if you already have an iPhone or iPod Touch. The car kit also charges the iPhone when it is in the cradle.

Now the debate has begun in earnest. Why buy the iPhone App and Car Kit, when for the same price you can buy a dedicated PND (Portable Navigation Device) for the same price or maybe even less? This is a similar question to the one I get frequently, which is, what navigation unit or brand is the best? My answer is that ‘best’ is subjective. Different brands and different models currently have different features and the feature set is part of the argument that defines what is best for you.

TomTom and Navman both have new product ranges and different features relating to the user interface, functionality etc. Both brands in New Zealand have GeoSmart Maps (and if you don’t know by now, I work for GeoSmart) which are the most accurate for New Zealand. Why is not relevant for today’s blog. For example Navman now has AA Traffic and TomTom has IQ Routes (which are not the same concept, just an example).

Perhaps part of the answer is how often you travel. As I’ve said in previous blogs. your mobile is your ubiquitous device. You always have it with you. I always have car navigation in my car, but if I’m out of town (without my car) I don’t always take it with me.

The TomTom iPhone Car Kit solves another problem because you can use it as a hands free kit for your mobile. From 1 November, driving and talking on a handheld mobile will become illegal. You will either have to use a hands free kit of some sort or not use your phone at all in the car. I have stopped accepting or making any calls in the car, although I might accept important calls if I had a hands free kit. There is always a tension and anxiety around not answering calls on your mobile. People expect to be able to reach you, which causes an unpleasant feeling for both parties. So here’s a nice solution for your car.

So back to the application, this is essentially the same application as the one residing on the normal PND devices carried by your favourite consumer electronics stores. One cute thing is that on iPhone you can orient your phone to landscape or portrait and it will automatically adapt itself.

The nature of car navigation is changing and like most new technologies it is becoming increasingly difficult to predict what will happen in the near future. LBS on mobile is a given and if you search through my blogs, you will find several about mobile applications, car navigation on mobile will become common place and of course there are many situations where you would like guidance while walking, exercising, travelling in a taxi or on public transport. These are often scenarios where you want to travel light, but wouldn’t go without your mobile.

If you had asked me last year, where car navigation is going, I would have told you about ADAS (Advanced Driver Assistance Systems), for which R&D has been funded by the European Governments. This was to develop systems that would reduce accidents in a number of ways, including monitoring vehicles positions in relation to the lane markings on roads, legal driving speeds, speed and distance of vehicles in front and behind you and much more. Many of the innovations for this are being developed and in some cases launched by brands as far apart as BMW and Nissan.

This system was originally going to be made mandatory in all new cars sold in Europe from 2012 and if this was still the case, it could have meant significantly reduced demand for PND’s. When I was in The Netherlands earlier this year, I was advised that the date had been dropped and the European Union were having a rethink on the subject, and particularly their ongoing commitment to funding it. They determined that it would take more than 10 years before the majority of vehicles in Europe would have this system in place and therefore the deadline wouldn’t have any immediate impact. A cynic would say that this would mean that current politicians would not get any credit within their career to justify spending time on it.

So now we have (I reiterate I haven’t tried it yet) a new system which will provide an all but identical experience to a PND on your iPhone. Of course TomTom isn’t the only mobile product available, but it is the first one being commercially sold in New Zealand. The new Android phones also have GPS and Compass and of course there are some very good Windows Mobile applications as well such as iGO8. Will there be a move away from PND’s? I doubt it, at least in the near future. Navman will certainly be hoping not.

There will be a camp that says a PND is the best device at being a PND. They said the same about PDA’s, but SmartPhones are now viable devices, even though I still have to reboot my new Blackberry Bold at least a couple of times a week. The future is going to be interesting. There are phone companies such as Nokia who showed their intention by purchasing Navteq and are planning converged devices that combine a mobile with car navigation. There are PND manufacturers who are going to be putting SIM Card slots into their car navigation devices.

The market will decide what the best is and the answer to all questions will be yes:)

I’ll leave the last word for today to TomTom.

I want a Segway Puma

I’ve been meaning to cancel my NZ Herald subscription, but every time I think about it, I find a nice little snippet that I might not have read, or at least till much later. In this morning’s paper (and online yesterday!) was news about a new version of the Segway designed to solve problems with urban traffic. Now first of all I have to say that I love Segways. I’ve only been on them twice and I am hooked.

A friend of mine, Steve Simms is involved with Segway Polo in New Zealand and makes me jealous every time I hear about the competition, which attracts tech leaders from around the world. I asked Steve how I could join in and he replied “Buy a Segway”. Unfortunately my wife didn’t like that idea very much.Anyway, if you go to YouTube and search for Segway Polo, you’ll find some examples.

Segway’s are used a lot in the US. When I was in Los Angeles earlier this year, I saw airport police similar to the ones in this image using Segways to get around the massive complex. I could have used one myself, having set off in the wrong direction to change airlines. If you are in Auckland and want to try one, go to Devonport Wharf and you can go for a 2-hour tour of Devonport and historic locations for only $75, cut that in half for US dollars.

So what caught my attention this morning was a story about the new Segway PUMA (Personal Urban Mobility and Accessibility) which is a 2 man Segway with little trainer wheels on the front for safety and a roof that looks a bit like a roll cage. Looking like something out of a futuristic Science Fiction movie, this is for real. Once again an example of Science Fiction becoming reality, I guess its about this time that I appreciate the value of all those It is designed to haver a range of around 55 km at 55km an hour according to the NZ Herald. On the site I found that it also has features such as regenrative breaking, which means that it uses the inertia from stopping, to help charge the batteries. I’m not sure where the rest of the story came from because it wasn’t mirrored on the Segway page, but it said that it could ultimately drive itself using GPS and by monitoring traffic around it, being able to stop in a hurry if there is an incident ahead of it.

Given that I’m into LBS, I had a couple of issues with that concept. It would work if there were roads or paths that were only to be used by Segways but otherwise there could be a fatal flaw, because the concept of vehicles driving themselves and being aware of other vehicles (which will definitely happen one day) will only work if all the vehicles on the same stretch of road also carried the same technology. In New Zealand, the new RapidcV that GeoSmart is driving around New Zealand could certainly provide the data that would support this type of technology, because it is gathering full road and lane information nationwide at sub 20 cm accuracy. What is also nice is that as well as camber information it is also gathering inclination data, which could be used to identify routes that would support the Segway by identifying the range based on hills it has to climb up and downhill where it can recharge itself.

Anyway, bottom line, I want one:)

Grandmothers Miracle Survival

So it happened again. A 62 year old woman driving home from Christchurch crashed her car down a 5 metre bank on her way home to Greymouth, was the story in this morning’s NZ Herald.  If she had a GPS capable mobile with the type of tracking application I have been blogging about here and here, she may not have had to spend2 days lying on broken grass out in the cold and could have been rescued far sooner.

The GPS in her phone could have told family or rescuers exactly where she was and with tools like GeoSmart’s Directions API, her rescuers could have had turn by turn directions right to the site of her misfortune.

This is not an uncommon story. Given the bush, the narrow, dark and windy roads around New Zealand’s beautiful countryside, combined with sometimes treacherous conditions of rain, black ice, snow, flooding and slips, there are frequently stories of people losing their car and slipping into a ravine, or worse. I hate to think of what the cost is in resources for search and rescue. Over a year it must mount up to far more than the cost of developing a mobile application that could work on all phones.

In urban areas, often cell triangulation would work, but in the many rural areas, the cell towers are often too far apart to provide an accurate fix. It’s interesting that the topic of Tracking Elderly People is one of the most popular searches that find my blogs. Of course it isn’t just about elderly people. There are many segments of our population that could benefit from a mobile tracking application. People like diabetics, blind or disabled, people with other illnesses such as asthma, allergies such as bee and wasp stings, epilepsy and Alzheimers or other forms of dementia are just a few examples.

Hopefully sometime soon, someone will use GeoSmart’s tools or come up with some funding to develop a tracking system to solve this problem.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.

Thanks so much for your support:)

eLearning, So What’s New?

This morning when I read the Herald, there was a story in a supplement on Education about eLearning. The supplement is obviously focussed on students heading for Uni for the first time and Abcd – e – learning was well written and researched, and it was a supplement, but I was also thinking, that it was ironic that it was presented as if it is something new. It was interesting that while I couldn’t find a link on the Herald’s website, I guess because it was a commercial supplement, I did find a story about using podcasting (which was key to this morning’s story) written in July last year called Pupils book place in world with podcasting, by Martha McKenzie-Minifie.

The story was largely about universities including MIT, Berkeley UC and Yale posting lectures as podcasts on iTunes U. It was about the benefits of students being able to listen to podcasts and make sure they don’t miss anything.

This was interesting timing because I have been having discussions with Massey University about eLearning for sometime and last month launched the Location Innovation Awards, which runs until February 16th 2009. I was considering adding eLearning to one of the categories, but given that the Awards are in fact a learning experience and the categories of Location Based Games, Social Networking, Proximity Based Marketing and widgets for AA Maps all provide scope not only for learning, but offer the opportunity for supporting education that is location based. For example a location based game music elearning could involve a treasure hunt in a community based around learning about the history of the area, which could be cultural, historical, ecological, environmental and so on.

In a recent blog I wrote about Music eLearning on the net and made reference to Gordon Dryden’s new book, Unlimited – The New Learning Revolution (which is totally about eLearning) which he told me will be on the retail shelves within a week or so. I feel I relate well to Gordon because I was also frustrated and bored with school as a teenager.

The problem for me was that I wanted to be a songwriter and musician and my parents sent me to a school where the major subject was rugby and music was a 40 minute session 3 times a month or so. By the time I got to 5th form I was bored to tears with subjects that I felt (and still feel) were irrelevant (although I guess there were a couple of exceptions, being French and Latin which have both served me well.

I didn’t pay much attention in class, was bored, found other ways to amuse myself. At the end of the year come exam time, I used a form of eLearning. I got all my school notes, typed them up on a typewriter, read them out loud into a tape recorder and played them back to myself while listening to Led Zeppelin in the background. Now I was aware already that Baroch music is far more conducent to learning, because it has a tempo that your brain matches into a state which is good for absorbing information. However, it wasn’t cool and this still worked and I did pass my exams, except for Geography which is ironic given that I speak a number of languages and have travelled aorund the world several times, it was just hard to record maps:)

I have been using audio tapes for many years to enhance my learning. I recorded radio shows and learned about cosmic string theory, and also bought and used Psychology tapes to learn about NLP, negotiation and other skills.

This morning in the shower I was learning about SPIME, which is very pertinent to my current focus of Location Based Services. I learned about it from a podcast interview with David Orban on the podcast of The Future and You by Stephen Euin Cobb. “A Spime is a location-aware, environment-aware, self-logging, self-documenting, uniquely identified object that flings off data about itself and its environment in great quantities.”

This technology is very relevant to my work in car navigation and future driving safety. Imagine if every car had SPIME technology and independant of any internet or cellular telecommunication technology, cars could communicate with each other, ensuring safe driving in terms of car proximity to each other, safe following speed and distance and the ability to react to an emergancy. For example, if the car in front of you engages its ABS and brakes suddenly. A SPIME technology could potentially tell your car which is following it, about the situation and have it react potentially seconds before your brain and foot can engage with your brake pedal. This could be a marvellous development of ADAS.

Anyway, I am heading off on a tangent, but the thing is that eLearning continues to keep me abreast of the latest developments in the fields I am interested in and you do not have to be a university student to access the information.

I often listen to University Lectures at iTunes U and so can you. If you are interested in a topic and want to follow the lectures whether you are studyig at a university or not, they are as close as your iPod.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.

Thanks so much for your support:)