Does Your Business Have CIPA? (Read Time 82 Seconds)


I’m just finishing the book Socialized by Mark Fidelman. It is one of the better books I have read of late about harnessing social media. Many of these books date very quickly, but the information in this 2012 book is still very relevant and I recommend you read a copy.

Socialized-book-coverTowards the end Mark relates the story of a girl who suffers from Congenital Insensitivity to Pain, aka CIPA. It was an analogy to businesses who are heading down the gurgler at a rate of knots and don’t even realize it. Those of you who read my blogs will know about how frustrated I was to see Borders self implode, when they didn’t need to. As I mentioned earlier this week, many businesses are being hurt but not realizing it, or not knowing what to do about it. It’s that frog in the pot of simmering water. We all know the story, but many of us are sitting in that pot, enjoying the warmth and then getting severely cooked.

In my experience, it is people who aren’t institutionalized in your business who you need to talk to. If it’s not consultants like myself, at least talk to your customers, the ones you have left. Ask them why they come to your business. What is it that drew them in and how can you give them what they want and stay profitable?. I had loads of answers for the book industry, but they ‘knew what they were doing”. They focused on best sellers, general merchandise goodies and even fluffy toys. The questions you need to ask have to be qualitative, don’t give them choices you think they should answer, have conversations with them. Or get out quick and sell your business to someone while it still has some value. I still maintain if I had been on the management team or board of Borders in NZ, they wouldn’t have floundered, they would have risen like a phoenix out of the ashes of the past and their stores would be full of people, in many cases still buying paper. BORDER-CLOSED

Do does your business have CIPA? Are your margins declining, is your stock-turn going down? Are people buying similar products online instead of from you? Are your customers slowly churning to other sources or evolutions of the goods and services you offer? What have you done to future proof your business? As I said in my other blog earlier this week, people are reading more, listening to more music and taking more photos daily than ever before.

Got any questions? Feel free to leave them as comments and maybe we can have a discussion about this.

Who Is Buying Your Personal Information and the Internet of Things?


Who owns your personal information? Who gives companies the right to collect data about you, your family, your friends, your activities, where you live, what you eat, drink, your health, how you travel? Somewhere along the line you probably did, because you didn’t read, or understand the fine print when you signed up for an application, an email newsletter, a loyalty card, or you aren’t worried about your privacy.

There has been much talk about the NSA, and big data monitoring systems in most countries around the world designed to protect us all from terrorism. There has been a lot of talk about how privacy is being eroded with social media. Many of us have the philosophy that if we don’t do anything wrong, we have nothing to hide. But who else is collecting, buying and selling personal information about you?

FuturistA recent story in The Futurist called ‘Connecting with our Connected World captured my attention, particularly when it outlined, from a Wall Street Journal article,  apparently fairly common knowledge, that many retail stores track personal shopping habits using loyalty cards and then resell the data to marketers. The Wall Street Journal article ‘confirmed’ that this same data is now being purchased by insurance companies for the purpose of setting premiums and investigating claims.

With the Internet of Things (IoT), we are now being encouraged to buy fridges with built in bar code readers and wireless connectivity, so that we can scan items we use and feed them to our shopping list. Many of us now have grocery applications, such as the Countdown app, which I have blogged about before in my SoLoMo Consulting blog.These apps monitor what you buy, suggest specials, recipes and even navigate you up and down the aisles of your nearest supermarket so you don’t have to backtrack for things you forgot.

As Richard Yonck of Intelligent Future LLC in Seattle points out in The Futurist, “the rate at which a household consumes sugar, salt, tobacco and alcohol would potentially be an open book.” What could your health insurer infer from that?

It names them

It names them

Combine the information from your mobile apps that know your location, where you have given permission (which is probably half of the apps you use today), your climate control, light controls (that suggest you might be home, or not), fitness apps, social media (freely searchable with tools like Facebook Graph like the example which names people who like Edam cheese,) the direction Google and Apple are heading, to be able to predict what services you may want next based on your context, profile, time and location, your life is an open book today.

The problem with all this big data that we are ‘willingly’ sharing, is that we really don’t know what we are agreeing to or what the data is being used for. I don’t believe we have adequate laws nationally or internationally to protect us from abuse of this data by any agency, business, government department, insurance company, utility company, finance company, the list is infinite.

According to a story in The Public Herald it’s pretty much a free for all. For example they say:

  • Experion sells data updated weekly on new parents, new homeowners and other new event life triggers.
  • Have a read of what information Epsilon sells in this PDF. Who reads Science Fiction novels? Ever wondered why your phone keeps ringing with charities asking for donations? They buy lists.
  • Back to the Public Herald which says that Disney sells data including who bought what, the age and gender of the children, age and occupation of the people who purchased from them and more.

These are just scratching the surface. It isn’t necessarily all bad, the problem is that there doesn’t appear to be any authority tracking who shares what information with whom. The issues come down to informed consent. When you sign a form, enter a competition online with an attractive prize and you click, ‘yes, you can share my information with partners who may have items of interest to me’ perhaps because you think you might have a higher chance of winning the prize, you are losing control of your data.

There are laws designed to protect us from spam, but we often sign away rights without understanding the implications. Companies selling our data will argue that they have our approval to use and share our information. The flow of data will become so convoluted that it will become impossible to know who has what. Big Data companies will consolidate this data also with our ‘implied’ approval.

Governments need to be thinking about this now, if it is not already too late. Of course they arguably need the data as well in order to provide quality health, education and other services, including planning future smart cities. They need as much data as possible, although they don’t in many cases need the granular level down to individual people.

So as a footnote, think about all the cool Internet of Things you are buying over the next couple of years, like exercise devices, remote controlled security cameras and home access, climate control, sleep and snoring monitors, lighting, car telematics, electronic ticketing for public transport and much more, weigh up the cool with potential risk and consider that if legitimate organizations can access your data, so potentially can people wanting to commit crimes. It is already known that burglars steal product to order based on what they find on social media apps like Facebook (had a great weekend on the jet ski and now I’m off to Fiji for a couple of weeks and I’m putting the dogs in a kennel).

On SNAKK Media, Derek Handley and Kiwi Entrepreneur Success


The Snakk Media AGM, appropriately held in the Sir Paul Reeves Building of AUT in Auckland last night, appeared to be a classic event, with typical investors, asking typical questions. However, in my opinion, it wasn’t, it was a meeting in a room made up of some of the finest minds in marketing and leading edge mobile technology.

SNAKK AGM

SNAKK AGM

I was very proud to see entrepreneur, Derek Handley, on the stage surrounded by other Kiwi business leaders and visionaries including Tim Alpe, Max Flanigan and GM, Andrew Jacobs who I met for the first time last night.

I’m sure the media will cover the story, but here’s my take; on a tangent. I have always believed in Derek, his family and team from the day I met them, many years ago as they were preparing to found The Hyperfactory. They were the classic start up and I admired their passion and enjoyed their company, because they were driven and they were passionate about the same things I was, and still am. I love the company of positive, can do, will do people.

Snakk has allowed Kiwi investors to invest in a company that may never do a huge amount of business in New Zealand, which is really exciting, because it is not an opportunity that comes up often. As was pointed out, 2 years ago mobile digital advertising spend in New Zealand and the UK was 1% of the total spend. Today in New Zealand (where I have been trying to educate agencies on location based marketing and Augmented Reality, the percentage remains at 1% and in the UK is now 23%. In Australia they have the third fastest growth in the world (sic) of smartphone and tablet users, so it is appropriate for their head office to be in Sydney.

There was a lot of discussion about the threat to live TV with so many people now streaming to their mobiles and time shifting. Snakk didn’t mention all the technologies, but I am confident that they have a lot of tricks up their sleeves so that people like me who watch a reasonable amount of TV, while using my iPad or mobile, and MySky, will also be able to receive the messages I want. 

Here’s where I get excited. I want, and assume you will too, my TV. When it comes to advertising, I’m a marketer, but I don’t generally like watching ads. I guess the main reason is because most of them are not relevant to me, or at least not relevant to me at that time. I want them when I am open to buy.

So here are some of the things that I wanted to hear (and did either directly or between the lines):

  • Profile. I want ads that match my profile. Having them appear on my third screen (my mobile or tablet) in conjunction with what I am watching, based on my interests is something I might welcome. If there is an interaction between my device and the TV program, then it may not matter if I am watching live or time-shifted, depending on my:
  • Context. A lot of the future of mobile advertising comes down to an app on my device knowing things about me. What I am interested in, where I eat, drink, play, get entertained. What I am interested in at certain times of the day or day of the week. Market food to me at a time I am likely to be considering a meal. Then of course there is:
  • Location. If my mobile knows where I am, there is so much more you can do. If I like coffee, I’m walking downtown and there is a cafe that wants my business, let them send me an offer together with a reward of free WiFi.

On another tangent, the awesome podcast from Asif Khan and Rob Woodbridge of the Location Based Marketing Association: This Week In Location Based Marketing mentioned that where a geofence is used for guerilla based mobile marketing, they get a 12% click through rate. Just to explain, imagine you walk into Burger King and your mobile bleeps you a notification offering you a free upsize if you go to McDonalds up the road and buy a Big Mac combo.

This is where people started to get excited and concerned about privacy and I need to mention the MAC, pun intended. Effectively it is possible for apps to learn about you and your behavior without having your personal details. Effectively they track your mobile, not YOU. It’s not quite that simple and that is why in the early days of The Hyperfactory (I didn’t actually work there, I suppose you could have called me a Hyperfactory groupie) we started to set up a Mobile Marketing Association, with the view of self regulating to ensure the Government didn’t over regulate. The key was around allowing people to know what information was held about them and giving them the right to revoke access to it.

This blog is getting way too long, so I’ll finish with a few quick thoughts on Foursquare. I wish I had paid more attention to Derek having shared an office with Foursquare, I think I made a mental note to talk to him about that, but I didn’t. Maybe I still will.

The question was asked as to whether Foursquare was viable and the general answer from the panel was, not really. Derek was more retrospect and pointed out that the issue in New Zealand has always been one of scale. In New York City scale isn’t a problem, the population is over 8 million people. They can afford to have sales people in NYC and its easy to segment them.

In New Zealand there are actually a reasonable number of users, but Foursquare hasn’t really been interested in them because we are too small. I briefly became a Foursquare Ambassador and saw big opportunities for proximity based marketing. I saw a business model for myself with Foursquare, but they would not allow me (or anyone) to manage multiple businesses on behalf of customers. Each account had to be managed individually and for New Zealand that was a fatal flaw.

For those who think Foursquare is out, have a read of this story from Fast Company.

Did you go last night? What did you think? I think this is going to be a very successful global company and look forward to being involved somehow, if only only the sideline. I have watched and met many successful people over the years through my business network and Derek Handley is a Kiwi that remains underrated imho despite all he has achieved to date. In my opinion the shares are well undervalued right now. I’d recommend at least buying a few.

Footnote: I do not own any shares in Snakk Media. I do not work for Snakk Media in any capacity. I would seriously consider both though:)

Congratulations to Julie Landry, Vaughn Davis and the team for an excellent event.

How Do You Keep Up With the Massive Changes Affecting Your Business?


How do you keep up with the changing environment you live and work in? Technology is a moving target as are many other elements that shape our environment. There are so many facets to our industries that constantly change while you are trying to keep your business going the best way you know how. 

There are a  number of options. You can join business groups, buy industry magazines, search the Internet, follow social media and talk to others in your industry. So now you are working a 16 hour day and not necessarily making much more progress. Why? Because you are so focussed on doing Business As Usual and your view is based on your insider knowledge, bias and training.

What else can you do? One option is bring someone like me in as a consultant. As a Futurist I scan data using tools I have learned, my own experience in business and a wide focus on STEEP, whilst also having no skin in your business and therefore an objectivity that is hard to find when you have been making decisions that you are financially and emotionally attached to.

What is STEEP? It is about looking at the world and elements within it from the perspective of a wide range of elements and wild cards which make up the world. These key 5 elements are Society, Technology, Environment, Economics and Politics.

Take those 5 elements and apply them to your Business Plan. What is going on in your world right now in relation to STEEP? How might each element impact on your new product launch or sales plan? I would welcome your comments. 

One of the elements of foresight is being able to find connections between seemingly irrelevant  factoids or situations and understand what they mean. Then on top of that sometimes there are wild cards to be considered. What would happen if……..

When you look at information in isolation there are many risks. People form opinions based on snippets of information without seeing the full picture. They assume other people’s opinions, perhaps also based on bias or limited information. People often form opinions or carry them forward based on old data, often not even knowing that it is old data. For example, you may see a RT on Twitter and think it is current information, when in fact it has been retweeted by people for a week. Think about the disinformation that went around in Boston recently. Once it flies around it is very hard to know which information is current and correct.

Unleashing the Road Warrior

Unleashing the Road Warrior

Currency of information is hard to find these days. When a book comes out, by the time it has been printed it is already out of date. When I published Unleashing The Road Warrior, which took me about 6 months to write, it had a currency of about 2 years. After that, all the technology I wrote about was out of date.

We are frequently bombarded with little pieces of information, parts of stories, brief nuggets of 10 ways to be better at something, or 5 ways to become a social media superstar and double your sales. If only it was that easy.

Is there a simple answer? No, there isn’t. However in today’s world, we are connected to many people who are experts in certain areas. There are also people who maintain they are, when they are not. Start by connecting to people who really do know what they are doing. Ask people you know and trust. Check out their credentials. LinkedIn is a good place to start from a business perspective. Are they well connected? Have they been endorsed or recommended? Do you know people that they are connected with that you can talk to?

There are 3 types of people in the world. Those that make things happen, those who watch things happen and those who wonder what happened. Don’t be in the last group if you want to go forward, but also be careful where you get your counsel from.

As a footnote, if you are in New Zealand, or somewhere else where similar things are happening. Fairfax is said to be closing down in both print and online Computerworld NZ, PC World and Reseller News. So where will you be looking for information on your next technology investment or foray? I welcome your comments.

A Good Read About Retail Book Stores and Glenfield Paper Plus


I was pleasantly surprised with some great service from Paper Plus in Glenfield this week and want to share the experience with you. Many book retailers complain that they can’t compete with online stores. Some like Borders might even see the fatalities as a  fait accomplis. I don’t agree.

Inside the Medium

Inside the Medium

So here’s what happened. I got an email from my daughter saying that Kelvin Cruickshank, the psychic medium was going  to be doing a book signing on Tuesday evening at Paper Plus, Glenfield at 6PM. That was too early for us and given that my wife is a big fan and it was her birthday yesterday, I rang to see if I could buy a book and get it autographed without going to the signing.

As an aside, one of the things that I used to love about Borders in the USA was book signings and the ability to even briefly meet authors. It’s not something that Borders in New Zealand ever did much of, in fact sometimes it seemed like the only things Borders in New Zealand had in common with the American stores I loved was the layout, encouragement to grab a book and take it into the in-store cafe and huge width of stock. It’s a shame they didn’t step outside of their business and listen to some of my ideas, because I think they could still be here and profitable, but that’s another story.

So, when I rang the Glenfield store, the response was “I’m sure we can do that for you.” I told them what I would like Kelvin to write with his autograph, gave them my credit card details so they knew I was bona fide.

I arrived yesterday to pick up the book and the two women behind the counter told me that they made sure it was the first thing Kelvin did when he arrived at the store to make sure it happened, because the line of people waiting to meet him and get a book signed was very long. We had a brief discussion and I was able t take away a gift that my wife was thrilled to receive. Having it signed to her, with her name spelled correctly elicited a smile that was priceless.

People are always quick to complain when they are not happy with retail service, but don’t often make an effort to recognise good service, so my Award for Great Service for the Week goes to the ladies at Paper Plus, Glenfield. I don’t live in the area, but I’ll go back in the future because these people care about their customers. They show a genuine interest, I don’t know if they are staff or have equity in the business (which is a franchise). If they are staff, my recommendation to the owners is to recognise them and hang on to them because it is people like that, who can make the difference between buying something online or going into the store. It is of course just one aspect of good retailing, but such a critical one. A great looking well stocked store with staff that don’t like their industry, their managers, or think of it as a just a job, is on a slippery slope.

Michael Q Todd is a Social Media Expert


The world is full of self proclaimed social media experts, many of them legends in their own minds. Every once in a while you come across someone who not only really does understand how it all works, but one that practices what they preach. 

Presenting at his Auckland Seminar

Presenting at his Auckland Seminar

One such person is Michael Q Todd. I had the pleasure last week of meeting him in person in Auckland and attending one of his seminars which was a pre-launch of his upcoming book The 7 Pillars of Your Online Success. Michael is an ex-pat Kiwi who lives in Japan with his lovely wife Dr Yoriko Todd.

The mix of attendees ranged from total beginners to very experienced people including Sean Mitchell of Techday, Jason Kemp of Dialog Ventures, Mark Thomas of 2Review and Roger Bennett, one of New Zealand’s serial networkers and connectors, all people who are very passionate about what they do. You have to be, to go to a 3 hour seminar on a weekday evening. There was a quality of debate, illustrating that one size doesn’t fit all and Michael managed the proceedings like the pro that he is.

I’m not going to tell you about everything he covered, it was an introduction to the new book and one that I am very much looking to receive an advanced copy on. I’ve read a couple of pre-released chapters and they are winners. You may be very good with one application or aspects of an application, but be missing out on others. Another is that this is a changing environment. Social media sites such as Facebook, LinkedIn and Twitter are constantly adding and modifying features, you need to keep abreast of these. New services like Vine, Empire Ave (one of my current favorites, you’ll find my account here)  and Posse  are popping up all the time. Some of these will be valuable to you. Never assume you are up to date, because you will be wrong. If you don’t keep up to date, you could end up like this moth (not for the squeemish) I captured on my second Vine attempt, being devoured by a praying mantis.

This is one of the reasons I really like

Following are a 3 key takeouts for me:

1. It’s about selling. Anything you do is social media has to have a purpose, an end game. It is usually to sell something. It could be the products or services you provide to customers, it could be selling your consultancy, or perhaps promoting your sporting activity, music or hobbies. Start with the end game in mind.

2. Three things that brand you. People get confused when you tell them you do lots of different things. Define the 3 most important things, based  on (1) above. Give this some serious thought. If you have too much going on, narrow your focus or you will confuse people and won’t sell much of anything. For me, I am

3. Plug the gaps. One for me is Lists. I used to have a very successful newsletter many years ago which I sold as part of my consultancy and training school, the New Zealand Smartphone and PDA Academy. It had a large following and I really enjoyed the feedback from readers. Lately I thought that social media had replaced email newsletters, but now realize that they add another dimension. What are your gaps?

Once in a rare while you meet someone who will make a profound and positive difference in your life if you let them. I have had a few of those over my years and I believe that Michael Q Todd is going to be one of those. Whatever business you are in, or want to be in, whatever role you currently play in life, you are a brand and Michael can help teach you how to focus and market that brand and to reach the results you desire. You can find out more about him on his website.

I’ll leave the last word to Michael from one of his many YouTube Videos

Kiwi Augmented Reality Game


Luigi Cappel:

Give it a try and let me know what you think?

Originally posted on Imersia NZ:

Imersia has created Finga Footy, a free Android and iOS game which shows off both Augmented Reality (AR) and Location Based Services concepts that you can play on your mobile or tablet. 

Finga Footy QR Code

Finga Footy QR Code

You can get the application by scanning this QR code with your mobile, or follow this link.  It will provide you with the link you need for your mobile operating system.

It will also provide you with a link where you can download and print a ‘marker’ which looks like a beer coaster. When you have downloaded the game, you will need to point the camera on your device at it. When you do that and you are in a location where you can play the game, the ball and goal posts will magically appear.

Yes, it is a location based game which means you can only play it at

Finga Footy

Finga Footy

locations…

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