3,000 Teen Deaths from Texting and Driving


A study done by the Cohen’s Children’s Medical Center in New York, revealed that drinking and driving resulted in the death’s of 2,700 teens in the US, compared to 3,000 from texting and driving.

How about a quick, honest but anonymous poll:

I was listening to the Peggy Smedley Show this morning while cleaning the bathroom and enjoyed some great interviews in her Distracted Driving Month series. The topics were great, everything from the value of reversing cameras through to why car manufacturers are putting social media technology into their cars.

Anyway, a subject that peaked my interest was comparisons of factors impacting on or causing accidents.Talking or texting on the phone is one that that police and others who examine the results of motor accidents look for by default these days.

Peggy quoted a study (can’t remember which university) where they found that people with a blood alcohol level of .08 performed better behind the wheel than people who were using their mobile phone. If you want more detail, listen to Peggy’s back shows on her website or on iTunes, the latest ones being about Debunking Myths about Cellphones and Driving.

Just putting that into context, most people think that dialing a number (I only dial on my hands-free via voice commands with  Siri, or not at all these days) or sending a txt isn’t a big deal. I see ‘professional drivers’ holding their mobile up to their ear pretty much daily. One would assume they are sober, and mentally alert. I was also going to say relaxed, but if they were relaxed, they probably wouldn’t feel the need to take a personal risk, let alone knowing they are breaking the law; so you could surmise that they are already distracted and their minds are not on the road. Yet the study showed that drivers using their mobile were more distracted and less able to perform than those who were at a blood alcohol level where, according to a Blood Alcohol Chart on Wikipedia, they were at the upper range and would be experiencing:

  • Impaired reasoning
  • Reduced depth perception
  • Reduced peripheral vision
  • Reduced glare recovery; and behaviors including
  • Blunted feelings
  • Dis-inhibition; and
  • Extroversion

SheepI really enjoy listening to music when I drive and I have a full subscription to Spotify. I love it. My iPhone FM Transmitter sends it to my car stereo, while charging my phone. I like that. I have been guilty of occasionally looking down at my iPhone for the name of an artist or to skip a track. Our maximum legal driving speed on motorways and highways in New Zealand is 100kmph. Often that is on highways where kids play or cycle on the side of the road. All it takes is for a ball to bounce onto the road, or wandering stock to change things in an instant.

So I thought I’d have a look at the numbers and went to the Unitarium online speed calculator. I worked out that if my eyes were on my phone for 3 seconds (doesn’t sound like much) whilst driving at a legal 100km per hour, my eyes would have left the road  and I would have been oblivious to what was happening on it for 30 meters!

Have you ever done that?

What could go wrong if you leave your mobile on during an air flight?


The engineer sitting next to me dropped his head in disbelief and then shook it from side to side with an air of disappointment and dismay. I followed his gaze back to  the flight attendant who was leaning into the window taking photos with her mobile of the stunning sunset from the empty front row seat on the port side of our Air NZ ATR 72 flight in the final minutes of our descent into Auckland yesterday evening. I looked back at him and said “I was thinking the same thing.” Having had a conversation with him about our reliance on computers in transport these days.

This is not the flight I was on last night, nor the same type of plane.

This is not the flight I was on last night, nor the same type of plane.

As she was clicking with the volume turned up making a loud camera shutter emulation sound, I thought back to earlier in the flight when one of the flight attendants did her first PA not long into our 1 hour domestic flight. The PA came complete with the GSM bleep a phone makes when it is too close to a speaker; you know, the noise your mobile phone computer makes when you have your it too close to the speaker as it connects to the telecommunications network.

This got me to thinking about the number of people I see on flights who put their phones into flight mode before take off, but don’t actually switch them off, despite being instructed. It seems that a very large percentage of people don’t actually switch them off before they go into their pockets. Most of us have probably done that at some time, not thinking further, even though the instructions are very clear, flight mode, then switch off.

Farther into the flight, we had broken the clouds as I asked a flight attendant, serving mineral water into the plastic glass I was holding out for her, if I could now use my Kindle, which was dutifully in flight mode. I had to say Kindle several times, which she didn’t seem to understand, so I asked if we were at cruise altitude so we could use safe electronic devices. “No.” she replied after a little thought.

On her next PA, there was that GSM ping-ping again, as the flight attendant began another PA, telling us that the coffee service would be delayed due to unexpected turbulence. It was briefly interrupted and the pinging stopped, perhaps as she moved her mobile farther away from the microphone.

I was looking forward to the PA to tell me that electronic devices in flight mode could be used, so I could enjoy one of the books I recently purchased for my Kindle. It never came. The next PA, again with the GSM pings came on to say we were heading into our final descent again, was to tell us to stop using and switch off all electronic devices.

I was most disappointed because there had been some stunning cloud formations on the flight home that I would have loved to have captured. This is why my attached pic is from a different trip, I took with Air NZ last week.

So back to watching the flight crew attendant taking photos just before she strapped her self in for landing. I discussed the situation of fly by wire and the fact that there were rumors that the American Federal Aviation Authority were going to relax their rules on using mobiles during take off and landing, that they suspected it wasn’t in fact dangerous. With both of us having a degree of engineering training, we understood the concept of signal induction, which was of course the cause of the tell tale bleeps on the PA, which suggested that he phone might not have been switched into flight mode at any stage during the flight.

As we landed, we were pleased to be on the tarmac safe and sound,  but we thought back to the missing Malaysian Airlines plane and I remarked “Whether it is safe to use your mobile or not, imagine if the plane had crashed and it was your mobile they found that was still switched on?”

It amazes me that passengers flout the rules as if they know better than the Aviation Authorities with “I’ve flown a thousand times and I’m still here.” When it is the professional flight crew who flout their position in front of passengers in order to get that great sunset shot, several minutes after having told everyone to turn their devices off, that might be taking it too far.

I didn’t get to read my Kindle eBook, because she had never told us we could turn our devices on. I looked around several times to check if anyone else was using a tablet or other device and they weren’t. What was interesting to me is that not a soul said a word to her about having her mobile on and using it, despite having told passengers that the rules were that we couldn’t. What if her mobile had cause interference during a wing over or other maneuvering of the plane? You might not be reading this blog.

Do you switch off all your devices during flight when instructed. Did you realize they have to be not only in flight mode but be switched off?

 

 

 

 

Who Can You Trust? Who Do You Trust (Read Time 1:41)


Who do you trust? Who can you trust? With happenings in Auckland, New Zealand mayoral politics recently, the NSA spying, and other revelations, we find ourselves in interesting times. With the invasive growth of social media we live in a world of increasing transparency. Corporates and Governments which have thrived on sharing only what they think people need to know are losing that battle.

I’ve been reading article in The Futurist by Rolf Jensen, Chief Imagination Officer (I like that title!) of Dream Company in Denmark who compares today’s society to the first Renaissance. Gutenberg’s Press accelerated the spread of new ideas, and the golden age sprung out of the middle ages where much of the world was controlled by a religious hierarchy.

FragWe have a similar break-up to political hierarchy’s now, particularly in but not limited to the Middle East and Europe, and like the Gutenberg Press, Social Media is now making important information available to the masses, most significantly in real time. This means that it isn’t possible for governments and corporations to use smoke and mirrors quite so much. With trending information, we can see right past the kaleidoscopic obfuscation to what is really going on.

Here are some interesting statistics that Rolf shared in his article in The Futurist:

  • From Pew Research: In the 1960’s 75% of the US public trusted their Government. In 2010 the result was 25%!
  • The European barometer polled UK voters in 2005 and found a trust level of only 34%. In 2012 that was down to 21%.
  • CEO’s of large corporations are trusted by 45% of the US population (almost double the number that trust their politicians, that’s positive isn’t it?)
  • Gallop says that teachers are trusted by 84%. That’s great news isn’t it. What a shame they get one of the smallest parts of the budget!

Back to social media though, what we are doing is finding groups of people that we do trust and building a new society. We’re sharing knowledge and information in countless ways that have immediacy.

As an example, in my new eBook, Buying a House – Using Real Estate Apps, Maps and Location Based Services, I speak a lot about using social media to research where to live. I cover questions like where to find people who are like you, or people who can tell you about a suburb or area, who have nothing to gain by sharing that information. Who can you trust to give you honest information?

I feel very grateful to live in such exciting times where the power is gong back to the people. Of course ‘the people’ do have to take the power and whilst everyone subsequently had an opinion on Mayor Len Brown’s indiscretions, only 33% turned up to vote in the Auckland local Government elections. I do like the saying ‘You get the Government you deserve’.

So who do you trust? Who do you go to for advice? How are you going to use the information now available to you, to help build the world you want for yourself and your children? How will you contribute?

Comments welcomed.

On SNAKK Media, Derek Handley and Kiwi Entrepreneur Success


The Snakk Media AGM, appropriately held in the Sir Paul Reeves Building of AUT in Auckland last night, appeared to be a classic event, with typical investors, asking typical questions. However, in my opinion, it wasn’t, it was a meeting in a room made up of some of the finest minds in marketing and leading edge mobile technology.

SNAKK AGM

SNAKK AGM

I was very proud to see entrepreneur, Derek Handley, on the stage surrounded by other Kiwi business leaders and visionaries including Tim Alpe, Max Flanigan and GM, Andrew Jacobs who I met for the first time last night.

I’m sure the media will cover the story, but here’s my take; on a tangent. I have always believed in Derek, his family and team from the day I met them, many years ago as they were preparing to found The Hyperfactory. They were the classic start up and I admired their passion and enjoyed their company, because they were driven and they were passionate about the same things I was, and still am. I love the company of positive, can do, will do people.

Snakk has allowed Kiwi investors to invest in a company that may never do a huge amount of business in New Zealand, which is really exciting, because it is not an opportunity that comes up often. As was pointed out, 2 years ago mobile digital advertising spend in New Zealand and the UK was 1% of the total spend. Today in New Zealand (where I have been trying to educate agencies on location based marketing and Augmented Reality, the percentage remains at 1% and in the UK is now 23%. In Australia they have the third fastest growth in the world (sic) of smartphone and tablet users, so it is appropriate for their head office to be in Sydney.

There was a lot of discussion about the threat to live TV with so many people now streaming to their mobiles and time shifting. Snakk didn’t mention all the technologies, but I am confident that they have a lot of tricks up their sleeves so that people like me who watch a reasonable amount of TV, while using my iPad or mobile, and MySky, will also be able to receive the messages I want. 

Here’s where I get excited. I want, and assume you will too, my TV. When it comes to advertising, I’m a marketer, but I don’t generally like watching ads. I guess the main reason is because most of them are not relevant to me, or at least not relevant to me at that time. I want them when I am open to buy.

So here are some of the things that I wanted to hear (and did either directly or between the lines):

  • Profile. I want ads that match my profile. Having them appear on my third screen (my mobile or tablet) in conjunction with what I am watching, based on my interests is something I might welcome. If there is an interaction between my device and the TV program, then it may not matter if I am watching live or time-shifted, depending on my:
  • Context. A lot of the future of mobile advertising comes down to an app on my device knowing things about me. What I am interested in, where I eat, drink, play, get entertained. What I am interested in at certain times of the day or day of the week. Market food to me at a time I am likely to be considering a meal. Then of course there is:
  • Location. If my mobile knows where I am, there is so much more you can do. If I like coffee, I’m walking downtown and there is a cafe that wants my business, let them send me an offer together with a reward of free WiFi.

On another tangent, the awesome podcast from Asif Khan and Rob Woodbridge of the Location Based Marketing Association: This Week In Location Based Marketing mentioned that where a geofence is used for guerilla based mobile marketing, they get a 12% click through rate. Just to explain, imagine you walk into Burger King and your mobile bleeps you a notification offering you a free upsize if you go to McDonalds up the road and buy a Big Mac combo.

This is where people started to get excited and concerned about privacy and I need to mention the MAC, pun intended. Effectively it is possible for apps to learn about you and your behavior without having your personal details. Effectively they track your mobile, not YOU. It’s not quite that simple and that is why in the early days of The Hyperfactory (I didn’t actually work there, I suppose you could have called me a Hyperfactory groupie) we started to set up a Mobile Marketing Association, with the view of self regulating to ensure the Government didn’t over regulate. The key was around allowing people to know what information was held about them and giving them the right to revoke access to it.

This blog is getting way too long, so I’ll finish with a few quick thoughts on Foursquare. I wish I had paid more attention to Derek having shared an office with Foursquare, I think I made a mental note to talk to him about that, but I didn’t. Maybe I still will.

The question was asked as to whether Foursquare was viable and the general answer from the panel was, not really. Derek was more retrospect and pointed out that the issue in New Zealand has always been one of scale. In New York City scale isn’t a problem, the population is over 8 million people. They can afford to have sales people in NYC and its easy to segment them.

In New Zealand there are actually a reasonable number of users, but Foursquare hasn’t really been interested in them because we are too small. I briefly became a Foursquare Ambassador and saw big opportunities for proximity based marketing. I saw a business model for myself with Foursquare, but they would not allow me (or anyone) to manage multiple businesses on behalf of customers. Each account had to be managed individually and for New Zealand that was a fatal flaw.

For those who think Foursquare is out, have a read of this story from Fast Company.

Did you go last night? What did you think? I think this is going to be a very successful global company and look forward to being involved somehow, if only only the sideline. I have watched and met many successful people over the years through my business network and Derek Handley is a Kiwi that remains underrated imho despite all he has achieved to date. In my opinion the shares are well undervalued right now. I’d recommend at least buying a few.

Footnote: I do not own any shares in Snakk Media. I do not work for Snakk Media in any capacity. I would seriously consider both though:)

Congratulations to Julie Landry, Vaughn Davis and the team for an excellent event.

How to Get an Honest Fare From a Cab Driver


There is an international conspiracy. I’ve said it before. They get all the people who want to be taxi drivers, to a secret location, indoctrinate them in how to milk a fare and then send them to countries they haven’t been to before and where hey don’t speak the local language. 

This morning I read a blog on Freakonomics, entitled Why Don’t More Professional Drivers Use Traffic-Enabled GPS?. It’s obvious isn’t it? They want to get the biggest fare out of you that they can.

One way to get an honest fare out of a cab driver is to agree on it in advance. That’s easy if you know what it is worth.

Airports

Airports

Airports are a prime opportunity and I’ve been ripped off in more countries than I can remember at airports. In New Zealand there is a great service called Air New Zealand Taxis. You can select from 14 airports, enter details like your start or end address, what flights you are taking and then select from a variety of taxi types. I note they even offer helicopter now, but I don’t think that’s an option for the budget conscious.

So you choose which mode of taxi you want and they guarantee to get you to the airport on time. You pay in advance and they even monitor the flight arrivals and departures so if your flight arrives a couple of hours late, your taxi driver will still be waiting for you holding up one of those cool board with your name on it.

If they make a mistake, as one did with me last year and overshoot your freeway exit and have to take a 15 km detour, it’s their problem, and doesn’t decrease the thickness of the lump in your back pocket (if you still carry folding).

Back to traffic. I have been a TomTom Go Live product user since they launched in New Zealand and Australia and it is awesome! It is good because they have good data derived from a combination of fleet managed vehicles (large numbers of them) and data from TomTom users. The GPS Car Nav PND’s have a SIM Card in them and get their data in real time (within seconds despite coming via Berlin). What makes it really powerful is the algorithms in the background that know how to interpret data.

I have been involved in car nav and the development of real time traffic in NZ and Australia and have worked with several brands of car nav. I have seen good systems and not so good systems. Now I must admit that my current TomTom is a little dated, but it has the latest map data. It’s probably time for me to do some testing of the latest devices and apps from various brands, but if you are wanting to know what the best device is for you, this blog is still worth a read.

Like a lot of guys, I believe I have a great sense of direction. However, I have learned that the GPS car nav is better at it than I am. It looks at all the possible ways I can go and pretty much every time I thought it was wrong, it was me that was wrong. It also keeps evaluating, when it has real time traffic. Often while I am driving, my TomTom tells me that I am still on the fastest route, or that there has been an incident and there is now an alternative route which will save me (x) minutes. I now trust it.

That doesn’t mean I trust all real time traffic apps. I have tested other apps in the past which interpreted normal rush hour traffic as an incident and led me to take a longer route which was unnecessary. There have also been times when I knew where I was going and didn’t bother using my TomTom with real time traffic to disastrous results,

So back to keeping the cabbie honest. The easiest answer is to take your trusted car nav application with you and tell the driver where you want him to go. Remember, you are the customer. If he isn’t happy with that, grab his taxi number, get out and find another one who is more trustworthy.

So, how about it? Tell me your taxi stories. I’m keen on the good, the bad and the ugly. Please share a comment. What real time traffic navigation  products have you used? How did you find them?

7 Stories about Using GPS to Recover Stolen Mobiles


GPS is playing a major part in our lives these days and it is a brilliant tool to protect us from crime, or at the very least recover things that have been stolen and catch the people who stole them. In the USA 113 mobiles are stolen EVERY MINUTE and most of them are sold overseas. In many areas including New Zealand, iPhones are as good as cash for someone wanting to make a quick drug buy. 

BakkumOften we don’t realise how easy it is, despite the fact that we pretty much all have one or more GPS and location enabled devices on us. My iPhone and iPad both have SIM cards which are on all the time. If either of them went missing, I can trace them, create an audible tone to help me or police locate them and I can wipe them forever so they can’t be reused if someone stole them. We all use GPS apps of some sort, even if it is just the mapping application on our phone. We just don’t think about other ways that we can use this technology, or how the tech can be used to catch people who want to deprive us of our property and our safety.

The good news is that when people are smart and use an application like Find My iPhone, if not the thieves, then the receivers can be caught and often Police find a lot more than just your mobile. Let’s not make it easy for them.

If I went missing and I had my mobile on me, I could be found. Of course the Police would need a warrant to achieve that, but bottom line is they could. I also check in with Foursquare and other applications, so often my last known location can also be pinpointed.

If you follow my blog, you’ll know I love stories where GPS catches people in the act of, or following a crime. Here are a few recents.

  1. A drive by shooter gets caught within half an hour, by the GPS in his rental car in Providence R.I.
  2. Aspen Police leave bikes as bait with GPS trackers on the ready.
  3. Find my iPhone helps recover stolen iPad and bottle of whisky, 3 people arrested in Scottburgh.
  4. Utah Police recover $200,000 worth of tequila using the GPS in the stolen truck. 
  5. Here are 3 more stories from Techtrace, a company that sells an app that helps you protect your data and recover your mobile.

Imersia Partners with 20th Century Fox to Provide an epic Experience at Westfield Malls


Imersia Partners with 20th Century Fox to Provide an epic Experience at Westfield Malls.

Petrol Tax Increase and Solar Power Feed-in Tariffs


It’s election year next year and the National Government has announced petrol tax increases to start in July this year. Now I don’t have a problem in principle with user pays, although after the report by the Ministry of Transport earlier this year, it doesn’t look like things are going to improve, in fact we are likely to see mid day traffic congestion (don’t we already have that?) in Auckland, as well as the morning and evening commutes.

Long BayThere doesn’t seem to be a lot of encouragement for people to work from home although that would ease the pressure on congestion. Auckland Council seems dead set on high rise housing in the Auckland Unitary Plan, but at the same time they are building new homes in areas like Long Bay as quickly as they can, with no sign of increased road capacity for the 2500+ homes to be built. Don’t get me wrong, I’m not against high rise as long as it is done smartly, without taking sun away from existing properties and it is part of an environment which includes amenities that encourage people to work, live and play in a safe healthy environment.

Wouldn’t it be great if those homes all had solar panels on their roofs and were able to sell excess power back to the power companies. Even better if they could get interest free loans to cover the cost. This last long hot summer would have been able to generate massive amounts of power for water heating etc. It’s funny that when I built a minor dwelling next to my last home, I had to install an ugly water tank to capture rainwater and allow it to trickle into the stormwater system from the roof, which I could of course also use for the garden, but there were no options with regard to using renewable energy.

I was listening to the Peggy Smedley Show podcasts as I do each week and she recently interviewed Nick Bitterswyk CEO of Urban Green Energy, who mentioned that great things were happening in areas like solar power in Australia and New Zealand. He was right about Australia, which is going gangbusters with finance and feed-in tariffs, but clean and green New Zealand is not. We do not walk the talk when it comes to renewable energy as you can see on the web site at EECA.

At a recent home show I visited every exhibit where they were selling domestic solar power solutions and asked about the ability to sell surplus power back to power companies. They said that it was not happening, that the utility companies were not supportive or interested. They said that they and the Government have their own agendas when it comes to power generation.

Now we have a large reliance on hydro and geothermal power. Much of our power in the North Island comes from geothermal power sources in the Taupo region, such as Wairakei. I wonder what would happen if we had a major eruption and this source of power dried up. What would our back up plan be? What if we had another drought similar to the one we had this summer and the lakes were too low to provide sufficient energy. You can’t suddenly roll out a solar energy plan at the last minute.

I urge Kiwis to consider solar power and feed-in tariffs when thinking of who to vote for next year in our national elections. This is not a new topic, I have blogged about it several times. If a disaster happens, will the Government say they could not have foreseen this situation? I don’t think so, it is a choice. I’m hoping that at least the Green Party will think about this as part of their election manifesto. Actually where are the Greens? They do appear to have a policy on feed-in tariffs, but its pretty hard to find.

So if you were able to get an interest free loan to put solar panels on your home and the ability to use that power when you needed to and were able to sell power back to the grid for a rebate at fair market pricing, would you take advantage of it? I welcome your comments.

We Will Remember Them – Our ANZAC Soldiers


We are not a militaristic nation, we Kiwis. However we have a proud fighting tradition, standing up for democracy and human rights all over the world. We lost many men and women in the World Wars and on many other fronts such as Viet Nam and Korea. Once a year on ANZAC Day, we remember them and those who have fallen since, in Afghanistan, East Timor and other fronts. In RSA Clubs around the country the dwindling numbers of vets and their families have a beer, share a yarn, have a dance and a sausage roll and club sandwich and share the ANZAC Prayer.

“They shall grow not old, as we that are left grow old. Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning, we will remember them.”

Then they play the last post, we stand proud and we remember.

Laying the Kings Wreath 2011

Laying the Kings Wreath 2011

My late father in law was a few months from his final rest after a terrible fight with cancer. He served in the Air Force in Guadal Canal and other locations during World War II and my mother in law was a Wren. You should have seen her march in the parade, as erect as she would have been in her youth. Now we are left with photos and memories, not only of our people, but of their reunions with their fellow service people, remembering the fun times and remembering the fallen and the horror as the nights went on. The things that they could only discuss with those who had shared the experiences. The things we civilians can’t appreciate because we weren’t there. The trenches, the mud, the desert, the beaches, the waiting, the camaraderie, the fear, the relief, the moments of respite, the people in the countries where they served, who looked at them with gratitude and relief, coming home with their cobbers, coming home without their mates.

Today is ANZAC Day and we remember our lost and respect those who remain. I’m proud to be a Kiwi, even though I am an import. In some ways more so because, while I haven’t experienced war first hand, I was born in Holland and the Allies rescued our country from the ravages of 5 years of occupation.

When I was in the USA again last year, I was humbled by the respect shown to all veterans in all places. Everywhere I went, I met and shook hands with people who had served. Everywhere I went, people thanked them for their service. Every concert I went to, we stood and people were thanked for their service. Of course the numbers of people who have served in the USA are so many more on a ratio than in New Zealand. They are more visible as well. While there is a lot of negativity towards US involvement around the world, I have to wonder with a shudder what our world would be like if they weren’t there. I also think about the fact that we are talking about individual people, with partners, children, parents, who are stepping outside of their lives to do the right thing for their country. They all have their own stories.

That’s what motivated me, after 6 months of research, to write the song Another Stretch in Iraq, my Christmas song for 2007. I remember performing it in a ‘biker friendly’ bar in Florida, seeing a couple of 6 foot something men coming to the stage and thinking “I’m going to get beaten to a pulp” as the came towards me with tears in their eyes. But no, they came to thank me and welcome me into the arms of their Desert Storm ‘family’, saying that I had taken them straight back to their Bradleys and MRE‘s.

Yet, as I sit here in my lounge and watch the ANZAC commemorations in New Zealand, I am reminded that we, at the bottom of the planet, far removed from all the fronts and global politics, do serve. We tend to be in peacekeeping forces these days rather than at the front lines, but you will find Kiwis in most countries where there is freedom to be preserved. We fight for human rights. We take global responsibility as we can and we care fiercely about freedom and democracy. To a large degree we do that because of those who lead by example, who took arms and piled onto planes and ships and those who didn’t come back.

We will remember them. We do remember them. Even if our eyes aren’t wet every day as they are this morning. We remember them and we honor them by trying to do the right thing for the future of our children.