Talk about, Slot Music, Talk About

New York, Paris, London, Munich

Everyone’s talking about, Slot Music.

At least, it finally hit the NZ Herald today . Beaten by downloads affecting retail store sales, major record companies inlcuindg  Sony BMG, Warner and EMI have decided to make their music more accessible by putting it on 1GB Micro SD Cards.

They plan to still put them into CD cases and say that with the extra space, they can include the liner, liner notes and other information. They will be DRM free and you can even play your music on your computer by using the Micro SD Card with a dongle. The music will be in MP3 format at 320kbps they say on the info site, which they say is very high quality music. Really?

The say that hundreds of millions of phones, Personal Computers and in the future lots of car entertainment sytsms will be able to listen to this music.

Well hello! Do you think we consumers are thick? Let’s go back to the future and do a different thing in the same way and charge a premieum for convenience.

So here’s the thing. Back in the day we had audio casettes and vinyl. Audio casettes were cheap because they weren’t going to last long, especially on cheap walkman units that stretched the tape if they got dropped, got hot or for lots of other reasons. Vinyl was great, you got big liner art and photos, quite often big inserts with lyrics, interviews and more photos.

Then came the CD, which they said had far greater sound and extra space to put more information on. In the future, they said, they could include music videos, interviews, games, photos and much more. Of course we had to pay more for this amazing technology but it was going to be worth it. In many cases the quality was superior, even the nice ambience of the needle was no longer there.

But the extras? Well they are the exception rather than the rule. In most cases we got less liner information, because of the size. Inserts happened sometimes but not very often and the additional material? Sometimes there was a hidden track, that was fun. Occassionally someone would add a music video and a few like BB King, put out a CD ROM with interviews, games and lots more. I still have mine, it was cool. Of course I don’t play it any more, but I felt I got my money’s worth and was chuffed that an old timer like The King could do something so modern.

So here’s my take on this. I have large quantities of CD’s and DVD’s pressed, not of my music unfortunately, but for car navigation. I also have large quantities of SD Cards duplicated, also for car navigation. Firstly, even at volume pricing SD Cards are much more expensive than CD’s or DVD’s.

Universal Music is going to release about 30 ‘Slots’ to start with, from their eLabs Digital Music Unit. Sounds more like a test to me, but anyway, I do applaud them for trying new technology. I think it’s a good idea to try new technology, given that CD’s are losing ground rapidly to downloads.

Will they add extra information to the SD Cards? Maybe for some of those first 30, but then it wil be the same old story, new media for a premium price (for the convenience) and nothing more. If they had listened to people like me 10 years ago (Netguide wouldn’t publish my opinion), they could have reinvented a format giving loads of extra value, far more than people could afford to download and created a whole new generation of fans and collectors. But no, they just wanted to increase cash flow and profit. After all, they knew far better than we consumers, what was good for us.

In my humble opinion, they created the monster we have today where people download and share music for free. And it is a monster friends, because what is happening is people are downloading music for free and the poor songwriters and performers are getting ripped off.  Sure there are big bands making truckloads of money for themselves and their promotors, but they are the minority. Most of the people in your favorite bands have to work a day job in order to be able to write and perform music at night. This might not be the case if they got fair remuneration for their work.

I ask you this. Do you work for free? Do you expect to go to work and build widgets or whatever you do and expect other people to reproduce them for peanuts and give them to your mates? Will you accept a 90% reduction in your income because people have found a way to clone your products? I didn’t think so.

Anyway, after that minor digression, this is a storm in a slot. Sure they will make some of these. Then they will cry foul when people copy them (if they can be bothered). They will weep when these cards don’t get sold, except on eBay, Craig’s List or Trade Me after people have copied the music onto their computers and shared them with their mates.

I love new technology, but when I can go to iTunes and for a couple of dollars, buy the only song as a track that I like (because I am happy for the band to make some money from it), why would I buy a little SD Card that I will probably lose.

In my humble opinion, the music industry got this one wrong. Can they redeem it? Only if they figure a way to genuinely add value. They want to offer the music on iGB SD Cards. (Interesting that I struggle to even buy 1GB SD Cards anymore.) Why not do something smart and offer us real value. Do what you should have done years ago and you might find a couple of years of legs in this yet. Use 4GB cards. Load it with the music, the live performance video, the interviews, the music video, lyric sheets (the mechanical rights people can still get a share) and a personal spoken message from the band or artist. You could sell that for a premium and create collectors items that people will want to keep.

Of course when real broadband arrives, people are no longer going to buy music in hard copy. I’m sorry but they won’t. Why would you. The other day I sat down in front of YouTube an had a great afternoon watching videos and listening to music of my favourite bands of the past and the present. All it cost me was a bit of internet access (and I do have ADSL 2 from Orcon so speed wasn’t an issue.

I think the future will be:

New York, Paris, London, Munich, Nobody’s talking about Slot Music.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.

Thanks so much for your support:)

The Trouble with Orcon

I note that many people are reading my blog about Orcon and the trouble I have had since I signed up, so I feel obliged to give you an update.

Things have improved to some degree, I frequently have days where my connection only drops out 1 or 2 times, but I am still experiencing dropouts, disconnections this week:

• Saturday 16
• Sunday 31
• Monday 27

I also noted that people have found me when searching about the 2 for 1 movie tickets for a year that were promised as part of the connection deal. Well I signed up 4 months ago and still haven’t seen them. If they do arrive, I hope they will still be valid for 12 months and not the remainder of the year. But at this stage I’m not holding my breath on ever seeing them.

I don’t know if it is because of the interleaving, but our Caller ID doesn’t work on the phone about 50% of the time, which is annoying.

My wife wants me to go back to Telecom and thinks I’m an idiot for putting up with Orcon’s poor service. As a footnote, Orcon did come up with a $100 credit for my troubles. Funny thing is that a couple of weeks ago, even though my payment is made automatically by direct credit from my American Express Card, and I had the $100 credit, I got an email saying that my account was overdue and asking me to do something about it urgently. I was tempted to send one back saying that their service was overdue and could they give me a reliable connection urgently.

So, the bottom line? Still having plenty of disconnections, no 2 for 1 movie tickets as promised, intermittent caller id and no satisfaction. Should I be calling Fair Go?

Just another day with Orcon

For those that are following this blog, just a quick update. First of all, I still haven’t got the 2 for one movie tickets that they “send out every week”. I’ve had quite a good week until Saturday, only averaging about 2 disconnections a day, I can live with that.

I did get a bill saying I was overdue with $20 odd dollars on my account after they gave me a compensatory credit of $100 which is strange because I set up an autopayment with American Express to make sure I was always on time.

On Saturday I lost my connection 11 times and yesterday 21, but the good news is that for one of them, most Orcon subscribers lost their connections. Most of mine were in the morning when there were no olympics on the net yet, but the early evening crash was surely an ISP (not Orcon according to the voice message so it must have been Xtra) that didn’t take into account that TVNZ were showing the Olympics on TV. I watched it for a short while and planned to go back when the boxing started, but of course by then there was no connection at all.

So or those of you who couldn’t see some of the awesome streaming video on TVNZ’s website (and it was awesome while it lasted), you know how I feel. The only thing is that for me it is a regualr occurrence. I could have gone to the movies with my new 2 for 1 tickets I was promised, but they didn’t arrive, a bit like the service really.