Presenting to IT Professionals with Sead IT People
A couple of weeks ago I had the privilege of presenting to a group of ICT professionals at the Mercure Hotel hosted by Sead I.T. People. The presentation in the series of Sead Latest in IT Seminar was on Mobile Marketing.
How did we get here
Sead PresentationCovering topics including the latest Gartner Hype Cycle predictions, Location and Proximity Based Marketing, Check-In Marketing, Mobile Computing, QR Codes, Business Intelligence using maps and the hot topic of the use of personal devices in a corporate market, there was something in it for everyone. Case studies illustrated not only practical use of technology, but professional processes to ensure that projects were well designed for success.
The presentation outlined the ongoing chasm between people in the ICT profession and their colleagues when it came to understanding and use of new technologies, particularly mobile and location based. I encouraged the audience ranging from consultants to CIO’s to consider how they can educate and encourage their companies to understand the new technologies and how they fit into their business frameworks. There are great opportunities for IT people to be welcomed back into the boardroom by working closely with the management team to show them how to implement and benefit from new technologies, safely and securely.
Luigi and the Sead Team at the MercureAbout Luigi Cappel
If you are interested in the future, you may also be interested in my new blog The Future Diaries.
I work for GeoSmart Maps and am involved in all sorts of projects from car navigation to fleet management, business intelligence, route optimisation, maps and web mapping API’s for web sites and mobile phones.
I’m a futurist (member of the World Future Society) and have been involved in many firsts including the introduction of EFTPOS, Retail Side Scanning, Mobile email, PDA’s with scanners and touch screens for couriers and much more. I am also Director and songwriter for Cappel Songwriting Limited.
I love technology both for itself and for its ability to help people work and play smarter rather than harder.
I am the author of Unleashing the Road Warrior and have written for many magazines and publications as well as technology white papers. I have over the years held positions including President of the NZ Wireless Forum, Vice President of the NZ Sales & Marketing Institute, President of the Glenfield Music Centre, President of Auckland Landyacht Club and run my own businesses including Mission Control (A wireless computing consultancy) and the NZ Smartphone & PDA Academy.
I have chaired and spoken at ITC industry conferences from Paris to Johannesburg to Auckland New Zealand and many more.
I’m exploring things like location based proximity marketing, location based applications, game mechanics and pretty much anything that takes my fancy. I enjoy writing and have an opinion on most things:)
You will find my songs on lots of websites, mostly for free, so get in quick before I am famous and they cost much more. If you are an artist looking for a song, give me a yell. I had a podcast called A Kiwi Songwriter (now suffering from podfade) and an infrequent blog about Songwriting. You will also find me on Twitter and LinkedIn. I have also recently set up to Scoop.it pages The Song Writer and Location is Everywhere.
Luigi Cappel’s Blog- Where Are You? – GPS Tracker v1.2 (Paid Version) Android Apk App … May 27, 2012See on Scoop.it – Location Is Everywhere One of the things I’ve been looking at over several years is an application that helps people find children, elderly people, people who many need medications, blind, disabled etc. Where those people are capable of using a mobile phone and therefore will carry one, this couold be an [...]Luigi Cappel
- Betaworks Acquires And Relaunches Hownow, The Semi-Anonymous Hyperlocal Social Network iPhone App. May 23, 2012See on Scoop.it – Location Is Everywhere I suspect there are a lot of people who would like to participate in social media, but have concerns over privacy. Anonymity may be the difference for them to participate. Of course if you don’t know who you are talking to, you also need to question validity, safety, [...]Luigi Cappel
- Facebook’s Acquisition of Karma Brings Mobile Commerce, App … May 20, 2012See on Scoop.it – Location Is Everywhere Facebook has just acquired mobile commerce startup Karma, which makes apps for gifting friends and family. The terms of the deal are undisclosed but 16 employees of the startup will be joining Facebook. See on techcrunch.com Filed under: UncategorizedLuigi Cappel
- US: Hyundai launches All-New Blue Link Mobile Application | The … May 17, 2012See on Scoop.it – Location Is Everywhere Now we’re talking, this is what the car of tomorrow is going to be like and a race is about to start for who has the most user friendly features. I’ve never owned a Hyundai and while I’m getting close to my next car, its not on my [...]Luigi Cappel
- Weotta Go: An iPhone App That Suggests Activities For Right Now May 17, 2012 Luigi Cappel
- A Google Map for Interactive Whiteboards May 15, 2012See on Scoop.it – Location Is Everywhere An excellent idea for education. GmapGIS is an easy to use Google Map creation tool which allows you to quickly draw polygons, lines, labels and markers on a map and then save for later use or editing.There are obviously many possible uses for GmapGIS. See on googlemapsmania.blogspot.fr Filed [...]Luigi Cappel
- Foursquare check-ins can now be added to Facebook Timeline map May 15, 2012See on Scoop.it – Location Is Everywhere This seems like one each way to me. I have a different set of people on Foursquare than Facebook. I’d want a lot more control over who gets to see my location on Facebook to use this feature. I guess I could use it selectively. Does that sound [...]Luigi Cappel
- Doccaster Debuts A Platform For Location-Based File Sharing And Discussion May 14, 2012See on Scoop.it – Location Is Everywhere There have been many discussions about geocacheing and locating more than a parcel to dig up. There are a number of apps around or in development that allow you to leave a voicer message that is geotagged for people to find, an example is oral history about the [...]Luigi Cappel
- TechCrunch | Gamification Startup SessionM Raises $20M Led By Charles River Ventures May 8, 2012See on Scoop.it – Location Is Everywhere A lot of developers have not yet understood the importance of gameification. This is one of the key building blocks of mobile applications for pretty much anything. Whether its getting a mobile workforce to complete their paperwork or helping a tourist appreciate all the locations you want them [...]Luigi Cappel
- Study: Our Smartphones Are Turning Us Into “Real-Time Information Seekers And Problem Solvers” May 7, 2012 Luigi Cappel
- Where Are You? – GPS Tracker v1.2 (Paid Version) Android Apk App … May 27, 2012
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