Telco’s want in on Daily Deals

It was interesting to learn that O2 is now going to get into daily deals. They will be the first British Telco to enter this market and according to the Financial Times, they are going to invest £6 Million into their daily deals service with the expected participation of 3,500 high street brands. Shaun Gregory, O2’s managing director of media, said that their opt in process was going to be less clunky than that on Facebook and Foursquare etc. and would not require check ins. This effectively means it is not a location based service at all, but yet another spin on the Daily Deals I wrote about in my blog yesterday.

Ironically I and many other people in the telecommunications industries over the years have been trying to convince local telco’s to support payment for products via mobile, including vending machines, pointing out the enormous value in clipping the ticket on transactions. Probably about 12-15 years ago I was able to buy Coke from a vending machine at the local Ericsson office, but it was only ever a Beta service.

Amazon is also getting in on the act in the USA with Amazon Local which is yet another spin and hardly local given that it works in exactly the same way as the regional deals every other Daily Deal site offers, noting to do with check ins. It will at least support local businesses in the same way as other sites does with vouchers etc to be redeemed in local eateries and stores with the same debatable results. Amazon certainly knows the value of clipping the ticket as I mentioned in an older blog with a link to a Harvard Business Review Clip of John Donahoe explaining what his business model is, and I can tell you it is now selling books.

Eventually if you keep following this blog, I will get to the point of the value of using Location Based Marketing instead of Daily Deals. This is starting to seem a whole lot like the boring unimaginative reality TV shows that all the networks are rolling out. It’s much cheaper to imitate than to innovate and of course you are encouraging them by watching, because if you didn’t watch, then they wouldn’t be able to get advertisers to promote their daily deals businesses!

The Future of TV

I was watching a TED Video recently. Unfortunately I can’t remember who was talking, but a couple of statistics resonated. The speaker said that by the time an American student (in most western countries probably the same) gets to university they will have spent 20,000 hours watching TV and another 10,000 hours playing video games.

What’s really amazing about that is generally (especially this time of year) how crappy TV coverage is. I have written in blogs previously that I believe IP TV is going to change things massively, but of course that will spell the demise of TV as we know it unless broadcasters get on the bandwagon. If they don’t, they will be singing the same song and laying off loads of staff in the same way as the music and newspaper industries are.

One thing that will make a difference is interactivity and in NZ we are way behind on that score, although I did note during the T20 Cricket match between Pakistan and New Zealand on Boxing Day on Sky TV, you could vote for your man of the match via your remote control. Normally you have to text and pay a premium, so that’s a start, but NZ is way behind the 8-ball when it comes to TV interaction.

In the December issue of The Futurist John M Smart of Acceleration Future Studies came up with some insightful comments on where TV will go, which should be compulsory reading to broadcasters.

Interactivity was one of those concepts. Two areas he covered were collaborative rating social viewing. Both of these happen independent of TV already, but are not embraced by the broadcasters. For example, kids send each other SMS messages via their mobiles all the time when they watch TV. This has been happening for years. The only way the media has taken advantage of that is for competitions and voting on programs like American Idol, which recorded 178 million votes this year. It’s hard to find out what revenue they got from that because it depended on how you voted and who your carrier was, but you can be certain that signifiucant revenue was made, but I digress.

I was talking about social interactivity. So kids text message each other all the time while they watch TV and with new media such as Twitter, the same thing crosses the age barriers. For example whenever there is a major sporting event on anywhere in the world, people are tweeting in real time and sharing their opinions and passion. I believe this will be huge during the Rugby World Cup in New Zealand in 2011. It will be happening concurrently around the world via mobile and internet. That would be a great opportunity for Sky TV in New Zealand, NBC, and others to get involved, but I doubt they have the foresight.

Another topic that John Smart covered was ratings. I don’t know how accurate the current TV ratings systems are, but if TV really wants to compete with the Internet, why not give all viewers the ability to rate what they are watching on TV and at the same time  what they are viewing by way of IP broadcast media.

A great thing about the Internet is that it can cater for every taste. I have around 60 channels on my TV, but I have access to so much more media online. Family overseas have access to hundreds of channels, but most of it is reruns of old TV series.

I regularly watch TED videos on my TV via my iPod connected to my home theater, but the interface is ugly and its a pain to connect my notebook to my TV. I don’t have an iPad as yet, but I can certainly see myself getting some sort of IP TV connectivity, whether it is a home media hub (so I can get internet radio as well as YouTube and other products around the house).

Today, according to Smart there are 20,000+ streaming Internet TV Channels including YouTube, Vimeo, Metacafe and Viddler. Boxee is an example of a Set Top Box that started off with an open source media software package. Unfortunately many of their services such as Pandora are not available in New Zealand. I’m going to give it a try and see if I can make it work downunder.

I’ll stop here and will come back to this topic as I am just grazing the surface. Leave your comments and bookmark this page if this is of interest to you. This is a very exciting and rapidly changing environment and it will be interesting to see who the winners and losers are in the next 5 years.

Boxee review suggests it has potential, but isn’t quite ready?

Another Reason Why Newspapers Will Fade Away

This morning for the 2nd time in 2 weeks my NZ Herald wasn’t delivered. This happened a couple of times previously with the Sunday Herald which was actually the one I used to enjoy the most. After the 2nd time I cancelled it. Two weeks ago when my Saturday Herald didn’t turn up, I tried to call them and got a voice message saying that I had called outside of working hours. I thought to myself that perhaps reading hours might disappear as well and this morning I told them that 3 strikes and they could say goodbye to my subscription.

This is one of the reasons why newspapers are on the way out. Not only are they reliant on people who really don’t want to go out on wet cold dark winter mornings, but a printed newspaper is becoming so inefficient.

I get headline tweets from the NZ Herald along with 1,648 other people, with links to the stories I want to read. Online I can see the headlines and major stories on their homepage and then I can see the headlines for each section and go straight to the stories that interest me. The Herald is only one publication I subscribe to on Twitter, there are several news services that flick past me on the side of my browser using Twitbin which is a Firefox plugin.

I also use iGoogle for my RSS feed. This gives me the latest news on all the topics I want to keep up to date on. That includes lots of streams around topics such as GPS, LBS, Psychology, Music and much more. It updates itself automatically all day and I can see which stories I have read in case my memory fails me.

Twitter of course is also a great vehicle for getting the latest news about anything. It told me that there was an earthquake in LA just as I boarded a plane there, although it turned out to be inconsequential. It told me what was going on in Iran and even if you can’t spell swine flu you’ll find out what’s happening to real people like Izzy who just found out her brother has it.  If you could spell it correctly you’ll find out what is happening, which famous people have just caught it and more than you’ll ever want to know.

I started off saying that newspapers are closing and you probably thought I was exaggerating didn’t you. Well think again. Here are a few examples.

• The Seattle Post-Intelligencer closed over 146 years and is considering continuing online.
• Colorado’s oldest newspaper The Rocky Mountain Times has run out of time.
• Michigan’s Ann Arbor News has closed after 174 years.

Of course there are also stories around the world talking about job cuts in the newspaper industry like this one in the Guardian.

This doesn’t mean, of course that we don’t want news. Of course we do, but we have new vehicles that are far more efficient, we now have a choice, in fact we’re spoiled for it. Did you wait for news about Michael Jackson’s death to appear in the newspaper? Of course not, it was on every TV news channel and you got it up to date. By the time the newspapers came out, the stories that were in it, such as him not being dead, but only in a coma, had long since been refuted.

The big problem for the print media companies, is that they don’t know how, or if they can monetise the online media. There are of course ways that they can do this, but they have to switch their thinking, which is so enrenched in ‘this is the way we’ve always done it’ that many of them won’t be doing it at all in the future. Sounds a lot like the recording industry doesn’t it?

WiMax and the end of TV as we knew it

A TV aerial on the roof is something most of us have grown up with. For holiday homes, flats or when on holiday rabbits ears created loads of frustration when they detuned one station as they gave you access to another, but they did mean that you could easily have TV in temporary situations from the batch to the hospital ward. VHF and then UHF aerials are still on most roofs in site, but that is going to become a thing of the past.

The first step is that VHF TV which has been the most common frequency range around the world is going to be switched off as governments in many countries reallocate those frequencies to WiMAX. This will be happening next year in many parts of the US a week or so after the Super Bowl.

Downunder in New Zealand we continue to lag some of the new advances and the VHF frequencies will be available to the TV stations until 2015. It will be interesting to see whether they are still needed for that long given that Satellite TV in the form of Freeview and Sky are already used by 55% percent of the population.

How can they do that? Don’t we need free to air TV? We aren’t necessarily losing it. In New Zealand the free to air TV stations are moving to Freeview, which is pretty much satellite TV with less channels and the only cost is the set top box and the satellite dish. This overcomes most of the issues about poor reception and providing reception to remote areas. But of course it bodes the end of little portable TV’s, but then you can now watch Sky TV on your phone with 8 channels for $2.50 a week, so maybe it is just a change of medium.

So what’s so special about WiMax? Nothing really except that it provides much geater range (up to 50 km for fixed stations and 5-15 for mobile) than the traditional 802.11 wireless networks, can povide much greater speed and when networks are built you can use it in your car. This sounds crazy but it’s really just a follow on from the systems used in large warehouses and buildings first created by Symbol, which pioneered many of the features still used today including frequency shifting for security and handover from one access point to the next as people moved around a building complex. In fact it is not only coming head on in potential competition to mobile cellular but telecommunications networks such as Sprint and Nortel are racing to get frequencies ad become the preferred supplier of 4G networks.

According to Computerworld’s Juha Saarinen, Telco’s in New Zealand are ‘squatting’ on some of the frequencies to prevent 3rd parties to spoil their fun in the 3G networks as they roll out new technologies to increase the speed of the cellular mobile network which is much easier to control and to derive plenty of ARPU (telco’s main measure of success Average Revenue Per User). If WiMax offers higher uploandand download speeds and efficient handover when required, then many people in urban areas might be less interested in WCDMA?

What could they be afraid of? Free access, and they should be afraid. Nottingham Trent University is trialling a network which will give free access to everyone in the city. There are free WiFi hotspots all over Europe, 154 free sites just in the Netherlands. Then there are free Mesh Networks, but that’s yet another story.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.

Thanks so much for your support:)

I want Super HiVision TV

One of the things I have always wanted, ever since I was little, was a TV screen that covers the whole wall. I’m pretty sure I’ve blogged about this before. I believe Bill Gates has something like that, but it’s probably a video stack, like a Pioneer Video Wall.

I want something that covers the whole wall and when I’m not watching one or multiple channels, it can be a screensaver that can take me from a beautiful beach or underwater scene in winter or a ski scene in Canada or France in summer. Something that doesn’t give me eye strain from being in the room.

Then I also want real surround sound, so I can immerse myself in the environment.

This week I was listening to the Digital Planet podcast from the BBC and they were talking about exactly this. They were talking about the demonstration of Super Hi Video at the Interneational Broadcasting Conference in Amsterdam and the demonstration of this technology being streamed live from London.

The technology is Super Hivision which offers “a video format with 7680 x 4320 pixels (16 times higher than standard Hi-vision, NHK’s HDTV system) . This world’s first video system with 4000 scanning lines delivers ultra-clear, realistic three-dimensional images that can be achieved only by ultrahigh-definition technology.
- The individual scanning lines are not visually noticeable even when relatively close to the screen, reflecting the high resolution of the system. What’s more, a wider viewing angle conveys a stronger sense of a reality.
- The new 3-D audio system with 24 loudspeakers dramatically enhances presence.”

According to the people who were watching it, it is very similar to what you can see and hear in real life. It’s taking the gloss off my HD TV (through which I am not yet watching HD)

So if anyone is wondering what to get me for Christmas, give me a call and I’ll give you the dimensions of my lounge wall. I suspect the price will be much more than the value of my home right now, but that’s ok.

Mobile Marketing and LBS

So a couple of night’s ago I was at the NZ Wireless and Broadband’s Forum’s Wireless Wednesday. I was there to pre announce a Location Based Services application development competition. If you have read my Bio, you will be aware that I was a founding member of this organisation in New Zealand and the first elected President. I still remember the day we were working on a name for our monthly get togethers and I came up with Wireless Wednesday. Well the name has stuck and Steve Simms, the current president said that there have now been around 163 of them!

I haven’t been to the Forum for a while because it wasn’t relevant to my current activities, but with this upcoming competition and a new focus on bringing LBS into the real world, things are going to change.

What was really cool for me is that it is around 10 years since the Wireless Data Forum (as we were called then) launched it’s first developers competition for wireless and mobile applications. Even more so was the coincidence that this week’s excellent presentation was made by Ghanum Taylor of The Hyperfactory. The Hyperfactory won that first competition all those years ago. At the time they were an enthusiastic family group, Derek and Geoffrey Handley and a few other people who were equally passionate about the potential of mobile cellular technology.

These guys never wavered from their passion and commitment and I think it is worth a mention that passion imho is the single most important factor in their rise to success. They worked tirelessly and dragged the advertising and direct marketing industries, kicking and screaming into the future.

Just like many other technologies I enjoy, the market has slipped into the mass adopter phase without anyone noticing. If you saw a txt to win coupon on a product, you would simply txt the coupon number to a short code today and think nothing of it. LBS marketing is coming big time.

I’m not going to talk about their campaigns, because they can do it far better than I. Just go to their website and it is full of video’s and campaign success stories.

I didn’t start this blog as a kudos story for The Hyperfactory, but I do think that they can take some credit for helping to change the face of tomorrow’s advertising world. Check out a few of these names and I’ll wager (their first application concept was designed to allow people to bet against each other at sporting events via their mobiles) that you have seen or participated in one of their mobile campaigns:

• Coca Cola
• Nivea
• Adidas
• Vodafone
• Motorola
• Tylenol
• Kellogs
• Jim Beam, and the list goes on.

I’m not big on advertising. Most of the time I don’t pay attention to TVC’s at all, with rare exceptions like the Vodafone commercial where the guy folds up his life and puts it in his pocket (I really like the song and the dobro guitar) or the new Ford adverstisement where all the instruments in the orchestra are made of car parts.

In general, I hardly ever read print ads. I read a book during the TV commercials and these days rarely listen to broadcast radio as I am educating and updating myself in podcasts. Advertising is creeping surrepticiously into podcasts, in fact there are companies specialising in ads for podcats, but they tend to be well targetted which means that I am probably interested in the products, or I can fast forward my iPod anyway.

Anyway, watch this space for news about an exciting new competition in New Zealand for LBS Applications.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.

Thanks so much for your support:)

What sort of radio do you want in your car, HD or Satellite?

In the US, the debate is on as to whether the new in car entertainment systems should include both HD and Satellite radio. The main thing that HD Radio will bring is greater quality in the signal and potentially more information about what you are listening to. Of course the quality does require that you have a good signal and in a country made up of volcanic rock in many places, the signal may not be great, so it may be that dropout still occurs in places.

I’m all for quality and given that you are sitting between the speakers, track separation and stereo effects are often more enjoyable than listening to the stereo at home. On the other side we already have RDS and certainly in New Zealand until recently most stations have only broadcast their station ID on RDS. ZM is one of the few that have given us some service. On the odd occassion that I do listen to the radio, it is my favourite so I can find out what the track or band is that I am listening to. With distraction laws coming, it could be that the driver will not be permitted to see more than that anyway.

They mention being able to view Real Time Traffic information on HD Radio. This is really just hype. You can already get LED displays for RDS TMC, but the reality is that the messages about traffic come from 1590 different categories and the sheer volume, without it being disseminated for car navigation relevance would make it just one more distraction. You don’t need to know that there are 63 sets of road works on the other side of the city do you?

They have been testing HD radio in New Zealand for quite some time, so I guess it will be here commercially before to long, and just like HD TV which is being pushed aggressively right now, it will generate more business for appliance stores. Of course many cars these days come with custom dash setups and there are no DIN Slots (the traditional cavity in your dash where you can mount the car stereo of your choice, rather than the cheap and nasty one the car manufacturer installed to keep costs down. So for many of us there is really no choice.

I hardly ever listen to the radio at all any more. I use my car stereo to receive podcasts from my iPod so that I can choose what to listen to, rather than 47 versions of the same stations of Classic Hits, Talk-back and Hip Hop / R&B.

Satellite Radio is a different story entirely and I would expect local stations to be very worried about this, because it really gives people serious choice as to what they want to listen to. When I was in Florida last year, the shelves in the appliance stores where full of digital radio receivers.

Satellite gives you choice and in fact some of the podcasts I listen to are US shows that I have downloaded. Channels such as Sirius and XM offer listeners the ability to listen to what they want to, when they want to. These 2 stations on their own offer 300 channels to choose from. Want to listen to some BeBop, go for it, now you want some Lounge, there it is on your dial. Just like with podcasts, very soon you will be able to catch up with your lectures or pretty much anything you can think of. This will be a serious threat to local stations who will have to come up with some great ideas to keep people tuning in so that the advertisers will keep paying.

Just like cable TV, many people will be very happy to pay a subscription for advertising free radio. If ever there was a threat to the music store, this is the next one. But it is radio and royalties will be paid to the artists, so ultimately it is only the radio stations that have in many cases taken us for granted that will suffer.

If consumers have their way, once they understand the options, your new car entertainment system will feature both HD and Satellite. It will be interesting to see what the radio stations will do to keep you listening to them. Maybe they will listen to what you want instead of resting on their laurels. Now that would be interesting wouldn’t it.

Support for Valerie Vili at the Olympics

This evening on the New Zealand TV One News there were complaints that Valerie would not talk to the press. Valerie is a wonderful athlete and person who gives lots of her time to the fans and the industry. I met her at a major sports event a year or so ago where she was supporting Drug Free Sport and their pledge and education program. She was so accessible to her fans and happy to sign autographs and be in photos.

She is in Beijing to win a medal and hopefully gold and given that she has trained hard for he event, she has every right to do whatever she feels she needs to do to achieve her goals. She owes the media nothing. I am loving the Olympics and TV One is doing a fantastic job with the coverage, both on TV and with the live broadband coverage. But if the athletes want to focus on winning medals and not giving interviews beforehand, don’t get prissy, respect them for sticking to their guns.

She is an awsome role model for young Kiwi athletes.

A footnote. Last night I stayed up till about 3 o’clock flicking between the All Blacks mighty win over the Springboks, the first time they have held the South African’s scoreless, while they got a magic 19 points, which was great consdering the kicking from a usually flawless Dan Carter was a little off.

Anyway, Valerie won the Gold Medal from her first shotput throw which you can watch here, and I had to restrain myself from jumping for joy and waking the rest of the household. Of course everyone got there interviews as I knew they would. Valerie will probably spend a lot of time in the rest of this year giving back to her coach and supporters.