More on In Vitro Meat

A couple of years ago I wrote about the potential to grow your own food including  in vitro meat. The first experiments produced something rubbery and inedible, but things have moved on since then.

For a country like New Zealand the idea of creating artificial meat is anathema. We made history in 1882 when the SS Dunedin successfully arrived in London carrying 4931 refrigerated carcasses  of  mutton, lamb and pork.

Whilst in the past meat represented better than 50% of NZ’s export revenue, in 2009 it was a modest 13.2%. On the other hand biotech is becoming so important in New Zealand that it has even made the Secondary School curriculum. Significant consideration is being given to Animal Biofarming in NZ as evidenced by this comprehensive document from the NZ Foundation for Research Science and Technology FRST.

Why would you consider doing something like this. Simple really. A large chunk of the population of the world is hungry and unable to feed itself. Over 1 Billion people fit the definition of living in hunger. That’s more than 3 times the population of the USA! Then there’s water. There is debate in some places that there is no water crisis, but fresh water represents only 3% of the total water on the planet. I won’t go into the countries where drinking water is an issue, its common knowledge and drought as a news search on Google draw almost 13,000 results.

According to Fred Pearce who wrote the book When the Rivers Run Dry, it requires around 24,000 liters of water to grow the feed to make a kilo of beef, or 2,400 liters for a Quarter Pounder.

Now while a cow also produces leather and pet food, and other product a massive amount of each beast is expensive waste product, even if some of it goes back in the ground as fertilizer. Wouldn’t it make sense to be able to just make the meat if you could?

I’ve focused on some of the why’s. I haven’t even touched on the widely held ethical views on growing animals purely so we can eat them. I definitely like my meat, don’t get me wrong. Anyway I will leave with a link to the In Vitro Meat Foundation and a quote from Winstone Churchill in 1932:

“Fifty years hence (…) we shall escape the absurdity of growing a whole chicken in order to eat the breast or wing, by growing these parts separately under a suitable medium”

The last word goes to Jason Metheny of New Harvest

How far away is Peak Oil and what is it?

Lately there has been renewed interest in Peak Oil and while we are talking about Emissions Trading and allowing larger trucks on New Zealand Roads, the fact is that oil is running out.

What is peak oil? Wikipedia has an extended description, but in simple terms it is when the amount of oil being extracted is at the highest rate and from then on, the amount of oil becomes terminal. In other words, the amount of oil being extracted from the earth will be less than is being consumed, while demand, along with population, increases.

The Space Collaborative paints a scary picture of what the near future could look like without oil. Of course oil doesn’t just drive our cars, our ships, our planes, but it also helps to generate electricity.

Now of course for New Zealand it’s not a big deal because we have geothermal power and arrangements with countries like Japan to access oil, when it starts running out. Major gas guzzlers like the USA will gladly give us a share of their emergency stocks because we’re nice people.  We shouldn’t forget that we have more vehicles in New Zealand than we have licensed drivers.  Of course the price will sky rocket and you will need to be very wealthy to be able to run your car. Just as well we have natural gas.

It was interesting to read that Australia voted in November, not to put together a plan for peak oil, so we probably won’t find any help there.  New Zealand has been working on plans for a number of years, because in 2003 we were dependant on oil for 48% of our energy production. This means that brown outs as predicted in the diagram above, within the next 20 years could become a reality. Yet besides emissions trading, the Kyoto Protocol, which as I have blogged about before will require that instead of spending money to protect our own infrastructure will have us sending money to other countries who have lots of trees.

I don’t think we’re talking about science fiction here, where it will be a problem for future generations, long after we have turned to dust. I think this will be a problem that anyone reading this blog will face. So what are you going to do when you can’t get petrol or diesel for your car and there isn’t enough oil to generate electricity or even make candles?

It bears thinking about doesn’t it?

Another Reason Why Newspapers Will Fade Away

This morning for the 2nd time in 2 weeks my NZ Herald wasn’t delivered. This happened a couple of times previously with the Sunday Herald which was actually the one I used to enjoy the most. After the 2nd time I cancelled it. Two weeks ago when my Saturday Herald didn’t turn up, I tried to call them and got a voice message saying that I had called outside of working hours. I thought to myself that perhaps reading hours might disappear as well and this morning I told them that 3 strikes and they could say goodbye to my subscription.

This is one of the reasons why newspapers are on the way out. Not only are they reliant on people who really don’t want to go out on wet cold dark winter mornings, but a printed newspaper is becoming so inefficient.

I get headline tweets from the NZ Herald along with 1,648 other people, with links to the stories I want to read. Online I can see the headlines and major stories on their homepage and then I can see the headlines for each section and go straight to the stories that interest me. The Herald is only one publication I subscribe to on Twitter, there are several news services that flick past me on the side of my browser using Twitbin which is a Firefox plugin.

I also use iGoogle for my RSS feed. This gives me the latest news on all the topics I want to keep up to date on. That includes lots of streams around topics such as GPS, LBS, Psychology, Music and much more. It updates itself automatically all day and I can see which stories I have read in case my memory fails me.

Twitter of course is also a great vehicle for getting the latest news about anything. It told me that there was an earthquake in LA just as I boarded a plane there, although it turned out to be inconsequential. It told me what was going on in Iran and even if you can’t spell swine flu you’ll find out what’s happening to real people like Izzy who just found out her brother has it.  If you could spell it correctly you’ll find out what is happening, which famous people have just caught it and more than you’ll ever want to know.

I started off saying that newspapers are closing and you probably thought I was exaggerating didn’t you. Well think again. Here are a few examples.

• The Seattle Post-Intelligencer closed over 146 years and is considering continuing online.
• Colorado’s oldest newspaper The Rocky Mountain Times has run out of time.
• Michigan’s Ann Arbor News has closed after 174 years.

Of course there are also stories around the world talking about job cuts in the newspaper industry like this one in the Guardian.

This doesn’t mean, of course that we don’t want news. Of course we do, but we have new vehicles that are far more efficient, we now have a choice, in fact we’re spoiled for it. Did you wait for news about Michael Jackson’s death to appear in the newspaper? Of course not, it was on every TV news channel and you got it up to date. By the time the newspapers came out, the stories that were in it, such as him not being dead, but only in a coma, had long since been refuted.

The big problem for the print media companies, is that they don’t know how, or if they can monetise the online media. There are of course ways that they can do this, but they have to switch their thinking, which is so enrenched in ‘this is the way we’ve always done it’ that many of them won’t be doing it at all in the future. Sounds a lot like the recording industry doesn’t it?

Proximity Based Marketing and Trust

In a previous blog I talked about how brands such as Subway could use Location Based Services (LBS) to promote their products to school students as a next step from their service where you can text your order through to the store. Location (x3) used to be the mantra of the retail industry, especially when consumers didn’t move far from their homes or work area. Of course today people are far more mobile.

I have frequently spoken about the value of PR as being far superior to advertising, which is a major problem for advertisers themselves. With Tivo, MySky and other services we can avoid TVC’s and with more and more people going online for their news, the advertising in print gets less views. The key point I make though is that people don’t trust advertising. In my Geosmart Blog, I wrote about the impact of this and the need to find different ways to deal with this.

Earlier this year in Amsterdam I spoke to a number of people who are developing expertise in the areas of social networking’ LBS and proximity based marketing and a common thread to this was in fact trust.

The marketers tell us that if the guys wear Lynx hygiene products, the girls will come running. In a previous blog, Why Do People Still Smoke? I showed a video of a doctor expousing the benefits of smoking. It’s no wonder that marketers and sales people are often looked at as shiny shoed spin doctors.

In 2006 Gallup asked pollsters to rate the values and ethics of a number of industry groups. Advertisers scored 11% on the high trust scale. Harris did a similar poll the same year and found that in contrast 66% of people trusted the ordinary man or woman in the street.

Amongst the changes that are happening in many areas these days are consumer advocates. Because people don’t trust advertising, and in many cases with good cause, they are turning to other consumers for advice. When I went to Jamaica a couple of years ago, I used Travelocity to read reviews from people who stayed at various resorts and used their feedback to book my stay and was pleased to find everything as I expected. As a consequence, I also used them to make my booking.

If 66% of consumers are happy to trust the man in the street, then what if we could give them access to their peers. This is of course where social networking comes in. Typically in a social networking environment, whether it is Twitter, LinkedIn, Facebook, MySpace, doesn’t matter, we end up developing online relationships (and real ones) with people that we associate with, that share our values and interests.

Mobile phones now offer a vehicle to extend the social networks into location. People now meet up in different parts of the world as a consequence of their location. I can use a number of applications to ask people in my network about local shops, accomodation or anything else. If I’m in LAX  for 6 hours waiting for a connecting flight, I can go onto Twitter on my mobile and see if any of my friends are nearby, or ask them what’s worth seeing, where is a good place for a coffee or a meal etc. I will then get their recommendation based on their local knowledge or experience. I can trust their feedback.

So I was talking about Proximity Based Marketing. If consumer advocacy is the most reliable form of marketing, there is an opportunity for brands to harness this. Off course the codicil is that they have to provide a great product or service because otherwise the mention will be poor and they need to be consistent.

One concept I’ve considered is a loyalty program around a hospitality brand, it could be a chain of bars, cafes or any other organisation. They could have a program whereby you got rewards for bringing other people to their establishment. For example, use a social network around their brand (a starting point could be as simple as a Facebook Fan Page) and then use your mobile to see which of your friends are in the neighbourhood. You could have an impromptu meet up at Starbucks and have the ability to send your friends an electronic coupon on their mobile, together with turn by turn directions and a map, to show them how to get there.

I’ve blogged previously about distressed inventory and Proximity Based Marketing. Imagine you go to the Cirque du Soleil and book via your ticket agency who is also a social networking site, such as EventFinder. A few hours before the show you get a TXT message offering you a deal if you can entice some other people to come along. You then use the location part of their application on your mobile to see where your friends are (as I do with Google Latitude) and send them a message with an electronic coupon to join you at the show, with a 40% discount.

A number of popular web portals, such as AA Maps, Wises, Google, allow you to rate / review businesses or locations on their portal. Wouldn’t it be good if you could access this data on your mobile in real time? But it would be even better if you can link a real time recommendation from a ‘friend’ to a location based service. Where’s a good place to get a coffee at Miami Beach? A friend replies with a name of a cafe, which automatically gets linked to their geocode (location coordinates) and as your mobile knows where you are, it can then request and display turn by turn directions and the map. The friend then adds, “If you can get there for 2PM I’ll meet you there.”

All the pieces are already in place and Beta sites are starting to pop up, offering these sorts of services. GeoSmart can provide the tools and data required for New Zealand and are already working with parties to support better maps and Location Based Service for New Zealand. Perhaps you should start thinking about how you can use location and consumer advocacy to drive forward your business.

If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.

Thanks so much for your support:)

New Zealand Banks told not to reduce fixed mortgage break fees, I say think again

On Page 5 of this morning’s New Zealand Herald I read a story with the headline Stick to guns on fee, banks told. Now I’m the first to stand up and say I don’t understand the banking economy as well as the bankers and the politicians, the educators and maybe even Liam Dann, who says we are all behaving like whingers. No I have bumped into Liam many times over the years and the experiences have all been good, but in my mind something isn’t gelling for me. Maybe he or some others can explain where my thinking is going wrong.

First, we are in a global economic crisis and times are tough all over. I totally agree with Liam’s assertion that when I signed for a fixed rate, I signed a contract which is a legal document saying that I would pay the rate for the period on the contract and it would cost me to break it. The banks are saying that they can’t afford to subsidise the cost, but they quickly gobbled up the guarantees provided by the government to help move the economy.

Now I said at the start, that I don’t understand exactly how the banks work. I know that when I borrowed my $165,000 the National Bank didn’t rush out and borrow that sum, they would have signed contracts for millions at really good rates and my loan would have been part of a bundle which allowed them to hedge for a profit. Now I understand that the Official Cash Rate is a major influencer in mortgage and deposit rates, but a large part of the borrowing by the banks is in other countries where the rates are much lower than ours.

As to becoming whingers, I’d like to ask Liam if he thought (irrespective of the contract that was signed) we were also whingers when we saw the gap increasing between lowering oil prices and the retail price of petrol. It was public pressure that almost overnight reduced the retail price of petrol, people whinging that they thought the profits weren’t fair.

When I took out a new fixed loan of $165,000 I based my decision on the advice of bank staff, even though they were careful to say that I shouldn’t take their information as an official position by the bank, the decision had to be totally mine. But the thing is they did give me advice, and I do accept that no one saw the crash coming. On the other hand the banks also said after the problems in 1987 that they would tighten up their lending criteria, which they have obviously loosened as time went on.

So here’s the thing. While we were all struggling with how to afford our petrol, New York Times International Tribune told us that Shell Oil increase their profit by 33%! They said their profit rose to US$11.56 BILLION! Around the same time The Guardian reported that BP Oil increased their profit to 6.7 billion POUNDS. Liam did you whinge about the oil price?

Businesses have clout. In my world of business, contracts get broken when companies have the power to break them. They sign legal contracts all the time, but if they decide that their supplier is making too much profit, the implied threats come out, saying that they have a choice and even though they have a contract, often it is only as good as the money that a business wants to throw at it to defend it. This is something I do know about it. When you try to defend your contract, you use meet and discuss the situation explaining both parties points of view and try to find a common ground because you need that business relationship. This is called negotiation in my book, although some people might call it whinging.

Now I’m all for businesses making profit, it is essential for their survival and I want my bank to survive, but I want them to be fair too. The NZ Herald themselves reported that while ANZ – NATIONAL took a huge drop in profit, they still made almost $1 billion after tax. That means after all expenses were paid. The NZ Herald also reported TODAY that BNZ’s profit is up 15% on last year, so forgive me if I don’t stop and give them a minute’s silence in respect of their tough times.

So I’m trying to figure out why Liam has this perspective. Here are some things I have heard about or personally experienced about contracts in the last several years: before they

• A company agrees to buy products manufactured in New Zealand at an agreed fee for a contracted period of time and a contracted price and volume. The buyer then discovers they can buy equivalent product from a Chinese manufacturer and despite the contract and the money the Kiwi manufacturer has invested in staff and plant, breaks the contract and says I can’t continue this deal because the prices were too dear. Never mind that they were already making an extremely healthy retail profit prior to breaking the contrct.
• An overseas company buys a NZ company complete with its staff and operations and agrees to maintain all the contracts. They then go through the payroll on a spreadsheet and decree that all staff earning more than $X will be made redundant, but can reapply for new positions where the specification might be modified by 5% at a 3rd of what they used to do, irresepctive of their contribution. The good news for me is that they kept the people who weren’t contributing and areas where they made staff redundant and replaced them with people who were prepared to work for way less, reduced profit and revenue by in one case almost 80%. I think that strategy was illegal, but who wants to burn bridges or be seen as a trouble maker or a whinger.
• I’m sure if you are reading this you know of similar situations where businesses break contracts with other businesses all the time. They get away with it because one business has more power than the other and the losing party either can’t afford the cost or the consequences of fighting for what is right. If you know of cases like this, or indeed if you think I am wrong, please comment on this blog. As long as it isn’t spam or blatant advertising, I will publish your comment.

So here’s the thing. Banks used to be community organisations. You used to be able to walk into the bank and talk to the Bank Manager. They would know you buy name. They would give you advice and show an interest in you. They introduced technology that people said would turn them into machines, and in many cases it did, but the machines were of benefit to the consumer and business, such as EFTPOS (which I helped in a tiny way to introduce), ATM’s, Internet Banking and more. These investments saved them and their customers in time and money, but particularly made the banks more profitable by reducing overheads and staff.

When I first wanted to borrow my current fixed loan from my bank, with whom I had banked for almost 25 years, I actually got a better deal through Mike Pero Mortgages than I could from the bank directly. How’s that for 25 years of loyalty? I had to get a broker to get me a reasonable deal from my own bank!

So I’ve had my whinge Liam. It seems it ‘s ok for businesses to break contracts with each other and to fight for them, but it’s whinging if a consumer, a customer for many years of a bank that is making big fat profits out of their dealings with them, and gets a helping hand from the government which in many cases is as a consequence of imprudent lending, which after 1987 they said they wouldn’t do to expect a little help as well, well I’ll accept the title of whinger.

Just as a footnote, my local grocer is going back to India to look after his elderly parents after running his store here for 24 years. For all of that time, he has shown a real personal interest in every customer, he knows most of them by name. He has helped many of them out if they needed something and didn’t have the cash on them. I won’t go through all the little things he did for local people, but here’s the thing. The supermarket is much cheaper and for many people closer, but they still buy from him and he is selling a highly profitable business. Profitable not because it is a Four Square, or because of his location, but because he cares, because he is a person doing business with people and we as his customers want to do business with him.

If the National Bank doesn’t look after me, perhaps go halves on the contract difference or something that shows that they care about my business, my family and my future business (because I intend not only to be around for a long while, if the creek don’t rise, I won’t be whinging, I will be moving with my feet.

Now I am not wealthy, I live in a very average neighbourhood, far from affluent. Having been made redundant twice and suffered badly as a consequence and having little faith in the government to give me any sort of lifestyle when I retire I am being prudent. I have a small savings account (which has helped my kids from time to time with studies, with medical costs, holidays and other interests), I have a modest term deposit, suffient to cover 2-3 months of income should I be so unfortunate as to be made redundant again as is happening to many people right now. I have a mortgage on my home and a mortgage on my rental property which breaks even without paying a cent off the capital (and of course in recent times means that it is worth less than the loan (but this is for the long haul and it will come right.

Sorry, if I’m rambling, but this post is personal. If the National Bank doesn’t come to the party, I will go back to Mike Pero Mortgages who have looked after me so well in past. I will ask them to find me a new bank that will take over my term deposit, my checking accounts, my 2 mortgages, my Internet Banking, my EFTPOS account, my credit cards and will tell everyone who will listen. Liam, mate, I’m not being a whinger in my book, I believe that people do business with people. We have a choice and I will be looking very closely to see if one of the banks realises that a short term sacrifice will amply pay great dividends in the long run. I suspect that the bank that does this and continues to recognise that their profit comes from their customers will grow and thrive while the others wonder what happened.

Liam, this is starting to sound like I am having a go at you. Frankly I was annoyed to read your column in the Herald today. Factually you are on solid ground, a contract is a legal and binding document. But consumers do have power and if they don’t use it, the corporates or anyone that can will walk right over them. Over recent years Kiwis became so PC (politically correct) that they let everyone walk over them. They thought  people like Americans and Australians were rude if they complained about a dirty coffee cup in a cafe. The contract was for coffee, there was never discussion over the cleanliness of the cup.That made them whingers. Now more and more people are realising that it not just about the contract, it is about standing up for what is fair, ethical, moral and just. The laws of economics are changing and people have a choice.

If anyone is still reading this soap box and agree or don’t with me, please leave a comment and tell me what you think. I would also appreciate you telling other people about this blog if you think it is worthy. Let’s remind the banks and everyone else that those who recognise and respect their customers will in future grow and thrive, those that don’t might be sitting at home reading reading the situations vacant and wondering what happened and thinking how unfair life is.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.

Thanks so much for your support:)

WiMax and the end of TV as we knew it

A TV aerial on the roof is something most of us have grown up with. For holiday homes, flats or when on holiday rabbits ears created loads of frustration when they detuned one station as they gave you access to another, but they did mean that you could easily have TV in temporary situations from the batch to the hospital ward. VHF and then UHF aerials are still on most roofs in site, but that is going to become a thing of the past.

The first step is that VHF TV which has been the most common frequency range around the world is going to be switched off as governments in many countries reallocate those frequencies to WiMAX. This will be happening next year in many parts of the US a week or so after the Super Bowl.

Downunder in New Zealand we continue to lag some of the new advances and the VHF frequencies will be available to the TV stations until 2015. It will be interesting to see whether they are still needed for that long given that Satellite TV in the form of Freeview and Sky are already used by 55% percent of the population.

How can they do that? Don’t we need free to air TV? We aren’t necessarily losing it. In New Zealand the free to air TV stations are moving to Freeview, which is pretty much satellite TV with less channels and the only cost is the set top box and the satellite dish. This overcomes most of the issues about poor reception and providing reception to remote areas. But of course it bodes the end of little portable TV’s, but then you can now watch Sky TV on your phone with 8 channels for $2.50 a week, so maybe it is just a change of medium.

So what’s so special about WiMax? Nothing really except that it provides much geater range (up to 50 km for fixed stations and 5-15 for mobile) than the traditional 802.11 wireless networks, can povide much greater speed and when networks are built you can use it in your car. This sounds crazy but it’s really just a follow on from the systems used in large warehouses and buildings first created by Symbol, which pioneered many of the features still used today including frequency shifting for security and handover from one access point to the next as people moved around a building complex. In fact it is not only coming head on in potential competition to mobile cellular but telecommunications networks such as Sprint and Nortel are racing to get frequencies ad become the preferred supplier of 4G networks.

According to Computerworld’s Juha Saarinen, Telco’s in New Zealand are ‘squatting’ on some of the frequencies to prevent 3rd parties to spoil their fun in the 3G networks as they roll out new technologies to increase the speed of the cellular mobile network which is much easier to control and to derive plenty of ARPU (telco’s main measure of success Average Revenue Per User). If WiMax offers higher uploandand download speeds and efficient handover when required, then many people in urban areas might be less interested in WCDMA?

What could they be afraid of? Free access, and they should be afraid. Nottingham Trent University is trialling a network which will give free access to everyone in the city. There are free WiFi hotspots all over Europe, 154 free sites just in the Netherlands. Then there are free Mesh Networks, but that’s yet another story.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.

Thanks so much for your support:)

They said it would never happen, a Black President

I find myself feeling deeply moved. I am not an American, I am caucasion born in Holland and a New Zealand citizen. This is a day that noone dared believe could ever happen, definitely not in my life. I am watching people on TV with tears in their eyes talking about their lives. Talking about going to places that had 3 toilets, 1 each for men, women and blacks. Talking about how the White House was built by slaves.

I am seeing people of all races and colors crying tears of pride and joy. This is a great day for America and a great day for the world. Barack Obama is President of the United States of America, possibly the most powerful man on the planet.

John McCain really impressed me with his gracious speech, saying that while he was dissapointed that he lost, that this is a victory for America, a victory and demonstration that in America anyone who aspires to, can be anything they want, even President. In the past when people said that, in their hearts they didn’t really dare to believe it was possible. There were several people amongst his supporters who were angry and frustrated. I hope his speech helps diffuse a situation that in some parts of the US, could lead to a backlash.

What is also amazing is that I am sitting in my living room watching Obama as he walks out with his wife and daughters at Grant Park waving to an adoring emotional crowd. I am seeing history as it happens. “They put their hands on the arc of history and bent it the other way a little.”

The blogs are already up and Twitter has been going nuts with people tweeting of their joy and hope for a better America and a better world.

What comes next. Will the McCain States turn their support to Obama and unite America as the most infleuntial democracy in the world? I sure hope so. This is bigger than man on the moon.

If ever there was an example that anyone, anyone can be anything they want to be, this is it. It is a grand salute to those who protested, marched, sang We Shall Overcome, they now have.

And through today’s technolgy, I saw it happen when it happened.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.

Thanks so much for your support:)

The collapsing world economy

I recently blogged about what happens when consumers can’t buy anymore and predicted trouble for the retail industry and retail finance, specifically mentioning GE Money. At the end of this week, announcements have been made about GE Money laying off staff in several countries around the world including Ireland, Australia, and New Zealand.

Honda’s Musical Road

This afternoon I was driving back to the office after presenting at the Intergraph Forum in Auckland and listening to the Car Tech Podcast from CNET, which was excellent by the way.

They had some really interesting stories including Nissan signing up to a system where your mobile phone is your key to get into the car and even start it, but that’s another story.

One that tickled my fancy was that Honda, as part of a promotion for their new Honda Civic in the US, cut grooves in the road, not dissimilar to the grooves on a vinyl record. The grooves are similar to the ones you sometimes find on a freeway to let you know that you are easing out of your lane. These grooves were cut in such a way as to play The William Tell Overture, optimised for a Honda Civic Driving at 55 Miles Per Hour.

Honda has long been known for its innovation including their internal competiton for making novel cars. One of my favourites years ago was the one that had a spa pool in it. Not sure how it handled on corners though.

Anyway, if you are in Lancaster Calif, don’t bother looking for it as they have painted over them. As you can see in the video, could be a bit dangerous if you had someone coming the other way wanting to play it in reverse.

This is great ingenuity from someone in Honda.

I wonder if they could do something like that to warn people that they are going to fast. Perhaps a Beethoven’s fifth with the last not flattened.

What sort of radio do you want in your car, HD or Satellite?

In the US, the debate is on as to whether the new in car entertainment systems should include both HD and Satellite radio. The main thing that HD Radio will bring is greater quality in the signal and potentially more information about what you are listening to. Of course the quality does require that you have a good signal and in a country made up of volcanic rock in many places, the signal may not be great, so it may be that dropout still occurs in places.

I’m all for quality and given that you are sitting between the speakers, track separation and stereo effects are often more enjoyable than listening to the stereo at home. On the other side we already have RDS and certainly in New Zealand until recently most stations have only broadcast their station ID on RDS. ZM is one of the few that have given us some service. On the odd occassion that I do listen to the radio, it is my favourite so I can find out what the track or band is that I am listening to. With distraction laws coming, it could be that the driver will not be permitted to see more than that anyway.

They mention being able to view Real Time Traffic information on HD Radio. This is really just hype. You can already get LED displays for RDS TMC, but the reality is that the messages about traffic come from 1590 different categories and the sheer volume, without it being disseminated for car navigation relevance would make it just one more distraction. You don’t need to know that there are 63 sets of road works on the other side of the city do you?

They have been testing HD radio in New Zealand for quite some time, so I guess it will be here commercially before to long, and just like HD TV which is being pushed aggressively right now, it will generate more business for appliance stores. Of course many cars these days come with custom dash setups and there are no DIN Slots (the traditional cavity in your dash where you can mount the car stereo of your choice, rather than the cheap and nasty one the car manufacturer installed to keep costs down. So for many of us there is really no choice.

I hardly ever listen to the radio at all any more. I use my car stereo to receive podcasts from my iPod so that I can choose what to listen to, rather than 47 versions of the same stations of Classic Hits, Talk-back and Hip Hop / R&B.

Satellite Radio is a different story entirely and I would expect local stations to be very worried about this, because it really gives people serious choice as to what they want to listen to. When I was in Florida last year, the shelves in the appliance stores where full of digital radio receivers.

Satellite gives you choice and in fact some of the podcasts I listen to are US shows that I have downloaded. Channels such as Sirius and XM offer listeners the ability to listen to what they want to, when they want to. These 2 stations on their own offer 300 channels to choose from. Want to listen to some BeBop, go for it, now you want some Lounge, there it is on your dial. Just like with podcasts, very soon you will be able to catch up with your lectures or pretty much anything you can think of. This will be a serious threat to local stations who will have to come up with some great ideas to keep people tuning in so that the advertisers will keep paying.

Just like cable TV, many people will be very happy to pay a subscription for advertising free radio. If ever there was a threat to the music store, this is the next one. But it is radio and royalties will be paid to the artists, so ultimately it is only the radio stations that have in many cases taken us for granted that will suffer.

If consumers have their way, once they understand the options, your new car entertainment system will feature both HD and Satellite. It will be interesting to see what the radio stations will do to keep you listening to them. Maybe they will listen to what you want instead of resting on their laurels. Now that would be interesting wouldn’t it.