What’s That Smell?
When I was a lot younger than I am today I had a keen sense of smell, many of which I still remember and can relate back to earlier times when I smell them again. There was the smell of ozone in the air when it was about to rain, the smell of the steam as a tar sealed road near my home dried up after a rain. Certain food smells evoke memories. For example a few days ago I was in Tauranga for the jazz festival and smelled food cooking in a nearby restaurant, which smelled exactly the same as the pork my late grandmother used to broil in butter on a Dutch winters evening. If you speak Dutch, here’s a recipe which is very similar to how she used to do it. I can still remember many odors from my youth.
According to C. Russell Brumfield, author of the book Whiff! The Revolution of Scent Communication in the Information Age, we can more easily remember what we smell than what we hear. Apparently scent goes straight from the nose to the brains emotional centers whereas the other senses have to go through an interpretation process first. Of course the ability to smell has many purposes that date back to our primitive past where this sense would help protect us from danger, identify food and when a partner was in season, so to speak. Pheromones are of course well researched and companies who manufacture perfumes and fragrances, would consider it the holy grail to come up with a scent that genuinely causes people of the opposite sex to flock to their side.
When I first embarked on my sales management career, I read the mandatory books such as Tom Hopkins, How to Master the Art of Selling Anything. One of his key areas of expertise was selling real estate. A classic example of his teachings was to drop a little vanilla essence on the stove element, which would make the house smell like fresh coffee. I’ve often wondered why nobody does these things, its much more appealing than the ammonia smell of wet nappies.
I often talked about smellovision and there have been a number of attempts over the years to come up with scratch and sniff cards for TV shows or movies. A couple of years ago I visited the theme parks of Disneyworld in Orlando and in one of the theatre shows, they sprayed the scent of cookie dough and others into the audience. The aromas were authentic and while it was a novelty, it certainly was a taste of what will come in the future. I’m sure that before too long, digital theaters will be equipped with atomizers designed to send odors around the room. It may not happen often, but this is a great opportunity to enhance the theater experience and keep people going out to enjoy movies. Whether it is the scent of flowers in a romantic spring scene, or the metallic smell of blood in a horror or action movie, technology will ensure that we are immersed in the scene.
Many organizations have been considering the use of smell with their products. For example, Nokia has been experimenting with the ability to emit smells from their mobiles. At MIT’s List Visual Arts Centre, they used a technology to immerse the smell of sweat and fear into the white paint, which you can smell if you rub the painted surface.
Pepsi used a similar concept added to the surface of the bottles when they launched their new Black-Cherry Vanilla Soda.
My early prediction of Smellovision came true a few years ago with the launch of Smellavision (oh well it was pretty close). I’ll leave the final word to ScentAndrea who are doing it now. They have scents from burnt charcoal, to car paint to fresh coffee and donuts and they have an agent near you.
OK I lied, here is the final word, scent has such a great following that last year they held the SCENTworld conference and Expo in New York and there is another this year in Las Vegas. So if you haven’t got a whiff of it yet, don’t hold your breath. You could hit the casinos and smell the money as well:)
While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.
Thanks so much for your support:)
Could a San Franciscan Artists lost eye instigate the next disruptive technology?
This will no doubt do find its way to TV and all the media will pounce on it, not the least because most people will think it is pretty weird. I found the story by accident when following a tweet from NZStuffEnt about a new NZ ICT Body.
So the story on Stuff goes like this. Tanya Vlach, an artist in San Francisco lost an eye in a car accident in 2005 and has asked for someone to replace her prosthetic eye with a Web Cam with Bluetooth connectivity. She also wants a 3x optical zoom and an SD slot and the ability to take still photos. She told the NY Times that she could be used for a reality TV show or as a life recording.
As she said, this kind of thing has been in Science Fiction stories for decades and would be a logical extension one day, so, just like with my Location Innovation Awards, why not make one day, today?
This would fit quite nicely with recent topics I have been blogging about such as Haptic VR suits. If they can make prosthetic limbs that are controlled by the human nervous system, it shouldn’t be hard to create an eye that can be controlled directly, either through optic nerves, or by blinking to allow her to zoom, focus, switch it on and off (there are obviously times when you do want some privacy) and dilate to cope with bright light.
There are obviously some technical details such as the power required to run it and the Bluetooth Communications. Having done a lot of photography I know how much power is involved in zooming and adjusting shutters etc, but I’m sure there is a way, after all they can implant pacemakers and other technology that requires a modicum of reliability.
As to what to do with it. She would make a fortune just from telling her story, but the opportunities would be huge. Espionage might be unlikely because of a high profile and metal components, but chances are the military would be very interested in her experience as would other security services, irrespective of how discrete the new eye is or isn’t.
The company that gives it to her will be gifted a huge business opportunity. I wouldn’t be surprised if some of this technology doesn’t already exist. I have previously blogged about contact lens displays for computing which are already under development. Some 30 years ago my grandfather became snow blind and was a guinea pig for a technology of experimental prosthetic eyes. They were big many faceted things that didn’t work very well, but instead of seeing nothig he could see shadows and knew when I was walking in the room. So this concept can’t be new. The big difference is that the technology development that I have been aware of was designed for the user to regain vision, not as a camera to be transmitted elsewhere.
So like the 6 Million Dollar Man, wouldn’t it be better if she could see everything a well as transmit it?
So if you have the technology and want to help her and yourself, she has a blog where she has her wish list specifications and you can make contact with her.
This is so cool on so many levels. Firstly from adversity comes something potentially better than she had before. She might hanker for more privacy one day but it sounds as though she is smart enough to sign a contract that will give her what she wants and let the people who develop it get what they want.
I could think of so many uses for this technology. I was interested to note that she did not list a microphone but I guess at times when she is recording for others, she could always wear a seperate microphone, somewhere, perhaps built into her watch or jewellery.
As well as law enforcement and military use, it would be great for all sorts of news reporting. I wonder how many situations are lost because people wouldn’t allow cameras into a scene of activity. William Gibson would probably see it used for marketers looking for the next big fad or selling the experiences of people wearing them to others, Philip K Dick would have had people rebelling against the Big Brothers who were wearing them and trying to find ways to shut them off.
Imagine using them in a sporting environment. How would you like to see exactly what your favourite sportsperson sees when they are playing? Bring in the Haptics again and you could see and feel what is happening. It’s not unreasonable, they already using sensing technology on top athletes to understand exactly how their bodies work.
Marketers are always looking for the next Christensens Disruptive Technology and if Tanya is successful, this could have a huge impact on so many technologies that people will adopt in the future. I wish her every success.
While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.
Thanks so much for your support:)
Observations on Web 2.0 and hive culture
I was sitting in my daughter’s unit and reading the prelaunch draft of Gordon Dryden and Jeanette Vos book which is about to launch, called Unlimited.
I wanted to take some notes, but I couldn’t find a single pen in the house. There was a wireless keyboard and mouse and the PC was connected to their TV, but no pen.
In the Preface to the book they wrote about how interactive the web now is. with “mass innovation, mass participation, mass co-creativity, mass personalisation.” I think the key word is ‘mass’. Most of the things we do today have been possible for a number of years, but there were only a small number of people doing it. I don’t think we were even called geeks yet.
Now with applications such as FaceBook, MySpace, Bebo and others, a huge percentage of people around the world are sharing information, ideas and their personal space on the web.
Having an encyclopedia on the internet was a logical extension of Encarta which was wonderful for the multimedia and interactivity, but who ever thought there would be something like Wikipedia where everyone has the ability to have input as well as the ability to edit or add to what other people create.
It seems to me that we are evolving into a sort of community consciousness, like a hive, where we all interact with each other becoming part of an interactive organism. For now it is a semi-optional environment where we can choose to participate and the degree of participation from tangential to immersive. I say semi because even if we don’t interact directly, what we say and do often is still recorded in quotes and other forms of data such as photos and video.
Neural interfaces, such as haptic is not the norm yet, but having already celebrated the 50 year anniversary of the mouse, connections between the brain and nervous system and other devices whether physical or optical are realistic. Car manufacturers like BMW are monitoring eye movement and many people with amputated limbs or other disabilities are now able to manipulate devices without physically doing so by direct motor control.
Police and military have for some years been working with communication systems incorporating helmets with monocular displays and voice activated communications. Conventional communications adopted as normal by the masses include text messaging, where it is not unusual for Generation Y’s to conduct multiple concurrent conversations.
The same concept applies in social networking on applications such as Facebook. The networks are also now being merged and instead of having separate networks, it is now quite normal to have family, friends and work colleagues, associates and clients all in the same network with in many cases access to the same information.
The Ubermens concept is reemerging, mentally anyway, but we also have a collaborative effect which has little to do with IQ or EQ and makes us more powerful and at the same time more transparent. People who are open, honest and happy to share are in a way evolving because honesty becomes a biproduct of the intercommunication.
As I get older and am more open to viewing and understanding the world, nature and nurture, the more I see the amazing symbiosis between all things, living and inanimate. The only thing that really stood apart were human beings who have tried to transform the natural order of things to create a new reality that suits our higher needs as described by Maslow in his hierarchy of needs.
As a hypothesis for consideration, could it be that we have a growing segment of humanity becoming more connected and in doing so taking more responsibility for each other and our environment. Could this be a factor in how a black president was recently elected in the US? Could this have to do with why more and more people are starting to consider sustainability in their lives and taking responsibility not only for themselves and their community.
Is Truemanity an advanced outshoot of this concept?
Will this continue to evolve as more and more people have access to the same forms of communication, where state censorship is circumvented and a ‘for the hive’ mentality overides the individuals who feel they are more equal than others?
How will it evolve. Will groups of people continue on this path becoming more cohesive and if not with parapsychology but through technology become more intimately connected?
While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course http://luigicappel.wordpress.com.
Thanks so much for your support:)
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