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		<title>Can the NSA track you on your prepay mobile?</title>
		<link>http://luigicappel.wordpress.com/2013/06/15/can-the-nsa-track-you-on-your-prepay-mobile/</link>
		<comments>http://luigicappel.wordpress.com/2013/06/15/can-the-nsa-track-you-on-your-prepay-mobile/#comments</comments>
		<pubDate>Sat, 15 Jun 2013 04:41:58 +0000</pubDate>
		<dc:creator>Luigi Cappel</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[company cars]]></category>
		<category><![CDATA[crime]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[gps]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[location based services]]></category>
		<category><![CDATA[Mobile LBS]]></category>
		<category><![CDATA[police]]></category>
		<category><![CDATA[Telecommunications]]></category>
		<category><![CDATA[terrorism]]></category>
		<category><![CDATA[24]]></category>
		<category><![CDATA[911 GPS]]></category>
		<category><![CDATA[driver behaviour]]></category>
		<category><![CDATA[drug dealers]]></category>
		<category><![CDATA[GPS warrant]]></category>
		<category><![CDATA[National Security Agency]]></category>
		<category><![CDATA[NSA]]></category>
		<category><![CDATA[person of Interest]]></category>
		<category><![CDATA[prepaid phone]]></category>
		<category><![CDATA[prepaid phone tracking]]></category>
		<category><![CDATA[PRISM]]></category>
		<category><![CDATA[RUC]]></category>
		<category><![CDATA[surveillance]]></category>
		<category><![CDATA[terrorists]]></category>
		<category><![CDATA[track criminals]]></category>
		<category><![CDATA[track iphone]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://luigicappel.wordpress.com/?p=1615</guid>
		<description><![CDATA[The recent news about PRISM and NSA surveillance on people based on their Internet usage and mobile usage is fascinating. The concept of being able to monitor people&#8217;s activity based on their mobile is nothing new, although of course we all thought that it would only happen under a warrant, or in emergency circumstances such [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1615&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>The <a title="Surveillance, who's watching you?" href="http://www.economist.com/news/briefing/21579473-americas-national-security-agency-collects-more-information-most-people-thought-will" target="_blank">recent news</a> about <a title="PRISM" href="http://mashable.com/2013/06/14/infographic-how-prism-might-work/" target="_blank">PRISM</a> and <a title="NSA" href="http://www.nsa.gov/" target="_blank">NSA</a> surveillance on people based on their Internet usage and mobile usage is fascinating. The concept of being able to monitor people&#8217;s activity based on their mobile is nothing new, although of course we all thought that it would only happen under a warrant, or in emergency circumstances such as when someone makes a 911 call or perhaps in a SAR emergency.</p>
<p><a href="http://luigicappel.files.wordpress.com/2013/06/usa-162.jpg"><img class="alignleft size-medium wp-image-1616" alt="USA 162" src="http://luigicappel.files.wordpress.com/2013/06/usa-162.jpg?w=300&#038;h=225" width="300" height="225" /></a>Commercial vehicles are being tracked as a normal process, in some cases to ensure staff are working, but more commonly for more practical purposes, such as driver behaviour and safety, making sure that refrigerated trailers maintain correct temperatures and in countries like New Zealand to allow diesel truck operators to claim Road User Charge rebates when they are not driving on public roads, which can save businesses a truck load of money if you will pardon the pun.</p>
<p>As a fan of TV programs like <a title="Person of Interest" href="http://en.wikipedia.org/wiki/Person_of_Interest_(TV_series)" target="_blank">Person of Interest</a> and <a title="24" href="http://en.wikipedia.org/wiki/24_(TV_series)" target="_blank">24</a>, which I hear is making a comeback, I often wonder why it seems so hard to track criminals, but if you follow my blogs and tweets you will see that more and more criminals are being caught, especially after stealing <a class="zem_slink" title="iPhone" href="http://www.apple.com/iphone" target="_blank" rel="homepage">iPhones</a> or other devices containing <a class="zem_slink" title="Global Positioning System" href="http://en.wikipedia.org/wiki/Global_Positioning_System" target="_blank" rel="wikipedia">GPS</a> and communications. I love those stories.</p>
<p>So, to the question of this blog. What we know is that government agencies (and businesses with their clients&#8217; approval, such as finance and insurance companies) are tracking people and monitoring their behaviour. By monitoring Big Data about the location of people&#8217;s mobiles, algorithms can identify information such as where people live, work and play. They can identify associations with other people through this same data. For example if you monitor a person and establish their home (where their mobile is most nights of the year) and identify other mobile devices that are also at that location during most nights of the year, then you can identify that they also probably reside at that location.</p>
<p>If those people were criminal suspects of any kind, you could thereby potential make some <em>assumptions</em> that those people might also be criminals. This would be very useful, not only with terrorists, which we thought were the prime reason for being able to spy on people, but also gangs, drug dealers and manufacturers and more. I guess part of the issue there is whether this evidence is admissible in a court of law. But again I digress.</p>
<p>If you are able to monitor mobile phone radio connections using GPS or less accurate technologies and identify unknown devices such as prepaid mobiles that frequently appear at the same locations as known devices, that would suggest that you could infer the identity or characteristics of a user. If, for example, a person had a mobile for normal use and an anonymous prepaid mobile for more nefarious purposes and they were carried around together, you could infer that the user was the same person.</p>
<p>This could mean that effectively the use of a prepaid mobile, being used for the purposes of criminal activity, on the basis of its implied anonymity, could be fatally flawed. Not a bad thing in my opinion. The problem is more in the assumption that a governmental agency has the right to spy on its citizens without recourse and without obtaining a warrant from a court first, a bit like apologising after the event.</p>
<p>I am all for keeping law abiding citizens safe, but there should be transparency on how that is done, especially in countries that we consider to be enlightened democracies. Anyway, the answer to the question in my opinion is that using a prepaid mobile will not by default prevent you from being tracked or identified if an agency has the power to track radio devices. the technology is certainly easy to access.</p>
<br />Filed under: <a href='http://luigicappel.wordpress.com/category/big-data/'>Big Data</a>, <a href='http://luigicappel.wordpress.com/category/company-cars/'>company cars</a>, <a href='http://luigicappel.wordpress.com/category/crime/'>crime</a>, <a href='http://luigicappel.wordpress.com/category/government/'>government</a>, <a href='http://luigicappel.wordpress.com/category/gps/'>gps</a>, <a href='http://luigicappel.wordpress.com/category/internet/'>internet</a>, <a href='http://luigicappel.wordpress.com/category/iphone/'>iphone</a>, <a href='http://luigicappel.wordpress.com/category/location-based-services/'>location based services</a>, <a href='http://luigicappel.wordpress.com/category/mobile-lbs/'>Mobile LBS</a>, <a href='http://luigicappel.wordpress.com/category/police/'>police</a>, <a href='http://luigicappel.wordpress.com/category/telecommunications/'>Telecommunications</a>, <a href='http://luigicappel.wordpress.com/category/terrorism/'>terrorism</a> Tagged: <a href='http://luigicappel.wordpress.com/tag/24/'>24</a>, <a href='http://luigicappel.wordpress.com/tag/911-gps/'>911 GPS</a>, <a href='http://luigicappel.wordpress.com/tag/big-data/'>Big Data</a>, <a href='http://luigicappel.wordpress.com/tag/crime/'>crime</a>, <a href='http://luigicappel.wordpress.com/tag/driver-behaviour/'>driver behaviour</a>, <a href='http://luigicappel.wordpress.com/tag/drug-dealers/'>drug dealers</a>, <a href='http://luigicappel.wordpress.com/tag/gps/'>gps</a>, <a href='http://luigicappel.wordpress.com/tag/gps-warrant/'>GPS warrant</a>, <a href='http://luigicappel.wordpress.com/tag/iphone/'>iphone</a>, <a href='http://luigicappel.wordpress.com/tag/national-security-agency/'>National Security Agency</a>, <a href='http://luigicappel.wordpress.com/tag/nsa/'>NSA</a>, <a href='http://luigicappel.wordpress.com/tag/person-of-interest/'>person of Interest</a>, <a href='http://luigicappel.wordpress.com/tag/prepaid-phone/'>prepaid phone</a>, <a href='http://luigicappel.wordpress.com/tag/prepaid-phone-tracking/'>prepaid phone tracking</a>, <a href='http://luigicappel.wordpress.com/tag/prism/'>PRISM</a>, <a href='http://luigicappel.wordpress.com/tag/ruc/'>RUC</a>, <a href='http://luigicappel.wordpress.com/tag/surveillance/'>surveillance</a>, <a href='http://luigicappel.wordpress.com/tag/terrorists/'>terrorists</a>, <a href='http://luigicappel.wordpress.com/tag/track-criminals/'>track criminals</a>, <a href='http://luigicappel.wordpress.com/tag/track-iphone/'>track iphone</a>, <a href='http://luigicappel.wordpress.com/tag/united-states/'>United States</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/luigicappel.wordpress.com/1615/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/luigicappel.wordpress.com/1615/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1615&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Luigi</media:title>
		</media:content>

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			<media:title type="html">USA 162</media:title>
		</media:content>
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		<item>
		<title>How Do You Keep Up With the Massive Changes Affecting Your Business?</title>
		<link>http://luigicappel.wordpress.com/2013/06/12/how-do-you-keep-up-with-the-massive-changes-affecting-your-business/</link>
		<comments>http://luigicappel.wordpress.com/2013/06/12/how-do-you-keep-up-with-the-massive-changes-affecting-your-business/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 22:46:40 +0000</pubDate>
		<dc:creator>Luigi Cappel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[future technology]]></category>
		<category><![CDATA[futurist]]></category>
		<category><![CDATA[global economy]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[new economy]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Computerworld NZ]]></category>
		<category><![CDATA[PC World]]></category>
		<category><![CDATA[Reseller News]]></category>

		<guid isPermaLink="false">http://luigicappel.wordpress.com/?p=1612</guid>
		<description><![CDATA[How do you keep up with the changing environment you live and work in? Technology is a moving target as are many other elements that shape our environment. There are so many facets to our industries that constantly change while you are trying to keep your business going the best way you know how.  There are a  number [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1612&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><strong>How do you keep up with the changing environment you live and work in? Technology is a moving target as are many other elements that shape our environment. There are so many facets to our industries that constantly change while you are trying to keep your business going the best way you know how. </strong></p>
<p>There are a  number of options. You can join business groups, buy industry magazines, search the Internet, follow social media and talk to others in your industry. So now you are working a 16 hour day and not necessarily making much more progress. Why? Because you are so focussed on doing Business As Usual and your view is based on your insider knowledge, bias and training.</p>
<p>What else can you do? One option is bring someone like me in as a consultant. As a Futurist I scan data using tools I have learned, my own experience in business and a wide focus on STEEP, whilst also having no skin in your business and therefore an objectivity that is hard to find when you have been making decisions that you are financially and emotionally attached to.</p>
<p>What is STEEP? It is about looking at the world and elements within it from the perspective of a wide range of elements and wild cards which make up the world. These key 5 elements are Society, Technology, Environment, Economics and Politics.</p>
<p><em>Take those 5 elements and apply them to your Business Plan. What is going on in your world right now in relation to STEEP? How might each element impact on your new product launch or sales plan? I would welcome your comments. </em></p>
<p>One of the elements of foresight is being able to find connections between seemingly irrelevant  factoids or situations and understand what they mean. Then on top of that sometimes there are wild cards to be considered. What would happen if&#8230;&#8230;..</p>
<p>When you look at information in isolation there are many risks. People form opinions based on snippets of information without seeing the full picture. They assume other people&#8217;s opinions, perhaps also based on bias or limited information. People often form opinions or carry them forward based on old data, often not even knowing that it is old data. For example, you may see a RT on Twitter and think it is current information, when in fact it has been retweeted by people for a week. Think about the disinformation that went around in Boston recently. Once it flies around it is very hard to know which information is current and correct.</p>
<div id="attachment_1613" class="wp-caption alignleft" style="width: 268px"><a href="http://luigicappel.files.wordpress.com/2013/06/utrw.jpg"><img class="size-full wp-image-1613" alt="Unleashing the Road Warrior" src="http://luigicappel.files.wordpress.com/2013/06/utrw.jpg?w=869"   /></a><p class="wp-caption-text">Unleashing the Road Warrior</p></div>
<p>Currency of information is hard to find these days. When a book comes out, by the time it has been printed it is already out of date. When I published <a title="Unleashing The Road Warrior" href="http://www.geewiz.co.nz/news_items_archive/unleashing_the_road_warrior.pdf" target="_blank">Unleashing The Road Warrior</a>, which took me about 6 months to write, it had a currency of about 2 years. After that, all the technology I wrote about was out of date.</p>
<p>We are frequently bombarded with little pieces of information, parts of stories, brief nuggets of 10 ways to be better at something, or 5 ways to become a social media superstar and double your sales. If only it was that easy.</p>
<p>Is there a simple answer? No, there isn&#8217;t. However in today&#8217;s world, we are connected to many people who are experts in certain areas. There are also people who maintain they are, when they are not. Start by connecting to people who really do know what they are doing. Ask people you know and trust. Check out their credentials. <a class="zem_slink" title="LinkedIn" href="http://www.linkedin.com" target="_blank" rel="homepage">LinkedIn</a> is a good place to start from a business perspective. Are they well connected? Have they been endorsed or recommended? Do you know people that they are connected with that you can talk to?</p>
<p>There are 3 types of people in the world. Those that make things happen, those who watch things happen and those who wonder what happened. Don&#8217;t be in the last group if you want to go forward, but also be careful where you get your counsel from.</p>
<p>As a footnote, if you are in New Zealand, or somewhere else where similar things are happening. <a title="Fairfax" href="http://www.itwire.com/it-industry-news/deals/60196-fairfax-in-kiwi-it-news-bloodbath" target="_blank">Fairfax is said to be closing down</a> in both print and online <a title="Computerworld NZ" href="http://computerworld.co.nz/" target="_blank">Computerworld NZ</a>, <a title="PC World" href="http://pcworld.co.nz/" target="_blank">PC World </a>and <a title="Reseller News" href="http://resellernews.co.nz/" target="_blank">Reseller News</a>. So where will you be looking for information on your next technology investment or foray? I welcome your comments.</p>
<br />Filed under: <a href='http://luigicappel.wordpress.com/category/business/'>Business</a>, <a href='http://luigicappel.wordpress.com/category/business-intelligence/'>Business Intelligence</a>, <a href='http://luigicappel.wordpress.com/category/consultant/'>Consultant</a>, <a href='http://luigicappel.wordpress.com/category/economics/'>economics</a>, <a href='http://luigicappel.wordpress.com/category/economy/'>economy</a>, <a href='http://luigicappel.wordpress.com/category/entrepreneurs/'>Entrepreneurs</a>, <a href='http://luigicappel.wordpress.com/category/future-technology/'>future technology</a>, <a href='http://luigicappel.wordpress.com/category/futurist/'>futurist</a>, <a href='http://luigicappel.wordpress.com/category/global-economy/'>global economy</a>, <a href='http://luigicappel.wordpress.com/category/ideas/'>Ideas</a>, <a href='http://luigicappel.wordpress.com/category/innovation-2/'>Innovation</a>, <a href='http://luigicappel.wordpress.com/category/linkedin/'>linkedin</a>, <a href='http://luigicappel.wordpress.com/category/marketing/'>marketing</a>, <a href='http://luigicappel.wordpress.com/category/media/'>media</a>, <a href='http://luigicappel.wordpress.com/category/new-economy/'>new economy</a>, <a href='http://luigicappel.wordpress.com/category/people/'>people</a>, <a href='http://luigicappel.wordpress.com/category/politics/'>politics</a>, <a href='http://luigicappel.wordpress.com/category/social-media/'>Social Media</a>, <a href='http://luigicappel.wordpress.com/category/sustainability/'>sustainability</a> Tagged: <a href='http://luigicappel.wordpress.com/tag/computerworld-nz/'>Computerworld NZ</a>, <a href='http://luigicappel.wordpress.com/tag/pc-world/'>PC World</a>, <a href='http://luigicappel.wordpress.com/tag/reseller-news/'>Reseller News</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/luigicappel.wordpress.com/1612/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/luigicappel.wordpress.com/1612/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1612&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Luigi</media:title>
		</media:content>

		<media:content url="http://luigicappel.files.wordpress.com/2013/06/utrw.jpg" medium="image">
			<media:title type="html">Unleashing the Road Warrior</media:title>
		</media:content>
	</item>
		<item>
		<title>Petrol Tax Increase and Solar Power Feed-in Tariffs</title>
		<link>http://luigicappel.wordpress.com/2013/05/23/petrol-tax-increase-and-solar-power-feed-in-tariffs/</link>
		<comments>http://luigicappel.wordpress.com/2013/05/23/petrol-tax-increase-and-solar-power-feed-in-tariffs/#comments</comments>
		<pubDate>Thu, 23 May 2013 01:32:37 +0000</pubDate>
		<dc:creator>Luigi Cappel</dc:creator>
				<category><![CDATA[auckland]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[Renewable Energy]]></category>
		<category><![CDATA[soapbox]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[weather]]></category>
		<category><![CDATA[Auckland Council]]></category>
		<category><![CDATA[auckland traffic]]></category>
		<category><![CDATA[Auckland Unitary Plan]]></category>
		<category><![CDATA[EECA]]></category>
		<category><![CDATA[Electric power industry]]></category>
		<category><![CDATA[feed-in tariff]]></category>
		<category><![CDATA[geothermal power]]></category>
		<category><![CDATA[Greens]]></category>
		<category><![CDATA[Ministry of Transport]]></category>
		<category><![CDATA[National Government]]></category>
		<category><![CDATA[New Zealand Green Party]]></category>
		<category><![CDATA[Nick Bitterswyk]]></category>
		<category><![CDATA[Peggy Smedley]]></category>
		<category><![CDATA[petrol tax]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[solar power]]></category>
		<category><![CDATA[solar powr]]></category>
		<category><![CDATA[traffic congestion]]></category>
		<category><![CDATA[Urban Green Energy]]></category>
		<category><![CDATA[wairakei geothermal power]]></category>

		<guid isPermaLink="false">http://luigicappel.wordpress.com/?p=1603</guid>
		<description><![CDATA[It&#8217;s election year next year and the National Government has announced petrol tax increases to start in July this year. Now I don&#8217;t have a problem in principle with user pays, although after the report by the Ministry of Transport earlier this year, it doesn&#8217;t look like things are going to improve, in fact we [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1603&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><strong>It&#8217;s election year next year and the National Government has announced <a title="Petrol Tax Increase" href="http://tvnz.co.nz/national-news/pm-defends-petrol-tax-increases-5442573" target="_blank">petrol tax increases to start in July</a> this year. Now I don&#8217;t have a problem in principle with user pays, although after<a title="Report" href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&amp;objectid=10783096" target="_blank"> the report </a>by the Ministry of Transport earlier this year, it doesn&#8217;t look like things are going to improve, in fact we are likely to see mid day <a class="zem_slink" title="Traffic congestion" href="http://en.wikipedia.org/wiki/Traffic_congestion" target="_blank" rel="wikipedia">traffic congestion</a> (don&#8217;t we already have that?) in <a class="zem_slink" title="Auckland" href="http://maps.google.com/maps?ll=-36.8404166667,174.739869444&amp;spn=0.1,0.1&amp;q=-36.8404166667,174.739869444 (Auckland)&amp;t=h" target="_blank" rel="geolocation">Auckland</a>, as well as the morning and evening commutes.</strong></p>
<p><a href="http://luigicappel.files.wordpress.com/2013/05/long-bay.jpg"><img class="alignleft size-medium wp-image-1606" alt="Long Bay" src="http://luigicappel.files.wordpress.com/2013/05/long-bay.jpg?w=300&#038;h=162" width="300" height="162" /></a>There doesn&#8217;t seem to be a lot of encouragement for people to work from home although that would ease the pressure on congestion. <a class="zem_slink" title="Auckland Council" href="http://maps.google.com/maps?ll=-36.85,174.783333333&amp;spn=0.1,0.1&amp;q=-36.85,174.783333333 (Auckland%20Council)&amp;t=h" target="_blank" rel="geolocation">Auckland Council</a> seems dead set on high rise housing in the <a title="Auckland Unitary Plan" href="http://www.aucklandcouncil.govt.nz/EN/planspoliciesprojects/plansstrategies/unitaryplan/Pages/home.aspx?utm_source=shorturl&amp;utm_medium=print&amp;utm_campaign=Unitary_Plan" target="_blank">Auckland Unitary Pla</a>n, but at the same time they are building new homes in areas like Long Bay as quickly as they can, with no sign of increased road capacity for the <a title="Long Bay" href="http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&amp;objectid=10883832" target="_blank">2500+ homes</a> to be built. Don&#8217;t get me wrong, I&#8217;m not against high rise as long as it is done smartly, without taking sun away from existing properties and it is part of an environment which includes amenities that encourage people to work, live and play in a safe healthy environment.</p>
<p>Wouldn&#8217;t it be great if those homes all had solar panels on their roofs and were able to sell excess power back to the power companies. Even better if they could get interest free loans to cover the cost. This last long hot summer would have been able to generate massive amounts of power for water heating etc. It&#8217;s funny that when I built a minor dwelling next to my last home, I had to install an ugly water tank to capture rainwater and allow it to trickle into the stormwater system from the roof, which I could of course also use for the garden, but there were no options with regard to using renewable energy.</p>
<p>I was listening to the <a title="Peggy Smedley" href="http://www.peggysmedleyshow.com/" target="_blank">Peggy Smedley Show</a> podcasts as I do each week and she recently interviewed Nick Bitterswyk CEO of <a title="Urban Green Energy" href="http://www.urbangreenenergy.com/" target="_blank">Urban Green Energy</a>, who mentioned that great things were happening in areas like <a class="zem_slink" title="Solar power in Australia" href="http://en.wikipedia.org/wiki/Feed-in_tariffs_in_Australia" target="_blank" rel="geolocation">solar power in Australia</a> and New Zealand. He was right about Australia, which is going gangbusters with finance and <a class="zem_slink" title="Feed-in tariff" href="http://en.wikipedia.org/wiki/Feed-in_tariff" target="_blank" rel="wikipedia">feed-in tariffs</a>, but clean and green New Zealand is not. <strong>We do not walk the talk when it comes to renewable energy</strong> as you can see on the web site at <a title="EECA" href="http://www.energywise.govt.nz/funding-available/solar-and-heat-pump-water-heating-funding" target="_blank">EECA</a>.</p>
<p>At a recent home show I visited every exhibit where they were selling domestic solar power solutions and asked about the ability to sell surplus power back to power companies. They said that it was not happening, that the utility companies were not supportive or interested. They said that they and the Government have their own agendas when it comes to <a class="zem_slink" title="Electricity generation" href="http://en.wikipedia.org/wiki/Electricity_generation" target="_blank" rel="wikipedia">power generation</a>.</p>
<p>Now we have a large reliance on hydro and <a class="zem_slink" title="Geothermal electricity" href="http://en.wikipedia.org/wiki/Geothermal_electricity" target="_blank" rel="wikipedia">geothermal power</a>. Much of our power in the North Island comes from geothermal power sources in the Taupo region, <a title="Wairakei" href="http://en.wikipedia.org/wiki/Wairakei_Power_Station" target="_blank">such as Wairakei</a>. I wonder what would happen if we had a major eruption and this source of power dried up. What would our back up plan be? What if we had another drought similar to the one we had this summer and the lakes were too low to provide sufficient energy. You can&#8217;t suddenly roll out a solar energy plan at the last minute.</p>
<p>I urge Kiwis to consider solar power and feed-in tariffs when thinking of who to vote for next year in our national elections. This is not a new topic,<a title="Solar Power" href="http://luigicappel.wordpress.com/?s=solar+power&amp;submit=Search" target="_blank"> I have blogged about it several times</a>. If a disaster happens, will the Government say they could not have foreseen this situation? I don&#8217;t think so, it is a choice. I&#8217;m hoping that at least the <a title="Green Party" href="http://www.greens.org.nz/" target="_blank">Green Party</a> will think about this as part of their election manifesto. Actually where are the Greens? They do appear to have a policy on feed-in tariffs, but<a title="Green Policy" href="http://www.greens.org.nz/policy/energy-policy" target="_blank"> its pretty hard to find</a>.</p>
<p>So if you were able to get an interest free loan to put solar panels on your home and the ability to use that power when you needed to and were able to sell power back to the grid for a rebate at fair market pricing, would you take advantage of it? I welcome your comments.</p>
<br />Filed under: <a href='http://luigicappel.wordpress.com/category/auckland/'>auckland</a>, <a href='http://luigicappel.wordpress.com/category/australia/'>australia</a>, <a href='http://luigicappel.wordpress.com/category/climate-change/'>climate change</a>, <a href='http://luigicappel.wordpress.com/category/conservation/'>conservation</a>, <a href='http://luigicappel.wordpress.com/category/government/'>government</a>, <a href='http://luigicappel.wordpress.com/category/new-zealand/'>new zealand</a>, <a href='http://luigicappel.wordpress.com/category/renewable-energy/'>Renewable Energy</a>, <a href='http://luigicappel.wordpress.com/category/soapbox/'>soapbox</a>, <a href='http://luigicappel.wordpress.com/category/sustainability/'>sustainability</a>, <a href='http://luigicappel.wordpress.com/category/weather/'>weather</a> Tagged: <a href='http://luigicappel.wordpress.com/tag/auckland/'>auckland</a>, <a href='http://luigicappel.wordpress.com/tag/auckland-council/'>Auckland Council</a>, <a href='http://luigicappel.wordpress.com/tag/auckland-traffic/'>auckland traffic</a>, <a href='http://luigicappel.wordpress.com/tag/auckland-unitary-plan/'>Auckland Unitary Plan</a>, <a href='http://luigicappel.wordpress.com/tag/eeca/'>EECA</a>, <a href='http://luigicappel.wordpress.com/tag/electric-power-industry/'>Electric power industry</a>, <a href='http://luigicappel.wordpress.com/tag/feed-in-tariff/'>feed-in tariff</a>, <a href='http://luigicappel.wordpress.com/tag/geothermal-power/'>geothermal power</a>, <a href='http://luigicappel.wordpress.com/tag/greens/'>Greens</a>, <a href='http://luigicappel.wordpress.com/tag/ministry-of-transport/'>Ministry of Transport</a>, <a href='http://luigicappel.wordpress.com/tag/national-government/'>National Government</a>, <a href='http://luigicappel.wordpress.com/tag/new-zealand-green-party/'>New Zealand Green Party</a>, <a href='http://luigicappel.wordpress.com/tag/nick-bitterswyk/'>Nick Bitterswyk</a>, <a href='http://luigicappel.wordpress.com/tag/peggy-smedley/'>Peggy Smedley</a>, <a href='http://luigicappel.wordpress.com/tag/petrol-tax/'>petrol tax</a>, <a href='http://luigicappel.wordpress.com/tag/renewable-energy-2/'>renewable energy</a>, <a href='http://luigicappel.wordpress.com/tag/solar-power/'>solar power</a>, <a href='http://luigicappel.wordpress.com/tag/solar-powr/'>solar powr</a>, <a href='http://luigicappel.wordpress.com/tag/traffic-congestion-2/'>traffic congestion</a>, <a href='http://luigicappel.wordpress.com/tag/urban-green-energy/'>Urban Green Energy</a>, <a href='http://luigicappel.wordpress.com/tag/wairakei-geothermal-power/'>wairakei geothermal power</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/luigicappel.wordpress.com/1603/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/luigicappel.wordpress.com/1603/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1603&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>We Will Remember Them &#8211; Our ANZAC Soldiers</title>
		<link>http://luigicappel.wordpress.com/2013/04/24/we-will-remember-them-our-anzac-soldiers/</link>
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		<pubDate>Wed, 24 Apr 2013 22:34:53 +0000</pubDate>
		<dc:creator>Luigi Cappel</dc:creator>
				<category><![CDATA[ANZAC]]></category>
		<category><![CDATA[elderly people]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[Kiwi]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[usa]]></category>
		<category><![CDATA[warfare]]></category>
		<category><![CDATA[afghanistan]]></category>
		<category><![CDATA[Age shall not weary them]]></category>
		<category><![CDATA[another stretch in iraq]]></category>
		<category><![CDATA[ANZAC Day]]></category>
		<category><![CDATA[ANZAC Prayer]]></category>
		<category><![CDATA[Bradley]]></category>
		<category><![CDATA[east timor]]></category>
		<category><![CDATA[Guadal Canal]]></category>
		<category><![CDATA[human rights]]></category>
		<category><![CDATA[MRE]]></category>
		<category><![CDATA[thanks for your service]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[we will remember them]]></category>
		<category><![CDATA[World War II]]></category>
		<category><![CDATA[WREN]]></category>

		<guid isPermaLink="false">http://luigicappel.wordpress.com/?p=1597</guid>
		<description><![CDATA[We are not a militaristic nation, we Kiwis. However we have a proud fighting tradition, standing up for democracy and human rights all over the world. We lost many men and women in the World Wars and on many other fronts such as Viet Nam and Korea. Once a year on ANZAC Day, we remember them [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1597&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><strong>We are not a militaristic nation, we <a class="zem_slink" title="New Zealand national rugby league team" href="http://www.nzrl.co.nz/" target="_blank" rel="homepage">Kiwis</a>. However we have a proud fighting tradition, standing up for democracy and human rights all over the world. We lost many men and women in the World Wars and on many other fronts such as <a class="zem_slink" title="Vietnam" href="http://en.wikipedia.org/wiki/New_Zealand_in_the_Vietnam_War" target="_blank" rel="geolocation">Viet Nam</a> and <a title="Korean War" href="http://www.nzhistory.net.nz/war/korean-war" target="_blank">Korea</a>. Once a year on <a class="zem_slink" title="Anzac Day" href="http://en.wikipedia.org/wiki/Anzac_Day" target="_blank" rel="wikipedia">ANZAC Day</a>, we remember them and those who have fallen since, in <a title="NZ service in Afghanistan" href="http://www.cws.org.nz/new-zealand-focus-aid-crucial-afghanistan-war-terror-say-visiting-experts" target="_blank">Afghanistan</a>, <a class="zem_slink" title="East Timor" href="http://maps.google.com/maps?ll=-8.56666666667,125.566666667&amp;spn=10.0,10.0&amp;q=-8.56666666667,125.566666667 (East%20Timor)&amp;t=h" target="_blank" rel="geolocation">East Timor</a> and other fronts. In <a title="RSA" href="http://www.rsa.org.nz/" target="_blank">RSA Clubs</a> around the country the dwindling numbers of vets and their families have a beer, share a yarn, have a dance and a sausage roll and club sandwich and share the ANZAC Prayer.</strong></p>
<p>&#8220;They shall grow not old, as we that are left grow old. Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning, we will remember them.&#8221;</p>
<p>Then they play the last post, we stand proud and we remember.</p>
<div id="attachment_1598" class="wp-caption alignleft" style="width: 310px"><a href="http://luigicappel.files.wordpress.com/2013/04/russ.jpg"><img class="size-medium wp-image-1598" alt="Laying the Kings Wreath 2011" src="http://luigicappel.files.wordpress.com/2013/04/russ.jpg?w=300&#038;h=300" width="300" height="300" /></a><p class="wp-caption-text">Laying the Kings Wreath 2011</p></div>
<p>My late father in law was a few months from his final rest after a terrible fight with cancer. He served in the Air Force in <a title="Guadal Canal" href="http://www.teara.govt.nz/en/zoomify/34581/new-zealanders-at-guadalcanal-1943" target="_blank">Guadal Canal </a>and other locations during <a class="zem_slink" title="World War II" href="http://en.wikipedia.org/wiki/World_War_II" target="_blank" rel="wikipedia">World War II</a> and my mother in law was a Wren. You should have seen her march in the parade, as erect as she would have been in her youth. Now we are left with photos and memories, not only of our people, but of their reunions with their fellow service people, remembering the fun times and remembering the fallen and the horror as the nights went on. The things that they could only discuss with those who had shared the experiences. The things we civilians can&#8217;t appreciate because we weren&#8217;t there. The trenches, the mud, the desert, the beaches, the waiting, the camaraderie, the fear, the relief, the moments of respite, the people in the countries where they served, who looked at them with gratitude and relief, coming home with their cobbers, coming home without their mates.</p>
<p>Today is <a title="ANZAC Day" href="http://www.anzac.govt.nz/" target="_blank">ANZAC Day</a> and we remember our lost and respect those who remain. I&#8217;m proud to be a Kiwi, even though I am an import. In some ways more so because, while I haven&#8217;t experienced war first hand, I was born in Holland and the Allies rescued our country from the ravages of 5 years of occupation.</p>
<p>When I was in the <a class="zem_slink" title="United States" href="http://maps.google.com/maps?ll=38.8833333333,-77.0166666667&amp;spn=10.0,10.0&amp;q=38.8833333333,-77.0166666667 (United%20States)&amp;t=h" target="_blank" rel="geolocation">USA</a> again last year, I was humbled by the respect shown to all veterans in all places. Everywhere I went, I met and shook hands with people who had served. Everywhere I went, people thanked them for their service. Every concert I went to, we stood and people were thanked for their service. Of course the numbers of people who have served in the USA are so many more on a ratio than in <a class="zem_slink" title="New Zealand" href="http://maps.google.com/maps?ll=-41.2833333333,174.45&amp;spn=10.0,10.0&amp;q=-41.2833333333,174.45 (New%20Zealand)&amp;t=h" target="_blank" rel="geolocation">New Zealand</a>. They are more visible as well. While there is a lot of negativity towards US involvement around the world, I have to wonder with a shudder what our world would be like if they weren&#8217;t there. I also think about the fact that we are talking about individual people, with partners, children, parents, who are stepping outside of their lives to do the right thing for their country. They all have their own stories.</p>
<p>That&#8217;s what motivated me, after 6 months of research, to write the song <a title="Another Stretch in Iraq" href="http://www.prweb.com/releases/2007/01/prweb501099.htm" target="_blank">Another Stretch in Iraq</a>, my <a title="Another Stretch in Iraq" href="http://aboutsongwriting.wordpress.com/2008/11/30/another-stretch-in-iraq-my-christmas-song/" target="_blank">Christmas song for 2007</a>. I remember performing it in a &#8216;biker friendly&#8217; bar in Florida, seeing a couple of 6 foot something men coming to the stage and thinking &#8220;I&#8217;m going to get beaten to a pulp&#8221; as the came towards me with tears in their eyes. But no, they came to thank me and welcome me into the arms of their <a class="zem_slink" title="Gulf War" href="http://en.wikipedia.org/wiki/Gulf_War" target="_blank" rel="wikipedia">Desert Storm</a> &#8216;family&#8217;, saying that I had taken them straight back to their <a title="Bradley" href="http://en.wikipedia.org/wiki/M2_Bradley" target="_blank">Bradleys</a> and <a class="zem_slink" title="Meal, Ready-to-Eat" href="http://en.wikipedia.org/wiki/Meal%2C_Ready-to-Eat" target="_blank" rel="wikipedia">MRE</a>&#8216;s.</p>
<p>Yet, as I sit here in my lounge and watch the ANZAC commemorations in New Zealand, I am reminded that we, at the bottom of the planet, far removed from all the fronts and global politics, do serve. We tend to be in peacekeeping forces these days rather than at the front lines, but you will find Kiwis in most countries where there is freedom to be preserved. We fight for human rights. We take global responsibility as we can and we care fiercely about freedom and democracy. To a large degree we do that because of those who lead by example, who took arms and piled onto planes and ships and those who didn&#8217;t come back.</p>
<p><strong>We will remember them. We do remember them.</strong> Even if our eyes aren&#8217;t wet every day as they are this morning. We remember them and we honor them by trying to do the right thing for the future of our children.</p>
<br />Filed under: <a href='http://luigicappel.wordpress.com/category/anzac/'>ANZAC</a>, <a href='http://luigicappel.wordpress.com/category/elderly-people/'>elderly people</a>, <a href='http://luigicappel.wordpress.com/category/family/'>family</a>, <a href='http://luigicappel.wordpress.com/category/kiwi-2/'>Kiwi</a>, <a href='http://luigicappel.wordpress.com/category/new-zealand/'>new zealand</a>, <a href='http://luigicappel.wordpress.com/category/people/'>people</a>, <a href='http://luigicappel.wordpress.com/category/usa/'>usa</a>, <a href='http://luigicappel.wordpress.com/category/warfare/'>warfare</a> Tagged: <a href='http://luigicappel.wordpress.com/tag/afghanistan/'>afghanistan</a>, <a href='http://luigicappel.wordpress.com/tag/age-shall-not-weary-them/'>Age shall not weary them</a>, <a href='http://luigicappel.wordpress.com/tag/another-stretch-in-iraq/'>another stretch in iraq</a>, <a href='http://luigicappel.wordpress.com/tag/anzac-day/'>ANZAC Day</a>, <a href='http://luigicappel.wordpress.com/tag/anzac-prayer/'>ANZAC Prayer</a>, <a href='http://luigicappel.wordpress.com/tag/bradley/'>Bradley</a>, <a href='http://luigicappel.wordpress.com/tag/east-timor/'>east timor</a>, <a href='http://luigicappel.wordpress.com/tag/guadal-canal/'>Guadal Canal</a>, <a href='http://luigicappel.wordpress.com/tag/human-rights/'>human rights</a>, <a href='http://luigicappel.wordpress.com/tag/mre/'>MRE</a>, <a href='http://luigicappel.wordpress.com/tag/new-zealand/'>new zealand</a>, <a href='http://luigicappel.wordpress.com/tag/thanks-for-your-service/'>thanks for your service</a>, <a href='http://luigicappel.wordpress.com/tag/united-states/'>United States</a>, <a href='http://luigicappel.wordpress.com/tag/we-will-remember-them/'>we will remember them</a>, <a href='http://luigicappel.wordpress.com/tag/world-war-ii/'>World War II</a>, <a href='http://luigicappel.wordpress.com/tag/wren/'>WREN</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/luigicappel.wordpress.com/1597/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/luigicappel.wordpress.com/1597/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1597&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Luigi</media:title>
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			<media:title type="html">Laying the Kings Wreath 2011</media:title>
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		<title>The Idea Factory</title>
		<link>http://luigicappel.wordpress.com/2013/04/19/the-idea-factory/</link>
		<comments>http://luigicappel.wordpress.com/2013/04/19/the-idea-factory/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 23:56:26 +0000</pubDate>
		<dc:creator>Luigi Cappel</dc:creator>
				<category><![CDATA[blogs]]></category>
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		<category><![CDATA[iphone]]></category>
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		<category><![CDATA[Evernote]]></category>
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		<category><![CDATA[Michael Hyatt]]></category>
		<category><![CDATA[new ideas]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Shower]]></category>
		<category><![CDATA[thinking cap]]></category>
		<category><![CDATA[thinking time]]></category>
		<category><![CDATA[time]]></category>

		<guid isPermaLink="false">http://luigicappel.wordpress.com/?p=1594</guid>
		<description><![CDATA[When and where are the best places to get ideas, or refine them so that you can act on them? For me it is in the shower. Like you, I am a very busy person, I have multiple business interests and time to focus on the big picture is often hard to find. I have [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1594&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><strong>When and where are the best places to get ideas, or refine them so that you can act on them? For me it is in the <a class="zem_slink" title="Shower" href="http://en.wikipedia.org/wiki/Shower" target="_blank" rel="wikipedia">shower</a>.</strong></p>
<div id="attachment_1595" class="wp-caption alignleft" style="width: 235px"><a href="http://luigicappel.files.wordpress.com/2013/04/shower-2.jpg"><img class="size-medium wp-image-1595" alt="The Idea Factory" src="http://luigicappel.files.wordpress.com/2013/04/shower-2.jpg?w=225&#038;h=300" width="225" height="300" /></a><p class="wp-caption-text">The Idea Factory</p></div>
<p>Like you, I am a very busy person, I have multiple <a class="zem_slink" title="Business" href="http://en.wikipedia.org/wiki/Business" target="_blank" rel="wikipedia">business</a> interests and time to focus on the big picture is often hard to find. I have a daily plan that I work through, I&#8217;m big on scheduling, task lists and making sure I achieve what I want from each day, but what is really important is working on the business as well as in the business and the same with my personal life.</p>
<p>I let my subconscious work while I sleep and when I wake I have a mind full of new ideas. Before I give it free reign, I add to the melee by listening to a podcast on my <a class="zem_slink" title="Apple iPad Mini with 4G" href="http://tablets.findthebest.com/l/164/Apple-iPad-Mini-with-4G" target="_blank" rel="fdbtablets">iPhone</a> while I shave. At the moment I have been listening to a lot of <a title="This is Your Life" href="http://michaelhyatt.com/thisisyourlife" target="_blank">This Is Your Life podcasts by Michael Hyatt</a>. I find they put me in the right frame of mind.</p>
<p>I also have <a title="Evernote" href="http://evernote.com/" target="_blank">Evernote</a> running in background mode and often during a shave, or while I&#8217;m toweling down after my shower, I race to a towel  dry my hands and add a task, a thought or a URL into the appropriate notepad, so I don&#8217;t lose it. As a songwriter, I learned long ago that you can have some great moments of inspiration, only to lose them again when you are distracted by life.</p>
<p>So here are my thoughts for you as a busy person. You probably have great ideas in the shower too. Make sure that you are in a position to make sure that you don&#8217;t lose track of them. The thing about the first shower of the day is that your mind hasn&#8217;t yet been cluttered, its at its most creative, at least for a morning person like me.</p>
<p>So where is your idea factory? Where does your thinking cap work best?</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<br />Filed under: <a href='http://luigicappel.wordpress.com/category/blogs/'>blogs</a>, <a href='http://luigicappel.wordpress.com/category/business/'>Business</a>, <a href='http://luigicappel.wordpress.com/category/creativity/'>Creativity</a>, <a href='http://luigicappel.wordpress.com/category/ideas/'>Ideas</a>, <a href='http://luigicappel.wordpress.com/category/innovation-2/'>Innovation</a>, <a href='http://luigicappel.wordpress.com/category/iphone/'>iphone</a>, <a href='http://luigicappel.wordpress.com/category/people/'>people</a>, <a href='http://luigicappel.wordpress.com/category/podcasting/'>podcasting</a>, <a href='http://luigicappel.wordpress.com/category/songwriter/'>songwriter</a>, <a href='http://luigicappel.wordpress.com/category/songwriting/'>songwriting</a> Tagged: <a href='http://luigicappel.wordpress.com/tag/bathroom/'>bathroom</a>, <a href='http://luigicappel.wordpress.com/tag/brainstorming/'>brainstorming</a>, <a href='http://luigicappel.wordpress.com/tag/business/'>Business</a>, <a href='http://luigicappel.wordpress.com/tag/creativity-2/'>creativity</a>, <a href='http://luigicappel.wordpress.com/tag/evernote/'>Evernote</a>, <a href='http://luigicappel.wordpress.com/tag/ideas-2/'>ideas</a>, <a href='http://luigicappel.wordpress.com/tag/iphone/'>iphone</a>, <a href='http://luigicappel.wordpress.com/tag/michael-hyatt/'>Michael Hyatt</a>, <a href='http://luigicappel.wordpress.com/tag/new-ideas/'>new ideas</a>, <a href='http://luigicappel.wordpress.com/tag/podcast/'>podcast</a>, <a href='http://luigicappel.wordpress.com/tag/shower/'>Shower</a>, <a href='http://luigicappel.wordpress.com/tag/thinking-cap/'>thinking cap</a>, <a href='http://luigicappel.wordpress.com/tag/thinking-time/'>thinking time</a>, <a href='http://luigicappel.wordpress.com/tag/time/'>time</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/luigicappel.wordpress.com/1594/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/luigicappel.wordpress.com/1594/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1594&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Luigi</media:title>
		</media:content>

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			<media:title type="html">The Idea Factory</media:title>
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		<title>A Good Read About Retail Book Stores and Glenfield Paper Plus</title>
		<link>http://luigicappel.wordpress.com/2013/04/19/a-good-read-about-retail-book-stores-and-glenfield-paper-plus/</link>
		<comments>http://luigicappel.wordpress.com/2013/04/19/a-good-read-about-retail-book-stores-and-glenfield-paper-plus/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 02:32:53 +0000</pubDate>
		<dc:creator>Luigi Cappel</dc:creator>
				<category><![CDATA[auckland]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[book signing]]></category>
		<category><![CDATA[book store]]></category>
		<category><![CDATA[Borders]]></category>
		<category><![CDATA[franchise book store]]></category>
		<category><![CDATA[glenfield]]></category>
		<category><![CDATA[good service]]></category>
		<category><![CDATA[great service awadr]]></category>
		<category><![CDATA[Kelvin Cruickshank]]></category>
		<category><![CDATA[Medium]]></category>
		<category><![CDATA[Paper Plus]]></category>
		<category><![CDATA[Paper Plus Glenfield]]></category>
		<category><![CDATA[psychic]]></category>
		<category><![CDATA[retail award]]></category>

		<guid isPermaLink="false">http://luigicappel.wordpress.com/?p=1591</guid>
		<description><![CDATA[I was pleasantly surprised with some great service from Paper Plus in Glenfield this week and want to share the experience with you. Many book retailers complain that they can&#8217;t compete with online stores. Some like Borders might even see the fatalities as a  fait accomplis. I don&#8217;t agree. So here&#8217;s what happened. I got an email from my daughter saying that [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1591&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><strong>I was pleasantly surprised with some great service from <a title="Paper Plus Glenfield" href="http://www.paperplus.co.nz/" target="_blank">Paper Plus in Glenfield</a> this week and want to share the experience with you. Many book retailers complain that they can&#8217;t compete with online stores. Some like <a title="Blogs on Borders" href="http://luigicappel.wordpress.com/?s=borders&amp;submit=Search" target="_blank">Borders</a> might even see the fatalities as a  fait accomplis. I don&#8217;t agree.</strong></p>
<div id="attachment_1592" class="wp-caption alignleft" style="width: 208px"><a href="http://luigicappel.files.wordpress.com/2013/04/kelvin-inside-the-medium-sm.jpg"><img class="size-medium wp-image-1592" alt="Inside the Medium" src="http://luigicappel.files.wordpress.com/2013/04/kelvin-inside-the-medium-sm.jpg?w=198&#038;h=300" width="198" height="300" /></a><p class="wp-caption-text">Inside the Medium</p></div>
<p>So here&#8217;s what happened. I got an email from my daughter saying that <a title="Kelvin Cruickshank" href="http://kelvincruickshank.com/" target="_blank">Kelvin Cruickshank</a>, the <a class="zem_slink" title="Mediumship" href="http://en.wikipedia.org/wiki/Mediumship" target="_blank" rel="wikipedia">psychic medium</a> was going  to be doing a <a class="zem_slink" title="Book signing" href="http://en.wikipedia.org/wiki/Book_signing" target="_blank" rel="wikipedia">book signing</a> on Tuesday evening at Paper Plus, Glenfield at 6PM. That was too early for us and given that my wife is a big fan and it was her birthday yesterday, I rang to see if I could buy a book and get it autographed without going to the signing.</p>
<p>As an aside, one of the things that I used to love about Borders in the USA was book signings and the ability to even briefly meet authors. It&#8217;s not something that Borders in <a class="zem_slink" title="New Zealand" href="http://maps.google.com/maps?ll=-41.2833333333,174.45&amp;spn=10.0,10.0&amp;q=-41.2833333333,174.45 (New%20Zealand)&amp;t=h" target="_blank" rel="geolocation">New Zealand</a> ever did much of, in fact sometimes it seemed like the only things Borders in New Zealand had in common with the American stores I loved was the layout, encouragement to grab a book and take it into the in-store cafe and huge width of stock. It&#8217;s a shame they didn&#8217;t step outside of their business and listen to some of my ideas, because I think they could still be here and profitable, but that&#8217;s another story.</p>
<p>So, when I rang the Glenfield store, the response was &#8220;I&#8217;m sure we can do that for you.&#8221; I told them what I would like Kelvin to write with his autograph, gave them my credit card details so they knew I was bona fide.</p>
<p>I arrived yesterday to pick up the book and the two women behind the counter told me that they made sure it was the first thing Kelvin did when he arrived at the store to make sure it happened, because the line of people waiting to meet him and get a book signed was very long. We had a brief discussion and I was able t take away a gift that my wife was thrilled to receive. Having it signed to her, with her name spelled correctly elicited a smile that was priceless.</p>
<p>People are always quick to complain when they are not happy with retail service, but don&#8217;t often make an effort to recognise good service, so my Award for Great Service for the Week goes to the ladies at Paper Plus, Glenfield. I don&#8217;t live in the area, but I&#8217;ll go back in the future because these people care about their customers. They show a genuine interest, I don&#8217;t know if they are staff or have equity in the business (which is a franchise). If they are staff, my recommendation to the owners is to recognise them and hang on to them because it is people like that, who can make the difference between buying something online or going into the store. It is of course just one aspect of good retailing, but such a critical one. A great looking well stocked store with staff that don&#8217;t like their industry, their managers, or think of it as a just a job, is on a slippery slope.</p>
<br />Filed under: <a href='http://luigicappel.wordpress.com/category/auckland/'>auckland</a>, <a href='http://luigicappel.wordpress.com/category/awards/'>Awards</a>, <a href='http://luigicappel.wordpress.com/category/books/'>Books</a>, <a href='http://luigicappel.wordpress.com/category/death/'>death</a>, <a href='http://luigicappel.wordpress.com/category/marketing/'>marketing</a>, <a href='http://luigicappel.wordpress.com/category/new-zealand/'>new zealand</a>, <a href='http://luigicappel.wordpress.com/category/people/'>people</a>, <a href='http://luigicappel.wordpress.com/category/retail/'>retail</a> Tagged: <a href='http://luigicappel.wordpress.com/tag/book-signing/'>book signing</a>, <a href='http://luigicappel.wordpress.com/tag/book-store/'>book store</a>, <a href='http://luigicappel.wordpress.com/tag/borders/'>Borders</a>, <a href='http://luigicappel.wordpress.com/tag/franchise-book-store/'>franchise book store</a>, <a href='http://luigicappel.wordpress.com/tag/glenfield/'>glenfield</a>, <a href='http://luigicappel.wordpress.com/tag/good-service/'>good service</a>, <a href='http://luigicappel.wordpress.com/tag/great-service-awadr/'>great service awadr</a>, <a href='http://luigicappel.wordpress.com/tag/kelvin-cruickshank/'>Kelvin Cruickshank</a>, <a href='http://luigicappel.wordpress.com/tag/medium/'>Medium</a>, <a href='http://luigicappel.wordpress.com/tag/new-zealand/'>new zealand</a>, <a href='http://luigicappel.wordpress.com/tag/paper-plus/'>Paper Plus</a>, <a href='http://luigicappel.wordpress.com/tag/paper-plus-glenfield/'>Paper Plus Glenfield</a>, <a href='http://luigicappel.wordpress.com/tag/psychic/'>psychic</a>, <a href='http://luigicappel.wordpress.com/tag/retail-award/'>retail award</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/luigicappel.wordpress.com/1591/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/luigicappel.wordpress.com/1591/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1591&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Luigi</media:title>
		</media:content>

		<media:content url="http://luigicappel.files.wordpress.com/2013/04/kelvin-inside-the-medium-sm.jpg?w=198" medium="image">
			<media:title type="html">Inside the Medium</media:title>
		</media:content>
	</item>
		<item>
		<title>What is a Blog and How do I Get One?</title>
		<link>http://luigicappel.wordpress.com/2013/04/02/what-is-a-blog-and-how-do-i-get-one/</link>
		<comments>http://luigicappel.wordpress.com/2013/04/02/what-is-a-blog-and-how-do-i-get-one/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 02:50:49 +0000</pubDate>
		<dc:creator>Luigi Cappel</dc:creator>
				<category><![CDATA[auckland]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[songwriter]]></category>
		<category><![CDATA[the future]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content writer]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[get new customers]]></category>
		<category><![CDATA[how often to blog]]></category>
		<category><![CDATA[how to blog]]></category>
		<category><![CDATA[i don't have time to write]]></category>
		<category><![CDATA[i want to write]]></category>
		<category><![CDATA[location based service]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[online writing style]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technical writer]]></category>
		<category><![CDATA[what to blog about]]></category>
		<category><![CDATA[why blog]]></category>
		<category><![CDATA[why read blog]]></category>
		<category><![CDATA[writer wanted]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[writing a blog]]></category>

		<guid isPermaLink="false">http://luigicappel.wordpress.com/?p=1583</guid>
		<description><![CDATA[Everyone is talking about writing blogs. In the world of IT and in large companies, people are writing online. It might be newsletters, articles, pages on websites and of course social media. That&#8217;s all very well for people that like writing and can do it well, but what about busy people working in their SME [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1583&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><strong></strong><strong>Everyone is talking about writing blogs. In the world of IT and in large companies, people are writing online. It might be newsletters, articles, pages on websites and of course social media. That&#8217;s all very well for people that like writing and can do it well, but what about busy people working in their SME business? What about people who are good at what they do but are not good at writing?</strong></p>
<p>I&#8217;m not going to tell you in detail what a blog is. The web is full of explanations, Wikipedia, defines it as well as anyone <a title="Bog Definition" href="http://en.wikipedia.org/wiki/Blog" target="_blank">here</a>. A blog is effectively an easy tool to allow you to share your passion and message with the world. It&#8217;s a way to attract new clients, to share your knowledge, to engage with people with a common interest, a way to share stories.</p>
<p>A blog can contain photos, video, music, polls and much more. You can allow people to comment, you can create categories of information, add keywords to help people find your information when they are looking for what you have and much more. It is also chronological and that is very important. If you are going to blog, you need to be doing it regularly so that people know there will be new information coming. They can subscribe to it and get involved with you and your brand.</p>
<p>Here are a few thoughts:</p>
<ol>
<li><span style="line-height:16px;"><strong>Why blog?</strong> If you don&#8217;t know the answer to that, skip the rest of this. If you have a bit of an idea, then start focusing on it. What is your end game? Do you want customers to buy your goods or services? Do you want to add value and inform people about things you are excited about? Do you want to raise your profile? Do you want new customers, or to keep existing ones? if you don&#8217;t have a goal, you&#8217;re going to have a pointless blog.</span></li>
<li><strong>Why would people read your blog?</strong> You don&#8217;t want to be preaching to the converted. You don&#8217;t want to be telling people what they already know, which a lot of blog writers do. If you are in business, what sort of questions do customers often ask you? Why do they come to you, I frequently hear people say their customers go to them because they have product knowledge. I would put it to you that if you have product knowledge, you have passion. People will read your blog for the same reason they do business with you, you have a common interest, you have helpful information and you care.</li>
<li><strong>How often should you blog? </strong>At least a couple of times a week or people will forget about you. Search engines will pick up on your blog is they see there is regular content and you will rise higher up the rankings and more people will find you. That might sound a lot, but they don&#8217;t have to be long. In fact any longer than this and people may well stop reading.</li>
<li><strong>What sort of writing style should you use? </strong>It needs to be easy to read, almost like having a conversation, but leave out the slang and the industry jargon. It also needs excellent spelling and grammar. This is a professional conversation.</li>
<li><strong>What should you write about? </strong>Keep it relevant to your goals and your target audience. When I was studying songwriting a common thread was write about what you know. As above, what do you know that will be useful to your reader?</li>
<li><strong>I want to write but I don&#8217;t have time. </strong>Then contact someone like me. You can email me at <a title="email" href="mailto:luigi@solomoconsulting.co.nz" target="_blank">luigi@solomoconsulting.co.nz</a>  I can get you started with your online writing and help you start the conversation.</li>
</ol>
<p>Blogging is of course only one form of online <a class="zem_slink" title="Content (media)" href="http://en.wikipedia.org/wiki/Content_%28media%29" target="_blank" rel="wikipedia">content writing</a>. There are newsletters, white papers, online magazines, websites and much more. What is great about a blog is that there are easy to use and often free tools. It is all kept in one place, but keeps growing. You can go back and add to stories, you can edit them if you want to. You also get analytics which means you can find out how many people are reading your blog and even what part of the world they come from. Once you get started it&#8217;s a lot of fun. Want to get started?</p>
<p>Here are a few blogs that I write. <a title="SoLoMo" href="http://solomoconsulting.wordpress.com/" target="_blank">SoLoMo Consulting</a> is all about <a class="zem_slink" title="Location-based service" href="http://en.wikipedia.org/wiki/Location-based_service" target="_blank" rel="wikipedia">Location Based Services</a>. <a title="The Future Diaries" href="http://www.thefuturediaries.com" target="_blank">The Future Diaries</a> is fiction of sorts with my futurist hat on. I pretend to be some years in the future talking about things that might be coming, mostly about technology. <a title="Imersia" href="http://imersianz.wordpress.com/" target="_blank">Imersia NZ</a> is one I collaborate on with my colleagues at Imersia. I have more, but these will give you a bit of a mix, showing different ways of presenting information for different reasons. Of course you have already found this one, which comprises everything from technology to soapbox rants.</p>
<p>I<a href="http://luigicappel.files.wordpress.com/2013/04/s1380016.jpg"><img class="alignleft size-medium wp-image-1585" alt="S1380016" src="http://luigicappel.files.wordpress.com/2013/04/s1380016.jpg?w=300&#038;h=225" width="300" height="225" /></a>f there is one final rule I would add, it would be <strong>have fun. </strong>So we have some empty chairs sitting there waiting to be filled by people who are interested in what you have to say. Let&#8217;s start the conversation:)</p>
<br />Filed under: <a href='http://luigicappel.wordpress.com/category/auckland/'>auckland</a>, <a href='http://luigicappel.wordpress.com/category/blogs/'>blogs</a>, <a href='http://luigicappel.wordpress.com/category/business/'>Business</a>, <a href='http://luigicappel.wordpress.com/category/ebooks/'>ebooks</a>, <a href='http://luigicappel.wordpress.com/category/internet/'>internet</a>, <a href='http://luigicappel.wordpress.com/category/media/'>media</a>, <a href='http://luigicappel.wordpress.com/category/new-zealand/'>new zealand</a>, <a href='http://luigicappel.wordpress.com/category/people/'>people</a>, <a href='http://luigicappel.wordpress.com/category/retail/'>retail</a>, <a href='http://luigicappel.wordpress.com/category/songwriter/'>songwriter</a>, <a href='http://luigicappel.wordpress.com/category/the-future/'>the future</a>, <a href='http://luigicappel.wordpress.com/category/writing/'>Writing</a> Tagged: <a href='http://luigicappel.wordpress.com/tag/blog/'>blog</a>, <a href='http://luigicappel.wordpress.com/tag/content/'>content</a>, <a href='http://luigicappel.wordpress.com/tag/content-writer/'>content writer</a>, <a href='http://luigicappel.wordpress.com/tag/copy-writing/'>copy writing</a>, <a href='http://luigicappel.wordpress.com/tag/get-new-customers/'>get new customers</a>, <a href='http://luigicappel.wordpress.com/tag/how-often-to-blog/'>how often to blog</a>, <a href='http://luigicappel.wordpress.com/tag/how-to-blog/'>how to blog</a>, <a href='http://luigicappel.wordpress.com/tag/i-dont-have-time-to-write/'>i don't have time to write</a>, <a href='http://luigicappel.wordpress.com/tag/i-want-to-write/'>i want to write</a>, <a href='http://luigicappel.wordpress.com/tag/location-based-service/'>location based service</a>, <a href='http://luigicappel.wordpress.com/tag/online-writing/'>online writing</a>, <a href='http://luigicappel.wordpress.com/tag/online-writing-style/'>online writing style</a>, <a href='http://luigicappel.wordpress.com/tag/social-media/'>Social Media</a>, <a href='http://luigicappel.wordpress.com/tag/technical-writer/'>technical writer</a>, <a href='http://luigicappel.wordpress.com/tag/what-to-blog-about/'>what to blog about</a>, <a href='http://luigicappel.wordpress.com/tag/why-blog/'>why blog</a>, <a href='http://luigicappel.wordpress.com/tag/why-read-blog/'>why read blog</a>, <a href='http://luigicappel.wordpress.com/tag/writer-wanted/'>writer wanted</a>, <a href='http://luigicappel.wordpress.com/tag/writing-2/'>writing</a>, <a href='http://luigicappel.wordpress.com/tag/writing-a-blog/'>writing a blog</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/luigicappel.wordpress.com/1583/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/luigicappel.wordpress.com/1583/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1583&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Michael Q Todd is a Social Media Expert</title>
		<link>http://luigicappel.wordpress.com/2013/03/25/michael-q-todd-is-a-social-media-expert/</link>
		<comments>http://luigicappel.wordpress.com/2013/03/25/michael-q-todd-is-a-social-media-expert/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 19:56:56 +0000</pubDate>
		<dc:creator>Luigi Cappel</dc:creator>
				<category><![CDATA[auckland]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[future technology]]></category>
		<category><![CDATA[futurist]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[Kiwi]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[songwriter]]></category>
		<category><![CDATA[songwriting]]></category>
		<category><![CDATA[2Review]]></category>
		<category><![CDATA[7 pillars]]></category>
		<category><![CDATA[7 pillars of your online success]]></category>
		<category><![CDATA[Dr Yoriko Todd]]></category>
		<category><![CDATA[luigi cappel]]></category>
		<category><![CDATA[Mark Thomas]]></category>
		<category><![CDATA[media experts]]></category>
		<category><![CDATA[Michael Q Todd]]></category>
		<category><![CDATA[Selling your brand]]></category>
		<category><![CDATA[selling yourself]]></category>
		<category><![CDATA[social media experts]]></category>
		<category><![CDATA[Techday]]></category>
		<category><![CDATA[Vine]]></category>
		<category><![CDATA[Xeeme]]></category>

		<guid isPermaLink="false">http://luigicappel.wordpress.com/?p=1561</guid>
		<description><![CDATA[The world is full of self proclaimed social media experts, many of them legends in their own minds. Every once in a while you come across someone who not only really does understand how it all works, but one that practices what they preach.  One such person is Michael Q Todd. I had the pleasure last week [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1561&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><strong>The world is full of self proclaimed <a class="zem_slink" title="Social media" href="http://www.wikinvest.com/concept/Social_media" target="_blank" rel="wikinvest">social media</a> experts, many of them legends in their own minds. Every once in a while you come across someone who not only really does understand how it all works, but one that practices what they preach. </strong></p>
<div id="attachment_1563" class="wp-caption alignleft" style="width: 310px"><a href="http://luigicappel.files.wordpress.com/2013/03/mqtodd.jpg"><img class="size-medium wp-image-1563" alt="Presenting at his Auckland Seminar" src="http://luigicappel.files.wordpress.com/2013/03/mqtodd.jpg?w=300&#038;h=225" width="300" height="225" /></a><p class="wp-caption-text">Presenting at his Auckland Seminar</p></div>
<p>One such person is <a title="Michael Todd Xeemee" href="http://xeeme.com/mqt/" target="_blank">Michael Q Todd</a>. I had the pleasure last week of meeting him in person in Auckland and attending one of his seminars which was a pre-launch of his upcoming book The 7 Pillars of Your Online Success. Michael is an ex-pat Kiwi who lives in Japan with his lovely wife <a title="Dr Yoriko Todd" href="https://www.facebook.com/dryorikotodd" target="_blank">Dr Yoriko Todd</a>.</p>
<p>The mix of attendees ranged from total beginners to very experienced people including <a title="Sean Mitchell" href="http://www.linkedin.com/in/seanwmitchell" target="_blank">Sean Mitchell</a> of <a title="Techday" href="https://www.google.co.nz/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;sqi=2&amp;ved=0CDAQFjAA&amp;url=http%3A%2F%2Ftechday.com%2F&amp;ei=rJ9QUeujELCuiQe7y4GICQ&amp;usg=AFQjCNHs5PiJqpBFaWM2wwIsHvMlcvYrxw&amp;sig2=gC6NW_KQN9Nl0cjgOCuLiw&amp;bvm=bv.44158598,d.dGY" target="_blank">Techday</a>, <a title="Jason Kemp" href="http://www.linkedin.com/in/dialogventures" target="_blank">Jason Kemp of Dialog Ventures</a>, <a title="Mark Thomas" href="nz.linkedin.com/in/1solution" target="_blank">Mark Thomas of 2Review </a>and <a title="Roger Bennett" href="nz.linkedin.com/in/rogerbennett" target="_blank">Roger Bennett</a>, one of New Zealand&#8217;s serial networkers and connectors, all people who are very passionate about what they do. You have to be, to go to a 3 hour seminar on a weekday evening. There was a quality of debate, illustrating that one size doesn&#8217;t fit all and Michael managed the proceedings like the pro that he is.</p>
<p>I&#8217;m not going to tell you about everything he covered, it was an introduction to the new book and one that I am very much looking to receive an advanced copy on. I&#8217;ve read a couple of pre-released chapters and they are winners. You may be very good with one application or aspects of an application, but be missing out on others. Another is that this is a changing environment. Social media sites such as Facebook, LinkedIn and Twitter are constantly adding and modifying features, you need to keep abreast of these. New services like <a title="Vine" href="http://vine.co" target="_blank">Vine</a>, <a title="Empire Ave" href="http://www.empireavenue.com" target="_blank">Empire Ave</a> (one of my current favorites, you&#8217;ll <a title="Empire Ave" href="http://www.empireavenue.com/BLUESBRO" target="_blank">find my account here</a>)  and <a title="Posse" href="http://www.facebook.com/pages/My-Posse/471600499519094" target="_blank">Posse </a> are popping up all the time. Some of these will be valuable to you. Never assume you are up to date, because you will be wrong. If you don&#8217;t keep up to date, <a title="Vine" href="https://vine.co/v/bDMrvFJ9l9n" target="_blank">you could end up like this moth</a> (not for the squeemish) I captured on my second Vine attempt, being devoured by a praying mantis.</p>
<p>This is one of the reasons I really like</p>
<p>Following are a 3 key takeouts for me:</p>
<p><strong>1. It&#8217;s about selling. </strong>Anything you do is social media has to have a purpose, an end game. It is usually to sell something. It could be the products or services you provide to customers, it could be selling your consultancy, or perhaps promoting your sporting activity, music or hobbies. Start with the end game in mind.</p>
<p><strong>2. Three things that brand you. </strong>People get confused when you tell them you do lots of different things. Define the 3 most important things, based  on (1) above. Give this some serious thought. If you have too much going on, narrow your focus or you will confuse people and won&#8217;t sell much of anything. For <a title="Me" href="http://xeeme.com/luigicappel" target="_blank">me</a>, I am</p>
<ul>
<li>an entrepreneur, late founding member of <a title="Imersia" href="http://www.imersia.com" target="_blank">Imersia</a>, involved in <a class="zem_slink" title="Location-based service" href="http://en.wikipedia.org/wiki/Location-based_service" target="_blank" rel="wikipedia">location based services</a> and <a class="zem_slink" title="Augmented reality" href="http://en.wikipedia.org/wiki/Augmented_reality" target="_blank" rel="wikipedia">Augmented Reality</a></li>
<li>a Futurist consultant, blogger and public speaker, owner of <a title="SoLoMo" href="http://solomoconsulting.wordpress.com/" target="_blank">SoLoMo Consulting</a></li>
<li>a <a title="Songwriter" href="http://www.reverbnation.com/luigicappel" target="_blank">Songwriter</a>, although I haven&#8217;t been able to dedicate a lot of time to that lately</li>
</ul>
<p><strong>3. Plug the gaps. </strong>One for me is Lists. I used to have a very successful newsletter many years ago which I sold as part of my consultancy and training school, the New Zealand Smartphone and PDA Academy. It had a large following and I really enjoyed the feedback from readers. Lately I thought that social media had replaced email newsletters, but now realize that they add another dimension. What are your gaps?</p>
<p>Once in a rare while you meet someone who will make a profound and positive difference in your life if you let them. I have had a few of those over my years and I believe that Michael Q Todd is going to be one of those. Whatever business you are in, or want to be in, whatever role you currently play in life, you are a brand and Michael can help teach you how to focus and market that brand and to reach the results you desire. You can find out more about him <a title="Michael Q Todd" href="http://www.michaelqtodd.com/" target="_blank">on his website</a>.</p>
<p>I&#8217;ll leave the last word to Michael from one of his many YouTube Videos</p>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='869' height='519' src='http://www.youtube.com/embed/z5QhB4mRxRo?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span>
<br />Filed under: <a href='http://luigicappel.wordpress.com/category/auckland/'>auckland</a>, <a href='http://luigicappel.wordpress.com/category/augmented-reality/'>Augmented Reality</a>, <a href='http://luigicappel.wordpress.com/category/books/'>Books</a>, <a href='http://luigicappel.wordpress.com/category/ebooks/'>ebooks</a>, <a href='http://luigicappel.wordpress.com/category/entrepreneurs/'>Entrepreneurs</a>, <a href='http://luigicappel.wordpress.com/category/facebook/'>facebook</a>, <a href='http://luigicappel.wordpress.com/category/future-technology/'>future technology</a>, <a href='http://luigicappel.wordpress.com/category/futurist/'>futurist</a>, <a href='http://luigicappel.wordpress.com/category/japan/'>japan</a>, <a href='http://luigicappel.wordpress.com/category/kiwi-2/'>Kiwi</a>, <a href='http://luigicappel.wordpress.com/category/linkedin/'>linkedin</a>, <a href='http://luigicappel.wordpress.com/category/marketing/'>marketing</a>, <a href='http://luigicappel.wordpress.com/category/new-zealand/'>new zealand</a>, <a href='http://luigicappel.wordpress.com/category/social-media/'>Social Media</a>, <a href='http://luigicappel.wordpress.com/category/social-networking/'>social networking</a>, <a href='http://luigicappel.wordpress.com/category/songwriter/'>songwriter</a>, <a href='http://luigicappel.wordpress.com/category/songwriting/'>songwriting</a> Tagged: <a href='http://luigicappel.wordpress.com/tag/2review/'>2Review</a>, <a href='http://luigicappel.wordpress.com/tag/7-pillars/'>7 pillars</a>, <a href='http://luigicappel.wordpress.com/tag/7-pillars-of-your-online-success/'>7 pillars of your online success</a>, <a href='http://luigicappel.wordpress.com/tag/auckland/'>auckland</a>, <a href='http://luigicappel.wordpress.com/tag/dr-yoriko-todd/'>Dr Yoriko Todd</a>, <a href='http://luigicappel.wordpress.com/tag/facebook/'>facebook</a>, <a href='http://luigicappel.wordpress.com/tag/luigi-cappel/'>luigi cappel</a>, <a href='http://luigicappel.wordpress.com/tag/mark-thomas/'>Mark Thomas</a>, <a href='http://luigicappel.wordpress.com/tag/media-experts/'>media experts</a>, <a href='http://luigicappel.wordpress.com/tag/michael-q-todd/'>Michael Q Todd</a>, <a href='http://luigicappel.wordpress.com/tag/new-zealand/'>new zealand</a>, <a href='http://luigicappel.wordpress.com/tag/selling-your-brand/'>Selling your brand</a>, <a href='http://luigicappel.wordpress.com/tag/selling-yourself/'>selling yourself</a>, <a href='http://luigicappel.wordpress.com/tag/social-media/'>Social Media</a>, <a href='http://luigicappel.wordpress.com/tag/social-media-experts/'>social media experts</a>, <a href='http://luigicappel.wordpress.com/tag/techday/'>Techday</a>, <a href='http://luigicappel.wordpress.com/tag/vine/'>Vine</a>, <a href='http://luigicappel.wordpress.com/tag/xeeme/'>Xeeme</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/luigicappel.wordpress.com/1561/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/luigicappel.wordpress.com/1561/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1561&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Why is Telecom Making 1500 staff Redundant?</title>
		<link>http://luigicappel.wordpress.com/2013/03/23/why-is-telecom-making-1500-staff-redundant/</link>
		<comments>http://luigicappel.wordpress.com/2013/03/23/why-is-telecom-making-1500-staff-redundant/#comments</comments>
		<pubDate>Sat, 23 Mar 2013 22:33:10 +0000</pubDate>
		<dc:creator>Luigi Cappel</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[ICT]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[Telecommunications]]></category>
		<category><![CDATA[Clare Curran]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[Novopay]]></category>
		<category><![CDATA[Peter Principle]]></category>
		<category><![CDATA[redundancy]]></category>
		<category><![CDATA[Rod Drury]]></category>
		<category><![CDATA[Simon Moutter]]></category>
		<category><![CDATA[Steven Joyce]]></category>
		<category><![CDATA[Tait Electronics]]></category>
		<category><![CDATA[Telecom]]></category>

		<guid isPermaLink="false">http://luigicappel.wordpress.com/?p=1553</guid>
		<description><![CDATA[Telecom is once again making a large number of staff redundant. According to Labour ICT spokesperson Clare Curran up to 1,500 people will lose their jobs. This is the result of a planned restructure, although Telecom is not prepared to confirm the numbers. My question is how did Telecom get to a position where they [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1553&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><strong><a href="http://luigicappel.files.wordpress.com/2013/03/telephone.jpg"><img class="alignleft size-full wp-image-1555" alt="telephone" src="http://luigicappel.files.wordpress.com/2013/03/telephone.jpg?w=869"   /></a>Telecom is once again making a large number of staff redundant. <a title="Clare Curran" href="http://tvnz.co.nz/business-news/telecom-tight-lipped-over-1500-job-cut-claims-5376715" target="_blank">According to Labour ICT spokesperson Clare Curran</a> up to 1,500 people will lose their jobs. This is the result of a planned restructure, although Telecom is not prepared to confirm the numbers. My question is how did Telecom get to a position where they were so overstaffed? You don&#8217;t suddenly find you have 1,500 people more than you need on the payroll, do you? </strong></p>
<p><strong></strong>I started my career with Telecom as a Technical Service Officer back in the day when they had 26,000 staff and was part of <a class="zem_slink" title="New Zealand Post" href="http://www.nzpost.co.nz" target="_blank" rel="homepage">NZ Post</a>, which all changed back in the late 1980&#8242;s. I joined them because at school they taught us that the communications age was on us and I had a fascination for the future from the age of 7 or 8, reading the Science Fiction greats.</p>
<p>I went to Post Office Technical Training School on College Hill in Auckland and enjoyed a phenomenal education, covering all elements of technology from engineering and how transistors work, through to how exchanges work, management and people skills and everything in between. My training included working in the different types of telephone exchanges, working with fault-men, linesmen, cable jointers, engineers, radio and much more. I loved my job. I loved learning and was one of only two people over the years to score 100% in most of my exams.</p>
<p>I recognized early on though, that the &#8216;system&#8217; that provided people with 40 year gold watch careers was fatally flawed and whilst the education was world class, HR was pretty much non existent. Promotion was based on a system called &#8216;Reporting&#8217; where each year we were asked to rate, rank and comment our colleagues, who spent the month before, almost like politicians going to all the colleagues, saying &#8220;<em>I&#8217;ll give you a good report if you do the same for me</em>.&#8221;</p>
<p><a href="http://luigicappel.files.wordpress.com/2013/03/peter.jpg"><img class="alignleft size-full wp-image-1556" alt="Peter" src="http://luigicappel.files.wordpress.com/2013/03/peter.jpg?w=869"   /></a>I saw totally incompetent people rise to the top of the flock, whilst others continued to work their 24 hour shifts who really should have been making the move into management, because they had the people skills, experience and the ability to take on senior decision making roles. That was my second experience of the <a class="zem_slink" title="Peter Principle" href="http://en.wikipedia.org/wiki/Peter_Principle" target="_blank" rel="wikipedia">Peter Principle</a>, the problem was that it wasn&#8217;t one off, it was institutionalized. Telecom was an old school Government Department and whilst many of us worked very hard, those who didn&#8217;t want to, could graze on the effort of those who did. If the organisation was better managed and only staffed by people who wanted to work, we could have easily cut 5,000 from the staff without significant reduction in productivity.</p>
<p>I left Telecom at the time, because I wanted to grow into a management career, but I also wanted to be working in the industry with a company that was forward thinking and fortunately I found  7 year career opportunity at <a title="Tait Electronics" href="http://www.taitradio.com/our-company/our-history" target="_blank">Tait Electronics</a>, who I subsequently left to move to a more senior level in another ICT company.</p>
<p>After I left, Telecom made many of my colleagues redundant. 6 months later they found out they couldn&#8217;t function without their skills and brought many of them back as contractors (some of whom stayed for more than 10 years) on a significantly increased pay scale. They did the same jobs, but as self employed people, and it cost Telecom much more.</p>
<p>There seems to be, in my opinion, a major problem that creeps into corporates. The bigger they get, the more politics comes into play, just as it did back in the day. They become inefficient, decisions are often made in the interests of senior people, rather than in the interest of the company. They add on staff to grow empires and create division after division of people to fill roles that aren&#8217;t necessarily needed, often at the cost of other areas that are not well served.</p>
<p><a title="Andrew Pirie" href="http://www.stuff.co.nz/business/industries/8459284/Ministers-line-on-Telecom-workers-faulty" target="_blank">Telecom spokesperson Andrew Pirie told Stuff </a>that <em>&#8220;while job reductions would occur across the board at Telecom, many of the cuts would be to middle management functions in administrative areas such as finance and human resources</em>.&#8221; That begs the question of why there are so many people in those roles in the first place. I can understand that there could be a couple of dozen people in a company of that size that from time to time need to change roles, departments or as focus changes, may find their positions redundant. I have to ask though, how does a corporate get to a position where they have 1500 people more than they need?</p>
<p>Who is responsible to the shareholders and the staff for allowing this to happen? Are the shareholders asking questions as to why their share value is going down, if those staff were redundant, why were they employed? What has changed? The classic result then would be that someone will have to fall on the sword, but I think perhaps the discussion should start with <a title="Steven Joyce" href="http://www.beehive.govt.nz/minister/Steven-Joyce" target="_blank">Minister Steven Joyce</a> asking some serious questions. Problem is, he&#8217;s still asking questions about<a title="Novopay" href="http://www.beehive.govt.nz/release/minister-releases-novopay-technical-review" target="_blank"> Novopay</a>. Don&#8217;t get me started on our education system. I&#8217;ll leave that for another day&#8217;s soap box about how we are paying lip service to the importance of the future of our children, tomorrow&#8217;s leaders and the teachers who we have been let down so badly, but continue to serve for the sake of the children.</p>
<p>So the good news is that <a class="zem_slink" title="Rod Drury" href="http://en.wikipedia.org/wiki/Rod_Drury" target="_blank" rel="wikipedia">Rod Drury</a> of <a title="Xero" href="http://www.xero.com/" target="_blank">Xero </a>and Ian McCrae of <a title="Orion Health" href="http://www.orionhealth.com/careers/opportunities/new-zealand/" target="_blank">Orion Health</a> <a title="Jobs with Orion and Xero" href="http://www.odt.co.nz/news/business/250452/openings-likely-some-redundant-telecom-workers" target="_blank">are looking for quality staff and are struggling to find them</a> here. The bad news is that Telecom is saying that most of the people being made redundant aren&#8217;t the ICT people that Rod and Ian want.</p>
<br />Filed under: <a href='http://luigicappel.wordpress.com/category/business/'>Business</a>, <a href='http://luigicappel.wordpress.com/category/communications/'>communications</a>, <a href='http://luigicappel.wordpress.com/category/employment/'>Employment</a>, <a href='http://luigicappel.wordpress.com/category/government/'>government</a>, <a href='http://luigicappel.wordpress.com/category/ict/'>ICT</a>, <a href='http://luigicappel.wordpress.com/category/new-zealand/'>new zealand</a>, <a href='http://luigicappel.wordpress.com/category/telecommunications/'>Telecommunications</a> Tagged: <a href='http://luigicappel.wordpress.com/tag/clare-curran/'>Clare Curran</a>, <a href='http://luigicappel.wordpress.com/tag/layoffs/'>layoffs</a>, <a href='http://luigicappel.wordpress.com/tag/novopay/'>Novopay</a>, <a href='http://luigicappel.wordpress.com/tag/peter-principle/'>Peter Principle</a>, <a href='http://luigicappel.wordpress.com/tag/redundancy/'>redundancy</a>, <a href='http://luigicappel.wordpress.com/tag/rod-drury/'>Rod Drury</a>, <a href='http://luigicappel.wordpress.com/tag/simon-moutter/'>Simon Moutter</a>, <a href='http://luigicappel.wordpress.com/tag/steven-joyce/'>Steven Joyce</a>, <a href='http://luigicappel.wordpress.com/tag/tait-electronics/'>Tait Electronics</a>, <a href='http://luigicappel.wordpress.com/tag/telecom/'>Telecom</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/luigicappel.wordpress.com/1553/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/luigicappel.wordpress.com/1553/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1553&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>On Ray Kurzweil and Thinking</title>
		<link>http://luigicappel.wordpress.com/2013/03/14/on-ray-kurzweil-and-thinking/</link>
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		<pubDate>Thu, 14 Mar 2013 20:39:13 +0000</pubDate>
		<dc:creator>Luigi Cappel</dc:creator>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[biotechnology]]></category>
		<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[cancer]]></category>
		<category><![CDATA[car accident]]></category>
		<category><![CDATA[car navigation]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[dementia]]></category>
		<category><![CDATA[disruptive technology]]></category>
		<category><![CDATA[ecosystem]]></category>
		<category><![CDATA[future technology]]></category>
		<category><![CDATA[futurist]]></category>
		<category><![CDATA[genetics]]></category>
		<category><![CDATA[ICT]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[medical]]></category>
		<category><![CDATA[medicine]]></category>
		<category><![CDATA[Mental Health]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[Singularity]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[the future]]></category>
		<category><![CDATA[tissue engineering]]></category>
		<category><![CDATA[alzheimers]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[biological neocortex]]></category>
		<category><![CDATA[desert storm]]></category>
		<category><![CDATA[driver-less cars]]></category>
		<category><![CDATA[eq]]></category>
		<category><![CDATA[fleet management]]></category>
		<category><![CDATA[Flowers For Algernon]]></category>
		<category><![CDATA[FM]]></category>
		<category><![CDATA[glutamic acid]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Glasses]]></category>
		<category><![CDATA[Google Glasses Separation Syndrome]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[iq]]></category>
		<category><![CDATA[iraq]]></category>
		<category><![CDATA[MobilEye]]></category>
		<category><![CDATA[PAYD]]></category>
		<category><![CDATA[Ray Kurzweil]]></category>
		<category><![CDATA[singularity]]></category>
		<category><![CDATA[songwriting]]></category>
		<category><![CDATA[Technological singularity]]></category>
		<category><![CDATA[The Future Diaries]]></category>
		<category><![CDATA[The Futurist]]></category>
		<category><![CDATA[Watson]]></category>
		<category><![CDATA[Watson Computer]]></category>
		<category><![CDATA[Watson plays Jeopardy]]></category>

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		<description><![CDATA[I was reading a current article by Ray Kurzweil in this month&#8217;s edition of The Futurist and it got me to thinking a little. Here are a few random synapse connections from me. He talked about how the digital neocortex will be be much faster than my wet-ware and that the roughly 300 million pattern recognisers in [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1551&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I was reading a current article by <a class="zem_slink" title="Ray Kurzweil" href="http://en.wikipedia.org/wiki/Ray_Kurzweil" target="_blank" rel="wikipedia">Ray Kurzweil</a> in this month&#8217;s edition of The Futurist and it got me to thinking a little. Here are a few random synapse connections from me.</p>
<p>He talked about how the digital neocortex will be be much faster than my wet-ware and that the roughly 300 million pattern recognisers in our biological neocortex will allow us to think in the cloud, using billions or trillions of pattern recognisers.  The <a class="zem_slink" title="Intelligence quotient" href="http://en.wikipedia.org/wiki/Intelligence_quotient" target="_blank" rel="wikipedia">IQ</a> part of my brain thinks this could be amazing, although I would worry about dendrite overload or glutamic acid over stimulation, which is associated with conditions such as <a class="zem_slink" title="Alzheimer's disease" href="http://en.wikipedia.org/wiki/Alzheimer%27s_disease" target="_blank" rel="wikipedia">Alzheimer&#8217;s</a>. It&#8217;s one thing to connect my brain or nervous system to additional memory, but to extend the processing in and out, is something that I think may require a lot of very careful study.</p>
<p>Earlier this week I wrote a blog about a potential future condition, <a title="Google Glasses Separation Syndrome" href="http://thefuturediaries.com/2013/03/13/google-glasses-separation-syndrome/" target="_blank">Google Glasses Separation Syndrome</a>. I recently introduced my daughter to the brilliant book, <a title="Flowers For Algernon" href="http://en.wikipedia.org/wiki/Flowers_for_Algernon" target="_blank">Flowers for Algernon</a> which follows a similar thread. What happens when you expand a person&#8217;s capability to the point that it changes their existence and then potentially remove it again.</p>
<p>I noted that Ray perhaps doesn&#8217;t like driving very much because he talked about self driving cars alleviating the requirement of humans to perform the &#8216;chore of driving&#8217;. Sorry Ray, I love driving and so do a large percentage of the people I know. I appreciate that you now work for Google and they are pioneering <a class="zem_slink" title="Autonomous car" href="http://en.wikipedia.org/wiki/Autonomous_car" target="_blank" rel="wikipedia">driver-less cars</a>, but I don&#8217;t want to live in a city where eventually the law requires hat the &#8216;network&#8217; takes over my car. Yes there are benefits in road safety etc.  but with systems such as <a class="zem_slink" title="Fleet management" href="http://en.wikipedia.org/wiki/Fleet_management" target="_blank" rel="wikipedia">Fleet Management</a>, <a title="MobilEye" href="http://www.mobileye.com/" target="_blank">MobilEye</a>, and the incentives of PAYD Insurance the roads will become safer without requiring us to take our hands off the wheel.</p>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='869' height='519' src='http://www.youtube.com/embed/WFR3lOm_xhE?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span>
<p>So <a class="zem_slink" title="LSE: IBM" href="http://www.google.com/finance?q=LON:IBM" target="_blank" rel="googlefinance">IBM</a>&#8216;s <a class="zem_slink" title="Watson (computer)" href="http://en.wikipedia.org/wiki/Watson_%28computer%29" target="_blank" rel="wikipedia">Watson</a> won Jeopardy, cool. It is an amazing <a class="zem_slink" title="Artificial intelligence" href="http://en.wikipedia.org/wiki/Artificial_intelligence" target="_blank" rel="wikipedia">AI</a> and I love that it is now being used to look for cure&#8217;s for cancer amongst other things. But if you start thinking about Watson, a digital neocortex and singularity, what about EQ? It&#8217;s one thing to be able to identify things, to be able to locate information, to be able to combine apparently disparate bits of data, but how about feelings, intuition, id and ego? These are the things that make us human.</p>
<p>I like where this is going, but I also want to keep that which is me. Watson might be able to write a hit song by understanding the formulas and this has been tried before. But the song I wrote about a boy whose father lost his job at the plant and asks Santa to find his dad a job, while his mother sits and cries in the bedroom, or the one I wrote about a guy who returns from a tour of duty in Iraq to find his best friend is now sleeping with his girlfriend, that brought tears to Desert Storm vets isn&#8217;t going to come from an AI. An AI may understand the chemical reactions of the brain and intellectually that these experiences can cause people to be sad.</p>
<p>The ultimate AI could use impeccable logic to say that humans are bad for the planet, they are frequently illogical, their emotions cause them to make bad decisions and basically shouldn&#8217;t be here. Perhaps when Watson really &#8216;thinks&#8217; about cancer, it might determine that humans are in factor a cancer on this planet and should be booted down. Then we will be left with the singularity which will contain all information, ask why and then boot itself down because having access to all the information in the world, does not impart any meaning.</p>
<p>&nbsp;</p>
<br />Filed under: <a href='http://luigicappel.wordpress.com/category/artificial-intelligence-2/'>Artificial Intelligence</a>, <a href='http://luigicappel.wordpress.com/category/big-data/'>Big Data</a>, <a href='http://luigicappel.wordpress.com/category/biotechnology/'>biotechnology</a>, <a href='http://luigicappel.wordpress.com/category/business-intelligence/'>Business Intelligence</a>, <a href='http://luigicappel.wordpress.com/category/cancer/'>cancer</a>, <a href='http://luigicappel.wordpress.com/category/car-accident/'>car accident</a>, <a href='http://luigicappel.wordpress.com/category/car-navigation/'>car navigation</a>, <a href='http://luigicappel.wordpress.com/category/computing/'>computing</a>, <a href='http://luigicappel.wordpress.com/category/dementia/'>dementia</a>, <a href='http://luigicappel.wordpress.com/category/disruptive-technology/'>disruptive technology</a>, <a href='http://luigicappel.wordpress.com/category/ecosystem/'>ecosystem</a>, <a href='http://luigicappel.wordpress.com/category/future-technology/'>future technology</a>, <a href='http://luigicappel.wordpress.com/category/futurist/'>futurist</a>, <a href='http://luigicappel.wordpress.com/category/genetics/'>genetics</a>, <a href='http://luigicappel.wordpress.com/category/ict/'>ICT</a>, <a href='http://luigicappel.wordpress.com/category/innovation-2/'>Innovation</a>, <a href='http://luigicappel.wordpress.com/category/medical/'>medical</a>, <a href='http://luigicappel.wordpress.com/category/medicine/'>medicine</a>, <a href='http://luigicappel.wordpress.com/category/mental-health-2/'>Mental Health</a>, <a href='http://luigicappel.wordpress.com/category/people/'>people</a>, <a href='http://luigicappel.wordpress.com/category/singularity-2/'>Singularity</a>, <a href='http://luigicappel.wordpress.com/category/technology/'>technology</a>, <a href='http://luigicappel.wordpress.com/category/the-future/'>the future</a>, <a href='http://luigicappel.wordpress.com/category/tissue-engineering/'>tissue engineering</a> Tagged: <a href='http://luigicappel.wordpress.com/tag/alzheimers/'>alzheimers</a>, <a href='http://luigicappel.wordpress.com/tag/artificial-intelligence/'>artificial intelligence</a>, <a href='http://luigicappel.wordpress.com/tag/biological-neocortex/'>biological neocortex</a>, <a href='http://luigicappel.wordpress.com/tag/desert-storm/'>desert storm</a>, <a href='http://luigicappel.wordpress.com/tag/driver-less-cars/'>driver-less cars</a>, <a href='http://luigicappel.wordpress.com/tag/eq/'>eq</a>, <a href='http://luigicappel.wordpress.com/tag/fleet-management/'>fleet management</a>, <a href='http://luigicappel.wordpress.com/tag/flowers-for-algernon/'>Flowers For Algernon</a>, <a href='http://luigicappel.wordpress.com/tag/fm/'>FM</a>, <a href='http://luigicappel.wordpress.com/tag/glutamic-acid/'>glutamic acid</a>, <a href='http://luigicappel.wordpress.com/tag/google/'>google</a>, <a href='http://luigicappel.wordpress.com/tag/google-glasses/'>Google Glasses</a>, <a href='http://luigicappel.wordpress.com/tag/google-glasses-separation-syndrome/'>Google Glasses Separation Syndrome</a>, <a href='http://luigicappel.wordpress.com/tag/ibm/'>IBM</a>, <a href='http://luigicappel.wordpress.com/tag/iq/'>iq</a>, <a href='http://luigicappel.wordpress.com/tag/iraq/'>iraq</a>, <a href='http://luigicappel.wordpress.com/tag/mobileye/'>MobilEye</a>, <a href='http://luigicappel.wordpress.com/tag/payd/'>PAYD</a>, <a href='http://luigicappel.wordpress.com/tag/ray-kurzweil/'>Ray Kurzweil</a>, <a href='http://luigicappel.wordpress.com/tag/singularity/'>singularity</a>, <a href='http://luigicappel.wordpress.com/tag/songwriting/'>songwriting</a>, <a href='http://luigicappel.wordpress.com/tag/technological-singularity/'>Technological singularity</a>, <a href='http://luigicappel.wordpress.com/tag/the-future-diaries/'>The Future Diaries</a>, <a href='http://luigicappel.wordpress.com/tag/the-futurist/'>The Futurist</a>, <a href='http://luigicappel.wordpress.com/tag/watson/'>Watson</a>, <a href='http://luigicappel.wordpress.com/tag/watson-computer/'>Watson Computer</a>, <a href='http://luigicappel.wordpress.com/tag/watson-plays-jeopardy/'>Watson plays Jeopardy</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/luigicappel.wordpress.com/1551/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/luigicappel.wordpress.com/1551/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=luigicappel.wordpress.com&#038;blog=2523459&#038;post=1551&#038;subd=luigicappel&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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