The Future of Future Check-Ins and Starting Up in Des Moines, ShareWhere Founder Dylan Hamilton Shares Insights


Via Scoop.itLocation Is Everywhere

I love to see startups. Does this one have enough unique value? Will the age demographic make it work? Do college students have smartphones with GPS?

 

“What are you doing?”  This was the simple question posed by Twitter back in its early days.

Via techcocktail.com

Epson Enters Electronic Sporting Goods Market with GPS Running Monitor | GPS World


Via Scoop.itLocation Is Everywhere

Seiko Epson Corporation has developed a GPS-enabled running monitor with a thin design. Designed to be worn on the wrist, the monitor uses GPS to provide runners with accurate distance, pace and other data.

Via www.gpsworld.com

Capturing The Value Of Social Media Using Google Analytics | Google Analytics Blog


Via Scoop.itLocation Is Everywhere

Excerped from the article:

 

“Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website.

 

Since social media is often an upper funnel player in a shopper’s journey, it’s not always easy to determine which social channels actually drive value for your business and which tactics are most effective.

 

That’s why we’re releasing a new set of Social reports within Google Analytics. The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.

 

We wanted to help you with 3 things:
– Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions;
– Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs);
– Make better, more efficient data-driven decisions in your social media marketing programs.

 

Here are a couple of the things you can do with our new reports:

 

1) Overview Report: see social performance at a glance and its impact on conversions…

 

2) Conversions Report: which goals are being impacted by social media…

 

3) Social Sources – find out how visitors from different sources behave…

 

4) Social Plugins: find the content that’s good enough to share…

 

5) Activity Stream: what’s happening outside of your website…

 

These new social reports will be available for all users over the next few weeks under the Standard Reporting Tab.

 

read full detailed article here:
http://analytics.blogspot.it/2012/03/capturing-value-of-social-media-using.html

Via analytics.blogspot.it

How to Fix Location-Based People Discovery


Via Scoop.itLocation Is Everywhere

In short, what is your USP? Let’s not have 1,000 one day location based deal sites.

Philip Cortes is co-founder of people discovery startup Meeteor. Follow him on Twitter @philipcortes.
No clear winner came out of South by Southwest’s battle of people discovery apps.

Via techcrunch.com

At Age Three, Foursquare Seeks Profitablity #SXSW – NY Convergence


Via Scoop.itLocation Is Everywhere

At Age Three, Foursquare Seeks Profitablity #SXSWNY ConvergenceJust three years after Foursquare launched its location based app at SXSW, the company has more than 20 million users and 750000 merchants.

Via nyconvergence.com

Is it game over for mobile check-ins? – Mobile Marketer – Social networks


Via Scoop.itLocation Is Everywhere

You need to read the full story in context or you could come up with the wrong conclusion: With Gowalla and Loopt going the way of the Dodo and foursquare planning a revamp with more of a focus on providing relevant content, mobile check-in applications might be on their way out. (Is it game over for mobile check-ins?

Via www.mobilemarketer.com