This is not my style of game, but there are two very clear lessons here:
1. Location based games can scale massively.
2. Selling virtual goods is not just the domain of Zynga and it can be a sound model.
Maintaining and growing the title has taught our team a lot about about creating deep mobile games, allowing us to launch another location-based game, Parallel Mafia, which has already seen traction. But it all began in a …
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