This sits nicely with my previous blogs on how I used CRM on Palm, Pocket PC, Windows Mobile etc but still never found the perfect solution.
I’ve said it before, I love seeing crooks get caught by being tracked by GPS
Originally posted on Imersia NZ:
Drought and grass fires have pushed the price of hay to near records, making it an increasingly irresistible target for thieves or desperate peers.
The hay may only be worth $200-$300 but it’s feed and the livestock are depending on it. I have had many discussions with companies supporting farmers, but this is a first, although very logical one.
Smart GPS companies who are struggling to sell people on car navigation because most people already have one, might do well to repackage tracking devices and sell them to farm supply companies.
The price of GPS receivers is now getting to a point where we are likely to see the launch of hundreds of devices that allow tracking in the near future. Anything that has a reasonable value and is at risk could be tracked, from artwork, to pets or your elderly relative who likes to go for wals and sometimes gets a little lost.
I do love a good story about the thief who gets caught because of GPS tracking. Especially one who steals from their hard working neighbours.
I’ve been engaged in a conversation in a mobile marketing group LinkedIn discussion where people involved in solutions such as mobile coupons are complaining that retailers are intellectually lazy and not looking to embrace new technology.
I argued that most retailers focus on BAU (Business As Usual), working in their business employing strategies and technologies they have used for years, which they understand and can deal with. They do not spend anywhere near enough time working on their business, including strategies to embrace new technologies.
Many retailers have been hurt by one-day deal companies, where they gave up 50% and more in GP in the hope that if they gave great service, they would win new loyal customers. Of course we now know that didn’t work and the only ones that made big money out of it were one-day deal companies. They didn’t have to invest in inventory or carry any risk to speak of.
I’ve presented at a number of conferences on the topic of mobile and location based marketing. What I found really sad was that of all the delegates, the number of retailers at these events could generally be counted on the fingers of one hand.
I’ve been looking at how I could help retailers, particularly in New Zealand and Australia with solutions available today in a cost effective way. I think I have come up with a solution, but its going to take me a fair amount of time and money to deliver.
I will start in the area of Travel and Tourism, largely because they are more focussed on customers who are actively looking for services and new experiences and the industry is used to investing to win new business. Their market is also tough and the traditional business services continue to largely support those who own the systems, ie reservation engines, directories, commissions to tour operators, rather than retailers themselves. These businesses are easier for me to access and easier to quantify direct ROI. Also the individual transactions often have a higher dollar value, so if I can demonstrably increase their cashflow and profit and share in the gain, I can recover my costs more quickly.
I was thinking about how hard it is to get retailers out of the shop to talk to them and from years of calling on owner operator retailers in the past, trying to talk to them in their own environment with customers in store, that’s all but impossible.
So I’m thinking retail readers, if there are any here, and would welcome your feedback on the best way to get in front of you and your peers. The problem is that most of them will never read this. The majority do not attend retail conferences, they don’t even participate in their own main-street organisations. They don’t even do something as simple as co-promote their neighbours. I remember years ago hearing Mark Blumsky (past retailer and Wellington Mayor) talk at the New Zealand Retailers Association conference about how he collaborated with his neighbours by giving away free coffee coupons at the next door cafe to people who bought shoes from him and the cafe gave discount coupons for shoes to their patrons. Leading retailers (because they were at the conference) all talked about it during the lunch and coffee breaks, but I don’t know if a single one of them ever emulated the exercise.
We have amazing free services such as Foursquare and people have probably used one of these apps to check into your store. They may even be your Foursquare Mayor, but you probably don’t even know what Foursquare is.
You need to embrace mobile technology and I want to help. But you’re probably not reading this, so you will have to wait until I have helped some other people first. If you are reading this, leave a comment, connect with me and others who want to see Australasian retailers thrive and grow in this exciting new world. Learn at your own pace, but please step outside of BAU and do something. One little step a day is 365 steps a year and that’s quite a lot.
It amazes me how many companies think they can build a great product or service and from there they never have to change a thing. Then after some wonderful years of BAU, their company is on the rocks and they don’t understand why.
Originally posted on Imersia NZ:
Jon, once of my colleagues sent me a link to this YouTube Video of Steve Jobs back in 1996.
The key message I got from this was about innovation. Whether it is evolving new products and services, improving on what you currently offer, or coming up with totally new disruptive ideas, you must continually find ways to reinvent your business.
Some nice person hit my car some time in the last few days, whilst it was parked unattended. I’m not sure where it was, probably in a supermarket car park. No note or apology, they obviously didn’t feel any remorse. This is what it looked like. The hole at the top isn’t my exhaust, it’s where one of my fog lights was mounted before the bracket got smashed in the impact.
Anyway, I rang AA Insurance, got answered within a minute, by a Kiwi in Auckland, I’m not joking! If you have rung a call centre recently, you have probably (as I have with other companies, not to be named here, but you can find them in this blog) waited for anything from 20 minutes to an hour, listened to repetitive Muzak advertisements and soothing statements of how your call is valued and thank you for waiting.
We went through the obligatory security questions, talked about the incident, some brief friendly conversation with an operator who was very friendly and empathetic, I listened to the honesty statement and agreed that I was being truthful and understood that this was being recorded. I was then told all my options, claim number and what to do next. From the time to picking up the phone to hanging up, feeling pleased despite the stress of the accident and knowing I was going to be without my car for a week, took less than 5 minutes.
This morning, as per the appointment, I took my car to the AA Insurance depot, met with one of their friendly efficient team, had the car assessed, at the time of my appointment, on the dot, paid my excess (ouch, would have been less if I had details of who had dented my car and wallet) and 5 minutes later was in a complimentary taxi back to my office.
I am not used to getting customer service like this. It is that rare that I felt I wanted to share my story and my endorsement. Not only did I get great service, it didn’t take long, I didn’t have to wait and I felt like they cared about me. Generally the experience with large corporates, utility companies and insurance companies seems like they are super friendly when they are signing you up and after that they don’t have time for you.
Its not over yet, I am without my car for a week, but when it comes back, I have a lifetime guarantee on the workmanship and they will have my ongoing loyalty. Just a footnote, people do business with people and providing great caring service is the best form of marketing. It’s rare enough for me to make the effort to share this story. Thanks again AA Insurance.
I’ve just read an article by Hugo Garcia of Futures Lab in Portugal in the latest issue of The Futurist. He was outlining how younger people today are more mobile, more focussed on consuming goods, services and experiences, rather than being attached to things and places. One area that he was strong on was the fact that people are now so mobile and keen to explore the world and their environments.
Location becomes far more important because you are continuing moving around as opposed to tied to a fixed location in the world. He said that one example is the trend towards not owning a home, perhaps ever. I always hear talk about how hard it is to get into property, I don’t think it has ever been easy. When we bought our first home (to give ourselves and our children some long term security) we bought in a cheap neighbourhood and at one stage were paying in excess on 20% interest. For a couple of years in the beginning, we went without pretty much anything, just to pay the interest. Today many don’t want to restrict their lifestyle, making it a choice, their choice is to live for today.
The ‘office’ is for many people today, especially knowledge workers, not somewhere we need to be a lot of the time and the cost of maintaining an office, commuting, car parking (you could almost rent a room for the cost of my Auckland City car park). We go to the office when we need to, for meetings, teamwork etc, but otherwise I can be much more productive from my home office.
Hugo talks about shared mobility. This is not a new concept, but certainly one that is coming back with a vengeance. Back in the 1960′s the Provos introduced white bikes that anyone could use. The idea was that you grabbed a bike, rode it to where you wanted to go and left it there for the next person to use. Their concept, same as today was to reduce pollution and traffic congestion and promote community engagement. They were certainly engaged as very quickly the bikes were stolen and repainted, but the idea was very good.
Today carpooling continues to grow, Zipcars, recently purchased by Avis, which is currently being debated as to whether it was an anticompetitive manoeuvre, is an example of car sharing, which in principle makes a lot of sense. People share ownership in boats, holiday homes and other items and many people are travelling around the world using the services of portals like Airbnb. There are loads of companies sprouting up like Whipcar, which lets you rent out your own vehicle when you don’t need it.
Globalisation is also an area that is changing rapidly. I remember reading history books about the great depression and how people moved from town to town looking for work. Mobility today is something far more international and international borders are being crossed continually by people in search of work, whether it is because they can’t find it at home, want a better life, or simply enjoy the itinerant lifestyle. Over a million Kiwis are working and living overseas, while British and other nationalities are moving to New Zealand to work on projects such as the reconstruction of Christchurch.
Hugo points out there are pro’s and cons. “Unfortunately, some areas may become abandoned because they lack competitive advantages. The war for talent between countries will increase, but regions that offer good living conditions may gain an advantage.
I note again that knowledge workers, one of the biggest industry segments today can often work from anywhere and travel when required. I know many journalists and developers that live in small towns for the lifestyle, but can still perform on a global stage.
This mobile society opens up huge scope for innovation and disruption, particularly with location based services, applications for mobile use, which can support the new mobile lifestyle. Kiwi developers can and are developing applications used globally, despite those that say you can’t be successful unless you are in Silicon Valley, things are changing. The money may be there, but they don’t have a monopoly of good ideas.
If anyone knows about a mobile lifestyle its Kiwis, anywhere is a long way from New Zealand. We know how to travel, we absorb and learn and we love new technology. Where we need help is harnessing our smarts, to help our innovators and entrepreneurs to learn how to scale and think big. That’s a tough ask and I don’t think our Government is doing anywhere near enough to ensure that smart people are able to grow from small concepts to large global enterprises.
I was just asking myself how I suddenly got on my soap box, but then I’m not sure I ever get off it:)
Locating people via GPS has been a hobby horse for me for many years as you will know if you follow my blog. Perhaps crises like these will help us get funding to develop suitable solutions.
Originally posted on Imersia NZ:
The bushfires are raging in Australia, temperatures are breaking records daily and the traditional hottest months haven’t even arrived yet. Meanwhile Imersia has been developing a technology that can reduce stress, improve efficiencies, information flows and potentially save lives in future.
It seems ironic watching this BBC News clip after watching a story on BBC News a couple of nights ago claiming that global warming is slowing down when in Australia the record books are being broken almost daily. Temperature maps on TV are being upgraded with new extreme grades and fire warning signs on the road now include Catastrophic as a condition.