We Will Remember Them – Our ANZAC Soldiers

We are not a militaristic nation, we Kiwis. However we have a proud fighting tradition, standing up for democracy and human rights all over the world. We lost many men and women in the World Wars and on many other fronts such as Viet Nam and Korea. Once a year on ANZAC Day, we remember them and those who have fallen since, in Afghanistan, East Timor and other fronts. In RSA Clubs around the country the dwindling numbers of vets and their families have a beer, share a yarn, have a dance and a sausage roll and club sandwich and share the ANZAC Prayer.

“They shall grow not old, as we that are left grow old. Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning, we will remember them.”

Then they play the last post, we stand proud and we remember.

Laying the Kings Wreath 2011

My late father in law was a few months from his final rest after a terrible fight with cancer. He served in the Air Force in Guadal Canal and other locations during World War II and my mother in law was a Wren. You should have seen her march in the parade, as erect as she would have been in her youth. Now we are left with photos and memories, not only of our people, but of their reunions with their fellow service people, remembering the fun times and remembering the fallen and the horror as the nights went on. The things that they could only discuss with those who had shared the experiences. The things we civilians can’t appreciate because we weren’t there. The trenches, the mud, the desert, the beaches, the waiting, the camaraderie, the fear, the relief, the moments of respite, the people in the countries where they served, who looked at them with gratitude and relief, coming home with their cobbers, coming home without their mates.

Today is ANZAC Day and we remember our lost and respect those who remain. I’m proud to be a Kiwi, even though I am an import. In some ways more so because, while I haven’t experienced war first hand, I was born in Holland and the Allies rescued our country from the ravages of 5 years of occupation.

When I was in the USA again last year, I was humbled by the respect shown to all veterans in all places. Everywhere I went, I met and shook hands with people who had served. Everywhere I went, people thanked them for their service. Every concert I went to, we stood and people were thanked for their service. Of course the numbers of people who have served in the USA are so many more on a ratio than in New Zealand. They are more visible as well. While there is a lot of negativity towards US involvement around the world, I have to wonder with a shudder what our world would be like if they weren’t there. I also think about the fact that we are talking about individual people, with partners, children, parents, who are stepping outside of their lives to do the right thing for their country. They all have their own stories.

That’s what motivated me, after 6 months of research, to write the song Another Stretch in Iraq, my Christmas song for 2007. I remember performing it in a ‘biker friendly’ bar in Florida, seeing a couple of 6 foot something men coming to the stage and thinking “I’m going to get beaten to a pulp” as the came towards me with tears in their eyes. But no, they came to thank me and welcome me into the arms of their Desert Storm ‘family’, saying that I had taken them straight back to their Bradleys and MRE‘s.

Yet, as I sit here in my lounge and watch the ANZAC commemorations in New Zealand, I am reminded that we, at the bottom of the planet, far removed from all the fronts and global politics, do serve. We tend to be in peacekeeping forces these days rather than at the front lines, but you will find Kiwis in most countries where there is freedom to be preserved. We fight for human rights. We take global responsibility as we can and we care fiercely about freedom and democracy. To a large degree we do that because of those who lead by example, who took arms and piled onto planes and ships and those who didn’t come back.

We will remember them. We do remember them. Even if our eyes aren’t wet every day as they are this morning. We remember them and we honor them by trying to do the right thing for the future of our children.

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The Idea Factory

When and where are the best places to get ideas, or refine them so that you can act on them? For me it is in the shower.

The Idea Factory

Like you, I am a very busy person, I have multiple business interests and time to focus on the big picture is often hard to find. I have a daily plan that I work through, I’m big on scheduling, task lists and making sure I achieve what I want from each day, but what is really important is working on the business as well as in the business and the same with my personal life.

I let my subconscious work while I sleep and when I wake I have a mind full of new ideas. Before I give it free reign, I add to the melee by listening to a podcast on my iPhone while I shave. At the moment I have been listening to a lot of This Is Your Life podcasts by Michael Hyatt. I find they put me in the right frame of mind.

I also have Evernote running in background mode and often during a shave, or while I’m toweling down after my shower, I race to a towel  dry my hands and add a task, a thought or a URL into the appropriate notepad, so I don’t lose it. As a songwriter, I learned long ago that you can have some great moments of inspiration, only to lose them again when you are distracted by life.

So here are my thoughts for you as a busy person. You probably have great ideas in the shower too. Make sure that you are in a position to make sure that you don’t lose track of them. The thing about the first shower of the day is that your mind hasn’t yet been cluttered, its at its most creative, at least for a morning person like me.

So where is your idea factory? Where does your thinking cap work best?

 

 

 

A Good Read About Retail Book Stores and Glenfield Paper Plus

I was pleasantly surprised with some great service from Paper Plus in Glenfield this week and want to share the experience with you. Many book retailers complain that they can’t compete with online stores. Some like Borders might even see the fatalities as a  fait accomplis. I don’t agree.

Inside the Medium

So here’s what happened. I got an email from my daughter saying that Kelvin Cruickshank, the psychic medium was going  to be doing a book signing on Tuesday evening at Paper Plus, Glenfield at 6PM. That was too early for us and given that my wife is a big fan and it was her birthday yesterday, I rang to see if I could buy a book and get it autographed without going to the signing.

As an aside, one of the things that I used to love about Borders in the USA was book signings and the ability to even briefly meet authors. It’s not something that Borders in New Zealand ever did much of, in fact sometimes it seemed like the only things Borders in New Zealand had in common with the American stores I loved was the layout, encouragement to grab a book and take it into the in-store cafe and huge width of stock. It’s a shame they didn’t step outside of their business and listen to some of my ideas, because I think they could still be here and profitable, but that’s another story.

So, when I rang the Glenfield store, the response was “I’m sure we can do that for you.” I told them what I would like Kelvin to write with his autograph, gave them my credit card details so they knew I was bona fide.

I arrived yesterday to pick up the book and the two women behind the counter told me that they made sure it was the first thing Kelvin did when he arrived at the store to make sure it happened, because the line of people waiting to meet him and get a book signed was very long. We had a brief discussion and I was able t take away a gift that my wife was thrilled to receive. Having it signed to her, with her name spelled correctly elicited a smile that was priceless.

People are always quick to complain when they are not happy with retail service, but don’t often make an effort to recognise good service, so my Award for Great Service for the Week goes to the ladies at Paper Plus, Glenfield. I don’t live in the area, but I’ll go back in the future because these people care about their customers. They show a genuine interest, I don’t know if they are staff or have equity in the business (which is a franchise). If they are staff, my recommendation to the owners is to recognise them and hang on to them because it is people like that, who can make the difference between buying something online or going into the store. It is of course just one aspect of good retailing, but such a critical one. A great looking well stocked store with staff that don’t like their industry, their managers, or think of it as a just a job, is on a slippery slope.

What is a Blog and How do I Get One?

Everyone is talking about writing blogs. In the world of IT and in large companies, people are writing online. It might be newsletters, articles, pages on websites and of course social media. That’s all very well for people that like writing and can do it well, but what about busy people working in their SME business? What about people who are good at what they do but are not good at writing?

I’m not going to tell you in detail what a blog is. The web is full of explanations, Wikipedia, defines it as well as anyone here. A blog is effectively an easy tool to allow you to share your passion and message with the world. It’s a way to attract new clients, to share your knowledge, to engage with people with a common interest, a way to share stories.

A blog can contain photos, video, music, polls and much more. You can allow people to comment, you can create categories of information, add keywords to help people find your information when they are looking for what you have and much more. It is also chronological and that is very important. If you are going to blog, you need to be doing it regularly so that people know there will be new information coming. They can subscribe to it and get involved with you and your brand.

Here are a few thoughts:

1. Why blog? If you don’t know the answer to that, skip the rest of this. If you have a bit of an idea, then start focusing on it. What is your end game? Do you want customers to buy your goods or services? Do you want to add value and inform people about things you are excited about? Do you want to raise your profile? Do you want new customers, or to keep existing ones? if you don’t have a goal, you’re going to have a pointless blog.
2. Why would people read your blog? You don’t want to be preaching to the converted. You don’t want to be telling people what they already know, which a lot of blog writers do. If you are in business, what sort of questions do customers often ask you? Why do they come to you, I frequently hear people say their customers go to them because they have product knowledge. I would put it to you that if you have product knowledge, you have passion. People will read your blog for the same reason they do business with you, you have a common interest, you have helpful information and you care.
3. How often should you blog? At least a couple of times a week or people will forget about you. Search engines will pick up on your blog is they see there is regular content and you will rise higher up the rankings and more people will find you. That might sound a lot, but they don’t have to be long. In fact any longer than this and people may well stop reading.
4. What sort of writing style should you use? It needs to be easy to read, almost like having a conversation, but leave out the slang and the industry jargon. It also needs excellent spelling and grammar. This is a professional conversation.
5. What should you write about? Keep it relevant to your goals and your target audience. When I was studying songwriting a common thread was write about what you know. As above, what do you know that will be useful to your reader?
6. I want to write but I don’t have time. Then contact someone like me. You can email me at luigi@solomoconsulting.co.nz  I can get you started with your online writing and help you start the conversation.

Blogging is of course only one form of online content writing. There are newsletters, white papers, online magazines, websites and much more. What is great about a blog is that there are easy to use and often free tools. It is all kept in one place, but keeps growing. You can go back and add to stories, you can edit them if you want to. You also get analytics which means you can find out how many people are reading your blog and even what part of the world they come from. Once you get started it’s a lot of fun. Want to get started?

Here are a few blogs that I write. SoLoMo Consulting is all about Location Based Services. The Future Diaries is fiction of sorts with my futurist hat on. I pretend to be some years in the future talking about things that might be coming, mostly about technology. Imersia NZ is one I collaborate on with my colleagues at Imersia. I have more, but these will give you a bit of a mix, showing different ways of presenting information for different reasons. Of course you have already found this one, which comprises everything from technology to soapbox rants.

If there is one final rule I would add, it would be have fun. So we have some empty chairs sitting there waiting to be filled by people who are interested in what you have to say. Let’s start the conversation:)