Have you ever been short of the taxi fare and don’t have cash or credit on your card? Ever had teenagers coming home after midnight and had to get out of bed to pay the fare? Ever had a cab driver saying you can’t split the fare on multiple credit cards.
Let’s face it, the taxi industry hasn’t got the greatest rep and when it comes to paying, it can be a pain sometimes for the average person. Ever been out on the town and want to split the fare? If it’s cash its not a problem, but if its EFTPOS or Credit Cards, its likely that the taxi driver doesn’t want to know. It takes time and may involve extra fees and also paperwork for reconciling fares and tips at the end of the day’s work.
What about the stories of people who call cabs but don’t have any money. Perhaps they want to stop at an ATM or gas station on the way, which is likely to ring alarm bells for the driver. What about the situation where they say their parents, or someone at home will pay when they get there, also a bit of a worry. You can see why the industry has problems and understand the situation from both sides.
Uber seems to have a lot of the answers which is possibly why a lot of other taxi companies don’t like them and some smarter ones are trying to emulate them.
As you can see on the image, you don’t even have to know where you are in order to hail a cab, just set the location on a map using the mobile’s GPS and they can not only confirm where you are, but they can also easily identify the nearest cab, not the one who is most keen to get the job.
In the latest upgrade, as explained in PC Mag, you can now split the fare with anyone else who has the Uber app and they will take care of the messy work of calculating how much that share is.
What I think is really cool about this is that the people sharing the fee can be anywhere. It could be friends, family or your boss. They don’t even have to be in the same town, your parents could be out of state on holiday and still pay for your fare.
What this reinforces to me is that businesses need to listen to their customers. They need to understand what it is to be a customer, that’s why shows like Undercover Boss are so good. Every manager in a business should be an incognito customer from time to time.
There are established companies who innovate, but it is much easier for companies to just do what they usually do, BAU and therein lies the trap for old players and the opportunities for old and new.
Even better, get someone from outside to look at your business, who has no legacy. Get them to look at it from the perspective of the key people in the business and their clients. But most of all, ask the tough questions of your customers and listen to the answers. They might just help you stay profitable.
If Uber was in my city, I’d use them. These are smart entrepreneurs who are disrupting a well established business model with ease.
Hello Luigi, Thanks for sharing these thoughts. I just wanted to say that I really enjoyed your site and this post. You make some very informative points. I am looking forward to read more informative topic from this blog.Keep up the great work!
Thanks for your kind words Ionna, much appreciated:)
I’ve just heard from a friend that Uber is now available in Australia. Look forward to some feedback when he has used it.
cabchooze Taxi app still in beta stage has been designed on the philosophy ” customer is the king”. This app provides consumer with a choice. Rider can choose the price of journey from multiple bids received prior to hopping in the cab. So no more surprises or shocks even if you see taxi meter ticking each minute like a non stop pendulum. And that’s the foremost reason why the consumers loose temper on drivers- a pain being ‘taken for a ride’ instead of ‘giving a ride’. I feel that a known fare in advance can contribute tremendously in safety of Driver and passenger. Uber does make consumer aware on the fare, but cabchooze is the 1st Taxi app of its type in the world which gives consumer a choice to select from.
I Like it. Last time I used Air NZ Taxis, the driver missed my turn off on the motorway going home and had to drive an extra 15km. I wasn’t worried about the time and pleased that I had already paid my ‘agreed fare’. I knew his mistake wasn’t going to cost me any money.
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Apps are truly revolutionizing business and this is one of the best examples I’ve seen of that trend! Thanks for your insight and sharing.
That is an excellent app to have if you live in a big city
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