Authors are complaining that the new ‘all you can eat’ service that people can subscribe to for $9.99 a month, gaining access to over 700,000 books on your Kindle device or app according to this article in the NY Times.
I think the article is very thorough and recommend it if you are interested in ePublishing, an author or just interested in changing business models.
I’m a Kindle author myself and have also written White Papers and articles about eBooks for many years. I therefore have an interest except that I am more interested in people benefiting from my knowledge than making money out of it. My most recent book is about the use of Location Based Services in Buying a House.
There are a lot of changes in the way people are writing and publishing. Some people are churning out series of books, targeting a youth audience around SciFi, Zombies and Vampires and doing formula writing. They put a lot of energy into the first book, which is often given away for free, finishing like a TV series with a cliff hanger at the end. If you liked the story, you will possibly pay for ongoing series.
Kindle also offers the ability to make offers like Countdown Deals where you can run promotional deals. I’m running one for a week on the above book starting on 30 December when you can buy it for only $0.99, it then goes up by a dollar a day back to full price on the 6th of January 2015. You might like to grab a copy for yourself or someone you know who is thinking about buying a house in the near future. It could save them hundreds of thousands of dollars or a lot of grief.
Anyway, the reason for this blog was to get people thinking about how they market their books and themselves and how they make money. The article compared the royalties from the Kindle all you can eat service to music services like Spotify (which I also subscribe to) and the fact that the songwriters and artists get minute royalties from these services. I doubt that authors get much from libraries either. I didn’t. I listen to eBooks from my local library whenever I’m in the car alone, many are best sellers and I enjoy them for free.
Smart bands and gigging artists today use any tools they can to get their music heard, whether its downloads, radio, streaming, services like Spotify, iTunes, CD’s or whatever method so that their music gets heard. They build up a fan base. The real money comes from selling merchandise and from live performances. Look at the money even old bands like the Eagles or the Rolling Stones can make from concerts. It’s BIG money!
There are some smart writers like Scott Sigler who exemplify how this is done. He is on every social media you can think of. He does book signings, you can order autographed copies of books. He has merch including shirts, hats, artwork in an online shop. He offers his books for free in episodes as podcasts and hopes that if you enjoy them, you will buy the audio book so that you don’t have to wait a week for the next episode. He goes to conventions, networks and engages with his readers. Despite giving away product, he is a New York Times best seller. He understands that he is competing on a world market and it is not just a matter of write it and they will buy.
The article implies that writers think they can just write and sit back and watch the money roll in, give up their day jobs and if they don’t get rich, its someone else’s fault. The reality is that the business is tough and always has been, but today making good money through self publishing is possible if you are prepared to do the hard yards, but you need to innovate.
It certainly helps to be a consistently good writer and to provide the form that your audience wants to read. But even a great writer still needs to market themselves and recognise that their fans are individual people. Stephen King is another great example. He totally understands that he is writing to his ‘Dear Reader’ and constantly reinvents the way he publishes his books. He also does merchandise, if you liked his latest novel Revival, you can go to his merch store and buy a I Climbed Skytop T-Shirt. He even has an online forum on his site. He even runs competitions from his site (I wasn’t impressed that it was for US residents only though, that was pretty stingy). The point being, he is one of the great big sellers of the last 20 years, but he works as hard above the line as he does on his writing. It’s a case of the harder you work, the luckier you get.
Having just written all this, I’ve just convinced myself that the $9.99 is great value and I’m probably going to sign up once I’ve read all the Kindle books I have already bought. I paid US$15 for Revival so that’s a month and a half’s subscription on its own. Oh and don’t worry Stephen, I will buy a hardcover for my collection as well, because despite being an eBook evangelist from way back (Fictionwise on my Palm Pilot), I also collect books of particular authors that I like. I’ve given over half of my books away, but still have around 2,000 in my music room.
So if you are an author, wanting to make a living from your craft, my suggestion is to allow as much time for marketing as you do for actual writing. If you don’t know what to do, ask someone, ask everyone, look at what people like Scott Sigler and Stephen King do. Don’t just copy them though, think of other ways you can sell your books. Look at creative things that bands do. There are so many cool things you can do, I can think of dozens of merch ideas that people would buy.
Don’t complain. Do something.