Over the last couple of years I have learned about the strength that comes from having a network of people who care for each other, like those who still send me text messages encouraging me to play guitar. They have been so successful that I have written my second cancer related song and have been playing every day, but because I haven’t had the energy to play for the last year, even an average of 10 minutes every day has given me a bit of tendonitis and with a jam session coming up in a few weeks that I am really looking forward to, I am having to give it a rest for a few days.
I’ve had a few comments suggesting I haven’t been blogging much lately. When it comes to this blog and The Future Diaries I haven’t been prolific lately, but I’ve been pretty active on my SoLoMo Consulting blog.
So, if you’ve missed me, here are 10 things I’ve been writing about lately:
- Climate Change Refugees. This one on The Future Diaries where I was looking back from the future when all the expat Kiwis and anyone else that wanted a clean green, safe environment was hightailing it back to New Zealand. Interesting to see recent stats back up that notion with migration hitting a 9 year high with one of the biggest groups this year entering New Zealand was Kiwis who had been away for a long time. When fresh non-recycled water becomes a rare commodity, watch them all run to the bottom of the planet.
- Usage Based Insurance. I’ve mostly called it PAYD or Pay As You Drive. This story today is about insurance companies using Fleet Management data to determine risk and charge premiums based on how safe commercial drivers, particularly freight companies drive. Makes sense doesn’t it. Fleet Management would also give insurance companies advanced and near real time geographic risk profiles.
- Planning your Thanksgiving travel. The weekend is upon us and it seems ironic that we get together to be thankful, but the process makes it one of the most stressful weekends on the American calendar.
- I’ve blogged a lot about your mobile knowing where you are and what you’re up to. Now your mobile is starting to know what building you’re in and which floor you are on and retailers want to know.
- 19 car manufacturers have got together to ensure that you don’t stop buying their cars because they have embraced location based services. You want the features but you don’t want to give up your privacy. This is becoming a very hot topic.
- Take away all the traffic lights and intersection controls and you end up with safer streets. Really? Well it seems to be working in some places.
- Hacking Traffic Systems. I copped some flack from a traffic engineer over this, who said it is an old story and DOT’s are way to smart to risk being hacked. Phew, I am very relieved. No illegal green-waves here!
- A smart car ITS corridor in Europe. It makes sense to try it somewhere. Driver-less cars should be tested in a safe environment first IMHO.
- How big do you think Virgin Atlantic’s new Google Glass check-in service will be at your local airport? It may be a breeze, but I think there will be a lot of breeze between people who will use it.
- There is always a story about someone who crashes their vehicle and says the GPS nav made me do it. Here’s one about a truck driver who drove into a public park in Milwaukee and blamed his nav.
So as you can see, my fingers haven’t been idle. Hopefully there’s at least one story here to attract your interest and maybe a comment.
Last week I had the privilege of attending a training program run by Martin Fenwick, author of The Change Factor: Insights For Leaders of Change. As a subscriber of my blogs including SoLoMo Consulting and The Future Diaries, you will know that change has been a major motivating factor in my life as a futurist, right back to the promise made to me and my contemporaries, that my problem in the future would be what to do with my spare time, as automation took care of the majority of our human workloads.
I am passionate about change and the need for traditional businesses to embrace and create change, less it be foisted on them by a competing business model. Some examples of my thoughts on the book industry that you may have previously read are here.
Anyway, I am also passionate about languages and particularly the English language, whether it is new TXT language which can have me ROFLMAO, grokking people or in this case we were wondering if there was a word gruntled, being the opposite of dis-gruntled. One of my colleagues checked on her iPhone and sure enough, there is such a word and it is in all the dictionaries.
I was interested to read on Merriam-Webster that it was first known to be used in 1926. I thought it would have gone back way farther. Never mind. The conversation went on to influence and we thought it would be interesting if we could get other people using it. I, typically suggested that I would see if I could spread it’s use with a #hashtag, which I have duly started doing. So if you look for #gruntled it is likely to stem back to a tweet or a Facebook post from me, which was motivated by the training session with Martin Fenwick.
Why bother? Why do people do flash-mobs or climb mountains? Because it can be fun and interesting. One of the things that really interests me and that I frequently research is fads and trends. How do they start? How are people influenced? What makes some things work and others not? How can you get people to do things that are good for the community (such as pay attention to recommendations about real time traffic and helping avoid congestion).
So here’s your task. Leave a comment or post a tweet with the hashtag #gruntled. RT or share this post and lets see if we can’t get people using the word. It could be a great conversation starter for you. I’m feeling gruntled today, how about you? If you think it’s a cool idea, tell him so on Twitter. Let him know you’re pretty gruntled about it.
When and where are the best places to get ideas, or refine them so that you can act on them? For me it is in the shower.
Like you, I am a very busy person, I have multiple business interests and time to focus on the big picture is often hard to find. I have a daily plan that I work through, I’m big on scheduling, task lists and making sure I achieve what I want from each day, but what is really important is working on the business as well as in the business and the same with my personal life.
I let my subconscious work while I sleep and when I wake I have a mind full of new ideas. Before I give it free reign, I add to the melee by listening to a podcast on my iPhone while I shave. At the moment I have been listening to a lot of This Is Your Life podcasts by Michael Hyatt. I find they put me in the right frame of mind.
I also have Evernote running in background mode and often during a shave, or while I’m toweling down after my shower, I race to a towel dry my hands and add a task, a thought or a URL into the appropriate notepad, so I don’t lose it. As a songwriter, I learned long ago that you can have some great moments of inspiration, only to lose them again when you are distracted by life.
So here are my thoughts for you as a busy person. You probably have great ideas in the shower too. Make sure that you are in a position to make sure that you don’t lose track of them. The thing about the first shower of the day is that your mind hasn’t yet been cluttered, its at its most creative, at least for a morning person like me.
So where is your idea factory? Where does your thinking cap work best?
Everyone is talking about writing blogs. In the world of IT and in large companies, people are writing online. It might be newsletters, articles, pages on websites and of course social media. That’s all very well for people that like writing and can do it well, but what about busy people working in their SME business? What about people who are good at what they do but are not good at writing?
I’m not going to tell you in detail what a blog is. The web is full of explanations, Wikipedia, defines it as well as anyone here. A blog is effectively an easy tool to allow you to share your passion and message with the world. It’s a way to attract new clients, to share your knowledge, to engage with people with a common interest, a way to share stories.
A blog can contain photos, video, music, polls and much more. You can allow people to comment, you can create categories of information, add keywords to help people find your information when they are looking for what you have and much more. It is also chronological and that is very important. If you are going to blog, you need to be doing it regularly so that people know there will be new information coming. They can subscribe to it and get involved with you and your brand.
Here are a few thoughts:
- Why blog? If you don’t know the answer to that, skip the rest of this. If you have a bit of an idea, then start focusing on it. What is your end game? Do you want customers to buy your goods or services? Do you want to add value and inform people about things you are excited about? Do you want to raise your profile? Do you want new customers, or to keep existing ones? if you don’t have a goal, you’re going to have a pointless blog.
- Why would people read your blog? You don’t want to be preaching to the converted. You don’t want to be telling people what they already know, which a lot of blog writers do. If you are in business, what sort of questions do customers often ask you? Why do they come to you, I frequently hear people say their customers go to them because they have product knowledge. I would put it to you that if you have product knowledge, you have passion. People will read your blog for the same reason they do business with you, you have a common interest, you have helpful information and you care.
- How often should you blog? At least a couple of times a week or people will forget about you. Search engines will pick up on your blog is they see there is regular content and you will rise higher up the rankings and more people will find you. That might sound a lot, but they don’t have to be long. In fact any longer than this and people may well stop reading.
- What sort of writing style should you use? It needs to be easy to read, almost like having a conversation, but leave out the slang and the industry jargon. It also needs excellent spelling and grammar. This is a professional conversation.
- What should you write about? Keep it relevant to your goals and your target audience. When I was studying songwriting a common thread was write about what you know. As above, what do you know that will be useful to your reader?
- I want to write but I don’t have time. Then contact someone like me. You can email me at email@example.com I can get you started with your online writing and help you start the conversation.
Blogging is of course only one form of online content writing. There are newsletters, white papers, online magazines, websites and much more. What is great about a blog is that there are easy to use and often free tools. It is all kept in one place, but keeps growing. You can go back and add to stories, you can edit them if you want to. You also get analytics which means you can find out how many people are reading your blog and even what part of the world they come from. Once you get started it’s a lot of fun. Want to get started?
Here are a few blogs that I write. SoLoMo Consulting is all about Location Based Services. The Future Diaries is fiction of sorts with my futurist hat on. I pretend to be some years in the future talking about things that might be coming, mostly about technology. Imersia NZ is one I collaborate on with my colleagues at Imersia. I have more, but these will give you a bit of a mix, showing different ways of presenting information for different reasons. Of course you have already found this one, which comprises everything from technology to soapbox rants.
If there is one final rule I would add, it would be have fun. So we have some empty chairs sitting there waiting to be filled by people who are interested in what you have to say. Let’s start the conversation:)
Locating people via GPS has been a hobby horse for me for many years as you will know if you follow my blog. Perhaps crises like these will help us get funding to develop suitable solutions.
The bushfires are raging in Australia, temperatures are breaking records daily and the traditional hottest months haven’t even arrived yet. Meanwhile Imersia has been developing a technology that can reduce stress, improve efficiencies, information flows and potentially save lives in future.
It seems ironic watching this BBC News clip after watching a story on BBC News a couple of nights ago claiming that global warming is slowing down when in Australia the record books are being broken almost daily. Temperature maps on TV are being upgraded with new extreme grades and fire warning signs on the road now include Catastrophic as a condition.
First of all we want to wish all the best to our Australian cousins across the ditch who are personally involved or have friends and family in areas affected by this year’s terrible bushfires. I can’t imagine what it must be like, other than horrific and very frightening. Whilst we…
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Its soapbox time again, but it won’t take long. This is for myself and for the many business people who talk too much.
I’ve been in a lot of business meetings lately, some of them excellent, many of them way too long. This morning I was listening to one of my favorite podcasts Rock the World With LinkedIn on Webmaster Radio which was an interview with the founder of MBAWriters and Director at BT Consulting, Todd Rhoad. Among other things they were talking about the value and importance of eBooks. This is of course something of a hobby horse for me.
I wrote a treatise called Are eBooks Ready to Come of Age and published it 10 years ago. You can get a free PDF copy here.
Anyway, I’ve seen a few eyes glaze over recently in meetings and presentations. It wasn’t that they were unable to comprehend the topics. It was because they had understood long before. There were a few classic sayings towards the end of the podcast, the things smart parents tell their kids. and the things that sales people are taught, well were taught back in the day when sales was considered a profession. Like:
- The most successful business people keep their mouths shut. I learned that in my second year of my 3 year Sales & Marketing Diploma. I was selling 2-way radios to a sharp businessman. Halfway through my presentation he asked me for the price. I thought I was dealing with the price objection, so I started in on the problems he had told me about and how the features and benefits of our product would help him with those. He asked again for the price. I stopped, a little confused. He asked me again. I told him and he signed a big fat purchase order on the spot. I learned big time from that and always try to remind other people that you have 2 ears and one mouth for a reason and you should use them in that proportion.
- As Lori said on the podcast (which I strongly recommend you subscribe to, is that you learn more by listening. All you need to to do to get business is listen to what the customer wants, confirm that what they are saying is in fact what they want, then leg them know if you can solve their problem at a rate that is less painful than the problem they want to solve. Then stop talking and get on with doing the business.
- Smart people are listening and processing what they are being told. As Todd said “With people who are very quiet, you have to be very eager when they pop up and say something, because they’ve been sitting there thinking about it and its probably going to be pretty intelligent.” The flip side of that is think about what you are going to say, don’t speak as you are thinking. Maybe you can’t wait to hear what you are going to say, but your listener may not be as excited unless you are responding to what they are telling you.
- Another thing I learned many years ago which is obvious, but sometimes you need to think about the obvious, is that we can think much faster than we listen or read. Let your customer listen and if you have a PowerPoint presentation, don’t read them the presentation, they have already read it and are processing it. Glazed eyes again, perhaps thinking about lunch or their next meeting.
I’m going to finish with an old Chicago song I used to love and share with you one great tool that I hear women using all the time, which I call active listening. Do you ever have a conversation with someone, usually a woman and she repeats back to you some of the words you have just said?
“The floods and damage from Cyclone Evan were pretty scary….:
“I had some friends who were over there on vacation”
“on vacation, I bet they were wishing they had gone somewhere else”
This is an active conversation and the people doing this are totally engaged. Most people are not totally engaged and are in fact focusing on the next thing they are going to say rather than listening to what their customer or prospect is trying to tell them. Active listening is a really good tool to use because it can stop your mind from wandering off and perhaps missing that clue that your customer is offering you as to why they might want your product. It will also help you understand what your customer is really thinking about and wants. It will let you be ready for buying signals and it will also endear you to the customer because you are showing that you are really interested. If you aren’t interested, then you probably don’t want their business.
Next time you meet someone and they ask how you are, say “Thanks, I’m very, how are you?” If they stop and ask “Very what?” They were listening. Chances are they will say something like “That’s nice”.
Listening for most of us is a skill we need to work on. Very few men, including myself at times, are not great listeners. I have found that the times when people really enjoyed a conversation with me, I actually said very little and I have probably learned a lot.