My First Ever Sensory Deprivation Float – I’m Sold


Warning – Longish Blog, but if you want to know what the first time floating experience is like, you will find it interesting IMHO.

As promised in my previous blog, I am going to post a series of blogs about some of my experiences in float tanks.

September 1987

I was badly in need of relaxation and decided that the time was right. I had heard about floating previously and found a brochure at the Tourist Information Centre in Auckland’s Aotea Square.

I was very tense, there were some suspect things going on at my work (it looked like the company was being embezzled) and I was suffering from heartburn and chronic indigestion and had been constipated for three days. I feared I was becoming a candidate for an ulcer.

For some reason I felt very positive about the concept and that it could be good for me. My confidence was boosted by the fact that major sporting organizations including the Dallas Cowboys and AFL Teams owned their own tanks, for rehab of their elite athletes,  recognizing the benefits of sensory deprivation. The Cowboys apparently had TV screens in some of their tanks where players could relax on watch strategic videos.

On entering the Belleview Clinic in Eden Terrace, I was welcomed by a quietly spoken man who took one look at me and said “You haven’t floated before have you?” My disposition was obvious.

FC5He gave me a leaflet containing initial instructions. These were essentially:

  • Empty your bladder and bowels
  • Take a hot shower paying particular attention to your face so that you have no itches while you are in the tank. You don’t want to get salt water in your eyes, while scratching your face.
  • Put Vaseline (provided) on your private or sensitive parts to protect against the salt
  • Fit the supplied earplugs
  • Open the hatch in the tank, get in and close the rolling door.

Five minutes before the float ends, the underwater stereo system will pipe in quiet relaxing music. When the music ends, sit up whilst leaning your head back to avoid getting salt in your eyes, then exit and shower again to rinse of the residue Epsom Salts.

FC9Next I got a guided tour. The tank itself (a bit less modern than this one at Float Culture today) is an 8 foot by 6 foot by 4 foot fibreglass enclosure resembling a ship’s liferaft container before it is dropped in the water and opened up. It featured a rolling door through which you enter the inner spaceship which had 10-12 inches of water almost saturated with a solution of Epsom Salts.

So I had my shower, inserted the earplugs, applied the vaseline and climbed in.

The water felt warm, thick and sort of silky, almost sensuous. I closed the hatch and was suddenly in almost total darkness. I slid the hatch open again so that I wouldn’t forget where the knob was if I needed it…..

I tried to partially close the hatch but that didn’t work, so I closed it again and lay down. Then I sat up again, opened the hatch a little and closed it again just to reassure and orient myself.

Finally I lay down and tried to relax. I had been warned that my shoulder and neck muscles might start to hurt a little as they start to unknot and release their tension. The man told me to either breathe with the pain or rest my hands behind my head, flexing the muscles a little.

I tried both, but decided that a hands down version of the yoga nidra corpse position offered the most relaxing attitude for my body.

FC6So I relaxed. As my eyes adjusted there was a little light in the tank through the little indent patterns in the fibreglass.

My mind found it hard to cope with the fact that I was totally safe from external influences which might disturb the water or distract me. I kept slipping to one side as though I was balancing on a beam and for 3-4 minutes I found it hard to maintain my balance.

Eventually I achieved a level of equilibrium. I tried to keep my eyes open but found that I was easily distracted by light, sound and even nonexistent stimuli. I closed my eyes again achieving better results, however for the next 5-10 minutes I opened and closed my eyes a number of times, just to reassure myself.

Then I started to relax physically, but my mind was racing, very much the same as when I would go to sleep at night. When you are not experienced in relaxing, you can try too hard.

I felt a spinning sensation. I was hardly moving more than a cm per second and only for a tiny distance and then I’d stop by gently touching the wall with a foot or hand, but it felt like I had turned 90 degrees. This continued on and off for about 20 minutes. My sense of time was distorted.

Yes indeed, my shoulders were getting heavy and tired. Good, it seemed I was doing something right.

Now I moved into a conscious REM State. It was exactly like the first stages of sleep in which dreams that actually take  microseconds appear to take much longer. Yet I was conscious and could feel my eyeballs darting all over the place under my eyelids. It was an interesting feeling but the more I tried to analyse it, the more my consciousness started to return.

I knew that I was reaping rewards physically but mentally, because I was constantly analysing the experience, I wondered if I was wasting the opportunity.

Next thing I knew, time had passed and I was being gently roused by music from the underwater speakers which reminded me of the whale sounds on Pink Floyd’s Meddle album. It was soft and repetitious but relaxing. It only seemed to last about 20 seconds but it was actually 5 minutes.

I leaned my head back, protecting my eyes from the salt and opened the sliding door, then eased my way out and onto a wooden platform.

My shoulders and neck felt heavy and I was a little light headed but otherwise I felt normal enough.

I busied myself in the shower, washed and shampooed my hair (yes I still had hair then), making sure that all the Epsom Salts were rinsed off. Having dried myself off, I dressed and went into the pastel colored lounge, which had comfy chairs, a booktable and a selection of drinks including many herbal teas.

Floating Book

The current edition available from Amazon

Although I only felt slightly light headed, things seemed to take an awfully long time. My time sense was distorted. I sat down, which felt better and picked up a book entitled “The Book of Floating” by Michael Hutchison.

I then decided that I should have a drink to replace lost fluid and selected a Peruvian Lemon Tea which sounded refreshing.

I tried to fill the jug, which was not only full, it had a ‘cup number indicator’ on the side which said it was full. I emptied a bit out again and looked down at the floor. The opiate-like action of my natural endorphins induced an unusual effect. I was getting two independant impressions.

The left hemisphere was telling me that it was about five feet from my eyes to the ground. The right hemisphere said “I know it is only about 5 feet to the ground, but my perception tells me it is nearer to 10 feet.” Talk about a well balanced split personality!

I enjoyed a mild dose of euphoria, enhanced by the monochrome pastel room. I finished my tea and had a chat with the owner who said he could see by my eyes that the float had been beneficial.

I went to pay and found that they did not accept credit cards. I got the impression that this was a bit of a tacit protest against new technology. I found it hard to accept that they took me on trust for the cost of the float and the book which I had decided to buy.

Driving away I felt very relaxed and couldn’t stop my face from smiling. I felt a time distortion at traffic lights, it seemed they had stayed on red for too long.

That night I felt I had to waste some of the beneficial effects as I had to attend a business dinner. This was Wednesday night.

Yet, when I wrote these notes on a plane from Wellington to Auckland 2 nights later, I still felt better than I should after a very tiring day. I looked forward to greater effects from passive floating more often in the short term, and experimenting with Super Learning (now used by Navy SEALS) which I read about in the book, and other possibilities in the future.

In short, I was sold!

The floating experience is different for each person, but this should give you a bit of an idea of what to expect first time. Please remember I wrote this 31 years ago and the technology has improved dramatically although the principal’s are the same.

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Of Asimov, Robots, Artificial Intelligence and What is a Human Anyway


You might say I have too much time on my hands. I would answer that I never have enough time, but my back injury continues and I have had time to think in a few directions.

Whether it is HAL 9000, remember “I’m sorry but I can’t do that Dave” as an answer to “Open the Pod bay doors HAL” from 2001 A Space Odyssey?

If you haven’t tried it, ask Alexa, Siri, Cortana or whatever your speech interface is to the internet, those famous words. “Open the Pod bay doors HAL” If only Arthur C Clarke was around to experience that.

Damn, I just remembered that they had a 4K restoration of the movie at Imax last month for the 50th anniversary of the movie. I was hoping to find someone to go with and then totally forgot about it. That would have been amazing.

AsimovI collect books and in recent years have given away many books that I was never going to read again, but decided to extend my collections of specific writers and starting at the beginning of the alphabet, I looked at what was missing from my Isaac Asimov collection and amongst others bought a copy of The Bicentennial Man.

Asimov is of course famous for the 3 Laws of Robotics. Ironically a lot of people debunked his laws and said they were flawed and used that to criticise him as being unrealistic or perhaps idealistic, which is a trait of many SciFi authors of the 70’s. However, he knew that himself. In many of his stories, robots disobeyed the laws.

There is a great story in this book called That Thou Art Mindful of Him, in which is a play on Psalm 8:4-6, he also infers in some of the stories that he was Jewish through some of the characters and had a keen sense of humor.

In this story (and I’m sorry for the spoiler) a series of robots are produced and given the capability to become self aware, in effect sentient. They redefine what it is to be human and declare themselves as such.

I played with the thought of Singularity and imagined if autonomous cars could pass the Turing Test 

I also looked at what might happen if they didn’t and what hackers might be able to do.

What I keep coming back to and writers like Philip K Dick, Asimov, Clarke, Heinlein and many others foresaw 50 and more years ago and similar to where the TV series Humans is heading, is that humans are dangerous to the planet.

Now I like being human and I hope that my descendants will have safe and healthy planet for thousands of years from now and many of my little stories are in jest.

BUT, if climate change, plastic pollution, air pollution, brinkmanship politics, drought, famine, and war are the result of how great and committed we humans fancy ourselves to be, would it not be realistic if an Artificial Intelligence was developed to the point of Singularity and able to continue to learn with or without programmed biases, would their logic determine that the human race should either be limited or allowed to exterminate ourselves?

Kurzweil looked at it a different way and said that Singularity would occur around 2045 and potentially be a synthesis between human and machine, in effect human 2.0. He would be about 98 at that point in time, so it will be interesting to see if he is still around and if he is right.

Maybe Elon Musk, founder of Tesla and many futuristic projects should have the last word. He’s pretty successful and walks the talk. DARPA, Rex Bionics and hundreds of companies, universities and other innovators are developing systems that will be able to think for themselves. Yes, for specific purposes, but they are being created.

It’s interesting that in this clip, they say that Science Fiction is usually about 50 years ahead of its time. So back to Asimov, reading him today, especially a book like The Bicentennial Man, where like Stephen King and others, he talks about his stories, was he in fact prophetic?

Yes, maybe I’ve had too much time to think, but do you think we should be thinking about this. Just imagined if a machine, say a Robocop decided that using facial recognition or perhaps racial recognition, that you were, could be, or could become a criminal and then think about biases that go into programming, often of necessity.

What conclusions could an AI start taking when given some information and some bias and then left to learn on the basis of that starting point? Oh and I didn’t even mention George Orwell. He wrote Animal Farm in 1945. Remember “All humans are equal, but some are more equal than others”? Shutting up now……..

 

Why Would You Want an Amazon Echo and Who Else is Listening


Amazon EchoHow do you feel about a device that is listening to everything that is being said in your home or office and is connected to the Internet? Especially in this age of cyber terrorism,  when we know that criminals already use tools like Facebook to target people with easy to steal and easy to sell assets.

How do you feel when Gmail bombards you with advertisements for products you have just bought or vacation location deals when you have just returned home from that place? Besides being a waste of time because you already have those things, it shows how Google (in return for giving you free email software and storage) has access to everything you write using their freeware.

So when Amazon had their massive sale on Prime Day, I thought about the Amazon Echo and wondered what I would do with it if I had one and why.

I very occasionally use Siri to save a reminder, a note, perhaps in the car to reduce the risk of having pen and paper in my hand when the lights change, or illegally using my phone because of the inherent risks, even at a traffic light. No joke, my wife has had 2 cars she was driving totalled, both while she was legally stationary at a red light. I’m not saying she could have avoided them, she couldn’t, but the people who hit our cars were certainly not paying attention.

So when I take Siri, and I have to admit it has improved in it’s ability to understand my Kiwi accent, the number of times I have said one thing and Siri has randomly rung a phone number for someone I had no desire to speak with and the fact that Siri has even randomly responded to a sound it heard, when I hadn’t even touched my phone is interesting.

I would love to have an automated home. When I got home last night from dinner in the freezing cold city it was around 6 degrees inside our house and I said to my wife how nice it would be if I could have turned on the heat pump via my phone. It has a timer, but we didn’t know when we would be home and I’m sure we could get an electrician to wire a remote switch into that circuit without having to buy a new heat pump, but I digress.

When everything I write makes a permanent footprint on the Internet and the supplier of that service has access to it all in order to ‘assist me’, I struggle with why I would want another device listening to everything I say.

Imagine living in a country like North Korea where you can be put in jail or worse for just saying the wrong thing to the wrong person, and then having a device that YOU PURCHASED providing access to every word that you said in the ‘privacy of your own home’.

Now I know that Amazon is not a spy agency, they can’t afford for this product to risk your privacy because if it did, they could go broke, but they do want to know what you are interested in and devices like these are supposed to be your personal digital assistant. I used to have an executive assistant in one of my jobs and she knew what I wanted or needed often before I did. It was awesome because I knew and trusted her. this device has to listen, even for the Alexa command to work, so technically it is listening to every word, even if in theory it is identifying most as not relevant.

The biggest issue for me with devices like this, which was also why I digressed a little with the heatpump, is that hacking or cyber crime is easy if you know how,or are prepared to pay someone to do it for you. Whether it is hacking someone’s wireless internal garage door or front door, checking Facebook to see who has a boat in the their back yard AND is on holiday overseas is really simple, because most people don’t know how to or don’t want privacy, because they don’t realise the risk.

I read a CBS story this morning about how some cheap Chinese mobiles are apparently surreptitiously sending information from the mobiles back to China using firmware that was in the phones from the factory.

You could say that Alexa can only be woken by people using the word Alexa, then it starts listening for instructions. So what is the first thing that is going to happen when you buy one of these devices? You’re going to tell your friends about it and show it off, so you are going to be using the word frequently and waking it up frequently and it will start listening.

For now I think I’d at least like to be able to use the fingerprint recognition on my phone and tap a button to turn on an appliance if I can’t be bothered standing up to do something like turn on a light. I am happy that I can have a wireless remote system with security algorithms to do that. I’m not sure I want Amazon or a hacker to be able to listen to everything said in my home and then using data mining tools to look for keywords or information that could be used by criminals, or by advertisers to send me more info I don’t want.

How about you?

 

10 Things I haven’t been quiet about


I’ve had a few comments suggesting I haven’t been blogging much lately. When it comes to this blog and The Future Diaries I haven’t been prolific lately, but I’ve been pretty active on my SoLoMo Consulting blog.

So, if you’ve missed me, here are 10 things I’ve been writing about lately:

  1. Climate Change Refugees. This one on The Future Diaries where I was looking back from the future when all the expat Kiwis and anyone else that wanted a clean green, safe environment was hightailing it back to New Zealand. Interesting to see recent stats back up that notion with migration hitting a 9 year high with one of the biggest groups this year entering New Zealand was Kiwis who had been away for a long time. When fresh non-recycled water becomes a rare commodity, watch them all run to the bottom of the planet.

    Fresh drinking water that hasn't been recycled

    Fresh drinking water that hasn’t been recycled

  2. Usage Based Insurance. I’ve mostly called it PAYD or Pay As You Drive. This story today is about insurance companies using Fleet Management data to determine risk and charge premiums based on how safe commercial drivers, particularly freight companies drive. Makes sense doesn’t it. Fleet Management would also give insurance companies advanced and near real time geographic risk profiles.
  3. Planning your Thanksgiving travel. The weekend is upon us and it seems ironic that we get together to be thankful, but the process makes it one of the most stressful weekends on the American calendar.
  4. I’ve blogged a lot about your mobile knowing where you are and what you’re up to. Now your mobile is starting to know what building you’re in and which floor you are on and retailers want to know.
  5. 19 car manufacturers have got together to ensure that you don’t stop buying their cars because they have embraced location based services. You want the features but you don’t want to give up your privacy. This is becoming a very hot topic.
  6. Take away all the traffic lights and intersection controls and you end up with safer streets. Really? Well it seems to be working in some places.
  7. Hacking Traffic Systems. I copped some flack from a traffic engineer over this, who said it is an old story and DOT’s are way to smart to risk being hacked. Phew, I am very relieved. No illegal green-waves here!
  8. A smart car ITS corridor in Europe. It makes sense to try it somewhere. Driver-less cars should be tested in a safe environment first IMHO.
  9. How big do you think Virgin Atlantic’s new Google Glass check-in service will be at your local airport? It may be a breeze, but I think there will be a lot of breeze between people who will use it.
  10. There is always a story about someone who crashes their vehicle and says the GPS nav made me do it. Here’s one about a truck driver who drove into a public park in Milwaukee and blamed his nav.

So as you can see, my fingers haven’t been idle. Hopefully there’s at least one story here to attract your interest and maybe a comment.

Who Is Buying Your Personal Information and the Internet of Things?


Who owns your personal information? Who gives companies the right to collect data about you, your family, your friends, your activities, where you live, what you eat, drink, your health, how you travel? Somewhere along the line you probably did, because you didn’t read, or understand the fine print when you signed up for an application, an email newsletter, a loyalty card, or you aren’t worried about your privacy.

There has been much talk about the NSA, and big data monitoring systems in most countries around the world designed to protect us all from terrorism. There has been a lot of talk about how privacy is being eroded with social media. Many of us have the philosophy that if we don’t do anything wrong, we have nothing to hide. But who else is collecting, buying and selling personal information about you?

FuturistA recent story in The Futurist called ‘Connecting with our Connected World captured my attention, particularly when it outlined, from a Wall Street Journal article,  apparently fairly common knowledge, that many retail stores track personal shopping habits using loyalty cards and then resell the data to marketers. The Wall Street Journal article ‘confirmed’ that this same data is now being purchased by insurance companies for the purpose of setting premiums and investigating claims.

With the Internet of Things (IoT), we are now being encouraged to buy fridges with built in bar code readers and wireless connectivity, so that we can scan items we use and feed them to our shopping list. Many of us now have grocery applications, such as the Countdown app, which I have blogged about before in my SoLoMo Consulting blog.These apps monitor what you buy, suggest specials, recipes and even navigate you up and down the aisles of your nearest supermarket so you don’t have to backtrack for things you forgot.

As Richard Yonck of Intelligent Future LLC in Seattle points out in The Futurist, “the rate at which a household consumes sugar, salt, tobacco and alcohol would potentially be an open book.” What could your health insurer infer from that?

It names them

It names them

Combine the information from your mobile apps that know your location, where you have given permission (which is probably half of the apps you use today), your climate control, light controls (that suggest you might be home, or not), fitness apps, social media (freely searchable with tools like Facebook Graph like the example which names people who like Edam cheese,) the direction Google and Apple are heading, to be able to predict what services you may want next based on your context, profile, time and location, your life is an open book today.

The problem with all this big data that we are ‘willingly’ sharing, is that we really don’t know what we are agreeing to or what the data is being used for. I don’t believe we have adequate laws nationally or internationally to protect us from abuse of this data by any agency, business, government department, insurance company, utility company, finance company, the list is infinite.

According to a story in The Public Herald it’s pretty much a free for all. For example they say:

  • Experion sells data updated weekly on new parents, new homeowners and other new event life triggers.
  • Have a read of what information Epsilon sells in this PDF. Who reads Science Fiction novels? Ever wondered why your phone keeps ringing with charities asking for donations? They buy lists.
  • Back to the Public Herald which says that Disney sells data including who bought what, the age and gender of the children, age and occupation of the people who purchased from them and more.

These are just scratching the surface. It isn’t necessarily all bad, the problem is that there doesn’t appear to be any authority tracking who shares what information with whom. The issues come down to informed consent. When you sign a form, enter a competition online with an attractive prize and you click, ‘yes, you can share my information with partners who may have items of interest to me’ perhaps because you think you might have a higher chance of winning the prize, you are losing control of your data.

There are laws designed to protect us from spam, but we often sign away rights without understanding the implications. Companies selling our data will argue that they have our approval to use and share our information. The flow of data will become so convoluted that it will become impossible to know who has what. Big Data companies will consolidate this data also with our ‘implied’ approval.

Governments need to be thinking about this now, if it is not already too late. Of course they arguably need the data as well in order to provide quality health, education and other services, including planning future smart cities. They need as much data as possible, although they don’t in many cases need the granular level down to individual people.

So as a footnote, think about all the cool Internet of Things you are buying over the next couple of years, like exercise devices, remote controlled security cameras and home access, climate control, sleep and snoring monitors, lighting, car telematics, electronic ticketing for public transport and much more, weigh up the cool with potential risk and consider that if legitimate organizations can access your data, so potentially can people wanting to commit crimes. It is already known that burglars steal product to order based on what they find on social media apps like Facebook (had a great weekend on the jet ski and now I’m off to Fiji for a couple of weeks and I’m putting the dogs in a kennel).

trash can is stalking you: using wifi to track people in the real world


Whether or not you give permission, your mobile phone is sharing information to anyone who wants to invest in relatively low cost to collect it and analyse it.

SoLoMo Consulting

See on Scoop.itLocation Is Everywhere

Smartphone-monitoring bins in London track places of work, past behavior, and more.

Luigi Cappel‘s insight:

This is an important read. The MAC address can ultimately be used to identify any one if there are sufficient ‘trash cans‘ located in areas where you live. If you consider the number of CCTV cameras located around London for example. One of these devices attached to each of those would be enough to start identify persons of interest.

As the story explains, if these devices are placed in malls or next to public toilets, you can identify the gender of the user. If these devices are used at shopping malls, cinemas, bus stops, you can find out roughly where people work, go to school, what sporting matches or night clubs they go to, you can build up a profile.

This can be used…

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How Do You Keep Up With the Massive Changes Affecting Your Business?


How do you keep up with the changing environment you live and work in? Technology is a moving target as are many other elements that shape our environment. There are so many facets to our industries that constantly change while you are trying to keep your business going the best way you know how. 

There are a  number of options. You can join business groups, buy industry magazines, search the Internet, follow social media and talk to others in your industry. So now you are working a 16 hour day and not necessarily making much more progress. Why? Because you are so focussed on doing Business As Usual and your view is based on your insider knowledge, bias and training.

What else can you do? One option is bring someone like me in as a consultant. As a Futurist I scan data using tools I have learned, my own experience in business and a wide focus on STEEP, whilst also having no skin in your business and therefore an objectivity that is hard to find when you have been making decisions that you are financially and emotionally attached to.

What is STEEP? It is about looking at the world and elements within it from the perspective of a wide range of elements and wild cards which make up the world. These key 5 elements are Society, Technology, Environment, Economics and Politics.

Take those 5 elements and apply them to your Business Plan. What is going on in your world right now in relation to STEEP? How might each element impact on your new product launch or sales plan? I would welcome your comments. 

One of the elements of foresight is being able to find connections between seemingly irrelevant  factoids or situations and understand what they mean. Then on top of that sometimes there are wild cards to be considered. What would happen if……..

When you look at information in isolation there are many risks. People form opinions based on snippets of information without seeing the full picture. They assume other people’s opinions, perhaps also based on bias or limited information. People often form opinions or carry them forward based on old data, often not even knowing that it is old data. For example, you may see a RT on Twitter and think it is current information, when in fact it has been retweeted by people for a week. Think about the disinformation that went around in Boston recently. Once it flies around it is very hard to know which information is current and correct.

Unleashing the Road Warrior

Unleashing the Road Warrior

Currency of information is hard to find these days. When a book comes out, by the time it has been printed it is already out of date. When I published Unleashing The Road Warrior, which took me about 6 months to write, it had a currency of about 2 years. After that, all the technology I wrote about was out of date.

We are frequently bombarded with little pieces of information, parts of stories, brief nuggets of 10 ways to be better at something, or 5 ways to become a social media superstar and double your sales. If only it was that easy.

Is there a simple answer? No, there isn’t. However in today’s world, we are connected to many people who are experts in certain areas. There are also people who maintain they are, when they are not. Start by connecting to people who really do know what they are doing. Ask people you know and trust. Check out their credentials. LinkedIn is a good place to start from a business perspective. Are they well connected? Have they been endorsed or recommended? Do you know people that they are connected with that you can talk to?

There are 3 types of people in the world. Those that make things happen, those who watch things happen and those who wonder what happened. Don’t be in the last group if you want to go forward, but also be careful where you get your counsel from.

As a footnote, if you are in New Zealand, or somewhere else where similar things are happening. Fairfax is said to be closing down in both print and online Computerworld NZ, PC World and Reseller News. So where will you be looking for information on your next technology investment or foray? I welcome your comments.

Michael Q Todd is a Social Media Expert


The world is full of self proclaimed social media experts, many of them legends in their own minds. Every once in a while you come across someone who not only really does understand how it all works, but one that practices what they preach. 

Presenting at his Auckland Seminar

Presenting at his Auckland Seminar

One such person is Michael Q Todd. I had the pleasure last week of meeting him in person in Auckland and attending one of his seminars which was a pre-launch of his upcoming book The 7 Pillars of Your Online Success. Michael is an ex-pat Kiwi who lives in Japan with his lovely wife Dr Yoriko Todd.

The mix of attendees ranged from total beginners to very experienced people including Sean Mitchell of Techday, Jason Kemp of Dialog Ventures, Mark Thomas of 2Review and Roger Bennett, one of New Zealand’s serial networkers and connectors, all people who are very passionate about what they do. You have to be, to go to a 3 hour seminar on a weekday evening. There was a quality of debate, illustrating that one size doesn’t fit all and Michael managed the proceedings like the pro that he is.

I’m not going to tell you about everything he covered, it was an introduction to the new book and one that I am very much looking to receive an advanced copy on. I’ve read a couple of pre-released chapters and they are winners. You may be very good with one application or aspects of an application, but be missing out on others. Another is that this is a changing environment. Social media sites such as Facebook, LinkedIn and Twitter are constantly adding and modifying features, you need to keep abreast of these. New services like Vine, Empire Ave (one of my current favorites, you’ll find my account here)  and Posse  are popping up all the time. Some of these will be valuable to you. Never assume you are up to date, because you will be wrong. If you don’t keep up to date, you could end up like this moth (not for the squeemish) I captured on my second Vine attempt, being devoured by a praying mantis.

This is one of the reasons I really like

Following are a 3 key takeouts for me:

1. It’s about selling. Anything you do is social media has to have a purpose, an end game. It is usually to sell something. It could be the products or services you provide to customers, it could be selling your consultancy, or perhaps promoting your sporting activity, music or hobbies. Start with the end game in mind.

2. Three things that brand you. People get confused when you tell them you do lots of different things. Define the 3 most important things, based  on (1) above. Give this some serious thought. If you have too much going on, narrow your focus or you will confuse people and won’t sell much of anything. For me, I am

3. Plug the gaps. One for me is Lists. I used to have a very successful newsletter many years ago which I sold as part of my consultancy and training school, the New Zealand Smartphone and PDA Academy. It had a large following and I really enjoyed the feedback from readers. Lately I thought that social media had replaced email newsletters, but now realize that they add another dimension. What are your gaps?

Once in a rare while you meet someone who will make a profound and positive difference in your life if you let them. I have had a few of those over my years and I believe that Michael Q Todd is going to be one of those. Whatever business you are in, or want to be in, whatever role you currently play in life, you are a brand and Michael can help teach you how to focus and market that brand and to reach the results you desire. You can find out more about him on his website.

I’ll leave the last word to Michael from one of his many YouTube Videos

On Ray Kurzweil and Thinking


I was reading a current article by Ray Kurzweil in this month’s edition of The Futurist and it got me to thinking a little. Here are a few random synapse connections from me.

He talked about how the digital neocortex will be be much faster than my wet-ware and that the roughly 300 million pattern recognisers in our biological neocortex will allow us to think in the cloud, using billions or trillions of pattern recognisers.  The IQ part of my brain thinks this could be amazing, although I would worry about dendrite overload or glutamic acid over stimulation, which is associated with conditions such as Alzheimer’s. It’s one thing to connect my brain or nervous system to additional memory, but to extend the processing in and out, is something that I think may require a lot of very careful study.

Earlier this week I wrote a blog about a potential future condition, Google Glasses Separation Syndrome. I recently introduced my daughter to the brilliant book, Flowers for Algernon which follows a similar thread. What happens when you expand a person’s capability to the point that it changes their existence and then potentially remove it again.

I noted that Ray perhaps doesn’t like driving very much because he talked about self driving cars alleviating the requirement of humans to perform the ‘chore of driving’. Sorry Ray, I love driving and so do a large percentage of the people I know. I appreciate that you now work for Google and they are pioneering driver-less cars, but I don’t want to live in a city where eventually the law requires hat the ‘network’ takes over my car. Yes there are benefits in road safety etc.  but with systems such as Fleet Management, MobilEye, and the incentives of PAYD Insurance the roads will become safer without requiring us to take our hands off the wheel.

So IBM‘s Watson won Jeopardy, cool. It is an amazing AI and I love that it is now being used to look for cure’s for cancer amongst other things. But if you start thinking about Watson, a digital neocortex and singularity, what about EQ? It’s one thing to be able to identify things, to be able to locate information, to be able to combine apparently disparate bits of data, but how about feelings, intuition, id and ego? These are the things that make us human.

I like where this is going, but I also want to keep that which is me. Watson might be able to write a hit song by understanding the formulas and this has been tried before. But the song I wrote about a boy whose father lost his job at the plant and asks Santa to find his dad a job, while his mother sits and cries in the bedroom, or the one I wrote about a guy who returns from a tour of duty in Iraq to find his best friend is now sleeping with his girlfriend, that brought tears to Desert Storm vets isn’t going to come from an AI. An AI may understand the chemical reactions of the brain and intellectually that these experiences can cause people to be sad.

The ultimate AI could use impeccable logic to say that humans are bad for the planet, they are frequently illogical, their emotions cause them to make bad decisions and basically shouldn’t be here. Perhaps when Watson really ‘thinks’ about cancer, it might determine that humans are in factor a cancer on this planet and should be booted down. Then we will be left with the singularity which will contain all information, ask why and then boot itself down because having access to all the information in the world, does not impart any meaning.