On SNAKK Media, Derek Handley and Kiwi Entrepreneur Success

The Snakk Media AGM, appropriately held in the Sir Paul Reeves Building of AUT in Auckland last night, appeared to be a classic event, with typical investors, asking typical questions. However, in my opinion, it wasn’t, it was a meeting in a room made up of some of the finest minds in marketing and leading edge mobile technology.



I was very proud to see entrepreneur, Derek Handley, on the stage surrounded by other Kiwi business leaders and visionaries including Tim Alpe, Max Flanigan and GM, Andrew Jacobs who I met for the first time last night.

I’m sure the media will cover the story, but here’s my take; on a tangent. I have always believed in Derek, his family and team from the day I met them, many years ago as they were preparing to found The Hyperfactory. They were the classic start up and I admired their passion and enjoyed their company, because they were driven and they were passionate about the same things I was, and still am. I love the company of positive, can do, will do people.

Snakk has allowed Kiwi investors to invest in a company that may never do a huge amount of business in New Zealand, which is really exciting, because it is not an opportunity that comes up often. As was pointed out, 2 years ago mobile digital advertising spend in New Zealand and the UK was 1% of the total spend. Today in New Zealand (where I have been trying to educate agencies on location based marketing and Augmented Reality, the percentage remains at 1% and in the UK is now 23%. In Australia they have the third fastest growth in the world (sic) of smartphone and tablet users, so it is appropriate for their head office to be in Sydney.

There was a lot of discussion about the threat to live TV with so many people now streaming to their mobiles and time shifting. Snakk didn’t mention all the technologies, but I am confident that they have a lot of tricks up their sleeves so that people like me who watch a reasonable amount of TV, while using my iPad or mobile, and MySky, will also be able to receive the messages I want. 

Here’s where I get excited. I want, and assume you will too, my TV. When it comes to advertising, I’m a marketer, but I don’t generally like watching ads. I guess the main reason is because most of them are not relevant to me, or at least not relevant to me at that time. I want them when I am open to buy.

So here are some of the things that I wanted to hear (and did either directly or between the lines):

  • Profile. I want ads that match my profile. Having them appear on my third screen (my mobile or tablet) in conjunction with what I am watching, based on my interests is something I might welcome. If there is an interaction between my device and the TV program, then it may not matter if I am watching live or time-shifted, depending on my:
  • Context. A lot of the future of mobile advertising comes down to an app on my device knowing things about me. What I am interested in, where I eat, drink, play, get entertained. What I am interested in at certain times of the day or day of the week. Market food to me at a time I am likely to be considering a meal. Then of course there is:
  • Location. If my mobile knows where I am, there is so much more you can do. If I like coffee, I’m walking downtown and there is a cafe that wants my business, let them send me an offer together with a reward of free WiFi.

On another tangent, the awesome podcast from Asif Khan and Rob Woodbridge of the Location Based Marketing Association: This Week In Location Based Marketing mentioned that where a geofence is used for guerilla based mobile marketing, they get a 12% click through rate. Just to explain, imagine you walk into Burger King and your mobile bleeps you a notification offering you a free upsize if you go to McDonalds up the road and buy a Big Mac combo.

This is where people started to get excited and concerned about privacy and I need to mention the MAC, pun intended. Effectively it is possible for apps to learn about you and your behavior without having your personal details. Effectively they track your mobile, not YOU. It’s not quite that simple and that is why in the early days of The Hyperfactory (I didn’t actually work there, I suppose you could have called me a Hyperfactory groupie) we started to set up a Mobile Marketing Association, with the view of self regulating to ensure the Government didn’t over regulate. The key was around allowing people to know what information was held about them and giving them the right to revoke access to it.

This blog is getting way too long, so I’ll finish with a few quick thoughts on Foursquare. I wish I had paid more attention to Derek having shared an office with Foursquare, I think I made a mental note to talk to him about that, but I didn’t. Maybe I still will.

The question was asked as to whether Foursquare was viable and the general answer from the panel was, not really. Derek was more retrospect and pointed out that the issue in New Zealand has always been one of scale. In New York City scale isn’t a problem, the population is over 8 million people. They can afford to have sales people in NYC and its easy to segment them.

In New Zealand there are actually a reasonable number of users, but Foursquare hasn’t really been interested in them because we are too small. I briefly became a Foursquare Ambassador and saw big opportunities for proximity based marketing. I saw a business model for myself with Foursquare, but they would not allow me (or anyone) to manage multiple businesses on behalf of customers. Each account had to be managed individually and for New Zealand that was a fatal flaw.

For those who think Foursquare is out, have a read of this story from Fast Company.

Did you go last night? What did you think? I think this is going to be a very successful global company and look forward to being involved somehow, if only only the sideline. I have watched and met many successful people over the years through my business network and Derek Handley is a Kiwi that remains underrated imho despite all he has achieved to date. In my opinion the shares are well undervalued right now. I’d recommend at least buying a few.

Footnote: I do not own any shares in Snakk Media. I do not work for Snakk Media in any capacity. I would seriously consider both though:)

Congratulations to Julie Landry, Vaughn Davis and the team for an excellent event.

How to Get an Honest Fare From a Cab Driver

There is an international conspiracy. I’ve said it before. They get all the people who want to be taxi drivers, to a secret location, indoctrinate them in how to milk a fare and then send them to countries they haven’t been to before and where hey don’t speak the local language. 

This morning I read a blog on Freakonomics, entitled Why Don’t More Professional Drivers Use Traffic-Enabled GPS?. It’s obvious isn’t it? They want to get the biggest fare out of you that they can.

One way to get an honest fare out of a cab driver is to agree on it in advance. That’s easy if you know what it is worth.



Airports are a prime opportunity and I’ve been ripped off in more countries than I can remember at airports. In New Zealand there is a great service called Air New Zealand Taxis. You can select from 14 airports, enter details like your start or end address, what flights you are taking and then select from a variety of taxi types. I note they even offer helicopter now, but I don’t think that’s an option for the budget conscious.

So you choose which mode of taxi you want and they guarantee to get you to the airport on time. You pay in advance and they even monitor the flight arrivals and departures so if your flight arrives a couple of hours late, your taxi driver will still be waiting for you holding up one of those cool board with your name on it.

If they make a mistake, as one did with me last year and overshoot your freeway exit and have to take a 15 km detour, it’s their problem, and doesn’t decrease the thickness of the lump in your back pocket (if you still carry folding).

Back to traffic. I have been a TomTom Go Live product user since they launched in New Zealand and Australia and it is awesome! It is good because they have good data derived from a combination of fleet managed vehicles (large numbers of them) and data from TomTom users. The GPS Car Nav PND’s have a SIM Card in them and get their data in real time (within seconds despite coming via Berlin). What makes it really powerful is the algorithms in the background that know how to interpret data.

I have been involved in car nav and the development of real time traffic in NZ and Australia and have worked with several brands of car nav. I have seen good systems and not so good systems. Now I must admit that my current TomTom is a little dated, but it has the latest map data. It’s probably time for me to do some testing of the latest devices and apps from various brands, but if you are wanting to know what the best device is for you, this blog is still worth a read.

Like a lot of guys, I believe I have a great sense of direction. However, I have learned that the GPS car nav is better at it than I am. It looks at all the possible ways I can go and pretty much every time I thought it was wrong, it was me that was wrong. It also keeps evaluating, when it has real time traffic. Often while I am driving, my TomTom tells me that I am still on the fastest route, or that there has been an incident and there is now an alternative route which will save me (x) minutes. I now trust it.

That doesn’t mean I trust all real time traffic apps. I have tested other apps in the past which interpreted normal rush hour traffic as an incident and led me to take a longer route which was unnecessary. There have also been times when I knew where I was going and didn’t bother using my TomTom with real time traffic to disastrous results,

So back to keeping the cabbie honest. The easiest answer is to take your trusted car nav application with you and tell the driver where you want him to go. Remember, you are the customer. If he isn’t happy with that, grab his taxi number, get out and find another one who is more trustworthy.

So, how about it? Tell me your taxi stories. I’m keen on the good, the bad and the ugly. Please share a comment. What real time traffic navigation  products have you used? How did you find them?


7 Stories about Using GPS to Recover Stolen Mobiles

GPS is playing a major part in our lives these days and it is a brilliant tool to protect us from crime, or at the very least recover things that have been stolen and catch the people who stole them. In the USA 113 mobiles are stolen EVERY MINUTE and most of them are sold overseas. In many areas including New Zealand, iPhones are as good as cash for someone wanting to make a quick drug buy. 

BakkumOften we don’t realise how easy it is, despite the fact that we pretty much all have one or more GPS and location enabled devices on us. My iPhone and iPad both have SIM cards which are on all the time. If either of them went missing, I can trace them, create an audible tone to help me or police locate them and I can wipe them forever so they can’t be reused if someone stole them. We all use GPS apps of some sort, even if it is just the mapping application on our phone. We just don’t think about other ways that we can use this technology, or how the tech can be used to catch people who want to deprive us of our property and our safety.

The good news is that when people are smart and use an application like Find My iPhone, if not the thieves, then the receivers can be caught and often Police find a lot more than just your mobile. Let’s not make it easy for them.

If I went missing and I had my mobile on me, I could be found. Of course the Police would need a warrant to achieve that, but bottom line is they could. I also check in with Foursquare and other applications, so often my last known location can also be pinpointed.

If you follow my blog, you’ll know I love stories where GPS catches people in the act of, or following a crime. Here are a few recents.

  1. A drive by shooter gets caught within half an hour, by the GPS in his rental car in Providence R.I.
  2. Aspen Police leave bikes as bait with GPS trackers on the ready.
  3. Find my iPhone helps recover stolen iPad and bottle of whisky, 3 people arrested in Scottburgh.
  4. Utah Police recover $200,000 worth of tequila using the GPS in the stolen truck. 
  5. Here are 3 more stories from Techtrace, a company that sells an app that helps you protect your data and recover your mobile.

Imersia Partners with 20th Century Fox to Provide an epic Experience at Westfield Malls

Imersia Partners with 20th Century Fox to Provide an epic Experience at Westfield Malls.


Petrol Tax Increase and Solar Power Feed-in Tariffs

It’s election year next year and the National Government has announced petrol tax increases to start in July this year. Now I don’t have a problem in principle with user pays, although after the report by the Ministry of Transport earlier this year, it doesn’t look like things are going to improve, in fact we are likely to see mid day traffic congestion (don’t we already have that?) in Auckland, as well as the morning and evening commutes.

Long BayThere doesn’t seem to be a lot of encouragement for people to work from home although that would ease the pressure on congestion. Auckland Council seems dead set on high rise housing in the Auckland Unitary Plan, but at the same time they are building new homes in areas like Long Bay as quickly as they can, with no sign of increased road capacity for the 2500+ homes to be built. Don’t get me wrong, I’m not against high rise as long as it is done smartly, without taking sun away from existing properties and it is part of an environment which includes amenities that encourage people to work, live and play in a safe healthy environment.

Wouldn’t it be great if those homes all had solar panels on their roofs and were able to sell excess power back to the power companies. Even better if they could get interest free loans to cover the cost. This last long hot summer would have been able to generate massive amounts of power for water heating etc. It’s funny that when I built a minor dwelling next to my last home, I had to install an ugly water tank to capture rainwater and allow it to trickle into the stormwater system from the roof, which I could of course also use for the garden, but there were no options with regard to using renewable energy.

I was listening to the Peggy Smedley Show podcasts as I do each week and she recently interviewed Nick Bitterswyk CEO of Urban Green Energy, who mentioned that great things were happening in areas like solar power in Australia and New Zealand. He was right about Australia, which is going gangbusters with finance and feed-in tariffs, but clean and green New Zealand is not. We do not walk the talk when it comes to renewable energy as you can see on the web site at EECA.

At a recent home show I visited every exhibit where they were selling domestic solar power solutions and asked about the ability to sell surplus power back to power companies. They said that it was not happening, that the utility companies were not supportive or interested. They said that they and the Government have their own agendas when it comes to power generation.

Now we have a large reliance on hydro and geothermal power. Much of our power in the North Island comes from geothermal power sources in the Taupo region, such as Wairakei. I wonder what would happen if we had a major eruption and this source of power dried up. What would our back up plan be? What if we had another drought similar to the one we had this summer and the lakes were too low to provide sufficient energy. You can’t suddenly roll out a solar energy plan at the last minute.

I urge Kiwis to consider solar power and feed-in tariffs when thinking of who to vote for next year in our national elections. This is not a new topic, I have blogged about it several times. If a disaster happens, will the Government say they could not have foreseen this situation? I don’t think so, it is a choice. I’m hoping that at least the Green Party will think about this as part of their election manifesto. Actually where are the Greens? They do appear to have a policy on feed-in tariffs, but its pretty hard to find.

So if you were able to get an interest free loan to put solar panels on your home and the ability to use that power when you needed to and were able to sell power back to the grid for a rebate at fair market pricing, would you take advantage of it? I welcome your comments.


We Will Remember Them – Our ANZAC Soldiers

We are not a militaristic nation, we Kiwis. However we have a proud fighting tradition, standing up for democracy and human rights all over the world. We lost many men and women in the World Wars and on many other fronts such as Viet Nam and Korea. Once a year on ANZAC Day, we remember them and those who have fallen since, in Afghanistan, East Timor and other fronts. In RSA Clubs around the country the dwindling numbers of vets and their families have a beer, share a yarn, have a dance and a sausage roll and club sandwich and share the ANZAC Prayer.

“They shall grow not old, as we that are left grow old. Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning, we will remember them.”

Then they play the last post, we stand proud and we remember.

Laying the Kings Wreath 2011

Laying the Kings Wreath 2011

My late father in law was a few months from his final rest after a terrible fight with cancer. He served in the Air Force in Guadal Canal and other locations during World War II and my mother in law was a Wren. You should have seen her march in the parade, as erect as she would have been in her youth. Now we are left with photos and memories, not only of our people, but of their reunions with their fellow service people, remembering the fun times and remembering the fallen and the horror as the nights went on. The things that they could only discuss with those who had shared the experiences. The things we civilians can’t appreciate because we weren’t there. The trenches, the mud, the desert, the beaches, the waiting, the camaraderie, the fear, the relief, the moments of respite, the people in the countries where they served, who looked at them with gratitude and relief, coming home with their cobbers, coming home without their mates.

Today is ANZAC Day and we remember our lost and respect those who remain. I’m proud to be a Kiwi, even though I am an import. In some ways more so because, while I haven’t experienced war first hand, I was born in Holland and the Allies rescued our country from the ravages of 5 years of occupation.

When I was in the USA again last year, I was humbled by the respect shown to all veterans in all places. Everywhere I went, I met and shook hands with people who had served. Everywhere I went, people thanked them for their service. Every concert I went to, we stood and people were thanked for their service. Of course the numbers of people who have served in the USA are so many more on a ratio than in New Zealand. They are more visible as well. While there is a lot of negativity towards US involvement around the world, I have to wonder with a shudder what our world would be like if they weren’t there. I also think about the fact that we are talking about individual people, with partners, children, parents, who are stepping outside of their lives to do the right thing for their country. They all have their own stories.

That’s what motivated me, after 6 months of research, to write the song Another Stretch in Iraq, my Christmas song for 2007. I remember performing it in a ‘biker friendly’ bar in Florida, seeing a couple of 6 foot something men coming to the stage and thinking “I’m going to get beaten to a pulp” as the came towards me with tears in their eyes. But no, they came to thank me and welcome me into the arms of their Desert Storm ‘family’, saying that I had taken them straight back to their Bradleys and MRE‘s.

Yet, as I sit here in my lounge and watch the ANZAC commemorations in New Zealand, I am reminded that we, at the bottom of the planet, far removed from all the fronts and global politics, do serve. We tend to be in peacekeeping forces these days rather than at the front lines, but you will find Kiwis in most countries where there is freedom to be preserved. We fight for human rights. We take global responsibility as we can and we care fiercely about freedom and democracy. To a large degree we do that because of those who lead by example, who took arms and piled onto planes and ships and those who didn’t come back.

We will remember them. We do remember them. Even if our eyes aren’t wet every day as they are this morning. We remember them and we honor them by trying to do the right thing for the future of our children.