Will You Help Me Raise Funds for my Cancer Diaries Project? I’ll Play for You


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This Sunday at 5 PM (NZ ST) I will be performing my last Live Stream with Boosted to raise funds for my HAG Project. Yep, it’s a fundraiser as I will explain below. Every penny helps. If I can raise $1,000 Creative New Zealand will match it!

You Have Cancer

These are words nobody expects or want to hear.

A few years ago, I was diagnosed with prostate cancer after a routine blood test. I had no symptoms, but farther testing showed I had several tumours. I’ve lost family members and friends to cancer and while I kept a brave face, there were times when I was close to rock bottom. When you watch TV shows like American Idol, you see people who have amazing journeys as a result of adversity and I wondered if I might have one of those moments.

The Cancer Diaries

The moment hasn’t come yet, but perhaps you can help me turn it into one, even a modest one, through this Boosted campaign.

Smashed Chair

I have written a series of songs about my journey, starting with the day I threw my director’s chair onto the carpet, smashing the chair and ripping the carpet. That motivated the first song in what I now call ‘The Cancer Diaries’. If I Could Turn the Table shares how I felt at that moment. Most cancer patients will relate.

A BHAG

I want to be able to create a legacy EP and series of music videos to tell the stories and donate it to the Cancer Society, with any proceeds going to them.

After I wrote the songs for The Cancer Diaries and looked at what I would need, it included everything from a jazzy bass to a gospel choir. I found the whole thing pretty intimidating and expensive. I, therefore, didn’t give the project life.

They say things happen for a reason. Maybe this is it.

Care to help me?

I am in remission and the last song in the Cancer Diaries turns this Boosted campaign into a BHAG (Big Hairy Audacious Goal). The song is called Dare to Dream. To make it shine, I need the backing of an inspirational gospel choir. In the song, I ask what remission actually means. I sing about writing a bucket list of meaningful things I want to see and do, and the song climaxes with a huge rousing finale.

HopeI believe it will lift a lot of spirits and bring HOPE to people who have cancer or who have friends and family going through such a journey.

So how about it folks? Would you like to come on my next journey with me? Maybe help with a donation in honour of someone you care about who is on a cancer journey? Writing music is a cathartic process. So is listening and watching. I’m also keen to hear from anyone who can help with recording, backing music, video and of course that gospel choir.

Cost Breakdown

There are four songs on the EP. I estimate that studio recording of the first three will cost around $500 each. Recording the fourth song with the gospel choir is likely to be more in the range of $2,500 given the logistics. It would need to be recorded in a venue such as a church and will need a lot of gear and expertise. Mastering adds on around $800 leaving a couple of hundred dollars over for design.

These costs are based on not having to pay for backing musicians and choir. If I am able to oversubscribe, then it would be awesome to be able to give them koha too, especially in these difficult times when virtually no one in the music industry is earning a living.

Angry People


This morning as I was listening to a Jimi Hendrix MP3, reading a couple of articles in The Business herald while waiting for my CRM to synchronise, I noticed a column from Seth Godin saying Angy People Are Different and there were some common threads and something missing.

None of them really had a good answer for how to deal with angry people. Jimi Hendrix and Jim Morrison were sying F them in the Arse. This was a bootleg audio clip from a live show that a friend in France sent me. Not very productive.

There was a story in this morning’s NZ Business Herald (not on the net yet) by Neil Green talking about how GlaxoSmithKline spend most of their time justifying their position, even after being found guilty of exaggerating the amount of Vitamin C in Ribena. On their web site they have made some announcements about what they have changed and they haven’t done a bad job, but what they haven’t done is made a personal apology and made a human face.

Something I note all the time is that business and commerce is ultimately about people doing business with people and you should forget that at your peril. What amazes me is that the very people who learn from case studies in university (and Ribena is bound to be in one in the future) don’t remember their lessons when they get in the real world. Bad publicity is often an opportunity to put on a positive face and it is well known in the world of sales that the relationship with key clients is often far better after effectively managing a problem, than it was before the problem arose.

Debbie Mayo-Smith is one of the great imports to New Zealand and often speaks and writes about pitching to the emotion and reaffirms what all sales and marketing people have taught, but some have forgotten, haven’t I just said it. People do business with people. My relationship with all brands whose (note the last word) products I use is at a personal level. I use their products personally. If I find a pip in a tin of pipless peaches and contact the QA department of the manufacturer who listens, apologises and sends me some free product, I no longer talk about the pip, I talk about the genuine caring nature of the company who put things right. I trust them more than ever. The brand that says, shit happens, if we get 1 wrong in 10,000 products its good, get over yourself, I will stop using them because they don’t care and I am angry.

So back to Seth Godin. What I learned when studying Psychology and Negotiation was based around NLP or Neuro-Linguistic Programming. If you try to soothe or calm the person who is angry, you are likely to upset them more because they will think you are being patronising. If you justify your position without acknowledging the other person’s position as Glaxo did, you will lose their trust as has happened in New Zealand with Ribena, where thousands of parents gave this product to their children thinking it was far superior to other fruit juice products on the market. They feel cheated and justifying your position just tells them that you feel you are superior to them.

In NLP they talk about pacing the person first. If they are talking in a loud angry voice, do the same. Get on their level. Show them that you empathise with them and would feel the same way in their shoes. A common mantra in negotiation is the 3 F’s of Feel, Felt, Found. I know how you feel, I had a similar experience to yours and what I actually found was……………….

The most important thing is sincerity in the use of this technique. People are adept at seeing through insincerity whether they are conscious of it or not. If you were genuinely wrong, admit it and do something about it.

Now if only Housing New Zealand could learn from this.