Since When Do Major Sporting Events Govern Countries?

Making my first coffee today in the office at 8AM I noticed a story on the front page of the NZ Herald. Funny I can’t seem to find it online, but there were loads of results on the web’s news pages.I’ll share the Huffington Post story here because I can’t find the NZ Herald story online for some strange reason.

Basically the story is that Dutch Brewery Bavaria has been selling orange mini skirts to soccer fans as an ambush marketing stunt.  The clothes were available for sale in the Netherlands and as a very nationalistic country, it is normal behaviour for Dutch people to wear Orange on major occasions such as sporting events and also for children on Queen’s Birthday. So many Dutch people bought these skirts and wore them to the FIFA World Cup match against Denmark. The clothing had a tiny little label that would be very difficult to see with the Bavaria brand on it.

That wasn’t the problem though. The problem was that they allegedly paid a group of 36 blondes to wear them at the match, which is against the rules of sponsorship, where Budweiser are the only official beer sponsor of the map and have exclusive marketing rights. The story in the Herald said that 2 of the 36 women were arrested and charged and if convicted could face fines from 1,000 Rand to a term in prison. Subsequently they were released on Bail and FIFA has said they will not be charging the individuals, they will be bringing charges against the Bavaria Brewery itself.

As a marketer, I appreciate that brands pay outrageously high sponsorship fees to be able to advertise at major sporting events and expect protection, but how far should they be allowed to go? If I like a brand, why shouldn’t I be allowed to wear their clothing. I play poker and have played in tournaments sponsored by Jack Daniels and have won Jack Daniels clothing. If a group of my friends who also won their branded clothing to an event, could I be in trouble? If the organisers of the poker tournament encouraged me to wear their clothing at the event, would they be in trouble? Remember that the logo on the clothing, these 36 girls were wearing was only on a tiny tag that if you wanted to read it, you would have to get so close to the garment that you might get arrested on other charges.

Next year we have the 2011 Rugby World Cup in New Zealand and the International Rugby Board is running by the same rules. According to the IRB even the letters RWC in succession have been trade marked. In effect I could be breaking the law just be blogging the letters RWC. When did it become possible for a sporting body to prosecute people or businesses for using 3 letters in succession. I mean, we only have 26 letters in our alphabet! So what if they were the initials for your company? Are you breaking the law? If I worked for or supported the Roger Wright Centre in Christchurch, and they had corporate clothing, I wouldn’t be allowed to wear it to any World Cup matches in New Zealand.

So what happens to other companies or organisations that use RWC in their name? Have they lost the rights to their business names? What happens if their staff want to be proud of the company and go to a match in company clothing? RWC stands for Redwood City in California. It stands for Roberts Wesleyan College in Rochester New York which has a proud sporting history.

I think this is very scary and another example of large corporations wanting to own and control everything. Some of those corporations in the drug world may now own the patents to some of my DNA!

Anyway, before you go to any of the matches in South Africa this year or in New Zealand next year, make sure you don’t have any clothing showing off any brands that haven’t paid the IRB for the use of the letters RWC or any of the other trademarked groups of letters. They probably won’t have Sky in the holding cells.

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In Vitro Grown Meat – Feeding the Future

The other day I was thinking about the proposed manned Mars trip and trying to get my head around how to feed a number of astronauts for a 1,000 day trip in a small space craft. The thought was started while reading an article about Cosmic Rays, which are a potential threat to astronauts, but that is entirely another discussion.

Our planet today has a number of problems in being able to feed a growing population, which combined with major droughts in some parts of the world and heavy rains in others, exacerbated or caused by global warming, we are already in a situation of food crisis. If you are reading this blog, you probably don’t personally have a problem, but the problem is nevertheless there.

The first problem, which is the most difficult, is poverty. According to the World Hunger Education Service, almost 1 billion people have incomes of no more than US$1 per day. That doesn’t buy a whole lot of food.

Given the climate conditions, growth of population, finding the ground to plant sufficient crops that are not labour and water intensive is difficult and another issue is lack of certain key needs such as proteins.

One option for this going forward could be to grow food in vats. All kinds of food could be grown in vats and they have been doing this in Science Fiction books for close to 100 years. Now vegetable matter, fungus and yeast are relatvely easy, meat is a different story.

As I continued on my thread, I was thinking about chicken being one of the most popular if not the most popular meat being eaten today. The way they bread chickens in poultry farms for meat or eggs is commonly regarded as cruelty although the farmers will argue that they have little choice.

Tissue engineering is a science that has been around for quite a while. In fact if you have a child today, you already have the option of harvesting the stem cells from your baby’s umbilical cord. Cordbank in New Zealand offers cryogenic storage of your baby’s umbilicus, so that if your child ever got cancer and needed fresh stem cells, they are there and ready. The Stem Cells have your child’s exact DNA, so there are no risks of rejection if they are needed and at this stage they have no age damage. Stem cells have the inherent ability to become pretty much any human organ.

Tissue engineering has the potential to not only save lives, but also to prolong it. In future it could be used to help people recover from brain injuries and perhaps condiions such as Parkinsons Disease. It can help with regenerating heart tissue and much much more.

It can also be used to generate food. Distasteful as it may sound, I’m sure in the future if you were offered fish chunks that were made in a lab in a double blind test with real fish of the same sort, you would struggle to tell whch one was real. This isn’t Sci-Fi, it has already been achieved. One of the motives for this research was the type of space travel I mentioned at the beginning of this blog.

If you could eat nice white chicken meat that was tender and had the same texture you expected, but no chickens were mistreated or battery grown in cramped conditions, i.e. no sentience and no pain. Why wouldn’t you? If you could provide healthy food to millions of people in environments where they otherwise couldn’t get it and would suffer from malnutrition and eventually die a horrible death, why not?

I’m not sure what, if any research in tissue engineering is happening in NZ, but we have the credentials to do it and government support for biotechnology. In the medical world there is plenty happening such as the orthopaedic research at Otago University. If I’m lucky, I could live longer because of this research. I would love to see 120 or 130 years on this planet, and not vegetating in a rest home, wouldn’t you?