The Zimbabwe Election Result

Is it just me? Why is it that when there is a perversion of democracy in some countries, the US and other nations march in and take over to protect the people, for example Iraq, and in other cases such as Zimbabwe, nothing is going to happen until it is a total disaster. In my blog last month, I was largely focussing on the technology angle, where people were using technology such as SMS to get information out of the country. The exercise raised my awareness of the problems over there and this morning a story in the NZ Herald told of a South African Jounalist who was arrested and spent 3 days in jail for being in Zimbabwe without accreditation.

I was pleased to see that Condoleezza Rice came out on Friday criticising South Africa for not taking a more positive stand and it is fair that they should start looking there. Could it be that ZA is taking a soft position because the black people have thrown the white people out? I did see on TV recently that there were many black refugees who had crossed the border and were biding their time in South Africa hoping that eventually the tide would turn and it would once again be safe to return to their homes, or what is left of them.

Of course my bent is on technology and oe of the things I love about the modern Internet environment is that it makes it very difficult to totally censor information. There are countless ways to get information out of a country despite political interference. In the old days journalists had to smuggle film and other documents over the border at great personal risk. Today there are mobile phones, satellite phones and many other ways of getting information out.

There are also great ways to use technology to show information and one of these is the Google Mash Up. The Zimbabwe Civic Action Support Group have devised a web site which shows information spatially information about ‘election conditions’ where you can see the sites of incidents and through pop up windows read information about them. Even for someone who has never been there, this gives a much more real perspective of what is happening over there.

There are also countless blogs coming out of the country, giving details from organisations as well as heart wrenching diaries from individuals.

SMS continues to play a major part and a recent article in CIO Magazine shows an innovative way that an SMS Hib has been used to not only help share information with the people through subscription phone lists, but also to help promote democracy and political participation by encouraging people to say what they would like the country to be like after the election.

Something that also stands out in the human psyche of oppressed people is their ability to laugh and joke about their position. I think this performs a number of functions, one it is a passive form of protest, but it is also a coping mechanism. It appears that SMS is frequently used in Zimbabwe to share these jokes. An example is a text message passed from one person to the next like:

“We would like to apologise to the nation for the late release of the presidential results. This is due to the rigging process, which is proving to be more difficult that we had anticipated.”

This interesting concept is explored by Mobile Active a global network focussed on the use of mobile technology for positive purposes.

The mobile phone continues to have an amazing impact on society that was never envisaged when it was first developed as a business tool. They are enabling knowledge sharing in ways that are providing freedom of expression and information sharing and making the world a much smaller place. There was a time that people could enforce their wishes on minorities in less developed countries with impunity and noone would be any the wiser. Today it is all but impossible to censor people and something uttered from a hidden room in Harare can be heard all over the world microseconds later. If only we could get the powers who profess to support democracy and freedom for all people, regardless of race, creed or gender, to act before any more innocent people are injured and killed and people’s lives and livelihoods are destroyed forever.

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Seth Godin et al

When I was at Song Summit Sydney organised by APRA a few days ago many speakers made suggestions of books to read as well as blogs and other sources of data. One speaker suggested that all song writers who want to market themselves should read Seth Godins Blog.

Now I’ve been a subscriber of his for quite a long time, but don’t read every one of his blogs, I suspect that he doesn’t read any of mine, but anyway, today I decided that I should check out his recent postings to see what was new and found a sage bit of advice, which is “Write like a bloger”. This is great advice and I can attest to it’s value.

Many people love to pontificate and show off their literary prowess by using the longest and most obtuse language and jargon they can think of and it makes their writing boring. Over the years I have written as a freelance journalist and magazine columnist, mostly about technology and of course there was also my book Unleashing the Road Warrior. I always wrote in a conversational manner and I frequently got positive feedback including pone calls, emails and letters to editors in the publications I wrote for. The result of my writing style was:

1. People felt like I was talking to them and many people feel like they know me even if we haven’t met, with the consequence that when I spoke at conferences and seminars people would come up and talk to me because I was acessible.
2. People understood what I was talking about and were able to find the information they needed.
3. I got a lot of business out of it as well as opportunities to speak and present at events all over the world.

I am still in the technology world, although the majority of my writing these days is about my other passion, which is songwriting and I hope eventually to do this full time. All I need is my first number one hit:) In songwriting the same thing is true. Your writing needs to be accessible to your target market. If you are writing for a teenage audience, your language needs to fit the way they think and talk, but it does of course also have to be authetic.

When I wrote my song ‘Another Stretch in Iraq‘ I wrote it for Americans who had served or were serving and I spent 6 months researching the topic. Yes, I used some phrases that weren’t exactly as you speak them and I used some metaphor, but we do that in speech anyway don’t we, I don’t think I’ve opened a can of worms here. I picked up some jargon like MRE, which is short for Made Ready To Eat or is otherwise known as rations. A lot of people won’t get that, but the they aren’t my target audience for the song. The proof was in the pudding.

When I played this song to a live audience in the USA last year the reaction was amazing. One guy co-incidentally known a Mack came to the stage after I played the song with tears in his eyes. He said he had served in Desert Storm and his son was on furlough in Hawai and about to head back to Iraq for another stretch. He said that listening to the lyrics took him right back to the front, so to speak. Even though I had never been there, I had done my homework and made it real, I wrote’ in Seth Godin’s terms, “like a blogger”, and when people listened to the song, it was almost as if they were talking to themselves.

The important thing which I think Jimmy Webb said in his presentation at S3 was to know your market and to write to it. A great song is one that people listen to and totally relate to. They should feel like they own the song, as if it was written for them, or in fact almost as if they wrote it themselves. Then they are in fact relating to themselves.

The thing is that you are the most important person in the world, although my wife says that she has to be the most important person in my world, but if I don’t exist in the first place then she can’t be important to me. Let me put that another way. If we had a party on the weekend and I came to see you with a pile of photos that were taken at the party. Now unless you were incredibly attracted to someone there, which photos will you spend the most time looking at ? (now I don’t want to get involved with genderalisations here (yes I know that word doesn’t exist, but this is my blog right?) but which photos are you going to spend the most time looking at? your own of course).

So my goal as a songwriter, which was ultimately the purpose of this blog is to write commercial songs, i.e. hit songs and part of my method in doing that, in writing like a blogger, is that the person who sings along with the radio or performance feels like the song is theirs, that it is about them, that they own the experience that the song is about.

By the way, if you happen to know an artist or A&R person looking for a new song, please point them in my direction:)

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course https://luigicappel.wordpress.com.

Thanks so much for your support:)