How Did the Telco’s Do in the Christchurch Earthquake

So when the quake hit Christchurch, what happened to telecommunications? Naturally in an emergency people need to communicate and there were some interesting situations. In an earlier blog I wrote about your emergency kit. So here are some interesting lessons from Christchurch and any other emergency situation:

Without electricity portable phones don’t work. If your phone requires a transmitter from the junction box to your portable, it’s not going to be transmitting anything. Many people still had copper phone lines even though they didn’t have electricity. Analogue phones still worked and Telecom in my opinion did an awesome job getting people to donate their old phones and shipping them down to Christchurch. I wonder if anyone has taken up the opportunity to start importing old style analogue phones into New Zealand, it must be a great medium term revenue opportunity!

Analogue Phone

With today’s Smartphones, not only did everyone rush to use their mobile to call their loved ones to check if they were ok, they were using mobile data, social networks, tweeting, sending photos and even video, which the media wanted to gobble up, but which clogged the networks for people wanting emergency services. I think the Telco’s did a pretty good job of getting generators to Christchurch and keeping comms up as much as possible, but they have created a bit of a monster that is only going to get worse. In chasing ARPU (Average Revenue Per User) they encourage us to find every possible way to connect on our mobiles, but then what happens if the mobile network gets congested? Obviously they need to work on increasing their emergency capacity as well as normal usage. They are our lifeline. How were they for you?

As I also mentioned in the emergency kit blog, if you’re trying to do all the things I mentioned above, your mobile battery is going to go flat and if you have no electricity that becomes a major problem. New Zealand has been way behind the rest of the world, or perhaps Kiwis haven’t figured it out yet, but we need alternative ways of recharging our mobiles in the absence of an electricity supply. There are lots of products that will allow us to do that. Car kits if we have access to a car. There are kits that allow you to use those conventional batteries you keep in your home and getaway kits (do you?) and also devices that hold enough charge for 2 or 3 charges and then get thrown away. I have one of those for my iPod which I purchased at San Francisco Airport, its brilliant!

Ipod Charger

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Location Based Film

If you have been following my blogs, you’ll be aware that I am very passionate about the mobile and Location Based Services technologies. I am always checking out new concepts and many of them are variations on the same theme. This doesn’t make them less interesting, although one of the issues I want to work out is which ones offer a unique perspective that will allow them to be The Next Big Thing. That doesn’t necessarily mean it has to be the next Facebook or Twitter (which many people said was just a waste of time, in fact many are still saying it is going nowhere and won’t make money. You won’t hear that from me).

One that I recently found out about is GPS Film. GPS Film is an open source tool that allows film makers to produce a movie that people watch on their mobile smartphone. The film segments or chapters are triggered by the mobile being in certain locations. The example on the video below is a film called Nine Lives which was filmed in Singapore. The comedy which you watch on your iPhone or other Smartphone begins with a climax and then in order to see the rest of the film, you need to go to the locations where it the film was shot in order to see each clip. The GPS on the phone is the trigger to allow you to see the next scene.

This has amazing potential as a tourism tool. Imagine doing a road trip of New Zealand following a movie like Goodbye Pork Pie, or checking out some of the great spots in NY State from the movie Road Trip, where you have to be in those places to view each segment.

Now come a little back to earth and think about what you can do, and what Singapore has done with ‘Nine Lives‘. What a great entertaining way to explore a city. This looks to me to be a dream for tourism organisations. Given that it doesn’t have to offer a full cinematic experience, a cool film can be made with a modest budget, perhaps sponsored by businesses such as tourist attractions, accommodation providers, food and beverage chains, which would provide locations for segments of a movie. Did I mention it is Open Source?

This is definitely food for thought and a great opportunity around major events such as the Rugby World Cup next year. Check out this short video to see what I mean.