On SNAKK Media, Derek Handley and Kiwi Entrepreneur Success

The Snakk Media AGM, appropriately held in the Sir Paul Reeves Building of AUT in Auckland last night, appeared to be a classic event, with typical investors, asking typical questions. However, in my opinion, it wasn’t, it was a meeting in a room made up of some of the finest minds in marketing and leading edge mobile technology.

SNAKK AGM

I was very proud to see entrepreneur, Derek Handley, on the stage surrounded by other Kiwi business leaders and visionaries including Tim Alpe, Max Flanigan and GM, Andrew Jacobs who I met for the first time last night.

I’m sure the media will cover the story, but here’s my take; on a tangent. I have always believed in Derek, his family and team from the day I met them, many years ago as they were preparing to found The Hyperfactory. They were the classic start up and I admired their passion and enjoyed their company, because they were driven and they were passionate about the same things I was, and still am. I love the company of positive, can do, will do people.

Snakk has allowed Kiwi investors to invest in a company that may never do a huge amount of business in New Zealand, which is really exciting, because it is not an opportunity that comes up often. As was pointed out, 2 years ago mobile digital advertising spend in New Zealand and the UK was 1% of the total spend. Today in New Zealand (where I have been trying to educate agencies on location based marketing and Augmented Reality, the percentage remains at 1% and in the UK is now 23%. In Australia they have the third fastest growth in the world (sic) of smartphone and tablet users, so it is appropriate for their head office to be in Sydney.

There was a lot of discussion about the threat to live TV with so many people now streaming to their mobiles and time shifting. Snakk didn’t mention all the technologies, but I am confident that they have a lot of tricks up their sleeves so that people like me who watch a reasonable amount of TV, while using my iPad or mobile, and MySky, will also be able to receive the messages I want. 

Here’s where I get excited. I want, and assume you will too, my TV. When it comes to advertising, I’m a marketer, but I don’t generally like watching ads. I guess the main reason is because most of them are not relevant to me, or at least not relevant to me at that time. I want them when I am open to buy.

So here are some of the things that I wanted to hear (and did either directly or between the lines):

• Profile. I want ads that match my profile. Having them appear on my third screen (my mobile or tablet) in conjunction with what I am watching, based on my interests is something I might welcome. If there is an interaction between my device and the TV program, then it may not matter if I am watching live or time-shifted, depending on my:
• Context. A lot of the future of mobile advertising comes down to an app on my device knowing things about me. What I am interested in, where I eat, drink, play, get entertained. What I am interested in at certain times of the day or day of the week. Market food to me at a time I am likely to be considering a meal. Then of course there is:
• Location. If my mobile knows where I am, there is so much more you can do. If I like coffee, I’m walking downtown and there is a cafe that wants my business, let them send me an offer together with a reward of free WiFi.

On another tangent, the awesome podcast from Asif Khan and Rob Woodbridge of the Location Based Marketing Association: This Week In Location Based Marketing mentioned that where a geofence is used for guerilla based mobile marketing, they get a 12% click through rate. Just to explain, imagine you walk into Burger King and your mobile bleeps you a notification offering you a free upsize if you go to McDonalds up the road and buy a Big Mac combo.

This is where people started to get excited and concerned about privacy and I need to mention the MAC, pun intended. Effectively it is possible for apps to learn about you and your behavior without having your personal details. Effectively they track your mobile, not YOU. It’s not quite that simple and that is why in the early days of The Hyperfactory (I didn’t actually work there, I suppose you could have called me a Hyperfactory groupie) we started to set up a Mobile Marketing Association, with the view of self regulating to ensure the Government didn’t over regulate. The key was around allowing people to know what information was held about them and giving them the right to revoke access to it.

This blog is getting way too long, so I’ll finish with a few quick thoughts on Foursquare. I wish I had paid more attention to Derek having shared an office with Foursquare, I think I made a mental note to talk to him about that, but I didn’t. Maybe I still will.

The question was asked as to whether Foursquare was viable and the general answer from the panel was, not really. Derek was more retrospect and pointed out that the issue in New Zealand has always been one of scale. In New York City scale isn’t a problem, the population is over 8 million people. They can afford to have sales people in NYC and its easy to segment them.

In New Zealand there are actually a reasonable number of users, but Foursquare hasn’t really been interested in them because we are too small. I briefly became a Foursquare Ambassador and saw big opportunities for proximity based marketing. I saw a business model for myself with Foursquare, but they would not allow me (or anyone) to manage multiple businesses on behalf of customers. Each account had to be managed individually and for New Zealand that was a fatal flaw.

For those who think Foursquare is out, have a read of this story from Fast Company.

Did you go last night? What did you think? I think this is going to be a very successful global company and look forward to being involved somehow, if only only the sideline. I have watched and met many successful people over the years through my business network and Derek Handley is a Kiwi that remains underrated imho despite all he has achieved to date. In my opinion the shares are well undervalued right now. I’d recommend at least buying a few.

Footnote: I do not own any shares in Snakk Media. I do not work for Snakk Media in any capacity. I would seriously consider both though:)

Congratulations to Julie Landry, Vaughn Davis and the team for an excellent event.

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The future of Personal Computing Part Two

This is a follow on from my blog last week about a day in my life of personal computing in 2013.

So I’ve had breakfast and I go to my PC to check email and messages. My wireless network at home now consists of a variety of devices and networks linked together. These include my Entertainment Server which links to various TV’s around the house, the Sky Dish, cable TV, media audio players and recorders, HD radio tuner as well as the Toshiba Fenininity Server which allows us to control and monitor the stove, dishwasher, washing machine and dryer, climate control, breadmaker and a host of other appliances not to mention the HVS climate control.

I also have the latest Kindle which lets all of us read our personalised news. It aggregates the top stories from mother Herald as well as other papers and magazines of interest so we all get the version we want. Scared the hell out of me the other day when I opened my wife’s logon by accident and all I saw was stories about TV and filmstars and their failed marriages and getting their 23rd adopted child out of Afghanistan which is the new Darfur. But then that is the beauty of it that we all get MeNews and not what someone else wants us to read.

I’m still into social networking in a big way, but have a number of portals that manage and aggregate each of my networks. I check my Music Portal which manages all the sites where I showcase my music. Now I can load my new songs, video’s, blogs and gig calendar onto one site and it updates the 127 sites I feature on in one hit, according to each sites unique specification.

So it’s time to go. I leave the house and activate the alarm which sends a signal to my iPhone to say the system is now armed and hop in the car. I drop the iPhone onto the little tray beside my seat and as I put the key into the ignition and my seat and steering wheel adjust itself to my preferred positions, my phone announces itself to the Wireless CANBUS so that it has access to the entertainment system.

I tell my integrated GPS navigation unit to take me to ‘the office’ select the podcast I want to listen to from those that are just audio as I don’t want to get pinged by the distraction laws and get on the road. As I near the top of Chartwell Drive, my podcast pauses (I used to hate missing stuff when the old system just muted the sound) and the nav tells me that there is a serious traffic incident on High Rd that it has picked up on TMC and would I like to route around it. I say yes, and it seemlessly takes me on down Diana drive and I arrive at work right on time.

As I wait at a set of lights I check the Buddy feature on my GPS and see an image of my wife’s car crawling along Bush Rd on her way to work. Her unit beeps to alert her that I have checked her location and she sends me a smart message back by tapping on the SMS keyboard on her nav unit which uses Bluetooth to send the message via her phone. Her car and system is a bit older than mine. 2009.

When I get to work my phone opens the carpark grill and after I have parked the car, it unlocks the door into the building and then into my office. I fire up my  Touchbook which has just been upgraded to Vista (“WE” like to be cautious about our computer network and go to the machine in the kitchen for a perfectly fluffy flat white.

As I have done forever, I start my day with email. My touchscreen notebook is now running Windows Vista Touch and although Microsoft has announced their new OS I will be using this one for another couple of years until our IT Department is comfortable that it is reasonably robust, especially given that it took 3 years to get most of the kinks out of Vista and for a while they went back to offering Windows XP again as an option in the 2nd half of 2009.

One thing that we have now universally adopted is Unified Communications. All my voicemail whether it comes from my landline, mobile or email is now waiting for me in my Inbox and with my iPhone or my notebook.

My days haven’t changed much. Probably the only major difference is that I do now use video on a lot of my phone calls so I can see the person I am talking to. This has saved me a lot of wasted travel time given the disaster that is Auckland’s roads today. They have started building the Auckland Harbour Tunnel, but it will be a couple more years before it opens for buses and T3 (cars with at least 3 peple in them) let alone ordinary traffic. So many meetings have been replaced by necessity with vidphone calls. Of course I can also do this on my iPhone 6, but unless I’m doing it over the Wireless LAN (and we still don’t have one in the office) the costs are prohibitive.

At lunch time I quite often walk to the Subway for some exercise and of course their food has the Heart Tick. On my way, I check out their menu on my iPhone and wonder if the food will look as good as the picture. I specify exactly what time I will get there. On the way back I get the phone to play me some Utterz messages from friends while I’m walking.

On the way home I drive past a bar and get a Speights Mates message saying there is a Happy Hour Running and sending me an eCoupon to get 2 for one in the next half hour and prompting me to hit the forward button to send the same coupon to any of my personal Speight’s Mates who are within a 2km vicinity to come and join me for an after work beer. I love location based marketing and decide it is only right to support people who have invested in this technology given that I helped to develop it. Isn’t that called the fruits of your labour? Yes. I know hops aren’t strictly fruit.

Before dinner, I go to my home studio and record a lead track on my Gibson LP Guitar onto my 8 track TASCAM for my latest song, nothing has changed there really, call me old fashioned. I still have my music on loads of web sites and while I’ve sold some songs, I haven’t scored a number one hit yet.

I bought the new Internet TV Aggregation Server last year and replaced my MySky. Now that I have cable for internet as well as TV, I can cherry pick and watch exactly what I want when I want and am no longer subject to the whims of SKy TV. Yes, I still subscribe to Sky Sports Channel because they have exclusive rights for many events that NZ teams compete in such as All Blacks Rugby and do support NZ sport better than anything else, especially the biased commentators, although I wuldn’t have a problem if Murray Mexted got some new material, but the rest is pretty much free. I don’t have to watch ads although many programs have very overt displays of product i the story.

I finally got an 80″ TV, the largest my wife would let me buy, and that wasn’t easy. Sometimes we have multple screens running so that we can watch different things at once and have adapted to that. We tried the VR glasses from the new Nintendo, but they are very antisocial. Awesome for 3D movies tough! Home entertainment is now awesome. No more channels full of reruns of programs we have already seen umpteen times, I never have to sit through another show of Friends again! Now I can see exactly what I want when I want, subject to agreement in the house of course and we all have to compromise sometimes,

Along with cable came free international calling to anywhere in the world for a modest flat fee, so I don’t use Skype much anymore. Finally a little music from iLike at the end of the day. I kept my CD’s and vinyl as souvenirs, but for a flat fee of $10 a month to our ISP, the house can access and download unlimited music from almost all record companies in MPEG 9 which is great quality at 960kbit/s.

Not a lot has changed in 5 years, but life is certtainly a little easier than it used to be.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course https://luigicappel.wordpress.com.

Thanks so much for your support:)