Will You Help Me Raise Funds for my Cancer Diaries Project? I’ll Play for You

This Sunday at 5 PM (NZ ST) I will be performing my last Live Stream with Boosted to raise funds for my HAG Project. Yep, it’s a fundraiser as I will explain below. Every penny helps. If I can raise $1,000 Creative New Zealand will match it!

You Have Cancer

These are words nobody expects or want to hear.

A few years ago, I was diagnosed with prostate cancer after a routine blood test. I had no symptoms, but farther testing showed I had several tumours. I’ve lost family members and friends to cancer and while I kept a brave face, there were times when I was close to rock bottom. When you watch TV shows like American Idol, you see people who have amazing journeys as a result of adversity and I wondered if I might have one of those moments.

The Cancer Diaries

The moment hasn’t come yet, but perhaps you can help me turn it into one, even a modest one, through this Boosted campaign.

I have written a series of songs about my journey, starting with the day I threw my director’s chair onto the carpet, smashing the chair and ripping the carpet. That motivated the first song in what I now call ‘The Cancer Diaries’. If I Could Turn the Table shares how I felt at that moment. Most cancer patients will relate.

A BHAG

I want to be able to create a legacy EP and series of music videos to tell the stories and donate it to the Cancer Society, with any proceeds going to them.

After I wrote the songs for The Cancer Diaries and looked at what I would need, it included everything from a jazzy bass to a gospel choir. I found the whole thing pretty intimidating and expensive. I, therefore, didn’t give the project life.

They say things happen for a reason. Maybe this is it.

Care to help me?

I am in remission and the last song in the Cancer Diaries turns this Boosted campaign into a BHAG (Big Hairy Audacious Goal). The song is called Dare to Dream. To make it shine, I need the backing of an inspirational gospel choir. In the song, I ask what remission actually means. I sing about writing a bucket list of meaningful things I want to see and do, and the song climaxes with a huge rousing finale.

I believe it will lift a lot of spirits and bring HOPE to people who have cancer or who have friends and family going through such a journey.

So how about it folks? Would you like to come on my next journey with me? Maybe help with a donation in honour of someone you care about who is on a cancer journey? Writing music is a cathartic process. So is listening and watching. I’m also keen to hear from anyone who can help with recording, backing music, video and of course that gospel choir.

Cost Breakdown

There are four songs on the EP. I estimate that studio recording of the first three will cost around $500 each. Recording the fourth song with the gospel choir is likely to be more in the range of $2,500 given the logistics. It would need to be recorded in a venue such as a church and will need a lot of gear and expertise. Mastering adds on around $800 leaving a couple of hundred dollars over for design.

These costs are based on not having to pay for backing musicians and choir. If I am able to oversubscribe, then it would be awesome to be able to give them koha too, especially in these difficult times when virtually no one in the music industry is earning a living.

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Liverpool 8 watch a 65 year old innovate

Last night I saw Ringo Starr on the Late Show, playing the lead song to his new album Liverpool 8.

Here’s what’s different. The album is a 2GB Flash Drive embedded into a rubber bracelet, of course the name of the album is on the bracelet and the price is around the same as any new album. $20 from memory. As well as the album the contents include a music video, interviews, photos and more.

If you buy the album, you will probably want to wear it because it is novel and this being the first time it has been done (to my knowledge) it will become a colectors item. This could become the ultimate fashion wear for 2008. What are you listening to? Check it out on my wrist. The only drawback is that you can’t plug it into your car stereo or your iPod, but that will no doubt come if the concept takes off.

Storing multiple albums could be a bit of a problem, but I’m sure there will be appropriate refinements.

About 8 years ago I tried to get the local media to publish a story I wrote, saying that if the music industry doesn’t take care of their music buying public and take advantage of the capabilities of new media such as adding video, interviews, photos etc to albums, they will have a hard time competing with downloads. But if they add so much material (that they have anyway and don’t generally sell) so that it isn’t worth the hassle or cost of downloading everything, they will be in trouble.

The media didn’t want my story because it was controversial and probably because a lot of there advertising revenue came from the record companies. Hey guess what, yeah I was right. Now I’m not super clever, I’m just being logical. I think the record companies were arrogant and had the attitude of some Japanese manufacturers of a decade ago, who said to their customers, we will tell you what features you want on your products and how to use them, but that’s another story.

The point is, we are in the world of new media. Consumers have loads of choices. BUT, they are prepared to pay for value. EMI, Sony etc. if you want to keep your market, you need to give value. If you don’t you may just find that you aren’t needed or wanted any more. It’s not too late, but you need to understand, its not just about the media you print your music on, it’s about being innovative, listening to your customers and being innovative, fun, inspiring, sticky and giving value for money.

Instead of sacking your staff, sacking your entertainers and making them do their own promotion, how about talking to them.  There’s a novel idea. Here’s the question. It’s 2010 and the music industry as we knew it has collapsed. It has taken with it major printing companies, media companies, wholesalers and retailers and increased unemployment noticeably. If you were able to go back to 2008, what would you do differently?