I Unfollowed You On Twitter Yesterday


Do you have a dormant Twitter Account? Did you know that there are 2.1 Billion Twitter Search Queries Every Day?

SoLoMo Consulting

I unfollowed about 400 people on Twitter yesterday. Not the ones in this image, but they could be next. I unfollowed people who haven’t posted a single tweet in more than 2 months, in some cases in over a year!

What was really interesting was who they were. I wish I had made a note of who they were and I wish I had time to tell them, because they could well be missing out on lots of business opportunities, or opportunities to be seen  as leaders to watch and follow.

What surprised me was that there were several New Zealand Government MP’s (really interesting given that next year is election year and it appears no post is safe). There were also a large number of people who claim to be social media ‘experts’ and consultants, business consultants; even major national and multinational brands.

Do you get more than your…

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Your Ashes on Record


I’ve lost friends and a family member recently which has led me to think about what I would want to do with my ashes. We don’t often face our mortality and a number of topics have come up recently. For example, what happens to your social networking and web presence when you die. One solution I discussed in a previous blog was Legacy Locker, who can provide access  to your records to anyone you want to access them. Do think about the consequences of this though, especially who you provide access to.

Another topic that I have pondered on is my funeral. No I’m not planning to die anytime soon. Hopefully I have at least another 40 years on this planet. But I would like to have control over at the very least, the music that is played. I have a few tracks in mind, like Santana’s Samba Pa Ti, which I love. I’d also like to have at least one of my own songs that I have recorded, but I am hoping that my best work is yet to come, so that may change.

I definitely plan to be cremated. I hate the idea of worms crawling through my bones. So what to do with my ashes. Well I think I’ve found the perfect solution. A company called Add Vinyly will press your ashes into 30 records containing 24 minutes of any audio content you want. Now you can not only have control of what’s played at your funeral, but you can be a physical part of the performance and any of your friends who want to can have a piece of you so to speak.

What do you reckon?

eLearning, So What’s New?


This morning when I read the Herald, there was a story in a supplement on Education about eLearning. The supplement is obviously focussed on students heading for Uni for the first time and Abcd – e – learning was well written and researched, and it was a supplement, but I was also thinking, that it was ironic that it was presented as if it is something new. It was interesting that while I couldn’t find a link on the Herald’s website, I guess because it was a commercial supplement, I did find a story about using podcasting (which was key to this morning’s story) written in July last year called Pupils book place in world with podcasting, by Martha McKenzie-Minifie.

The story was largely about universities including MIT, Berkeley UC and Yale posting lectures as podcasts on iTunes U. It was about the benefits of students being able to listen to podcasts and make sure they don’t miss anything.

This was interesting timing because I have been having discussions with Massey University about eLearning for sometime and last month launched the Location Innovation Awards, which runs until February 16th 2009. I was considering adding eLearning to one of the categories, but given that the Awards are in fact a learning experience and the categories of Location Based Games, Social Networking, Proximity Based Marketing and widgets for AA Maps all provide scope not only for learning, but offer the opportunity for supporting education that is location based. For example a location based game music elearning could involve a treasure hunt in a community based around learning about the history of the area, which could be cultural, historical, ecological, environmental and so on.

In a recent blog I wrote about Music eLearning on the net and made reference to Gordon Dryden’s new book, Unlimited – The New Learning Revolution (which is totally about eLearning) which he told me will be on the retail shelves within a week or so. I feel I relate well to Gordon because I was also frustrated and bored with school as a teenager.

The problem for me was that I wanted to be a songwriter and musician and my parents sent me to a school where the major subject was rugby and music was a 40 minute session 3 times a month or so. By the time I got to 5th form I was bored to tears with subjects that I felt (and still feel) were irrelevant (although I guess there were a couple of exceptions, being French and Latin which have both served me well.

I didn’t pay much attention in class, was bored, found other ways to amuse myself. At the end of the year come exam time, I used a form of eLearning. I got all my school notes, typed them up on a typewriter, read them out loud into a tape recorder and played them back to myself while listening to Led Zeppelin in the background. Now I was aware already that Baroch music is far more conducent to learning, because it has a tempo that your brain matches into a state which is good for absorbing information. However, it wasn’t cool and this still worked and I did pass my exams, except for Geography which is ironic given that I speak a number of languages and have travelled aorund the world several times, it was just hard to record maps:)

I have been using audio tapes for many years to enhance my learning. I recorded radio shows and learned about cosmic string theory, and also bought and used Psychology tapes to learn about NLP, negotiation and other skills.

This morning in the shower I was learning about SPIME, which is very pertinent to my current focus of Location Based Services. I learned about it from a podcast interview with David Orban on the podcast of The Future and You by Stephen Euin Cobb. “A Spime is a location-aware, environment-aware, self-logging, self-documenting, uniquely identified object that flings off data about itself and its environment in great quantities.”

This technology is very relevant to my work in car navigation and future driving safety. Imagine if every car had SPIME technology and independant of any internet or cellular telecommunication technology, cars could communicate with each other, ensuring safe driving in terms of car proximity to each other, safe following speed and distance and the ability to react to an emergancy. For example, if the car in front of you engages its ABS and brakes suddenly. A SPIME technology could potentially tell your car which is following it, about the situation and have it react potentially seconds before your brain and foot can engage with your brake pedal. This could be a marvellous development of ADAS.

Anyway, I am heading off on a tangent, but the thing is that eLearning continues to keep me abreast of the latest developments in the fields I am interested in and you do not have to be a university student to access the information.

I often listen to University Lectures at iTunes U and so can you. If you are interested in a topic and want to follow the lectures whether you are studyig at a university or not, they are as close as your iPod.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course https://luigicappel.wordpress.com.

Thanks so much for your support:)

The GeoSmart Location Innovation Awards


During the day I work for GeoSmart Maps Ltd, a subsidiary of the NZ Automobile Association.

We have just launched the Location Innovation Awards. I’m hoping that if you are in New Zealand you will join in the fun and get your thinking juices flowing.

The background is that we know that LBS (Location Based Services) will become commonly used technology in 4-5 years and people will participate as if they have been doing it all their lives. GeoSmart has the tools to facilitate this type of technology now, so we have launched a competition to get people to develop concepts today.

There are four categories which are explained on the website (which went live today) and they have the potential to have a significant impact on people’s lives.

For example:

Imagine you are a tourist hopping off the plane at Queenstown Airport and as you head to the luggage conveyor area you see a billboard with a promotion offering you amazing deals on various local attractions. If you text ‘Queenstown Live’ to a short code, you will have $20 deducted from your account and will be offered a range of services at huge discounts. When you get to the main town pier in Queenstown you get a text message saying that if you get down to the ticket office within the next 10 minutes you can enjoy the 4P.M. jet boat experience for only $25, a saving of $70. Without the promotion, the jet boat might go out half empty. This way they sell more seats and make a profit on the trip and the tourist gets a great deal.

Or

You are a member of a jogging club on Facebook. You are in Nelson  on business and decide to stay over for the weekend. You are interested in finding a jogging buddy to go for a run with. Through an application on your phone or a map application on Facebook, you are able to locate someone to go for a run with who is also in the area.

The story we have sent to the media today is as follows:

Bringing the future forward with the Location Innovation Awards

In the near future, location based applications will be commonplace, with electronic coupons being sent to your mobile because you are near a service you have opted-in for such as a Happy Hour deal for the bar you are walking past, or a promotion from your favourite fashion retailer (with whom you have signed up and given your colour, style and size preferences) which knows that you are in the mall.

GeoSmart Maps Ltd wants to bring that future forward to 2009 and has established a competition to encourage people to come up with concepts in 4 categories, being Social Networking, Proximity Based Marketing, LBS Games and widgets for the AA MAPS website. There are prizes for each category and the overall winner will also win a trip to San Jose in the USA to attend the Where 2.0 Conference in May 2009.

The competition isn’t pitched just at developers, a proof of concept demonstration would be great, but a great concept document has just as much chance of winning great prizes from a list of sponsors including Geekzone, Tomizone, Sony Ericsson, TomTom, Vodafone new Zealand and the NZ Automobile Association.

The judging criteria are documented in the entry packs and on the official website at http://www.locationinnovation.co.nz. The judges themselves are well qualified and represent GeoSmart, Massey University, Geekzone and the Wireless and Broadband Forum.

The competition runs from 16 October 2008 and entries are to be in by 16 February 2009. The Awards will be presented at the annual Wireless and Broadband Forum Convergence 2009 event at the Alinghi Base in Auckland’s Viaduct Basin.

The future of Personal Computing Part Two


This is a follow on from my blog last week about a day in my life of personal computing in 2013.

So I’ve had breakfast and I go to my PC to check email and messages. My wireless network at home now consists of a variety of devices and networks linked together. These include my Entertainment Server which links to various TV’s around the house, the Sky Dish, cable TV, media audio players and recorders, HD radio tuner as well as the Toshiba Fenininity Server which allows us to control and monitor the stove, dishwasher, washing machine and dryer, climate control, breadmaker and a host of other appliances not to mention the HVS climate control.

I also have the latest Kindle which lets all of us read our personalised news. It aggregates the top stories from mother Herald as well as other papers and magazines of interest so we all get the version we want. Scared the hell out of me the other day when I opened my wife’s logon by accident and all I saw was stories about TV and filmstars and their failed marriages and getting their 23rd adopted child out of Afghanistan which is the new Darfur. But then that is the beauty of it that we all get MeNews and not what someone else wants us to read.

I’m still into social networking in a big way, but have a number of portals that manage and aggregate each of my networks. I check my Music Portal which manages all the sites where I showcase my music. Now I can load my new songs, video’s, blogs and gig calendar onto one site and it updates the 127 sites I feature on in one hit, according to each sites unique specification.

So it’s time to go. I leave the house and activate the alarm which sends a signal to my iPhone to say the system is now armed and hop in the car. I drop the iPhone onto the little tray beside my seat and as I put the key into the ignition and my seat and steering wheel adjust itself to my preferred positions, my phone announces itself to the Wireless CANBUS so that it has access to the entertainment system.

I tell my integrated GPS navigation unit to take me to ‘the office’ select the podcast I want to listen to from those that are just audio as I don’t want to get pinged by the distraction laws and get on the road. As I near the top of Chartwell Drive, my podcast pauses (I used to hate missing stuff when the old system just muted the sound) and the nav tells me that there is a serious traffic incident on High Rd that it has picked up on TMC and would I like to route around it. I say yes, and it seemlessly takes me on down Diana drive and I arrive at work right on time.

As I wait at a set of lights I check the Buddy feature on my GPS and see an image of my wife’s car crawling along Bush Rd on her way to work. Her unit beeps to alert her that I have checked her location and she sends me a smart message back by tapping on the SMS keyboard on her nav unit which uses Bluetooth to send the message via her phone. Her car and system is a bit older than mine. 2009.

When I get to work my phone opens the carpark grill and after I have parked the car, it unlocks the door into the building and then into my office. I fire up my  Touchbook which has just been upgraded to Vista (“WE” like to be cautious about our computer network and go to the machine in the kitchen for a perfectly fluffy flat white.

As I have done forever, I start my day with email. My touchscreen notebook is now running Windows Vista Touch and although Microsoft has announced their new OS I will be using this one for another couple of years until our IT Department is comfortable that it is reasonably robust, especially given that it took 3 years to get most of the kinks out of Vista and for a while they went back to offering Windows XP again as an option in the 2nd half of 2009.

One thing that we have now universally adopted is Unified Communications. All my voicemail whether it comes from my landline, mobile or email is now waiting for me in my Inbox and with my iPhone or my notebook.

My days haven’t changed much. Probably the only major difference is that I do now use video on a lot of my phone calls so I can see the person I am talking to. This has saved me a lot of wasted travel time given the disaster that is Auckland’s roads today. They have started building the Auckland Harbour Tunnel, but it will be a couple more years before it opens for buses and T3 (cars with at least 3 peple in them) let alone ordinary traffic. So many meetings have been replaced by necessity with vidphone calls. Of course I can also do this on my iPhone 6, but unless I’m doing it over the Wireless LAN (and we still don’t have one in the office) the costs are prohibitive.

At lunch time I quite often walk to the Subway for some exercise and of course their food has the Heart Tick. On my way, I check out their menu on my iPhone and wonder if the food will look as good as the picture. I specify exactly what time I will get there. On the way back I get the phone to play me some Utterz messages from friends while I’m walking.

On the way home I drive past a bar and get a Speights Mates message saying there is a Happy Hour Running and sending me an eCoupon to get 2 for one in the next half hour and prompting me to hit the forward button to send the same coupon to any of my personal Speight’s Mates who are within a 2km vicinity to come and join me for an after work beer. I love location based marketing and decide it is only right to support people who have invested in this technology given that I helped to develop it. Isn’t that called the fruits of your labour? Yes. I know hops aren’t strictly fruit.

Before dinner, I go to my home studio and record a lead track on my Gibson LP Guitar onto my 8 track TASCAM for my latest song, nothing has changed there really, call me old fashioned. I still have my music on loads of web sites and while I’ve sold some songs, I haven’t scored a number one hit yet.

I bought the new Internet TV Aggregation Server last year and replaced my MySky. Now that I have cable for internet as well as TV, I can cherry pick and watch exactly what I want when I want and am no longer subject to the whims of SKy TV. Yes, I still subscribe to Sky Sports Channel because they have exclusive rights for many events that NZ teams compete in such as All Blacks Rugby and do support NZ sport better than anything else, especially the biased commentators, although I wuldn’t have a problem if Murray Mexted got some new material, but the rest is pretty much free. I don’t have to watch ads although many programs have very overt displays of product i the story.

I finally got an 80″ TV, the largest my wife would let me buy, and that wasn’t easy. Sometimes we have multple screens running so that we can watch different things at once and have adapted to that. We tried the VR glasses from the new Nintendo, but they are very antisocial. Awesome for 3D movies tough! Home entertainment is now awesome. No more channels full of reruns of programs we have already seen umpteen times, I never have to sit through another show of Friends again! Now I can see exactly what I want when I want, subject to agreement in the house of course and we all have to compromise sometimes,

Along with cable came free international calling to anywhere in the world for a modest flat fee, so I don’t use Skype much anymore. Finally a little music from iLike at the end of the day. I kept my CD’s and vinyl as souvenirs, but for a flat fee of $10 a month to our ISP, the house can access and download unlimited music from almost all record companies in MPEG 9 which is great quality at 960kbit/s.

Not a lot has changed in 5 years, but life is certtainly a little easier than it used to be.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course https://luigicappel.wordpress.com.

Thanks so much for your support:)

What is it about Facebook?


It amazes me how many people have said to me “I don’t get it” and “What is Facebook?”  Next thing I know I am receiving notifications and whether they get it or not, they are using it. In fact people are spending a fair amount of time every day using it. In December and January ‘Active Users’ exceded 8 million and page views were over 18 Billion in one month! No wonder Microsoft want in!

One thing that continually amazes me and many of the people that I talk to is that unlike many other social netowrking applications, people typically use their own names and provide incredibly detailed information about themselves that they wouldn’t dream of doing on other sites. They complete quizes and compare information with their friends such as their personal goals; would you ever, have you ever, personality tests, what music you listen to and much more. In effect giving people the ability to find out perhaps more about you than you know about yourself.

One thing that many people are still doing is collecting loads of friends like they do on sites where they might be a little more cautious. Perhaps as they play games and talk to people they are interested in or find attractive, suddnely they are laying their souls bare to total strangers.

Obviously this becomes hugely popular and various brands are starting to use Facebook as a way of marketing to and interacting with customers, for example when I search for Facebook applications I find a couple for BMW, 1 for Coca Cola, 37 for Microsoft, one for LG, 162 applications around Google, 12 for Nokia and the list goes on. I’m not making any judgements here, I love the idea of genuine personalised marketing. If companies can figure out how to market products and services that I am genuinely interested in, I am all for it and Facebook applications as marketing data acquisition tools make a lot of sense.

Many years ago I visited Arthur Anderson in Chicago and saw a demonstration of a retail system which kept images and vital statistics of customers. The concept was being able to send an email saying “Luigi, our latest summer fashion shirts are in and here are some pictures of what YOU would like like in your colours.” My future vision for that is that they will send that message with the image in a video so I can see a panorama on my mobile phone, only when I am in vicinity of the store and with an electronic coupon. The issues here are more about trust, but I’m getting into mobile marketing again and digressing as I am wont to do.

The thing I love about Facebook is that they have created an evolutionary product that keeps changing as more and more people add content and concept. You can look in the search area almost as you would in Google. Thinking about things I am interested in, I entered ‘song competition’ and found 19 events. I entered Texas Holdem and found 8 applications, more than 500 events and much more. If you are more of a golfing person, there are 47 facebook applicatins and countless events, the list goes on: politics – 95 applications, religion 25 applications, philosophy 25 applications, 14 applications for theatre and well I can go on indefinitely because while I write this blog, more applications are  being posted.

Then of course there are interest groups, discussion groups, activity groups, fan groups and being silly I even got more then 700 results doing a search under groupies!

I’m starting to get a picture of how much time this amazing environment can take up, but just as interesting how much, used wisely, Facebook could empower and entertain you. It can open doors and lead to all sorts of opportunities. Most of all, it is different. Most social networks are focussed around an activity or group, like photography, music, dating. Facebook is multi faceted and multi dimensional mirroring most people and having an endless array of new things to experience.

I’m still not sure that I can give an elevator pitch of what Facebook is.  I guess it can be whatever you want it to be and more. The question is what is it to you and what are other sites going to do to compete?

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course https://luigicappel.wordpress.com.

Thanks so much for your support:)

What can they find out about you on Facebook and who is looking


I was having a discussion with my new Sales & Marketing Assistant today about permission and proximity based marketing and the impact that social networking is going to have on this market. The topic of Facebook came up and how it is different to other consumer facing networks. The key difference is that unlike ‘most’ social networking sites people use their real identities, names and other information rather than nom de plumes. This means that a huge amount of information could be available, much more than they might want known.

Who might want to use this information? Potential employers, lending institutions, the police, security services, marketing companies, loyalty companies, asociations, manufacturers, brands………………… Why? Lots of reasons, some good, some bad.

I may have mentioned in a previous blog that a major university in the UK is doing some research to find out what they can learn about their current students from Facebooks, and I’m assuming the exercise is to find out what they can learn without people’s informed consent.

It’s no secret that brands like Coca Cola are very interested in the ability to market to users of Facebook and I’m sure they will come up with some very cool games or other applications to get people to participate and then the fun begins.

Now the areas I am particularly interested in are proximity based marketing, in the long term using GPS based mobiles. Currently less than 4% of all phones have built in GPS and therefore tracking people’s whereabouts now is not a marketing proposition, but it will come. Subject to controls, and that is already looking difficult to impose, I would have no problem with a music shop sending me a text message saying “Luigi, we know you are close by, come and show us this message and we will let you have a play on our new Roland Guitar Synthesisor just in from the lab and if you by a set of strings while you are here, you can have a second set to the same value free.”

We know that in future fashion stores will have a database of their clients measurements, colours, likes and dislikes. I see in the future a scenario where a woman will get a PXT or Video message, saying “seeing as you are in the area, we’ve sent you this photo to show you what you will look like in the new autumn-wear that has just come in from Milan. Drop in in the next 30 minutes and we will give you a 25% discount on your purchase.”

But I digress as I often do. In marketing and collection of information, the theory is that you have consented to companies or organisations collecting and holding information about you and often you have unknowingly consented to their sharing your information with others. I am concerned that the definition of consent is blurring. If you put personal information onto your Facebook profile and for one reason or another people you have no direct relationship can access it, did you consent to their having it and did you understand what that meant.

For example, if you send a message or email to someone you don’t know via certain applications in Facebook, you will get a message saying that the recipient will be able to see your profile and information for 1 month, even if you don’t accept them as friends. Is that scary or what? People tell me that they don’t allow their information to be seen by strangers, but that’s what they think!

The thing about this phenomenon is that Facebook is not an application, it is a development environment that anyone can use to make applications that link in to the Facebook network through a range of API’s and Widgets with commonality in functions. In an environment like Bebo or even MySpace, you are really dealing with one company who have control of the environment, even if they allow people to add little Flash applications or plugins. Facebook is quite different. If I had the smarts, or the inclination, I could build a Facebook  application. Let’s say for example I decided to build an application for Flashmobbing. It may be a little old concept now, but I’m sure if I focussed on a High School or University as a start up location I could get hundreds of people to join up and I would then have access to their profiles.

There are lots of more criminal or sinister things I could do, but I don’t want to even mention them and give other people ideas, but I’m sure you get the gist.

I’m going to stop now, I have things to do, but this is what I’m thinking about. On the one side I would like to see a world of permission and location based marketing that knows what I am interested in and where I am, but on the other hand I want to be able to ensure that I am not pestered with spam and that my personal details remain personal.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course https://luigicappel.wordpress.com.

Thanks so much for your support:)