It was interesting to learn that O2 is now going to get into daily deals. They will be the first British Telco to enter this market and according to the Financial Times, they are going to invest £6 Million into their daily deals service with the expected participation of 3,500 high street brands. Shaun Gregory, O2’s managing director of media, said that their opt in process was going to be less clunky than that on Facebook and Foursquare etc. and would not require check ins. This effectively means it is not a location based service at all, but yet another spin on the Daily Deals I wrote about in my blog yesterday.
Ironically I and many other people in the telecommunications industries over the years have been trying to convince local telco’s to support payment for products via mobile, including vending machines, pointing out the enormous value in clipping the ticket on transactions. Probably about 12-15 years ago I was able to buy Coke from a vending machine at the local Ericsson office, but it was only ever a Beta service.
Amazon is also getting in on the act in the USA with Amazon Local which is yet another spin and hardly local given that it works in exactly the same way as the regional deals every other Daily Deal site offers, noting to do with check ins. It will at least support local businesses in the same way as other sites does with vouchers etc to be redeemed in local eateries and stores with the same debatable results. Amazon certainly knows the value of clipping the ticket as I mentioned in an older blog with a link to a Harvard Business Review Clip of John Donahoe explaining what his business model is, and I can tell you it is now selling books.
Eventually if you keep following this blog, I will get to the point of the value of using Location Based Marketing instead of Daily Deals. This is starting to seem a whole lot like the boring unimaginative reality TV shows that all the networks are rolling out. It’s much cheaper to imitate than to innovate and of course you are encouraging them by watching, because if you didn’t watch, then they wouldn’t be able to get advertisers to promote their daily deals businesses!
So if you read my previous blog you will know that our phone line died yesterday. So This afternoon I rang Orcon to find ut what is happening. I rang the 0800 number and selected landlines and waited for a response which came pretty quickly and I got a very polite response from Jamie who advised me that she had to pass me on to a different department because the other department was responsible for the port change. She also explained that the port change affected the landline and the broadband connection.
So off to another department and another woman who advised me that they were still waiting for a technician to advise the date when someone would do a port change!
I said “Are you telling me that I have no phone and that you can’t even tell me when someone will advise when they will look at it?” Correct, it might be this afternoon, they do work on Saturdays so someone might turn up then or, well they just don’t know because it is another department.
I asked if they would forward incoming phones to a mobile and they have agreed to do that, but why couldn’t they suggest that in the first place? Basically this now means that people can contact us without having to know our mobile numbers and without having to pay for the toll call, but it does also mean that we have to pay mobile call rates for the outgoing local calls, but at least we have communications.
But we have no idea when our home phone line wll be reconnected.
Since last night I have had 2 people come to me saying that they had been planning to move to Orcon and now won’t. Would you like to be in on a sweepstake as to when I will have a home phone line? Or perhaps hw many times my internet will disconnect today? Yes, funny isn’t it, I still have a Broadband connection at home even if I don’t have the phone. I just checked, so far my broadband has disconnected 18 times today.