Unleashing the Road Warrior
I want a 3D Printer and a Filabot. The are two items on my bucket list. I guess that means I’ll be printing plastic, but the Filabot of course means that I can recycle plastic, so that’s a good thing right?
I was reading an article in the July-August edition of my favorite magazine, The Futurist about Tomorrow’s Jobs. If you have followed my various blogs over the years, you will know that I am driven by working smarter rather than harder, so the story about Goldman Sachs prediction about 8 technologies that are forcing businesses to adapt or die obviously caught my eye. The quote was about 3D printing. If you have a look through some of my other blogs you will find stories about 3D printing military clothing, printing human organs, my friend Vik Oliver’s work with Reprap and others.
So I was naturally curious about what Goldman Sachs thought the other 7 were. I was thinking self driving vehicles, eBooks, virtual and augmented reality tourism and education, eGovernment and all those menial jobs that don’t require human understanding and problem solving skills. So in a nutshell to satisfy my curiosity and maybe yours. The other 7 are:
- eCigarettes. I know a few people who use these and I was semi-tempted as someone who gave up smoking over 20 years ago, to give it a try, but yeah, nah. I do wish they had been around back in the day though. I’m sure these were originally conceived by someone like Jules Verne and if it wasn’t for the power of the tobacco industry, we probably would have been using them years ago.
- Cancer Immunotherapy. This is something I have read a little about on recent times. Who doesn’t know someone close who has had or has passed away from a form of cancer and we all know that often the treatment is almost as bad or worse than the symptoms. The concept of having your body able to combat cancer cells in the same way as we deal with a virus is compelling and hugely attractive.
- LED Lighting. Energy savings of up to 85%, a longer lifetime and so many creative ways you can use it from the home to the car to wherever you are. This one has already become huge without us even realizing it. Something that many disruptive industries and technologies are doing. Is there one invading your turf that you haven’t acknowledged sufficiently yet?
- Alternative funders for insurance such as pension funds that are willing to take a lower return. That’s a very interesting topic in my neck of the woods right now, where insurance companies who were happy to take premiums from the citizens of Christchurch seem to be reluctant to give it back after the earthquakes. Here are some stories from New Zealand’s Campbell Live Show on TV.
- Natural Gas Engines for the freight industry. Funny reading this because my very first company car ran on CNG. Goldman Sachs predicts that by 2020 20-30% of hauling fleets will be fueled by natural gas.
- Software Defined Networking. The cloud gets smarter. This blog is in the cloud and I’m writing it online, it is not stored on my hard drive.
- Big Data. No surprises here. This is what I was saying earlier about the human element. Until we have a true artificial intelligence, we are still going to be asking the questions, so I’m hoping that problem solving people like me will continue to be able to find exciting and fulfilling work to do. This is not intuitive for many people and the more specialized the workforce becomes, especially in large businesses, the less innovative the companies become. Shareholders increase their expectations of Return on Investment from old products and business concepts, then when it all turns to mush, they wonder what happened. I have to say, it’s not big data, it’s the ability to understand what’s contained in big data and how to apply it. Ask the wrong question and the answer could hasten your demise.
So there you have it. Interesting isn’t it that fundamentally there is nothing particularly new here. Yet all over the world companies are clinging to dated concepts and wondering why they are imploding. The crazy thing is that what people want and need isn’t changing significantly. People still read books, they still listen to music, they still want to know what’s in the news, they take more photos in a day on mobiles than in the entire history of Kodak film based cameras, yet the traditional businesses that grew fat on those industries are going broke.
What I also find interesting is often the answers are in the exact places that those companies don’t look. They are with the customers, they are with independent consultants, often with little experience in the specific industries. They are not in the traditional spreadsheets and they are not in the typical boardroom (don’t get me started). Business As Usual is a great model for going broke and yet none of the above industries are significantly novel or bleeding edge. They are natural evolutions of what came before. Yet many leading brands don’t get it, or stubbornly don’t want to get it.
So whether you own a business, or whether you are looking for your next job. You had better think very carefully about your future. The answers are closer than you think, but possibly not where you are looking. Do you know where your knowledge base is? Do you know what your greatest asset is? If you’re thinking it’s in your IP, unless you own your people, you might find that very soon the value of your patents will be minimal and that your creative minds have moved on, in many cases with the suggestions and creative ideas you turned away, because you knew better.
Whoops, I have sort of ended up on my soapbox again haven’t I?