On SNAKK Media, Derek Handley and Kiwi Entrepreneur Success

The Snakk Media AGM, appropriately held in the Sir Paul Reeves Building of AUT in Auckland last night, appeared to be a classic event, with typical investors, asking typical questions. However, in my opinion, it wasn’t, it was a meeting in a room made up of some of the finest minds in marketing and leading edge mobile technology.

SNAKK AGM

I was very proud to see entrepreneur, Derek Handley, on the stage surrounded by other Kiwi business leaders and visionaries including Tim Alpe, Max Flanigan and GM, Andrew Jacobs who I met for the first time last night.

I’m sure the media will cover the story, but here’s my take; on a tangent. I have always believed in Derek, his family and team from the day I met them, many years ago as they were preparing to found The Hyperfactory. They were the classic start up and I admired their passion and enjoyed their company, because they were driven and they were passionate about the same things I was, and still am. I love the company of positive, can do, will do people.

Snakk has allowed Kiwi investors to invest in a company that may never do a huge amount of business in New Zealand, which is really exciting, because it is not an opportunity that comes up often. As was pointed out, 2 years ago mobile digital advertising spend in New Zealand and the UK was 1% of the total spend. Today in New Zealand (where I have been trying to educate agencies on location based marketing and Augmented Reality, the percentage remains at 1% and in the UK is now 23%. In Australia they have the third fastest growth in the world (sic) of smartphone and tablet users, so it is appropriate for their head office to be in Sydney.

There was a lot of discussion about the threat to live TV with so many people now streaming to their mobiles and time shifting. Snakk didn’t mention all the technologies, but I am confident that they have a lot of tricks up their sleeves so that people like me who watch a reasonable amount of TV, while using my iPad or mobile, and MySky, will also be able to receive the messages I want. 

Here’s where I get excited. I want, and assume you will too, my TV. When it comes to advertising, I’m a marketer, but I don’t generally like watching ads. I guess the main reason is because most of them are not relevant to me, or at least not relevant to me at that time. I want them when I am open to buy.

So here are some of the things that I wanted to hear (and did either directly or between the lines):

• Profile. I want ads that match my profile. Having them appear on my third screen (my mobile or tablet) in conjunction with what I am watching, based on my interests is something I might welcome. If there is an interaction between my device and the TV program, then it may not matter if I am watching live or time-shifted, depending on my:
• Context. A lot of the future of mobile advertising comes down to an app on my device knowing things about me. What I am interested in, where I eat, drink, play, get entertained. What I am interested in at certain times of the day or day of the week. Market food to me at a time I am likely to be considering a meal. Then of course there is:
• Location. If my mobile knows where I am, there is so much more you can do. If I like coffee, I’m walking downtown and there is a cafe that wants my business, let them send me an offer together with a reward of free WiFi.

On another tangent, the awesome podcast from Asif Khan and Rob Woodbridge of the Location Based Marketing Association: This Week In Location Based Marketing mentioned that where a geofence is used for guerilla based mobile marketing, they get a 12% click through rate. Just to explain, imagine you walk into Burger King and your mobile bleeps you a notification offering you a free upsize if you go to McDonalds up the road and buy a Big Mac combo.

This is where people started to get excited and concerned about privacy and I need to mention the MAC, pun intended. Effectively it is possible for apps to learn about you and your behavior without having your personal details. Effectively they track your mobile, not YOU. It’s not quite that simple and that is why in the early days of The Hyperfactory (I didn’t actually work there, I suppose you could have called me a Hyperfactory groupie) we started to set up a Mobile Marketing Association, with the view of self regulating to ensure the Government didn’t over regulate. The key was around allowing people to know what information was held about them and giving them the right to revoke access to it.

This blog is getting way too long, so I’ll finish with a few quick thoughts on Foursquare. I wish I had paid more attention to Derek having shared an office with Foursquare, I think I made a mental note to talk to him about that, but I didn’t. Maybe I still will.

The question was asked as to whether Foursquare was viable and the general answer from the panel was, not really. Derek was more retrospect and pointed out that the issue in New Zealand has always been one of scale. In New York City scale isn’t a problem, the population is over 8 million people. They can afford to have sales people in NYC and its easy to segment them.

In New Zealand there are actually a reasonable number of users, but Foursquare hasn’t really been interested in them because we are too small. I briefly became a Foursquare Ambassador and saw big opportunities for proximity based marketing. I saw a business model for myself with Foursquare, but they would not allow me (or anyone) to manage multiple businesses on behalf of customers. Each account had to be managed individually and for New Zealand that was a fatal flaw.

For those who think Foursquare is out, have a read of this story from Fast Company.

Did you go last night? What did you think? I think this is going to be a very successful global company and look forward to being involved somehow, if only only the sideline. I have watched and met many successful people over the years through my business network and Derek Handley is a Kiwi that remains underrated imho despite all he has achieved to date. In my opinion the shares are well undervalued right now. I’d recommend at least buying a few.

Footnote: I do not own any shares in Snakk Media. I do not work for Snakk Media in any capacity. I would seriously consider both though:)

Congratulations to Julie Landry, Vaughn Davis and the team for an excellent event.

New Beginnings for Luigi Cappel

Hey folks and valued readers. It has been a few days since I posted and I just wanted to let you know that there have been some changes in my career, but that I am still around and will continue to share my thoughts and interests in this blog.

After 8 years it was time for a move from Geosmart and I have now joined a relatively new company called Imersia as CCO. Imersia was founded in 2009 by entrepreneurs Dr Roy Davies and Jon Lowther, a couple of very clever guys with ideas about the world we live in and the world we want to live in, similar to mine.

In a nutshell we are working in location based services, mobile, Augmented Reality, proximity based marketing, GPS and more across a wide variety of industries with a local flavour, i.e. the business is based in New Zealand and we would like it to stay that way if possible, but a global focus. Effectively I am walking the talk, I have spent many years consulting and evangelising, I’m still doing that, but also much more on the creating side, at least from a company perspective, I’m not a developer myself.

So stick around, don’t delete your RSS feed because I still have lots of exciting ideas, if I say so myself, about leading the way into the future we want, from a technology perspective, but also about the kind of world we want for our families and future generations, cool toys and business tools as well as a safe and sustainable environment. I am ever the idealist.

New Zealand is full of clever people and I am hoping we can enable more of them to take part in the global stage. I’m keen to see some new names appear in the lists of Kiwi innovators contributing to our GDP and being supported by our Government. I love names like Tait Electronics (I spent 7 happy years working for them), Gallagher Electronics and Fisher & Paykel, but isn’t it time for some new kids on the block?

Watch this space:)

Luigi Cappel

Nestle is tracking you down with Commandoes

Nestle in the UK has come up with a very cool imho marketing campaign. They are putting GPS chips in the wrapping of 6 food bars such as Kit Kats and when they are opened / activated, within 24 hours they vow to track down the chips, send in the commandos to find, and possibly scare the hell out of the people who bought them and give them 10,000 pounds.

This is a very cool use of location based technology that will fire up marketing people and those into location based marketing like me big time. CNET says that this campaign will appeal to men and perhaps they are not usually the target market for chocolate. In this case I suspect sales will go through the roof and while this campaign hasn’t yet gone seriously viral, I’m sure it will. It is also likely to be winning awards as TV cameras from around the world follow the commandos to the lucky people receiving the prizes.

Just as well they are using TVC’s and billboards with NFC and QR Codes to promote this campaign or people will be thinking that a new war has broken out.

Location based marketing is going to play a major role in our lives going forward and those who are in early will reap rewards by standing out from the crowd. This certainly puts a new spin on guerrilla marketing.

So how could you use location based services to grow your unfair share of the market? For more ideas, check out my other blogs at The Future Diaries and SoLoMo Consulting.

Tough times for New Zealand Restaurants

There was a story in NBR today called Tough Winter for Restaurants. I left a comment, but it appears to have been moderated, perhaps someone thought it was self serving, just a guess.

I’m actually in the middle of a series of blogs, as you may be aware about location based services, but am going to take a quick break from this to share a few simple reminders about the basics of running a business in the hospitality sector.

What gives me the credentials to make comments on this, you may ask? Here’s a few:

• I completed a Hotel Motel Management course many years ago and assisted and lived in a busy Auckland motel for 18 months.
• I have attended hospitality conferences and exhibitions around the world.
• I started playing guitar and assisting in cafes and restaurants from the age of 14.
• I ran the Casio distributorship for cash registers in New Zealand and assisted with Australia and held around 70% market share in the industry segment for around 7 years and during that time keynoted for conferences including HANZ, Retail Merchants Association and others.
• I was technology editor for a retail magazine.
• I was involved in the development of the first electronic waiter pad systems in NZ, which were subsequently sold through Casio dealers in other parts of the world.

I could go on but I think that will do. So here are a few elements of Restaurants 101 for 2012.

There is an oversupply of restaurants and fast food outlets for the population of the country in most parts of New Zealand. Very few of the people running the restaurants have business training, many do it because they love food and they love people and entertaining and have passion for their business. Once that was probably enough. Having said that, even 30 years ago, a large percentage of these businesses changed hands every 18 months and having gone broke, trained the people who took over from them.

Table turn. The more times your tables are occupied within a dining session, the more profitable, subject within reason to what they are buying. Entrees and desserts are more profitable than mains. Make the mains too big and people won’t buy dessert. Dessert’s tend to generate around 80% gross profit margin.

If people are in for a night, keep coming to see them, ask if they are happy, offer them drinks. Alcohol offers large profit margins. Develop a relationship with them. A restaurant with a maitre d’ or person who remains in the dining area all the time, separate from the people who bring food in from the kitchen and take away the plates and cutlery, will make more profitable sales.

Ask guests what their expectations are, do they need to be served quickly because they are going to a movie or a show, or would they prefer to relax with drinks before and between courses. Show them that you care about their business and experience. People don’t mind paying if they are enjoying themselves. Be sincere, don’t give fake smiles and say enjoy and have people see your smile turn into something else before you have even turned away.

When a restaurant is empty or quiet, people walk past and wonder what everyone else knows that you don’t. If it is busy, more people will want to come in, but that doesn’t mean keep people hanging, waiting for service, because it will empty pretty quickly.

Have a business plan and understand what your model is, understand who your target market is and what they are looking for. There are lots of smart things you can do using social media and location based technologies and you will find plenty of them if you search through my blog, BUT if you don’t have the basics right, they won’t help you.

Many people still haven’t figured out that daily deal sites won’t bring you good business. Very few people who come to you through those sites will be back. They will cherry pick your profits and then do the same to the next business.

If you have the basics right and you know what your KPI’s are then I recommend you start with something like a combination of Foursquare and other social media. Have a really good look through Foursquare and the types of deals you can do with them for free.

Location based services and proximity based marketing are really good tools for distressed inventory. Fill empty tables when you need to fill them, not by discounting before you even know if you will. Get creative, remember Death by Chocolate? If you have desserts left, its getting late, look for people who might come in for coffee, Irish coffee and dessert, you’ll make as much profit from them as some of the people who stayed for an hour or more and just had a main and wine.

If you have any questions, please leave them here or if you disagree, I’m open to that too.

Presenting to IT Professionals with Sead IT People

A couple of weeks ago I had the privilege of presenting to a group of ICT professionals at the Mercure Hotel hosted by Sead I.T. People. The presentation in the series of Sead Latest in IT Seminar was on Mobile Marketing.

How did we get here

Sead Presentation

Covering topics including the latest Gartner Hype Cycle predictions, Location and Proximity Based Marketing, Check-In Marketing, Mobile Computing, QR Codes, Business Intelligence using maps and the hot topic of the use of personal devices in a corporate market, there was something in it for everyone. Case studies illustrated not only practical use of technology, but professional processes to ensure that projects were well designed for success.

The presentation outlined the ongoing chasm between people in the ICT profession and their colleagues when it came to understanding and use of new technologies, particularly mobile and location based. I encouraged the audience ranging from consultants to CIO’s to consider how they can educate and encourage their companies to understand the new technologies and how they fit into their business frameworks. There are great opportunities for IT people to be welcomed back into the boardroom by working closely with the management team to show them how to implement and benefit from new technologies, safely and securely.

Luigi and the Sead Team at the Mercure

More on Location Based Applications and Privacy

In an article at LBS Zone, LeClairRyan attorney Kevin D. Pomfret says businesses should step forward to educate Congress and executive agencies such as the Federal Trade Commission (FTC) about the breadth and scope of location-based technologies, as well as the industry’s enormous potential.

This is something I have been saying for some time in past blogs. If we get Location Based Services applications right, they can enrich our lives in so many aspects. For example:

• B2C Marketing. I would welcome personal location based marketing, based on my location, time and interests. Tell me if there is a hot deal on a new guitar pedal or music software as I drive past a music store on a Saturday. My girls would love to be told there is a 2 for 1 coupon on the latest summer fashion as they walk past a shop and their colors and sizes are in stock.
• Health and safety. If one of my relatives is ill and needs medical help while on vacation, a blind or disabled person becomes disoriented, a diabetic travels and forgets their insulin, a car’s airbags deploy on a remote country road. These are all instances where consumers can be aided by LBS apps and help directed to them with ease.
• Entertainment. Rugby World Cup year starts in less than 24 hours in New Zealand. Wouldn’t it be great if people can sign up to services that know where in the country they are, what they are interested in and can guide them to other activities based on time of day, interest and location? It could be golf, a cultural performance, Happy Hour, a concert or music festival, you could opt in before hand with your interests so if you are a ballet fan, you don’t get guided to a Christian Death Metal Grunge Fest.
• The Road Trip. An application that provides car navigation, access to traffic information, entertainment, allows you to connect to your social networks, upload photos and blog, find ‘friends’ close to you and more.

We’ll see more of these in 2011, along with apps from Facebook, Google, Apple, Foursquare, Groupon, Twitter and hundreds of others. But what about the risks?

When you sign up for these applications, do you know who you are giving access to? Do you know whether you can opt out? Do you know of the service has the ability to delete your information if you decide to opt out. Often the services themselves don’t have that ability because Google and other services have cached it and even if they delete it, it still exists in other places.

It is a well know fact that criminal elements already use sites such as Facebook to identify people they want to commit crimes against. It might be that they want your car, your jewellery, your 65″ 3D TV, all the Christmas presents you displayed on your profile, or just to ransack your house. It may be nothing to do with you, as they say in the movies “Nothing Personal, this is business”.

You could follow this thread and think, this guy is anti LBS. Wrong, its how I make my living. I love it for what it can do for me and you. I just worry about how it can be used and believe it is incumbent on the developers to make the applications as safe as possible, to provide privacy controls and make sure people know how to use them. They might also want to consider liability insurance. I’ve heard of insurance claims by people who drove their cars into rivers because their nav told them to turn right. It won’t be long before there are claims from people saying that it is the fault of the social media location application, which indirectly told a car ring that their expensive sports car would be parked at the airport for 2 weeks.

The article that set me off on today’s blog was about educating politicians, something that needs to happen all over the world, because these applications go international very quickly. It is also necessary to educate the developers because they are focussed on what they want people to be able to do with their apps, not the inherent risks of uses they hadn’t considered. I often want my ‘friends’ to know where I am, but I don’t want people who are not my ‘friends’ to know where I am or where I am not.

This is not my first blog motivated by Pomfret. In September I wrote about Location Based Apps and Trust, prior to that Proximity Based Marketing and Trust, and a whole series of blogs around Who’s Looking at You on Facebook. In one of them I thought up a name at random, searched for someone with that name and found out a huge amount of information about the person. I found it to be very scary, what I could find out about that person. Add location to that mix now and it could become downright dangerous.

Of course the tables can be turned on crims as well as law enforcement agencies can use the same apps to find out what they are up to and where.

Location Based Applications and Trust

I just read a blog by Kevin Pomfret, Executive Director of the Centre for Spatial Law and Policy, about the decision of Craigslist to pull it’s Adult Services section after finding out that people had been using it for prostitution and trafficking of women and girls. He suggested that people developing geolocation applications needed to also consider privacy of users in the same way.

I totally agree. Already there are many anecdotal stories of people using Facebook and other stories to target empty homes. One story in Mail Online called Facebook a shopping list for burglars. It went on to suggest that insurance companies might increase the risk profile of clients who have social networking accounts.

Now of course we have Facebook Places, which starts by checking the city your IP Address is based in and then invites you to let it know exactly where you are. There are bound to be loads of Facebook applications for mobile that will use the GPS in your phone to check exactly where you are. Great for stalkers who want to find you and for others who want to know where you aren’t and such as when you are not at home.

For more on this, check out my blog on Who’s Looking at you on Facebook?

Now don’t get me wrong, I am totally into location based services. I just want to make sure that people understand what they are getting into when they start using them. An application I really like is foursquare. It has rewards for people who use it such as points and badges. You can see where your ‘friends’ are, which is great if you want to catch up with them. I recommend if you do that, you make sure you actually know and trust your ‘friends’.

As foursquare starts to work towards monetizing, a good thing to do for application developers:) they are now selling advertising and encouraging locations to offer deals based on proximity. For example, if you become Mayor of a location you can get special deals. If you are Mayor of Auckland Airport for example, you can get free entry into the Koru Lounge. The cool thing about that is that the advertiser doesn’t have to know who you are and has no way of knowing who you are unless you tell them.

That’s one of the places I want to go with proximity based marketing. I would like to see Happy Hour applications and be offered deals based on product segments I’m interested in, at times when I am not only in proximity, but also when I am open to an offer. Offer me a 2 for 1 deal at a bar on a Friday evening, but not on a Monday morning. Give me the ability and an incentive to invite my friends, but I don’t want the advertiser to to have access to my friends details unless they want to provide them.

Opting in and informed consent is crucial for location based marketing. There is a Code of Practice for Direct Marketing in most countries. Proximity Based Marketing is even more important and for applications to become accepted, we need to be able to trust that our privacy and security is protected. This is particularly important for children and young adults who could easily be targeted by dangerous criminals.

Informed consent is a key issue here. Most people don’t read End User License Agreements. Do you know the rights you have bestowed on Microsoft when you open Microsoft Office? Did you read them, or did you just tick the box and start using it. In the Windows 7 EULA it says “b. Use of Information. Microsoft may use the computer information, accelerator information,
search suggestions information, error reports, and Malware reports to improve our software and services. We may also share it with others, such as hardware and software vendors.”

If you use any application, especially a location based application, you need to clearly understand what privacy it allows you and what your potential risks are. More on this in the future. In the meantime, the onus is on the application developers to protect the interests of the users if they want to encourage them to use their applications.

When The Hyperfactory started in mobile marketing, they got together with advertising agencies and other interested parties and formed a wireless marketing association. One of the first things the association did was to form a voluntary code of practice. I believe the same thing needs to happen for location based applications and quickly.

Proximity Based Marketing and Trust

In a previous blog I talked about how brands such as Subway could use Location Based Services (LBS) to promote their products to school students as a next step from their service where you can text your order through to the store. Location (x3) used to be the mantra of the retail industry, especially when consumers didn’t move far from their homes or work area. Of course today people are far more mobile.

I have frequently spoken about the value of PR as being far superior to advertising, which is a major problem for advertisers themselves. With Tivo, MySky and other services we can avoid TVC’s and with more and more people going online for their news, the advertising in print gets less views. The key point I make though is that people don’t trust advertising. In my Geosmart Blog, I wrote about the impact of this and the need to find different ways to deal with this.

Earlier this year in Amsterdam I spoke to a number of people who are developing expertise in the areas of social networking’ LBS and proximity based marketing and a common thread to this was in fact trust.

The marketers tell us that if the guys wear Lynx hygiene products, the girls will come running. In a previous blog, Why Do People Still Smoke? I showed a video of a doctor expousing the benefits of smoking. It’s no wonder that marketers and sales people are often looked at as shiny shoed spin doctors.

In 2006 Gallup asked pollsters to rate the values and ethics of a number of industry groups. Advertisers scored 11% on the high trust scale. Harris did a similar poll the same year and found that in contrast 66% of people trusted the ordinary man or woman in the street.

Amongst the changes that are happening in many areas these days are consumer advocates. Because people don’t trust advertising, and in many cases with good cause, they are turning to other consumers for advice. When I went to Jamaica a couple of years ago, I used Travelocity to read reviews from people who stayed at various resorts and used their feedback to book my stay and was pleased to find everything as I expected. As a consequence, I also used them to make my booking.

If 66% of consumers are happy to trust the man in the street, then what if we could give them access to their peers. This is of course where social networking comes in. Typically in a social networking environment, whether it is Twitter, LinkedIn, Facebook, MySpace, doesn’t matter, we end up developing online relationships (and real ones) with people that we associate with, that share our values and interests.

Mobile phones now offer a vehicle to extend the social networks into location. People now meet up in different parts of the world as a consequence of their location. I can use a number of applications to ask people in my network about local shops, accomodation or anything else. If I’m in LAX  for 6 hours waiting for a connecting flight, I can go onto Twitter on my mobile and see if any of my friends are nearby, or ask them what’s worth seeing, where is a good place for a coffee or a meal etc. I will then get their recommendation based on their local knowledge or experience. I can trust their feedback.

So I was talking about Proximity Based Marketing. If consumer advocacy is the most reliable form of marketing, there is an opportunity for brands to harness this. Off course the codicil is that they have to provide a great product or service because otherwise the mention will be poor and they need to be consistent.

One concept I’ve considered is a loyalty program around a hospitality brand, it could be a chain of bars, cafes or any other organisation. They could have a program whereby you got rewards for bringing other people to their establishment. For example, use a social network around their brand (a starting point could be as simple as a Facebook Fan Page) and then use your mobile to see which of your friends are in the neighbourhood. You could have an impromptu meet up at Starbucks and have the ability to send your friends an electronic coupon on their mobile, together with turn by turn directions and a map, to show them how to get there.

I’ve blogged previously about distressed inventory and Proximity Based Marketing. Imagine you go to the Cirque du Soleil and book via your ticket agency who is also a social networking site, such as EventFinder. A few hours before the show you get a TXT message offering you a deal if you can entice some other people to come along. You then use the location part of their application on your mobile to see where your friends are (as I do with Google Latitude) and send them a message with an electronic coupon to join you at the show, with a 40% discount.

A number of popular web portals, such as AA Maps, Wises, Google, allow you to rate / review businesses or locations on their portal. Wouldn’t it be good if you could access this data on your mobile in real time? But it would be even better if you can link a real time recommendation from a ‘friend’ to a location based service. Where’s a good place to get a coffee at Miami Beach? A friend replies with a name of a cafe, which automatically gets linked to their geocode (location coordinates) and as your mobile knows where you are, it can then request and display turn by turn directions and the map. The friend then adds, “If you can get there for 2PM I’ll meet you there.”

All the pieces are already in place and Beta sites are starting to pop up, offering these sorts of services. GeoSmart can provide the tools and data required for New Zealand and are already working with parties to support better maps and Location Based Service for New Zealand. Perhaps you should start thinking about how you can use location and consumer advocacy to drive forward your business.

If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course https://luigicappel.wordpress.com.

Thanks so much for your support:)

eLearning, So What’s New?

This morning when I read the Herald, there was a story in a supplement on Education about eLearning. The supplement is obviously focussed on students heading for Uni for the first time and Abcd – e – learning was well written and researched, and it was a supplement, but I was also thinking, that it was ironic that it was presented as if it is something new. It was interesting that while I couldn’t find a link on the Herald’s website, I guess because it was a commercial supplement, I did find a story about using podcasting (which was key to this morning’s story) written in July last year called Pupils book place in world with podcasting, by Martha McKenzie-Minifie.

The story was largely about universities including MIT, Berkeley UC and Yale posting lectures as podcasts on iTunes U. It was about the benefits of students being able to listen to podcasts and make sure they don’t miss anything.

This was interesting timing because I have been having discussions with Massey University about eLearning for sometime and last month launched the Location Innovation Awards, which runs until February 16th 2009. I was considering adding eLearning to one of the categories, but given that the Awards are in fact a learning experience and the categories of Location Based Games, Social Networking, Proximity Based Marketing and widgets for AA Maps all provide scope not only for learning, but offer the opportunity for supporting education that is location based. For example a location based game music elearning could involve a treasure hunt in a community based around learning about the history of the area, which could be cultural, historical, ecological, environmental and so on.

In a recent blog I wrote about Music eLearning on the net and made reference to Gordon Dryden’s new book, Unlimited – The New Learning Revolution (which is totally about eLearning) which he told me will be on the retail shelves within a week or so. I feel I relate well to Gordon because I was also frustrated and bored with school as a teenager.

The problem for me was that I wanted to be a songwriter and musician and my parents sent me to a school where the major subject was rugby and music was a 40 minute session 3 times a month or so. By the time I got to 5th form I was bored to tears with subjects that I felt (and still feel) were irrelevant (although I guess there were a couple of exceptions, being French and Latin which have both served me well.

I didn’t pay much attention in class, was bored, found other ways to amuse myself. At the end of the year come exam time, I used a form of eLearning. I got all my school notes, typed them up on a typewriter, read them out loud into a tape recorder and played them back to myself while listening to Led Zeppelin in the background. Now I was aware already that Baroch music is far more conducent to learning, because it has a tempo that your brain matches into a state which is good for absorbing information. However, it wasn’t cool and this still worked and I did pass my exams, except for Geography which is ironic given that I speak a number of languages and have travelled aorund the world several times, it was just hard to record maps:)

I have been using audio tapes for many years to enhance my learning. I recorded radio shows and learned about cosmic string theory, and also bought and used Psychology tapes to learn about NLP, negotiation and other skills.

This morning in the shower I was learning about SPIME, which is very pertinent to my current focus of Location Based Services. I learned about it from a podcast interview with David Orban on the podcast of The Future and You by Stephen Euin Cobb. “A Spime is a location-aware, environment-aware, self-logging, self-documenting, uniquely identified object that flings off data about itself and its environment in great quantities.”

This technology is very relevant to my work in car navigation and future driving safety. Imagine if every car had SPIME technology and independant of any internet or cellular telecommunication technology, cars could communicate with each other, ensuring safe driving in terms of car proximity to each other, safe following speed and distance and the ability to react to an emergancy. For example, if the car in front of you engages its ABS and brakes suddenly. A SPIME technology could potentially tell your car which is following it, about the situation and have it react potentially seconds before your brain and foot can engage with your brake pedal. This could be a marvellous development of ADAS.

Anyway, I am heading off on a tangent, but the thing is that eLearning continues to keep me abreast of the latest developments in the fields I am interested in and you do not have to be a university student to access the information.

I often listen to University Lectures at iTunes U and so can you. If you are interested in a topic and want to follow the lectures whether you are studyig at a university or not, they are as close as your iPod.

While this blog is starting to get a good following, I would love to get more readers and encouraging me to keep writing. If you feel that my blog is interesting I would be very grateful if you would vote for me in the category of best blog at the NetGuide Web Awards. Note that the form starts each site with www whereas my blog doesn’t and is of course https://luigicappel.wordpress.com.

Thanks so much for your support:)

The GeoSmart Location Innovation Awards

During the day I work for GeoSmart Maps Ltd, a subsidiary of the NZ Automobile Association.

We have just launched the Location Innovation Awards. I’m hoping that if you are in New Zealand you will join in the fun and get your thinking juices flowing.

The background is that we know that LBS (Location Based Services) will become commonly used technology in 4-5 years and people will participate as if they have been doing it all their lives. GeoSmart has the tools to facilitate this type of technology now, so we have launched a competition to get people to develop concepts today.

There are four categories which are explained on the website (which went live today) and they have the potential to have a significant impact on people’s lives.

For example:

Imagine you are a tourist hopping off the plane at Queenstown Airport and as you head to the luggage conveyor area you see a billboard with a promotion offering you amazing deals on various local attractions. If you text ‘Queenstown Live’ to a short code, you will have $20 deducted from your account and will be offered a range of services at huge discounts. When you get to the main town pier in Queenstown you get a text message saying that if you get down to the ticket office within the next 10 minutes you can enjoy the 4P.M. jet boat experience for only $25, a saving of $70. Without the promotion, the jet boat might go out half empty. This way they sell more seats and make a profit on the trip and the tourist gets a great deal.

Or

You are a member of a jogging club on Facebook. You are in Nelson  on business and decide to stay over for the weekend. You are interested in finding a jogging buddy to go for a run with. Through an application on your phone or a map application on Facebook, you are able to locate someone to go for a run with who is also in the area.

The story we have sent to the media today is as follows:

Bringing the future forward with the Location Innovation Awards

In the near future, location based applications will be commonplace, with electronic coupons being sent to your mobile because you are near a service you have opted-in for such as a Happy Hour deal for the bar you are walking past, or a promotion from your favourite fashion retailer (with whom you have signed up and given your colour, style and size preferences) which knows that you are in the mall.

GeoSmart Maps Ltd wants to bring that future forward to 2009 and has established a competition to encourage people to come up with concepts in 4 categories, being Social Networking, Proximity Based Marketing, LBS Games and widgets for the AA MAPS website. There are prizes for each category and the overall winner will also win a trip to San Jose in the USA to attend the Where 2.0 Conference in May 2009.

The competition isn’t pitched just at developers, a proof of concept demonstration would be great, but a great concept document has just as much chance of winning great prizes from a list of sponsors including Geekzone, Tomizone, Sony Ericsson, TomTom, Vodafone new Zealand and the NZ Automobile Association.

The judging criteria are documented in the entry packs and on the official website at http://www.locationinnovation.co.nz. The judges themselves are well qualified and represent GeoSmart, Massey University, Geekzone and the Wireless and Broadband Forum.

The competition runs from 16 October 2008 and entries are to be in by 16 February 2009. The Awards will be presented at the annual Wireless and Broadband Forum Convergence 2009 event at the Alinghi Base in Auckland’s Viaduct Basin.